Enhancing the Travel Experience Through Personalization - 0 views
insights.samsung.com/...rience-through-personalization
Technology Hospitality network business travel airline future service
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By looking beyond fare revenue and basic services such as excess baggage fees, airlines have the opportunity to enhance their revenue through the development of personalized, branded services higher in the value chain
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79 percent of passengers preferred to buy additional services directly from the airline rather than a third-party vendor
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One example of using technology to develop a personalized customer service strategy comes from Emirates airlines, who signed an agreement in January to adopt Sabre Corporation’s technology that allows consumers to easily purchase a range of customized fares. The two companies will also use the solution to provide the airline’s fares to global travel agents who use Sabre.
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Travelers can select from Emirates’ branded fares that offer the option of choosing from budget fares, the most reward miles or the greatest degree of flexibility.
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Utilizing technology to enhance the travel experience reflects a growing trend of airlines operating more like the retail industry. This trend will continue as travelers come to expect increasingly personalized service, and airlines that adopt a retail-oriented customer service strategy will better meet the needs and desires of travelers before, during and after their journey.
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The leader in the airline industry, Emirates airlines is collaborating with Sabre Corporation Technology to provide better services for it's customers, as well as receiving more in revenue. Studies have shown that customers enjoy customizing their travel plans and by working with this new type of technology partnership, the software is being developed that will allow the customers to customize every aspect of their trip. They can filter based upon price, miles earned, and date/time while then adding on any other options, but rather through just one airline, this software allows guests to choose from all airlines within the Emirates family. I think this type of investment technology is the future, because the airline industry has already changed the way we purchase airline tickets, by no longer including seat selection, checked baggage, and now even carry-on baggage. Instead of trying to make the customers feel like the airlines are charging for every littl thing (which they are), this type of technology can let guests feel like they are truly creating their own trip.