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anonymous

What Is IT Security? - Information Technology Security - Cisco - 0 views

  • Although IT security and information security sound similar, they do refer to different types of security. Information security refers to the processes and tools designed to protect sensitive business information from invasion, whereas IT security refers to securing digital data, through computer network security.
  • Network security is used to prevent unauthorized or malicious users from getting inside your network. This ensures that usability, reliability, and integrity are uncompromised. This type of security is necessary to prevent a hacker from accessing data inside the network. It also prevents them from negatively affecting your users’ ability to access or use the network.
  • Internet security involves the protection of information that is sent and received in browsers, as well as network security involving web-based applications. These protections are designed to monitor incoming internet traffic for malware as well as unwanted traffic. This protection may come in the form of firewalls, antimalware, and antispyware
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  • Endpoint security provides protection at the device level. Devices that may be secured by endpoint security include cell phones, tablets, laptops, and desktop computers. Endpoint security will prevent your devices from accessing malicious networks that may be a threat to your organization. Advance malware protection and device management software are examples of endpoint security.
  • Applications, data, and identities are moving to the cloud, meaning users are connecting directly to the Internet and are not protected by the traditional security stack. Cloud security can help secure the usage of software-as-a-service (SaaS) applications and the public cloud.  A cloud-access security broker (CASB), secure Internet gateway (SIG), and cloud-based unified threat management (UTM) can be used for cloud security.
  • With application security, applications are specifically coded at the time of their creation to be as secure as possible, to help ensure they are not vulnerable to attacks. This added layer of security involves evaluating the code of an app and identifying the vulnerabilities that may exist within the software.
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    IT security is a set of cybersecurity strategies that prevents unauthorized access to organizational assets such as computers, networks, and data. It maintains the integrity and confidentiality of sensitive information, blocking the access of sophisticated hackers. IT security includes Network security, Internet security, Endpoint security, Cloud security, and Application security.
Yujia Xie

A Green Computer System In Your Hotel - 1 views

  • With a high speed internet connection and up to ten monitors and keyboards per CPU, you can enter the internet society world. This could beat offering a wireless internet service as far as computer and internet security goes, as well as keeping the connection speed strong. It's a green system because of the resources saved by not producing as many CPUs and because of the energy conservation you experience by running fewer computers.
  • If you have a high speed internet connection, you can provide internet service to your guests and clients with this internet portal and workstation system. Put the power of a desktop PC at your guests fingertips.
  • This new computer networking solution is being marketed as a green action. There is clearly a green component involved. With only one CPU instead of ten, you save on plastics and electronics, thereby saving resources. And you save energy in the process too -- energy conservation from beginning to end is a component of sustainability.
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  • One problem this helps to solve is the challenge of providing a reliable wifi connection to your guest rooms. Sometimes the signal is too poor to be of any service to guests on their personal laptop computers. Sometimes the connection gets overloaded with users so it's ineffective for everyone. If some of your guests are using your computer system, the internet load is taken off the wifi connection so people using it have better service.
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    As this article mentioned, we are striving for the goals that makes the Internet available to our guests and environmentally sensitive. Because it does not produce many CPUs and can run fewer computers for conserving the energy. It can save resources. This article introduces a green system. With only one CPU instead of ten, you save a lot of resources and energy. In my opinion, I like this idea. It can provide more convenient and better service to customers and save resources and energy. In addition, if we can provide a reliable WIFI connection to our guest rooms, people can be more comfortable to use it.
laurenperdomo

What Is Hospitality? (+Best Software to Run Your Hotel) - 0 views

  • businesses rely on a positive customer experience to remain operational
  • customer reviews are crucial in the hospitality industry because it is one of the main ways people find your business.
  • Digital transformation has revolutionized the hospitality industry, allowing everyday customers to book their own hotel rooms, make their own restaurant reservations, and order food using a laptop from the comfort of their couch.
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  • Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems.
  • Hospitality tech is essentially any tech that helps someone in the hospitality industry run their business.
  • hotel software ensures guests have the most enjoyable stay possible and that the staff can efficiently meet all the guests’ needs.
  • Hotel management software helps hoteliers coordinate all aspects of their business. From guest check-in to accounting, hotel management software is intended to cover both guest-facing and back-office tasks
  • Opera is one of the more detail-intensive property management systems. While this can make a steep learning curve, the amount of functionality and making sense of the data is one of the best.
  • The hospitality industry is growing, and the technological applications are only becoming more advanced. One of our major 2019 hospitality trends is personalization fueled by AI and data, which help make guests feel truly welcomed and cared for. With guests more and more attached to their phones and the ubiquity of the internet in general, providing means to easily communicate with guests via those methods has become a vital aspect of any hospitality business.
  • One must remember that millennials are generally prioritizing experiences over things; the hospitality industry has the opportunity to make huge gains as millennials become the driving purchasing demographic. So the hospitality industry is becoming an even more important part of the economy than ever.
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    This article focuses specifically on how technology has transformed the hospitality industry and how softwares have been implemented to make operations at a hotel run smoothly, both for the customer and the employees. Hotel management softwares and reservation softwares like "OPERA, Hotello, and Hotelogix" have created user-friendly management systems in order to help customers book reservations and ensure that hotel staff can meet all guests' needs efficiently. With the ever-changing hospitality industry, technology continues to grow being shaped by millennials as they get more and more attached to their phones. With specialized softwares, this makes a more personable experience, customer loyalty, quality customer service and adaptability.
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    Hospitality means something different to everyone but one thing in common is that this business relies on a positive customer experience to remain operational. A bad review may point toward a larger issue within the organization, namely, either a lack of tech or poorly implemented tech. Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems. This article discusses softwares in different areas of a hotel and what users like. It is important to choose that right software to run your hotel especially since millennials are prioritizing experiences over things.
isabelladlp

Confidentiality in the Hospitality Industry - 0 views

  • No specific laws govern confidentiality in the hospitality industry, but your contracts and policies should clearly dictate what degree of privacy customers can expect.
  • Hospitality businesses routinely swipe customer credit cards and may gain other sensitive financial data, such as a customer's bank account information.
  • If you inadvertently leak this data, you could be legally liable for your negligence, resulting in costly lawsuits.
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  • If your connection isn't password protected, anyone can access the system.
  • And even with a password, computer-savvy network users can gain access to another user's data.
  • Hospitality workers don't have any special legal authority, so they can't physically restrain a customer. Instead, they should call the police if they suspect criminal activity.
  • Your company's confidentiality policy can educate customers about the amount of privacy they can expect.
  • If you promise a customer a specific amount of confidentiality and then break that agreement, you've broken your contract and can be sued.
  • No one can contract to engage in illegal behavior, and if someone is in immediate danger, it's your duty to take steps to protect him.
  • It also establishes guidelines for employees to follow, and a clear policy can even protect you against lawsuits.
  • The U.S. Supreme Court has established that hotel customers have a "reasonable expectation of privacy" in hotel rooms.
  • You can't enter or search a guest's room without her explicit consent, but guests are not entitled to any special privacy
  • As a business owner, you value the privacy of company secrets and procedures, which is why you expect your employees to maintain some standard of confidentiality
  • confidentiality in employment is implicit, regardless of whether employees have signed an agreement.
  • If a member of your staff violates this explicit or implicit agreement, the penalty for breach of confidentiality can be severe and long-lasting.
  • an employee who signs this type of agreement agrees that a violation of confidentiality is also a violation of the employment contract. The penalty for breach of confidentiality isn’t restricted to employees who have signed confidentiality agreements,
  • if you own a computer security company and an employee’s laptop is stolen, and that employee didn’t encrypt sensitive data on that computer per company policy, it could constitute a breach of confidentiality.
  • Healthcare privacy is essential, not only to protect a patient’s right to decide who has access to sensitive information but also to protect doctors and other healthcare professionals from malpractice claims.
  • Theft is a violation of criminal law that in some instances can be punishable by a stiff fine or imprisonment.
  • As a business owner, you would report the theft to law enforcement, and the state or federal government would charge your employee with the crime.
  • Employers will not look favorably on any prospective employees who were terminated due to a confidentiality breach, or convicted of a crime related to that type of violation.
dlevine4195

How 9/11 changed air travel: more security, less privacy - 0 views

  • The worst terror attack on American soil led to increased and sometimes tension-filled security measures in airports across the world, aimed at preventing a repeat of that awful day.
  • The cataclysm has also contributed to other changes large and small that have reshaped the airline industry — and, for consumers, made air travel more stressful than ever.
  • Transportation Security Administration, a force of federal airport screeners that replaced the private companies that airlines were hiring to handle security.
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  • The law required that all checked bags be screened, cockpit doors be reinforced, and more federal air marshals be put on flights.
  • Things that clearly could be wielded as weapons, like the box-cutters used by the 9/11 hijackers, were banned. After “shoe bomber” Richard Reid’s attempt to take down a flight from Paris to Miami in late 2001, footwear started coming off at security checkpoints.
  • Clear, which recently went public, plans to use PreCheck enrollment to boost membership in its own identity-verification product by bundling the two offerings
  • The long lines created by post-attack measures gave rise to the PreCheck and Global Entry “trusted-traveler programs” in which people who pay a fee and provide certain information about themselves pass through checkpoints without removing shoes and jackets or taking laptops out of their bag.
  • , PreCheck asks people about basic information like work history and where they have lived, and they give a fingerprint and agree to a criminal-records check.
  • Privacy advocates are particularly concerned about ideas that TSA has floated to also examine social media postings (the agency’s top official says that has been dropped), press reports about people, location data and information from data brokers including how applicants spend their money.
  • Each new requirement seemed to make checkpoint lines longer, forcing passengers to arrive at the airport earlier if they wanted to make their flights.
  • The TSA is testing the use of kiosks equipped with facial-recognition technology to check photo IDs and boarding passes rather than having an officer do it.
  • co
  • “TSA is an effective deterrent against most attacks,”
  • This summer, an average of nearly 2 million people per day have flowed through TSA checkpoints.
  • “They are there for my security. They aren’t there to hassle me,” Gathings said of TSA screeners and airport police.
  • Those incidents highlight a threat that TSA needs to worry about — people who work for airlines or airports and have security clearance that lets them avoid regular screening.
  • “All those folks that have a (security) badge, you’re right, many do have unescorted access throughout an airport, but they also go through a very rigorous vetting process before they are even hired,”
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    After the terrorist attacks of 9/11 was when the TSA was created. Ever since this point in history security in airport sis a lot stricter and requires certain documentation to travel. Lines are longer, leaving travelers to arrive for their flights earlier. Overall, 9/11 heavily impacted the security world we live in today.
khiyara_00

https://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp/?ID=483 - 0 views

  • The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • Cellular phones have become so widely used that some cell phone providers have had trouble keeping up with the demand
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  • With more guests carrying laptops than ever before and Internet business activity rapidly increasing, the guest must have the best connection available. HSIA also relieves the congestion on the PBX caused by modem calls.
  • No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection.
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    With technology advancing, hotels are putting their best effort to keep up with new ways of telecommunication. As mentioned in the article, the fax machine used to be the most popular way of telecommunication back in the day. Now hotels have been trying to figure out the best ways to gain guest to use their telecom infrastructure since the fax machine has become outdated. The problem is guest don't want spend a lot of money making a phone call so the hotels have had to create packages for guests to use the phone. They would include unlimited calls and high-speed internet for a certain amount a day which could attract some guest but not all. Guest don't find the need to use their phones because mostly everyone has a phone, tablet, or pocket computer. Hotels can catch the guest attention by the internet because none of these devices are no good without internet connection. Making packages with unlimited calls and high speed internet is a start to reeling in guest. It all comes down to what can the hotel offer in means of telecommunication that a guest's device cant. One concept they have is the land-line has much better connection and speed. Having that speed and connection is very important to a guest. It is going to take time and trial and error but there are always alternate ways to reel guest in to use their ways of telecommunication.
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    This article discusses technology and how it can be upgraded for guest use. It also mentions how to appeal to guest because they may come with their own devices. It gives suggestions on service packages and bundles that can be given to aid their telecommunication.
teresastas

Skullcandy Promises to Slash 1 Million Pounds of E-Waste - 0 views

  • EPA says recycling, reusing or donating electronics prevents pollution and carbon emissions because fewer materials for items such as plastics or batteries do not have to be produced again. The energy saved from recycling 1 million laptops, for example, is equivalent to powering 3,500 homes in the US for a year, according to the agency.
    • teresastas
       
      This comparison is really eye opening for me. I know. Sometimes we get lost in all the numbers but when you look at it this way it's crazy to think about.
  • Skullcandy also says it will eliminate the use of plastics entirely by 2023 and shift to using only FSC certified paper products.
    • teresastas
       
      I think it is very important that companies that contribute to the e waste problem also help to fix the problem like Skullcandy is working towards doing. The idea of eliminating the use of plastics entirely on top of their e-waste pledge is making the right moves.
  • company has a partnership with environmental intelligence platform EcoChain, which helps the company analyze the carbon footprint of its manufacturing. One impact of that program is the development of a smaller battery.
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  • recycling by letting customers send any type or brand of headphones to the company to be properly recycled, giving them discounts for doing so.
  • Skullcandy Promises to Slash 1 Million Pounds of E-Waste
    • teresastas
       
      Headphone and Speaker company Skullcandy is making moves towards helping the fight against e-waste (short of closing it's doors of course). It recently pledged this month that it would eliminate one million pounds of e-waste by 2025 its new upcycling program. This program includes a few factors including a no plastic packing plan, an upcycling endeavor, and discounts to customers for responsible recycling of any headphone brands.
nixalexa

OPEX or CAPEX for your IT Investment? | TOUGHBOOK Blog - 0 views

  • The “as-a-service” approach also has other benefits when it comes to flexibility. It’s much easier for a business to scale up and down as required. For example, adding new devices and services on a monthly basis or removing them. This flexibility ensures the business only pays for what it needs at the time, rather than having additional tech that is no longer required gathering dust in the warehouse.
    • nixalexa
       
      This approach is more beneficial for smaller companies, as many times they do not have the money to invest in these capital expenditures all upfront. This article explained the relation between Capital Expenditures vs Operational Expenditures as it relates to technology. This article explained how more companies have been taking the operational approach versus the capital approach because technology does not last forever. Almost every 3-5 years companies have to change their technology to stay up-to-date and efficient with their software and devices. Capital expenditures require all of the money upfront while operational expenditures is money spent as it comes in, like utilities, rent and other monthly or quarterly services.
  • Traditionally, if a business wanted to invest in IT equipment, such as new laptops or PCs, they would pay for their technology upfront as a capital expenditure (CAPEX).
olindacatillon

How Hotel Connectivity Leads to Exceptional Guest Experiences - 0 views

  • According to a recent study by Hotel Technology, 73 percent of guests surveyed are likely to return to a hotel that meets their technology needs.
  • “Today’s guests want an almost at-home-like experience when it comes to connectivity. As they juggle between smartphones, laptops, tablets, and wearables, there’s an expectation of seamless network coverage that caters to their tech-driven habits.
  • According to Skift Research’s 2022 Digital Transformation Report, almost 87 percent of surveyed travel executives said they were using cloud computing to help improve the customer experience and optimize operations
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    This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
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    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
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    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
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    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
shineal

What Brain-Computer Interfaces Could Mean for the Future of Work - 0 views

  • Brain computer interfaces (BCIs) are slowly moving into the mass market. In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. And companies may want to use BCI technology to monitor the attention levels and mental states of their employees
  • imagine if you could prepare your next presentation using only your thoughts. These scenarios might soon become a reality thanks to the development of brain-computer interfaces (BCIs).
  • I expect to see a growing number of professionals leveraging BCI tools to improve their performance at work. For example, your BCI could detect that your attention level is too low compared with the importance of a given meeting or task and trigger an alert. It could also adapt the lighting of your office based on how stressed you are, or prevent you from using your company car if drowsiness is detected.
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  • A Toronto-based startup called “Muse” has developed a sensing headband that gives real-time information about what’s going on in your brain.
  • In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. Some prototypes can translate brain activity into text or instructions for a computer, and in theory, as the technology improves, we’ll see people using BCIs to write memos or reports at work.
  • Experts believe that around “15-30% of individuals are inherently not able to produce brain signals robust enough to operate a BCI.” Obviously, this situation can lead to wrong results and ultimately bad decisions from companies. BCIs still have a long way to go, and much improvement is needed.
  • Despite these promising results, some experts, such as Theodore Zanto, a director of the UCSF neuroscience program, say that while BCIs based on EEG scans can determine a user’s attention levels, they are as of yet still incapable of differentiating what the user is actually focused on.
  • Researchers are also experimenting with “passthoughts” as an alternative to passwords. Soon, we might log into our various devices and platforms using our thoughts. As described in this IEEE Spectrum article, “When we perform mental tasks like picturing a shape or singing a song in our heads, our brains generate unique neuronal electrical signals. A billion people could mentally hum the same song and no two brain-wave patterns generated by that task would be alike. An electroencephalograph (EEG) would read those brain waves using noninvasive electrodes that record the signals. The unique patterns can be used like a password or biometric identification.”
  • BCIs aren’t a perfect technology — there’s no telling what sort of mistakes or mishaps we’ll encounter as companies and individuals begin to use these devices in the real-world. What’s more, BCIs — like any technology — can be hacked. Hackers can access a BCI headband and create/send manipulated EEG data. A hacker could also intercept and alter all data transmitted by your BCI. It’s possible that a hacker could steal your “passthoughts” user credentials and interact with your devices (laptop, car, etc.). These risks can directly impact our physical integrity. Brain data could also be stolen to be used against you for extortion purposes. The potential for serious abuse is significant.
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    This article is on Brain-Computer Interfaces (BCIs) and what the future of the work environment could be. Based on the information published, employers would have the ability to leverage brain activities to effect greater productivity in the workplace. However, since BCIs are capable of detecting the mental state and thoughts of employees, there are many privacy and ethical issues that will certainly be derived from the use of these types of technologies.
jbrit055

Cloud Computing: Explained for the Hotel Industry - 7 views

  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
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  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • Requires minimal upfront investment
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
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    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
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    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
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    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
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    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
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    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
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    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
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    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
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    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
jordanskj

The Impact of AI on the Hotel Industry - 2 views

  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
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  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
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    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
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    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
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    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
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    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
katvillaverde

Cybersecurity: A modern hospitality challenge - 2 views

  • These examples show that cybersecurity is an essential concern for both our private and our professional lives, as it can avert potentially disastrous information leaks.
  • T
  • hey are a specially weak spot for hotels, as every process, be it online bookings, drinks at the bar or treatments at the spa, requires payment by credit card.
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  • The hotel Wi-Fi, for example, could be used to access guest’s private devices, such as mobile phones and laptops, or personal guest information could be leaked from hotel servers and databases if their protection is lacking
  • The hotel’s problems start with a loss of trust and therefore business by the guests who were affected, and go on to legal issues which could potentially lead to time and money consuming lawsuits.
  • his could include staff training and awareness, regular system checks, as well as the conducting of regular risk assessments.
  • By being ready and equipped to deal with such incidents, the impacts of cyberattacks can be managed and therefore lessened.
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    This article explains how hotels are very prone to cyber attacks since they store personal information of millions of travelers every day. They need to win over the trust of the guests.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
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    • Henrique Rodrigues
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
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    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
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    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
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    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
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    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
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    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
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    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
bbalthaser

Philips PDS helping hotels reduce e-waste with software update - Recycling Today - 0 views

  • Latest figures show a record-breaking 53.6 million metric tons of e-waste in 2019, up 21 percent since 2014.
  • Part of Philips PDS’ ongoing commitment to improving its own and its customers’ green credentials, its MediaSuite Android-powered TVs – found in hotels and hospitals around the world – now get better with age, with regular updates bringing a consistent, high-performing experience, regardless of when the TV was purchased.
  • From reimagining packaging through to extending product lifetimes, sustainability is a key requirement for our customers and a clear deliverable achieved with these updates.”
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  • “With MediaSuite and our Extended Lifetime guarantee, hotel TVs get better with age, ensuring greater return on investment and the ultimate, uncompromised TV viewing experience for every guest in every room.”
  • We don’t believe in limiting the latest and greatest features to the newest Philips models. We want our customers to be able to offer the best experience at all times, not just when their TVs are due for replacement. We hope our strategy brings some welcome relief to the industry, both today and into the future,” Verhaeghe says.
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    Phillips a manufacturer of TVs and other electronics made efforts to reduce its carbon footprint in terms of e-waste by extending the lifetime of its current products used in hospitality. They did this by creating software updates that would upgrade the TVs without having to replace them with newer models that have all the bells and whistles that guests expect to have in newer Smart TVs. Since 2019 "53.6 million metric tons of e-waste" have been calculated up 21 percent since 2014. Laptops and TVs are among the highest number of items being discarded. Phillips like many companies has committed to making green initiatives and one of these ways was with currently used TVs in the industry. Rather than replace them with a newer model they can update with simple software which allows them to last longer. Sustainability has been at the forefront of customers' minds and Phillips made its own commitment to sustainability in the industry. It is great to see tech giants making efforts to be sustainable. I know we hear about "green initiatives" but we often don't see them. This is something tangible and has a huge impact not only on the tech side but for hospitality providers. Instead of needing the greatest and latest they can save money and keep using currently purchased tech and just upgrade it. I find this very appealing especially for smaller HSP that may not have budget replacement every so often. I also find this good for consumers because it can also be done at home. These updates are available for all Phillips tv users, not just HSP. So this goes a long way to benefit the environment. And many more ideas can come from this simple idea.
tonycolon11

Green Technologies In Computer Science | Greener Ideal - 1 views

  •  
    This article focuses overall on the explanation of what is green computer science and several different ways for you to practice that very same thing. Green computer science is definite as "the study or practice of eco-friendly computing or IT." This type of computing, while growing around the world and being a large part of the overall energy consumption, the problems with that grow as well. With the e-waste that comes with computing, green or otherwise, it is becoming more important than ever to try and find other ways of eco-friendly computing in order to combat the a,punt of e-waste that is produced as a result of the computing. The article highlights 3 different ways of eco-friendly to make sure you are doing your part and it also includes a symbol or brand to look for to make sure that the computer you do use or plan to use is eco-friendly as well. The secondary ways are as follows: 1. Dynamic power scaling which is a technique that allows a drastic reduction in the working rate or frequency of a microprocessor or link interfaces to reduce energy consumption and generation of heat by the chip. 2. Virtualization is a modern IT paradigm which allows separation of technology implementations and computing functions from physical hardware, while cloud computing is virtualization of computer programs via the internet. 3. Using terminal servers is a green computing technique that allows multiple users to connect to a central server, which performs all the processing; however, each user experiences the system on his or her terminal. Finally, the brand or symbol to look for on the computer to make sure that it is eco friendly and consume less power is the Energy Star located on products. In addition, it's not just for laptops; it's for computer monitors, printers, and desktops as well.
lflor087

Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views

  • businesses don’t have to burden themselves by storing data in traditional in-house servers
  • they can opt for a cloud service that would store their data in secured data centres.
  • Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
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  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
  • some of the major benefits of cloud computing in the hospitality industry
  • Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Direct Bookings Are Made Easy With Cloud Computing
  • Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible
  • when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • Outlook
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
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    This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.
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