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Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.

The Kana Hotel Group operates over 30 properties from Hilton, IHG, and Marriott. The Kana group is updating security at its 30 properties to ILCO 790 RFID locks. The 790 RFID locks are going to be more reliable for guests to use because the new system eliminates the problem of guests having to return to the front desk to have their keys recoded, due to deactivating the back of the strip. This new system will eliminate the key card from losing its information from other magnetic objects and cell phones. I think upgrading their locks to the ILCO 790 RFID units is a great move. Not only will this bring better security to properties but also this makes a guests experience so much better. More often lately I've had keys deactivate themselves for no reason at all or they were next to something magnetic. It is a hassle sometimes to go all the way back to the front desk after a long day to deal with a key that no longer works. This is a great move since ILCO locks are high quality and this brings additional security to a hotel property.

Second Life is a website that provides companies to use a virtual world to benefit their companies. It hasn't worked that great in small stores and traveling ideas such a cruise lines but education is one idea that has used the virtual world to a great advantage. "The Second Life Educators (SLED) community has an e-mail list that included more than 4,700 working in or interested in education in Second Life." Many universities have made exact replicas of their campus so that students couldn't feel as if they really traveled to get to class. I feel this is the best perk for students because they won't have to spend money on gas when they could just wake up and communicate through a microphone to their instructors. One thing that is surprising is, Second Life is free to join for students and teachers. Its important to keep up with the fast growing technology and this is the perfect way.

E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.

I feel that implementing technology in event planning can be of a great benefit to hotels. THe business of meeting and conventions can be a profitable one but the competition is tough. Hotels need to offer a wide variety of services to attract conferences to their properties. The use of technology now day is expected and hotels that do not offer these opportunities will stay behing the curve and miss on great opportunities.

This past weekend, I was lucky enough to attend the New York City Food and Wine Festival Burger Bash.  This large scale event held 300 people and utilized 28 burger places to demonstrate their burger might.  The technology they used was interesting.  They first had ticket scanners that corresponded with bracelets, clearing you for admission.  They gave everyone coins to vote in a process that would declare the Burger champion.  On stage, they had many microphones, with a whole band rocking out.  They used ID scanners to check how old people are.  I think that this event utilized effectively technology, but only used somewhat dated means due to their relaxed nature.  It was highly successful, but in terms of tech, very simplistic.

I wanted to give you all a link to an article written about Hotels 2020: Beyond Segmentation. I used 2020 a great bit for strategic management and figuring out the customer of tomorrow. Inside has great information on the technologies that will be used in hotels in the future like augmented reality and personalization of rooms. Imagine picking your own art work or using personal photos in frames and changing wall colors to suite your mood. The future guest is going to be harder to segment. They will demand a tailored high quality experience. Scanning the remote environment and becoming fast innovators will determine the most successful future hotels. You can click on a link to request a full copy of the Amedeus 2020 report.

This is a great example of something we continually talk about in class: what happens when the power goes out. I was unaware that Netflix, Instragram and pinterest were out due to power outages recently, but can certainly imagine how much damage it caused to these businesses. An interesting piece of the article was the bit about the use of Amazon Cloud, the server that makes these programs run. Here it wasn't a security issue but a reliance on power that provides a great example of where cloud computing is lacking in usability.

The cloud computing can bring great benefits to the hospitality industry. It can offer you system based an off-site place with much safer care and lower costs. The space, investment and cast member related to the system is no more needed. With a cloud computing, the IT thing will never disturb your operation. The cloud computing can provide great reliability on your system. Cloud computing also means a much easier platform for cooperating with other companies. Cloud computing can boost the hospitality industry and can simplified all the related process.  

This article discusses how new demand of customers within the hospitality industry is driving current point of sale systems such as micros to re-term their systems to focus more on customers. It includes several factors that are potentially driving POS systems to be revolutionized. The possibility of POS systems becoming more "from the palm of your hand" is growing each day as more POS systems are converging with wireless devices. As other outside factors influence hoteliers to emerge and update their POS systems, the development and progress of having the most profitable POS systems requires close examination of what works best for each company. One example the article touched on was the change from regular cashier systems to IPad based interactive systems and interactive kiosks. In addition, the enhancements of POS systems overall seem to be increasing F&B profit-a section of the financial statement that was historically less profitable. As with all technology, It is best to refrain from making a large capital investment into emerging systems, starting slow and monitoring how the bottom line is increasing and specific areas such as Room revenue or F&B revenue is the ideal choice.

Excellent Article! POS systems are becoming more user friendly than before. The systems allow companies to track revenue and inventory at the same time. The Walt Disney World Resort tested a POS system that allowed hotel guests to simply flash their room key and the charges would go directly into the POS system then PMS. Hotels have added POS systems to spas, recreation locations and retail stores...(http://www.restaurant.org/nra_news_blog/2012/04/pos-systems-must-accommodate-new-secure-payment-technology.cfm).

Theodore your article proves a great point on the benefits of POS technology. Having a POS system adds more value that will cover its initial cost. Handles greater product volumes. Makes complex business logic possible. Provides more management possibilities of your daily operations such as sales tracking, refunds, time clocks, menus, pricing, revenue maximization, etc.Provides advanced functionalities such as reservation and table management for restaurants, hotels, bars, and any business in the food service industry. Realizes enhanced savings with greater efficiency. Delivers better workflow for staff. Improves customer service and increases customer through-put. Easily manage large numbers of customers and groups. Allows restaurant businesses to combine multiple services into a single invoice (hotel room, meals, events, services). Graphical management of store assets such as table, rooms, bar, etc. Delivers superior reporting and analysis features. Streamlines inventory management. Back Office integration. The purpose of POS system is to accommodate your employees and your customers. If you have happy employees this results in customers having a smile. You have to spend money (POS SYSTEM) in order to make money.

Immaculata University in southeast Pennsylvania has replaced 20 standard water fountains with new "hydration stations." In addition to the regular spout, there is an outflow at the top. The fountains' tap water is supplied by Elkay, an Illinois-based water supply company. Each fountain has the ability to keep track of the number of refills and displays it as the number of water bottles that are NOT going into a landfill as a result. Putting a number to this green initiaive is a great way to get people involved and make them more aware of how much they can contribute by doing simple things like reusing a water bottle. It also encourages students to drink more water instead of sugary sodas and other carbonated beverages. With about half of the students using refillable bottles last year, the university's environmental club plans to hold events and give away refillable bottles to increase the use of these fountains.  I think it is great that you can see the contribution you are making with the tracker on the fountain, as I am all for doing my part to reduce waste headed to landfills. I just wonder how much waste is being produced by replacing the still-working standard fountains. 

This article is a series of several blog contributions for successful emarketing on Hotels magazine's website. "Will the Hospitality Industry Tango with Tingo" discusses the introduction of Tingo.com, a new Online Travel Agent (OTA) website affiliated with Expedia.com that guarantees its' customers to refund the difference if the price booked for the room drops after booking. This sounds great right? While of great value to customers, especially those who are money conscious, the article explains that Tingo.com is another industry basher that ultimately makes hotels appear to be ripping their customers off. This type of marketing tool should be two fold- both industry and advertiser friendly and an OTA website such as Tingo.com will potentially strain its relationship with business in the hospitality industry sooner than later. Tripadvisor is pointed out as an example of a major hospitality industry resource that has damaged its reputation with hotels and is continuing to do so. An analysis of Tingo.com is presented including the evaluation of several factors Tingo.com does not consider under its business model. The article deems both Tripadvisor and Tingo.com as "confused and misguided." In conclusion, this article presents valid points that I have never considered prior to reading about the challenges and perception some hospitality industry leaders have. From the customer perspective, both Tripadvisor and Tingo are highly favored for obvious reasons but not consistently for hotels and restaurants.

The growing trend of using mobile payment technology could lead to many opportunities for businesses and consumers alike. The hospitality industry is looking towards mobile payments as a way to make transactions more efficient and profitable for both the business and their customers. Hotels such as the Gaylord Hotel are now using mobile payment methods poolside. By using an iPod Touch, the hotel staff is able to collect payment and even print a receipt from their mobile POS system. This option to use the mobile payment system is a great convenience for their guests as they don't even have to leave their poolside cabana. Not only are hotels starting to use this technology to collect payments but major retailers have also begun to use this technology as well. Retailers such as Target and Walmart have teamed with Merchant Customer Exchange to develop an app that allows their customers to pay for their goods by using their smartphone at the store's register. With this growing technology also comes some concern of security. Businesses are being urged to consider the importance of fraud protection as they begin to use mobile payment. If businesses choose to use a mobile payment app or POS they must follow the proper procedures to ensure the security of their software. The benefits of this growing technology could be great for both businesses and their customers.

With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

This is a great article highlighting the cons of of cloud-based PMS. In India, the infrastructure is not developed enough for hotels to rely on a cloud-based PMS. While the hotel industry is slowly adopting things such as mobile check-in, there is great hesitation to adopt the cloud-based PMS. The Internet in India is not reliable therefore it would not be efficient for hotels to send all their data to the cloud. In the event of an outage, the hotels would not be able to operate. There are also many concerns over data security; Indian hotels are worried about transferring secure information to an "unknown" place. Yet, individualized properties are looking forward to centralizing PMS and perhaps embracing cloud-based PMS in the near future. Only time will tell how long it will take the Indian hotel industry to become more technology oriented. 

Introducing the new dining app Reserve. It creates a seamless dining experience by storing a customer's credit card info upon reservation and immediately charging it once the meal is completed, also charging the customers' preferred tip. That way customers do not have to wait for the back and forth that occurs once they are done with their meal and servers collect payment. While the idea seems amazing, I am worried about the safety of storing people's credit card information on this app.  I also think that with the tipping already pre-included, the incentive on the wait staff's part to deliver great service is diminished. It is also a negative for the client because even if they are not satisfied with the service (or on the other hand if they feel that their server went above and beyond), they are not able to adjust the pre-arranged tip accordingly.  I do think that it is a great way for restaurants to make a nice profit through bids for "highly-sought-after reservations" because people will be more willing to spend a lot to to ensure they get a table at fancier restaurants. 

This is an article that compares the new form of cloud property management systems versus the original installed in the property PMS. It compares the features missing from both ends such as the fact the installed PMS can not get free upgrades but it does not require IT expertise. The article makes a great point in stating that both systems can be great for a small business, where as most people assume only an installed PMS works for a small business because it is the more affordable option but because of the fact that one person is usually running the small business they can benefit from having access to the PMS from anywhere which is only capable from a cloud PMS. It is also important to remember that when moving to a new system it can not be assumed to be exactly like the previous system.

I found this article incredibly interesting, as it is an interview with the co-founder of eMenu, Alexandru. He speaks about how he thought up the idea of eMenu, when he was at a restaurant trying to pay the bill, but after five minutes of trying to call the server and being ignored, he got annoyed; and believed there was a way to fix this. Additionally, he makes great points about why the eMenu is so efficient, such as it being technology based, it is very popular amongst Millennials. He also makes the great point of it being on a tech system, it allows restaurants to have the menu in several language options more conveniently. As well as, it being flexible enough to make changes, such as newly added plates, without needing to reprint several new menus. He then goes on to say, he now looks forward to bringing this technology into the hotel industry, where room service menus can now be available from the TV, rather than in a "small wasted paper menu." All in all, I believe Alexandru makes some very valid points as to why the eMenu should be considered in many aspects of the hospitality industry. 

This article discusses marketing tactics to improve events. The pre-con meeting with other staff members is key to making sure everything is communicated to the proper departments. Another great tactic is add-on's during the meeting. Marriott invented Red Coat Direct which allows immediate on site ordering of additional supplies or requests. Anticipation of needs is a must. Being able to negotiate comps is a wonderful way to enhance the meeting experience. Lastly, being able to utilize free marketing by encouraging attendees to post on their own social media is a wonderful way to spread the word. Using meeting hashtags is a great way to entice engagement.

This is a great article that provides tips on how to use green practices within the IT realm. It starts by giving statistics on how much energy can be consumed by equipment, and also how much electronic waste can be done when not reusing or recycling such equipment. There is tips on how to increase efficiency with your technology and also providing tips on how to properly purchase needed equipment. Another set of tips covers reducing the running costs of office equipment and reducing e-waste by the 'reduce, reuse, and recycle'. Lastly, developments for green technology and equipment are provided for us. My opinion is that this article is very informative and should be read by all hoteliers to look into and apply the tips given. Showing the statistics paints a great picture for the reasons why we should be going green with technology.