"Hotel companies that will be the most successful in 2014 are those who are refocusing on their websites and mobile platforms, and they will be vigilantly monitoring review sites in real time to ensure that their reputations are impeccable," said DJ Vallauri, Lodging Interactive founder and president. "In light of Google's recent algorithm changes (Hummingbird), successful hoteliers also will be augmenting traditional display advertising with relevant content marketing on blogs, social channels, e-newsletters and webinars, and they will marry their mobile and social media strategies to be more responsive -- again, in real time and with fluid design. Millennials or Generation Y travelers don't go anywhere without multiple mobile devices including smartphones, tablets, laptops and even smart wristbands; they share their hotel experiences on Facebook, Twitter, and Google+; they post videos of themselves in various hotel environments -- from lobbies and pools to restaurants and rooms; and they tag friends in photos and then post them for the world to see.