Florida Restaurant and Lodging - POS & Technology - Social Media Trifecta for... - 0 views
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Bing Liu on 13 Feb 12This article talks about how social media helps hotels not only to promote their public image but also provide customers a two-way road of comments and suggestions about their stay. The three websites that are best suited for hotels are Facebook, Twitter and Foursquare. Using these resources a hotel can give its clients and potential guests the freedom to freely interact with the company itself. Facebook serves greatly to allow people to comment on their recent stay and provide feedback. Twitter enables the marketing department to promote deals and upcoming special events. Foursquare is a tool similar to reward accounts. People can check-in to Foursquare at the actual location and depending on a set amount of check-ins, a guest can be awarded with a discount or special arrangement, for example, a complimentary bottle of champagne can be offered for five check-ins. Social media is an always evolving tool that goes hand-in-hand with marketing advancements and the growing use of gadgets. Iphones, blackberries and tablets are present in almost every home of travelers and are heavily used to interact, find deals and leave reviews. Hotels that use this media weapon and its technology to the fullest are on the upper hand compared to their competitors that rely on traditional advertisements.
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YONGHE FAN on 13 Feb 12That is a good way for hotels and restaurants to invest more in social media. Almost all people have their facebook pages they can a lot of information from facebook. People talk about everything on the facebook and share their experiences with friends. If somebody is sharing his great hotel experience with friends, that would be like a great advertisement that does not requires much money and all friends would believe this advertisement more than others.
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Jingyi Wen on 13 Feb 12The social media is a good way to promote itself from word of month. It is an easy way to get the feedback from their customers, and improve itself. The hotel can become more competitive base on the social media because it contains the real evaluations from the previous customers rather than the unconvincing advertisement.