Bed and breakfasts often do not get the opportunity to market their businesses the way they should
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shared by rderonville on 16 Jul 17
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Bed & Breakfasts | Email Marketing | StreamSend - 1 views
www.streamsend.com/ed-&-breakfasts-&-email-blasts
Email Marketing Technology Apps Management Industry bed breakfast facebook internet
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With email marketing software, marketing has now become more affordable than ever – even for a quaint bed and breakfast.
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Flyers and television advertisements are costly marketing techniques that often do not showcase the level of quality in their accommodations
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When innkeepers send an email blast with easy-to-use email marketing software, customers can see updates to the breakfast menu, local weather conditions for their weekend stay, special offers for specific events within your area or even special weekend packages!
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With email marketing driven by the power of the internet and social media, bed and breakfasts can bring together those with a passion for travel, pampering, sightseeing and first class food; what a magnificent combination!
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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.
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The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.
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Thieves Won't Wait. Neither Should You. | hospitalityupgrade.com - 3 views
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What this tells us is hotels and restaurants need to do more to protect sensitive payment data and be proactive in keeping up with the hackers and thieves. We also need to pay particular attention to properly securing data as it moves through the merchant IT environment.
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P2PE places “data in motion” in a wrapper that can only be decrypted by an endpoint that has the requisite key.
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The goal of point-to-point encryption technologies is to encrypt as close to the point of entry as possible and guard against thieves who attempt to install sniffing/hacking software on a merchant’s network.
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P2PE solutions can significantly reduce a merchant’s card data environment, mitigate potential breaches and simplify PCI DSS validation efforts.”
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You should also understand the types of cards and transactions that can be encrypted. Does the solution encrypt both swiped cards and manually entered cards? Does it encrypt online transactions, as well as on-site or card-present transactions? Is the solution tamper resistant and, what happens if an attempted breach occurs? Where is the HSM (hardware security module) located? Even if data were to be intercepted, is it rendered unusable to cyber thieves?
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A hosted solution will shift much of the burden of responsibility to the third-party provider and free you from having decrypted data in your environment.
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Keep in mind, there is no single silver bullet when it comes to payment security. Even with EMV, stolen cardholder data could be used for a fraudulent online transaction. Merchants should implement a variety of technologies and techniques as part of a multi-layered approach to security that ultimately includes EMV to protect against counterfeit card fraud, tokenization to protect data at rest, and P2PE to protect data in-flight.
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Thieves won’t wait for a unified approach and specification, and are looking to access your valuable data now. By taking a proactive approach to security that includes point-to-point encryption, asking the right questions, choosing trusted partners and keeping yourself updated, you can protect your customers’ data and your reputation.
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This article deals with the theft that happens on a daily basis in the hospitality field. It happens when credit cards are used to pay for something, like a reservation, and thieves want the information, so they can use your credit card number for whatever intentions they may have. As the article states, "our data is under attack". I can relate to those people that have had credit card numbers stolen, because it has happened to my husband and me, and it is a horrible feeling trying to get your life back on track and recover your money. I think it would be a great idea, with some research, to get the point to point encryption technology in a field where credit cards are used so often, not only to cover the business (hotel), but also to protect the guest, so they feel at easy when they travel on vacation or business. The overall point of this technology is to encrypt the information as close to the point of entry, i.e. the swiping of the credit card, as possible. This would in turn "significantly reduce a merchant's card data environment", as the program would encrypt the information so that hackers cannot access the customer's information. As I mentioned earlier, questions should be asked before buying this technology, as there is always something new on the market that may be better. Credit cards are not always swiped, but can also be manually placed in the system, so you want to make sure, that both transactions are protected. Overall, the establishment should always be concerned about the customer and their safety, whether physical or mental and always be prepared for the worse.
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Marilyn, This is a great article and I wish this type of technology was everywhere because like yourself I have credit card numbers stolen before and it is a long process to end that. Working in the hospitality industry we would need to make sure that it is everywhere that a credit card is entered whether that being swiped in house, typed in the system manually, or even processed via the internet. In the hospitality industry we should be very aware of our guests safety and like you mention it is not only just physical safety that is a concern it is the mental state as well making sure the guests credit cards are safe and do not have a chance of being stolen by a hacker. This is a great article, keep up the good work!
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Great article! Personally after being a victim of credit card fraud, I'm very apprehensive of where I shop, who handles my card and how long it takes them to return it. I recently cancelled a large purchased after the cashier insisted on rubbing my card number on the reciept after the transactions had be approved. In my mind, I was thinking "If I let you do that, then I've open the door for anyone to charge thousand of dollars. I don't think so." As a manager, who hands credit card numbers for manual input, I'm very cautious of them and want to insure that they don't get into the wrong hand. Aftern each transactions is approved, that number is shredded and the credit card machine is batched out. Companies don't realize how important it is to PCI compliant. The risk in exposing sensitive information of our clients and customers can cost thousand of dolllars in fines and fee, in addition to the lost of that customer/client.
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Marilyn, Great Article...as a Front Desk Manager, it is my responsibility to randomly check our computers to ensure employees are not placing USB driver to collect data from our system. Our company has taking this a step further by putting metal locked case around the PC to avoid possible fraudulent activity. If we have to open a PC, we must log it to show proof why a PC became unlock. Companies should adopt similar procedures to protect the consumers/guests. Nelson
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shared by diana morales on 20 Jul 12
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http://blog.milestoneinternet.com/website-promotion/effective-email-marketing/ - 0 views
blog.milestoneinternet.com/...effective-email-marketing
rise travel demand sales hotels increases usage
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This webpage is an explanation of all the effective ways you can market thru email in the hotel industry. Obviously if the guests received an email from your company is because they provided you with their email adress, meaning that they are interested. E- Marketing is not spamming. It is very proffesional. At the end of the guests stay, you can use e marketing tools to lude the guest back in your way. You can benefit from E-Marketing by upselling. It is a very powerful tool that can bring you a lot of traffic if you have a great business plan. E- Marketing is also important because you can get guest feed back and fix problems that might occur and also help them come back as well. E-Marketing has changed the hospitality industry in a great way. People no longer need to walk in to your hotel to find out information. If you have a great website, guests can quicly make their own assumptions. If a guest is coming back to the city, E-Marketing can lure them back in.
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It Takes Two to Tango! Relationship Management Between Hotels & Planners - Social Table... - 1 views
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RFPs are submitted online into a nameless, faceless centralized database. As the planner, if you don’t have all the info then don’t source out your RFP to 100+ hotels and feel that each one should get back to you.
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Menus, for example, are a great way to make accommodations on a tight budget. Menus can be adjusted to work with just about any budget.
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Again, communication is key. Be open and willing to talk. Know what’s going on at the hotel and how/if it will affect your meeting or event
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Don’t leave this all up to the hotel – its up to the planner to keep track of their room block and the number of rooms that have yet to sell. Push this information out to attendees, get them to sign up under the room block.
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Schedule a walk through. Walkthroughs are great, not only in the early stages of planning, but to meet with hotel staff to wrap up final details and setup. Ensuring that everyone is on the same page
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Great article that links the management side with the planners point of view. It gives a planner some insight into where they should push and pull at the hotel and when to let the process work. Sometimes when you are planning an event you believe your event supersedes another other and you "deserve" the hotels undivided attention. Those are unrealistic expectations. They give tips how to utilizes the hotel properly, how to communicate effectively with the hotel so everyone walks away with a great event.
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Event Planning - Technology Solutions - 5 Technologies Event Planners Can't Live Withou... - 5 views
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This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day.
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Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
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your event management system with a customer relationship management (CRM) system such as Salesforce,
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These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device—be it a computer, smartphone, or iPad
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With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more.
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integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system such as Salesforce,
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With all of the information you could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks,
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“webinars on steroids.” Live and virtual events are about giving the attendee a choice as to how they spend their time.
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Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook
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Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
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In a world where everyone is always on the run, our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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our top five technologies for event planners are no surprise—but what these tools can accomplish might impress you.
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Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones.
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Whether the ubiquity of these devices is a blessing or a curse, the fact is, event professionals and participants alike would be lost without them.
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These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device
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Additionally, with all of the integration options available to planners, you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
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Often complementing physical events, virtual events save the planner and attendee time, money, and resources.
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Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook.
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This marketing can come from either you or your attendees. Allowing attendees to share things that they like and getting them involved in hyping your event is a great way to spread the word.
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When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds. Never leave home without one!
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This is the most obvious technology we can’t live without. Let’s be honest—-most of us are glued to our smartphones and our favorite apps 24 hours a day. We get nervous when we can’t find the phone, and we feel phantom vibration rings. Chances are, if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones
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The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.
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I think this is a great article. I am a Marketing Manager but do events at my restaurant as well and even for me I need my smart phone at all times to look up stuff in emails or even have a remote log-in to my computer to check a contract if needed. Event planners really do need all of these technologies at all times and people may view it as rude to be on your phone at all times but in reality they are just doing their jobs to make your life easier and less complex.
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"5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.
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This article list five technologies event planners cannot live without, including the smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.
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In a world where everyone is always on the run, our top five technologies for event planners are no surprise-but what these tools can accomplish might impress you. 1. Smartphones This is the most obvious technology we can't live without. Let's be honest--most of us are glued to our smartphones and our favorite apps 24 hours a day. 2. SaaS Cloud Apps In today's quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent.With SaaS cloud apps, just provide end-users with reports-only access to what they need and nothing more. 3. Virtual Events There is word that the economy is making a recovery, but many of us have yet to see it. People are quickly catching on to the benefits of virtual events, or as we like to call them, "webinars on steroids." Live and virtual events are about giving the attendee a choice as to how they spend their time. 4. Social Media and Viral Marketing Sharing event details on Twitter, LinkedIn, and Facebook is hugely beneficial because of the range of attention you can garner. People show up at events they've heard about, think good things about, and understand the value of. 5. 5.iPads and Tablets Tablet computers are revolutionizing the event-planning industry. The day of the binder stuffed with event details and spreadsheets is coming to an end. Today is the day of the iPad and the tablet, and a more simplified life.
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This article provides readers with basic information about the advanced five technologies event planners can not live without.Including smartphones,Cloud apples,Virtual Events, Social media and ipads.
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Here are the 5 espects for event planers development. In my opinion, the most important one in next several years is the smartphones. This is the smartphoe time. It make our life easy and convenient. If we do have an apps for event planning for smartphones, and make a good market planning, it will help the company find lots of potential customers and expanding the business not only on the computer internet.
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This article discusses how technology can assist in event planning. It lists the five technologies that can sincerely facilitate event planners with their day to day tasks and responsibilities. The five technologies include smart phones which are life savers when it comes to trying to find phone numbers, respond to email inquiries, and keeping a clear and adequate schedule. The Saa S Clould App lends a hand to event planners so they can link up their systems for customers using software as a service tool. Third, they discuss virtual events, which give key data and facts about events and help the planner and client save time, money, and resources. The forth technology is social media and viral marketing which is enormously helpful and saves money. As a final point, ipads and tablets save paper and are of assistance to event planners to be more structured.
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This article highlights the 5 technologies that are vital to the success of event planners. The first piece of technology that event planners cannot live without are smartphones. With the introduction of the smartphone, event planners can now do mutliple things at once while on-the-go. While moving from event to event, event planners can check their emails so they are not overwhelmed, review and add postings to social media pages, and check their to-do lists for the day. The second piece of technology that are key for all event planners are SaaS Cloud Apps. With these new cloud systems, event planners can now access any information and details about an event from any web-based product making life a whole lot easier. The third piece of technology are virtual meetings. With the cost of travel increasing everyday virtual meetings gives event planners the opportunity to hold events online saving them time, money, and resources, as well as getting immediate feedback from attendees. The fourth piece of technology is social media marketing. With the popularity of Facebook, Twiiter, Instagram, etc going through the roof, event planners are taking advantage of this by being able to have access to a wide variety of potential clients. The last piece of technology that is vital to the success of events planners is IPads and Tablets. No longer will event planners have to deal with file cabinets and binders filled with contracts and invoices. Now, event planners can do everything through a tablet and keep their business more organized. http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/
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Nowadays, there are 5 technologies that event planners cannot live without. They are smartphones, saas cloud apps, virtual events, social media and viral marketing, as well as ipads. With a smartphone, the event planner can respond to emails in time, add new postings on the event page, etc. Saas cloud apps allow the event planners or guests get the event details from any web-enabled device. Virtual events is an effective way for organizers to get the data for future events. With social media, event planners can share their experience through twitter or facebook, which is a great way to spread the market. With ipads and tablets, one can make contracts, register or other things online.
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This article discuses how these 5 technologies help to make planning events easier.
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This article picked five technologies that event planners must have, and they are smartphones, SaaS Cloud Apps, virtual events, social media and viral marketing, and iPads and tablets. In detail, the arthor mentioned event planners should link up the event management system with a customer relationship management system such as Salesforce. Also, when talked about the virtual event, the author mentioned it can help to save time, money and resources, and it is a high recommonded tool for improving future events.
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This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.
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The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings.
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5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views
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The major search sites routinely leave out flights (lots of them) and even entire airlines. A lot of the flights they do show are ones you don’t want, starting with “basic economy” fares that hit you with tons of restrictions and fees, so the price you see isn’t the one you end up paying, along with connections way too short or way too long, ones that no responsible travel agent would let you book.
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The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
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“They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”; “They’re true experts” and “They don’t usually cost extra.”
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Travel agents are a thing of the past - they primarily booked tickets and beds. Travel advisors have taken on a much more complex role - part psychologist, life coach, executive producer, concierge, fixer, dream maker, and ‘Blink Blink’ genie, with the multitude of services that they provide.
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Anything that causes cancelled flights (or cruises, etc.) means hassles, but the people who get through this process the most smoothly and the ones who get rebooked first and get the few available seats out of Dodge are usually the ones who used a travel agent. It’s that simple. First off, you actually have someone to call, versus long lines at banks of airport phones masquerading as “help desks.” But good agencies are constantly monitoring their clients’ flights and they usually know about your problem before you do - and often have a resolution before you even call them.
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Expertise: No one knows everything about travel, no matter how deeply they are involved in the industry.
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Emergencies: This is the one most applicable to the average occasional travel.
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It is important to remember that these advantages are not just for luxury travelers. Good travel advisors do not just know what the best hotel is, they know what the best hotel is for you and your budget and can help you find the right fit.
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Connections: Whether you are trying to book space at a coveted 8-villa safari lodge in Africa or get a room in a top Paris hotel during Fashion Week, most hoteliers keep emergency inventory and guess who gets it? The travel advisors they have known for years who book a lot of guests and send them a lot of business.
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“Travel advisors provide our clients with access: access to people, places, and experiences that could never be replicated, much less imagined. A great travel advisor has invested time and relationships in creating their ‘black book’ of contacts and relationships, so that when their clients travel, they are treated as a VIPs, not just a credit card number.” In my experience, everyone likes being treated like a VIP.
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“Information overload, thousands of new hotels on the scene, all sorts of new cruise ships, passport and visa issues, weather, transit strikes, political unrest, natural disasters, travel insurance, travel providers going out of business, it’s never ending. How does one navigate all of this? To avoid the travel landmines that lay in front of you, you need to get a great travel advisor!
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Extras: When you get more than you expected for the same price, that’s a great deal, and with travel advisors this happens all the time.
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“The millennial generation specifically may have seen their parents use a travel advisor, but don’t feel like they need one - until they are deep in the spiral of research. By shifting gears to planning with an expert, they feel liberated from the immense pressure of choosing the ‘best’ resort - because we’re cutting through the noise of all the conflicting opinions they’re seeing online.
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Air: If you are trying to buy the cheapest round-trip economy ticket from New York to Dallas, even the best advisors probably can’t get it for less than you can buy it online, though you still have to deal with all the pitfalls of the online travel sites and you will lose the safety net advisors provide when things go wrong. But in a couple of other cases, buying your air through an agent can actually save you money, or miles, or both.
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It just doesn’t seem possible, but it is, real tickets, same airline, better seats, less money. I don’t know how they do it, and frankly I don’t care, but if you know who to call this happens all the time (if you are not a client of SmartFlyer booking your vacation or business trip, they will charge you a fee to do the legwork and find you great deals on premium and mileage tickets, but in almost every case I’ve seen, it still saves you money).
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Better Trips! At the end of the day this is the bottom line, the big win you get with a good travel advisor. They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net.
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Travel advisors take the overwhelming amount of information out there and distill it into the key points that apply to you - the best hotel/destination/tour for your interests, your budget, and your time frame.
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5 Reasons Why You Need A Travel Agent - More Than Ever
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We have been discussing a lot about the role of GDS's and OTA's it has become clear that the role of the traditional travel agent has evolved. The question of what is the role of a travel agent and why should we still use them has come up a lot and this article breaks down the answer giving 5 reasons why we still need travel agents. The reasons are listed as emergencies, expertise, connections, airfare and extras. All of these reason collectively make a better trip all around. After reading this it makes me want to book my next vacation through a travel agent!
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Benchmark Powers Expansion with Centralized Accounting Platform - 0 views
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3 October 2012 Benchmark Powers Expansion with Centralized Accounting Platform Management by the Numbers: Benchmark Integrates New Properties into Company Management Processes Quickly with ‘Private-Cloud’ Back Office System
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Basing day-to-day management decisions on the numbers is another big part of successful management in today's economy. At one time, we had to wait until month end or later to see property financials. We do not have that luxury today, so we built a centralized 'private cloud' technology hub and data gathering platform. Now our managers make decisions based on month-to-date performance every morning.
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Benchmark uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer Systems to centralize property accounting
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Pinkham said. "For example, we use the Profitvue back office accounting system at all our properties, which include luxury resorts, hotels, and conference centers. The system is Internet-enabled, so the only back-office hardware our hotels need is a PC. The same is true for our front office systems. This is a great savings for our owners."
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This means when we take over a new property we can quickly integrate it into Benchmark's processes. We simply bring in financial team members from our other properties. They are familiar with the system and chart and G/L. It is a simple process for them to logon to Profitvue and create a new entity. We can have the new property up and running quickly without the usual hardware and software installation, and staff training. This saves time and money, and we can turn the property around much faster.
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Our private cloud strategy benefits our financial stakeholders, management teams, and guests," Pinkham said. "Aptech is an important part of our strategy and operations at all our properties. They understand hotel accounting and Benchmark's business process and are always ready to support our innovations."
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Having a clear understand of what makes a great hotel, resort, or conference centre and how to run it profitably is an essential part for a successful management company. Benchmark Hospitality International win the market through its day-to-day management decisions on the numbers. They built a centralized 'private cloud' technology hub and data gathering platform based on which the managers can make decisions every morning while not wait until month end or later to see property financials. The private cloud helps to reduce its ownership costs and to protect data. Benchmark also uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer System to centralized property accounting. This is technology plays an important part of hotel operations. The Profivue back office accounting system is internet-enabled, so a PC is the only back-office hardware. The same for the front office systems. It is a great saving for its owners. Since Profivue is flexible enough for Benchmark to have a standard chart of accounts and general ledger for all its properties, Benchmark can quickly integrate a new property into Benchmark's processes. It just bring financial team members from other properties, who are familiar with the system and chart and G/L. So a new property can be ran very quickly without the usual hardware and software installation and staff training. Another advantage of this system is that Benchmark's financial stockholders, management teams, and guests benefit a lot from it, so they always support these innovations, which can later stimulate the company's success. Applying new technology in operation management can help company win a larger market share and develop fast.
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shared by Matt Turner on 23 Jan 12
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The Time is NOW for Social Media in the Hospitality Industry - 2 views
www.business2community.com/...e-hospitality-industry-0118473
hotel hospitality mobile technology travel
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Social media has revolutionized the way businesses are able to interact with consumers - It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. Now is the time for the hospitality business to use social media to target their customers. It is important for hotels to realize the importance of this and invest money in improving their company's image and awareness.
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I definetely agree with this article. Social media seems to be the advertising method of the future. I do not follow any blogs, but I know a lot of people who will go and buy whatever their favorite blogger suggests are good products. The same will likely be true for the hospitality industry. If the right person suggests a restaurant or hotel, people will flock there. Bloggers are like internet celebrities and everyone knows how people blindly follow the celebs.
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This is an article that highlights the relationship between the hospitality industry and social media. The author, Debbie Miller, talks about how social media has enabled brands to provide personal and unique experiences to its customers, whether they are past, present, or future patrons. Miller also talks about the innovative ways that the hospitality industry is marketing itself, such as twitter, facebook, youtube, and more. Miller touches on location based loyalty, and we no longer need a stamp card, because everything can be managed to through cell phones, using applications such as foursquare. The author then goes on to talk about the fact that everyone can be a potential reviewer, and how restaurants and hotels must monitor sites such as tripadvisor and yelp. She makes a great point about how one bad experience can be posted in real time, for the world to see. The next point that Miller makes is how mobile access and video is key for hotels. She states that Hotels have a cliental that is always on the go, and that makes it important for the hotel to utilize a user friendly mobile site. Also, she talks about how hotels can use video to show potential guests all that they have to offer. Lastly, Miller moves on to talk about airlines and destinations, and how they use social media. She states that airlines have found a number of ways to use technology and social media, explaining that one airline, amidst a large words with friends debacle, used social media to clear the air. The author finishes with how destinations are using social marketing as well. She states that many destinations are now using social media sites to keep their guests informed about local events, as well as niches such as hotels, eateries, and other attractions.
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Social media has been around for a while but slowly has become more and more popular. We as a hospitality industry have so many opportunities with social media. For example.. I work in a restaurant and we do so much promoting on Facebook And twitter for specials and upcoming events. With social media in the industry it allows us to interact with customers from the past, present, and potential future guests. The author of this article hits it right on when talking about ways to use it with all the different allies there are now a days.
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This is a great article. This is the wave of the future as hospitality business can place ads and deals on places like facebook and travelocity. It is great as well to see reviews from other people when it comes to things like hotels and restaurants, so you too can choose if the place is right for you. While reviewing a place is great for future customers, it may not be a great tool for the establishment, if it receives bad reviews. One bad review can damage an establishments reputation over night.
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Meeting the Expectations of Last-Minute Mobile Bookers. - Wednesday, 25th January 2012 ... - 0 views
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“Travellers are increasingly demanding the ability to access and do anything, anywhere from any device. Their push of travel purchases towards the moment of necessity, coupled with their growing spontaneity, has created a new segment of mobile consumers
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HotelTonight’s research shows that these last-minute mobile bookers, if not for Impulse Rates and the convenience of mobile apps, would have stayed with a friend or at home instead of a hotel.
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This article describes how a new company, HotelTonight, is attacking the market of spontaneous travelers. The company made an app for iPhone an Android users that sends "Impulse Rates" to users who have the app. Impulse Rates are heavily discounted rates on hotel rooms offered by hotels through HotelTonight for rooms that have been unsold that day. If users like the offer, they can book the room through the app in eight seconds with only three clicks. There is also a little interview with HotelTonight CEO, Sam Shank in which he answers questions about how the company runs. I think this is a great idea for company. It helps everyone involved - hotels increase revenue by selling rooms that otherwise would have been empty, consumers get great deals on rooms, and HotelTonight profits off of a nominal fee for processing the transactions. This is similar to the Ding! app from Southwest airlines but designed solely for mobile devices.
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Here is a link to the company's website. I don't have the app but it looks like it would be pretty easy to use. http://www.hoteltonight.com/
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A great idea. Truly a win-win for all. I'm glad that they are finding the impulse rates are not affecting the amount of regular booking guests. I would like to try this myself and live life to the fullest.
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Best Western launches Facebook hotel booking tool - 0 views
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As of today, travelers can now book a room at any of Best Western's 4,000 hotels in 100 countries without ever leaving Facebook. The hotel giant has become the first global brand to try to leverage its popularity on Facebook with the ubiquitous social network's 800 million active users by creating a special booking tool. This is a great innovative way to integrate online booking to social networking. I believe it will be a great success.
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This is really a great innovation, because i believe many people cant live without facebook and I do believe Facebook will offer more in the future.
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This is another great way of making customers book a hotel directly. Even though Best Western doesn't see sales growth in a short time, it would be a terrific marketing tool and/or a way to stay in touch with potential customers.
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Good move by Best Western. It would be interesting to see number of confirmed booking compared to the hotel chain's official site. I am sure other hotels will follow suit. It seems like having fans follow page on Facebook is a great idea. I am surprised that Best Western has more followers than some of the larger chains.
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Use proximity marketing without alienating potential customers - The Business Journals - 0 views
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In the past couple of years, several advertising networks have begun offering location-based ads in the form of proximity marketing
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This strategy involves serving content to potential customers when they're near a certain location, and it can be tricky to create relevant content that doesn't feel intrusive to users.
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It's very likely that U.S. marketers are planning to invest in proximity marketing at comparable rates.
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If people aren't automatically happy about location-based targeting, marketers can compensate by including the things they do like in the ads.
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For example, 76 percent say they browse in-store because they want to see and touch the item before buying online, and 65 percent say they browse online but purchase in the store because they don't want to pay shipping costs.
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A clever way to combine these facts for a proximity ad is to keep popular items that people want to try in stock and have them at a price that is lower than the price they would pay with shipping from an online retailer.
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One thing marketers should avoid doing is drawing attention to the fact that they're using location-based marketing. An ad that says, "We know you're nearby," overtly or subtly, can be off-putting to customers.
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Proximity marketing is a great tool for businesses that want to use the Internet and mobile marketing to boost foot traffic and sales to their business.
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However, like all marketing tactics, it's important to use these tools wisely to boost profitability without making people feel that their privacy was intruded.
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Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...
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More hotels recycle left-behind toiletries - 1 views
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Today, there are 148 hotels across IHG's chains — Holiday Inn, Crowne Plaza and InterContinental — that participate, compared with 60 one year ago, she says. Since then, IHG's collected 99,000 pounds of soap for Clean the World, which has translated into 400,000 bars of soap delivered to developing countries, she says.
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There is one way toiletry recycling might help boost a hotel's business. It can make a hotel more attractive to meeting planners working for clients that favor green hotels and practices for event venues, Silberman says.
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In 2011, Hilton Worldwide inked an agreement with a different non-profit — the Global Soap Project — to recycle toiletries. Today, about 500 Hilton hotels out of 3,900 across the company's various chains recycle toiletries through this program. Participation partly hinges on a hotel's proximity to the non-profit's delivery and distribution venues, she says.
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At Wyndham, which franchises about 7,000 hotels, about 3% of them participate in either Clean the World or the Global Soap Project, Taylor says. Still, some of the hotels not participating in those programs donate leftover soaps and toiletries to local charities. Taylor says this practice is more sustainable.
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Ever wonder what happens to the little soaps you use at the hotel you recently stayed at? Hyatt Hotels Corp. has become one of the major hotels to start recycling toiletries through the organization called Clean the World. When guests are done using their shampoos or soaps at a hotel, the housekeeping staff collects all of the used and unused products and recycles them or donates them to other countries. The organization has only been around for a few years, however other hotel chains are joining the cause to helping the environment and also humanity. It is not just in the United States that hotels are getting involved but it is expanding globally. Hotels are sending used soaps that has been re-sanitized to battered women's center and also to countries like Africa to local clinics and orphanages.
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It is really great to see that well known hotel brands like Hyatt Hotels Corp. are working to give back and reduce waste within their hotels. Every time I stay in a hotel I always take the complimentary soaps and lotions after my stay is over in an attempt to make sure they don't go unused and get disposed of. Often hotels will provide you with new soaps and lotions each day even if the old bottles aren't completely used. By sending the unused and partially used items to be sanitized and then sent to people who are less fortunate is a great way to reduce waste and give back. It is also great that the donation of these toiletries will promote personal hygiene to people who might not otherwise have the means.
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It looks like the industry is taking notice of what they can do and stepping up to the plate. It all comes down to the front line workers though, in this case housekeeping staff. Turning a room correctly is labor intensive and time consuming. Adding the step of separating the used soap and shampoo does take time. 1 minute per room per day in a 200-room hotel at 90% capacity comes out to 21 man hours per week. At $10/hr that's nearly $11,000 per year. I'm not saying it shouldn't be done. I think it's a great idea. It does many people (including the hoteliers) a lot of good. If we consider this as "goodwill" in our operating costs, it probably works out for everyone.
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I have never pay attention to where the leftover of the toiletries would go, and it's nice to know that they are going to the charity. This is a great way to recycle, help reduce waste, and help support the people in struggle. Knowing such information doesn't help making the booking decision, but it sure does increase the hotel's reputation.
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8 Great Email Marketing Tips for Hotels | WebRezPro Hotel PMS - 0 views
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successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools
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successful marketing is driven by a mix of complementing strategies — and email is still one of your best tools
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Email marketing is a very effective way to build guest loyalty, encourage brand engagement and increase direct bookings through well-targeted communications. It’s cost efficient and easily automated, making it an ideal marketing technique for busy hoteliers without a lot of time on their hands.
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other
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provide opt-out instructions on every email communication you send
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all about timing
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automate pre- and post-stay emails
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ending irrelevant information is a sure-fire way to lose subscribers
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doesn’t always have to be discounted rates and services; local “insider” information, like exciting events, new attractions or destination tips, gives your customers food for thought and could put your property front of mind when planning their next holiday.
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Make sure you include links or button
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Note: be sure to link to the Web version of your email in case the actual email doesn’t display properly. Most email newsletter/marketing services include this feature.
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Short post-stay email surveys are part of great customer service and provide a marketing opportunity, too
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See what works best
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look at your emails from your customers’ perspective and ask yourself what’s really in it for them? If the answer is obvious, your email marketing campaign is bound to be a success.
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This article provides 8 tips on how to email marketing. Email marketing which is a part of e-marketing is a great way to reach customers, the service is also cost effective and time efficient. The main ways to optimize emails are to get a an organic list of contacts to make sure they do not end up in the junk bin. Next the emails should be functional they should be mobile friendly and the links should work. In regards to the content it should contain more than just rate specials they can contain events or insider city tips and they should be targeted at the correct audience. Finally the sender should test it out by receiving one first.
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Hotel Recycling Program: Benefits of Ewaste Recycling in Hospitality - 0 views
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With thousands of customers checking in each year, at a business that operates 24 hours a day, hotels are more likely to be replacing their office electronics more frequently.
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As technology keeps advancing, creating newer and more sophisticated versions of older devices, consumers have been all too quick to discard the electronics they own now. That means the amount of e-waste that’s been tossed out and sent to landfills is skyrocketing.
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the UN, environmental groups and governments around the world are working to promote the recycling of e-waste as the best solution.
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Estimates are that the world produces up to 50 million tonnes of e-waste every year from consumers and businesses throwing out everything from smartphones to computers to household and office appliances, material believed to still be worth $62.5 billion. But only a small percentage of the e-waste — which contains valuable and reusable materials like metals and rare earth, never gets recycled.
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Once a used electronic device is sent to an experienced recycling firm like Great Lakes Electronics Corporation, it keeps those devices out of landfills, and the parts with value can be used by manufacturers to create new products.
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Recycling is a great way to make a long-term contribution to our environment, and recycling aging office equipment and electronics should be near the top of their list.
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Electronic recycling is the specialty of Great Lakes Electronics Corporation, which has years of experience performing environmentally friendly recycling of electronic products. Great Lakes Electronics Corporation will disassemble these items into component parts, and the ones that still have value can be sold for reuse. Other parts are used for metals recovery, and everything is recycled.
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In fact, estimates are that hotels have the opportunity to recycle as much as 50-60% of their total waste stream. And recycling can help hotels reduce the high cost of managing their waste.
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They also need to monitor their recycling programs on a regular basis, carefully track the volume and types of recyclables they process, and continue to refine their recycling programs by encouraging feedback from employees and guests, making changes where necessary.
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Hotels are more likely to replace their electronics more often because they are using them every day and they are trying to be up-to-date to be able to provide the best experience to the customers. Therefore, the number of computers that people are throwing away is too big and hard to count. Great Lakes Electronics Corporation is providing electronic recycling programs that are environmental friendly.
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The Smart Hotel System: 7 Ways to Make Your Hotel Smarter - 1 views
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It therefore makes a great deal of sense that many hotels have adopted the same smart systems that can be found within homes. Examples can include (but may not be limited to):Personalised control over settings such as room temperature, lighting and even window blinds.Using the Internet of Things (IoT) to offer guests immediate wireless access to centralised smart systems.Dedicated integration with devices such as smartphones and tablets.
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maps are just as capable of displaying important information such as:Check-out times and the location of the reception desk.Where specific restaurants are located as well as their opening hours.Nearby attractions and places of interest to visit.The types of public transportation available and where major hubs can be found.
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Common examples of information that can be used to improve guest experiences include:Which movies are watched the most frequently.The room temperature that the majority of guests prefer.Average checkout times.The most popular radio stations.Working Smart as Opposed to Hard
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The article tells us 7 ways to make hotel smarter. 1. Enhanced Connectivity to Guest Services and Staff Members. Hotel should pay attention to online visitor reviews on websites. Many smart hotel systems have adopted bespoke technology to provide faster and more targeted guest selection capabilities without sacrificing quality. 2. Intelligent Environmental and Entertainment Controls. Guests will often rate their experiences in direct relation to the amenities that they are provided with. It therefore makes a great deal of sense that many hotels have adopted the same smart systems that can be found within homes. 3. The Inclusion of Voice-Ready Technology. Voice-controlled technology provides guests with a convenient means to control basic aspects within their rooms. Voice commands can control options. Voice-ready technology has made great progress in recent years. 4. Smart and Interactive Maps. The real-time interactive mapping not only can these items be used to orientate the guests themselves, but such maps are just as capable of displaying important information, like nearby attractions and places of interest to visit. 5. Personalised Forms of Entertainment. Many hotels are now beginning to provide guests with even more intuitive ways to access personal entertainment accounts, like voice control, access to audio books and customized music playlists. 6. The Concept of Sustainability. Guests are now appreciating their relationship with the natural environment. And a smart hotel room is known for its energy-saving qualities. Therefore, smart hotel systems also can improve sustainability. 7. Adopting Smart and Targeted Forms of Data Collection. In smart hotel, data can be collected without violating the privacy of patrons to make important policy changes as well as to cater to the needs of a certain demographic.
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5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views
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Travel agents are even more important to luxury travelers, who ironically often think they know a lot about travel and rely on their own misguided sense of expertise. But while a good agent is so vital that it is simply foolish to plan a high-end trip on your own without one, they can also help travelers of all budgets.
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pros of using an agent: “They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”;
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The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
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My tech savviest friends use travel advisors, and so does every major corporation - because it is the smart thing to do.
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“Information overload, thousands of new hotels on the scene, all sorts of new cruise ships, passport and visa issues, weather, transit strikes, political unrest, natural disasters, travel insurance, travel providers going out of business, it’s never ending. How does one navigate all of this? To avoid the travel landmines that lay in front of you, you need to get a great travel advisor!
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good travel agents prefer to be called travel advisors, or sometimes travel consultants, and those are both totally accurate, but since most people still think of the industry in terms of travel agents
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“Travel agents are a thing of the past - they primarily booked tickets and beds. Travel advisors have taken on a much more complex role - part psychologist, life coach, executive producer, concierge, fixer, dream maker, and ‘Blink Blink’ genie, with the multitude of services that they provide.”
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There are many reasons one still needs a travel agent. They are now called advisors or consultants because of what they can do and their knowledge. These advisors can assist with a multitude of things including emergencies, getting great deals on trips, They will be your best advocate when issues arise and at no extra cost to the consumer. In addition, a good travel advisors save you time and money on trying to plan you own trip. Travel agents who just booked flights and beds are a thing of the past, travel advisors play a much more complex role and provie a great variety of services.
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6 0cBenefits 0c 0cof 0c 0ca Food & Beverage 0cPOS 0c 0cSystem 0c 0c 0c - 1 views
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An effective POS solution for restaurants, bars or food service at attractions, entertainment and leisure venues can streamline a restaurant’s activities, saving time processing orders and money due to potential human error and customer loss.
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The great thing about restaurant, entertainment or fun center POS systems now is that as they revolve around cloud-based software, the costs to upgrade to update is much lower as the equipment is already there and ready to go.
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Once you’ve set up your entertianment POS or fun center POS system you must transfer your menu into the POS software to enable your servers to quickly record the customer’s order and allow for the customer to be charged the correct amount. To make the most out of the inventory management you will additionally have to record existing levels of stock, and how much each item on your menu depletes the respective products within your inventory. This will also mean that you must consistently update the inventory levels when they are replenished.
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Waiters have continuous mobility around the restaurant, while clearly communicating and recording orders. This gives the customers the convenience of table side ordering, whilst also allowing the orders to recorded and distributed seamlessly.
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Another great benefit of using a entertianment POS or fun center POS system is that it avoids a lot of human errors in the communication between the waiters and the kitchen or bar staff. The cloud based system means that the orders are clearly recorded for the staff, forgoing any potential penmanship or shorthand issues.
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Inventory management is another great feature of the entertianment POS or fun center POS system and it will allow your business to keep up to date with its inventory levels and knowing exactly when to restock their goods.
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Through the continuous tracking of your levels of inventory, you’ll be able to identify trends in how each of your individual levels of stock are used in specific times. Not only can this aid in the planning and managing of stock, but it will also identify which products are popular within specific times of the year. This is valuable information and can be effectively utilized through your promotion and marketing, enticing more people to your family entertainment centre.
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A entertianment POS or fun center POS system with a modern payment processor can allow your business to stay up to date with the majority of businesses, accepting credit cards and allowing customers to use their tap and go cards or functions like Apple Wallet and Google Pay. A entertianment POS or fun center POS system will also greatly improve the overall speed of the checkout process, making hard copies of orders expendable and recording them digitally in real-time.
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Theft control may not seem like a particularly pressing issue, especially if your products are behind the counter and require customers to order and pay for them before accessing them. Regardless, a entertianment POS or fun center POS system will make you aware of any potential issues of theft through tracking what is ordered and what is paid for.
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It is important to have set measures for staff to follow in recipes, which allows you to see how much inventory is actually left compared to how much should be left based on the inventory management system.
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it can also be utilized in the building of customer relationships. Collecting customer details, namely an email address, will mean that you can communicate with past customers after their visit.
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Managing an entertainment business requires a great deal of organization throughout all levels of the business. POS systems offer a great range of benefits aiding in the simplification of many business processes, from inventory management to staff management.
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Clearly managing time clocks, scheduling which employees work each shift, keeping payroll up to date are all tasks entertianment POS or fun center POS can potentially assist with.
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In this article the food and beverage POS systems are described and discussed. The author explains why POS systems are important for the restaurants and entertainment centers, how to build those systems, how much would it cost to the businesses and what POS is exactly. Other than that, the benefits of installing POS systems are pointed.
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How Cloud-based Hotel Software is Changing the Industry - 8 views
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Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
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Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
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For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
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In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
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Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
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The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
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For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
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Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
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In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
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ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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next two to three years hoteliers are expected to invest 7-8% more on cloud technology
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ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
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Accelerate hotel check-in / out
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Eliminate the need for manual data sharing and processing
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Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
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Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
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Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
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Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for?
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The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring.
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This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
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A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.
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Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.