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kjeewan

Social Media Marketing: Cheat Sheet for Hotels - 0 views

www.hospitalitynet.org/...4107757.html

shared by kjeewan on 27 Sep 22 - No Cached
  • Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.
  • Using social media for marketing will open a lot of doors, quite literally, to your hotel.
  • In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.
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  • These platforms also have analytics tools built-in, allowing you to track user activity and engagement.
  • Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.
  • In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers.
  • Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
  • In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
  • kjeewan on 27 Sep 22
     
    Social Media Marketing in Hospitality is especially useful to engage existing guests and attract new guests. The hotel can use this form of marketing for advertising, getting customer reviews, and promoting hospitality industry events. One thing that is trending now is using Social Media influencers with followers to boost business.
shineal

What Brain-Computer Interfaces Could Mean for the Future of Work - 0 views

hbr.org/...ld-mean-for-the-future-of-work

interfaces future

shared by shineal on 13 Jan 23 - No Cached
  • Brain computer interfaces (BCIs) are slowly moving into the mass market. In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. And companies may want to use BCI technology to monitor the attention levels and mental states of their employees
  • imagine if you could prepare your next presentation using only your thoughts. These scenarios might soon become a reality thanks to the development of brain-computer interfaces (BCIs).
  • I expect to see a growing number of professionals leveraging BCI tools to improve their performance at work. For example, your BCI could detect that your attention level is too low compared with the importance of a given meeting or task and trigger an alert. It could also adapt the lighting of your office based on how stressed you are, or prevent you from using your company car if drowsiness is detected.
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  • A Toronto-based startup called “Muse” has developed a sensing headband that gives real-time information about what’s going on in your brain.
  • Despite these promising results, some experts, such as Theodore Zanto, a director of the UCSF neuroscience program, say that while BCIs based on EEG scans can determine a user’s attention levels, they are as of yet still incapable of differentiating what the user is actually focused on.
  • Experts believe that around “15-30% of individuals are inherently not able to produce brain signals robust enough to operate a BCI.” Obviously, this situation can lead to wrong results and ultimately bad decisions from companies. BCIs still have a long way to go, and much improvement is needed.
  • In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. Some prototypes can translate brain activity into text or instructions for a computer, and in theory, as the technology improves, we’ll see people using BCIs to write memos or reports at work.
  • Researchers are also experimenting with “passthoughts” as an alternative to passwords. Soon, we might log into our various devices and platforms using our thoughts. As described in this IEEE Spectrum article, “When we perform mental tasks like picturing a shape or singing a song in our heads, our brains generate unique neuronal electrical signals. A billion people could mentally hum the same song and no two brain-wave patterns generated by that task would be alike. An electroencephalograph (EEG) would read those brain waves using noninvasive electrodes that record the signals. The unique patterns can be used like a password or biometric identification.”
  • BCIs aren’t a perfect technology — there’s no telling what sort of mistakes or mishaps we’ll encounter as companies and individuals begin to use these devices in the real-world. What’s more, BCIs — like any technology — can be hacked. Hackers can access a BCI headband and create/send manipulated EEG data. A hacker could also intercept and alter all data transmitted by your BCI. It’s possible that a hacker could steal your “passthoughts” user credentials and interact with your devices (laptop, car, etc.). These risks can directly impact our physical integrity. Brain data could also be stolen to be used against you for extortion purposes. The potential for serious abuse is significant.
  • shineal on 13 Jan 23
     
    This article is on Brain-Computer Interfaces (BCIs) and what the future of the work environment could be. Based on the information published, employers would have the ability to leverage brain activities to effect greater productivity in the workplace. However, since BCIs are capable of detecting the mental state and thoughts of employees, there are many privacy and ethical issues that will certainly be derived from the use of these types of technologies.
slain006

The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

www.revfine.com/gy-trends-hospitality-industry

Hospitality Technology Hotel

shared by slain006 on 13 May 19 - No Cached
knare002 and ryanbonifas liked it
  • In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
  • In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
  • the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
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  • Chatbots are able to understand simple questions and provide answers almost instantaneously, taking the burden away from customer service staff and improving the experience for customers. Meanwhile, AI’s uses extend into other important areas for hotels too, including data analysis.
  • The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management purposes.
  • More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book.
  • Unlike VR, which places users in a digital environment, augmented reality is about enhancing the real-world environment through information overlays.
  • increase automation and ease the workload for staff
  • The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers.
  • payments are possible even if customers do not have their wallets with them
  • improve the accuracy of work
  • This means failing to keep up could provide rival companies with a significant competitive advantage
  • widespread adoption of voice search, augmented reality, artificial intelligence
  • Contactless payments
  • coronavirus pandemic has accelerated some behaviours
  • Voice Search & Voice Control
  • smart speakers in hotel rooms
  • Contactless Payments
  • save money as well as time
  • Robots in Hotels & Restaurants
  • cleaning purposes
  • Chatbots
  • as customers now demand swift answers to questions at all times of the day.
  • Virtual Reality
  • During the COVID pandemic, those working in hospitality marketing have a particularly good opportunity to capitalise on virtual reality technology and gain an edge on rivals, because it provides customers with the ability to experience elements of a hotel or to see the layout of a restaurant prior to booking.
  • Mobile Check-In
  • WiFi 6
  • Internet of Things (IoT)
  • collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices
  • Augmented Reality
  • Cybersecurity
  • Big Data
  • Recognition Technology
  • 30 per cent faster,
  • NFT Marketing in Hospitality Industry
  • Technological advances have played a significant role
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
  • rakiasimon on 13 May 19
     
    This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.
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  • hchiebooth on 16 May 19
     
    When hotels steer towards a sole focus on technology based functions and customer service, I feel that they are missing they mark entirely. The personalized, human experience becomes absent. Technology is great and it is fascinating to see how it is implemented. Technology was initially designed to be a tool help support people and their job functions, not takeover. Additionally, by having robots act as a concierge or chat bot it takes jobs away from hospitable people, who if given the opportunity, would have the ability of exceeding guest expectations.
  • anonymous on 02 Jun 19
     
    great article, the latest technologies are interesting and a little exciting but worrisome. The idea or the overall meaning behind hospitality is the human touch. Humans are able to be host and be hospitable but a robotic machine that is able to check you in or give you information on locations to visit doesn't strike me as warm. But these new creations are being implemented and some people actually likes them. Since it is seen as advancement.
  • dsada005 on 17 Jan 20
     
    This article describes 7 technology trends that we will see soon. 1. Recognition technology - This technology can be used in hotels to scan one's face for room access, or to check-in or out. This technology is already being used in China where they walk up to a stand, scan their face, and they are instantly checked in. 2 . Robots - If you are not aware, Hilton has had a Robot that is named "Connie." Connie can respond to any questions and intelligently learns from human interaction. There is also the first hotel to have a robot-staff. This hotel is located in Japan which the robots act as "front desk, customer information tools and even luggage porters"(Revfine). 3. Chatbots &Artificial Intelligence - Chatbots are a bit like the previous robots I mentioned. They are known from providing answers quickly and effectively. 4. Internet of Things (IoT) - Similar idea to the previous chatbots and robots, the IoT extends internet connectivity to everyday objects and turns them into smart devices. An example of this is internet-enabled thermostats, which adjust room temperature based on check-in or out times, windows being opened, etc.The same concept is being used for lights. 5. Big Data - Big data recognizes trends and can allow travel agents to make recommendations based on the customers age, gender, etc.Big data can also predict hotel occupancy, so they rates can be adjusted accordingly. It can also take into account weather, holidays, etc. 6. Virtual Reality - Virtual Reality can allow one view and book (all in 3D) their next vacation. Starting from the seat on your flight, the exact car you will rent, etc. 7. Augmented Reality - This technology has limitless potential. The video demonstrates a female checking into a hotel where she is changing the environment around her with just a simple click. Her room transforms from a beach to a city within seconds.
  • anonymous on 25 Apr 20
     
    This article covers the new technology trends hitting the hospitality world. I explains why these trends are becoming so popular and how they're changing the hospitality industry. Everything is now technology based.
  • claudecole on 24 Aug 22
     
    This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.
  • slain006 on 12 Sep 22
     
    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
nathaliro

The Future of Technology in Hospitality is Green | Hospitality Technology - 2 views

hospitalitytech.com/e-technology-hospitality-green

shared by nathaliro on 14 Jan 20 - No Cached
amdelgad liked it
  • the fact that millennials (those born roughly between 1982 and 1996), are going to be the largest generation in the country’s history (at 83.1 million).
  • Simple math tells us that the buying power at large is mainly in their hands.
  • For example, more LED lighting throughout their facilities with sensors can help keep costs down while reducing energy waste.
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  • he hospitality industry is also one known for producing exorbitant amounts of waste.
  • In order to make more green, here are some of the tactics within the headlines of late that are being used to keep up with the sustainable practices to woo this generation, and those others to come.
  • Thanks to technology, hotels have been making strides to becoming more environmentally friendly without breaking the bank.
    • Angelica Saez
      Angelica Saez on 06 Jun 20
       
      It is important to work with different companies to help you establish different ways technology to go green. There are different ways to help the technology to go green for your business.
  • According to Forbes, millennials consider social responsibility and environmental friendliness when making their purchases, so brands have to rise to these significant expectations millennials have when it comes to spending their money.
  • Through the use of an intelligent camera, smart scales and AI-based smart meter technology, Winnow Vision analyses ingredients during food preparation, as well as plates returned to the kitchen, to assess which food items are most wasted and in what quantities.
  • Cruises Also Taking a Stand with Tech
  • the cruise line is implementing technology to help reduce its ecological impact including clean LNG as fuel on its new ships, installing an Advanced Emission Purification system on most of its fleet, making progress with its program to eliminate single-use plastics, and is increasing its number of ships that are zero landfill capable
  • Hotels Continue to Innovate
  • According to the American Hotel & Lodging Association (AHLA) trend survey released earlier this year, supporting sustainable initiatives remains important to the lodging industry as a whole.
  • This tells us that hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
  • it’s hard to ignore the fact that the pace of technology is moving faster than ever before.
  • From the excess food that is thrown out each year, to the overuse of plastics, water and energy – there are many brands in hospitality that are taking the right steps to becoming more sustainable. After all, if they don’t get on the green bandwagon, they risk losing the largest generation of buyers in history.
    • Angelica Saez
      Angelica Saez on 06 Jun 20
       
      When your business goes green it is good for the environment and your business.
  • InterContinental Hotels Group® (IHG®) announced a partnership with technology company Winnow to help its hotels automatically track, measure and reduce food waste for more sustainable and efficient restaurant and bar operations.
  • The technology group Wärtsilä also announced that it will supply and install an Auto Gasification solution for the ‘Regal Princess’, a Princess Cruises vessel. This technology will enable the safe disposal of waste from the ship through a self-fueling thermal decomposition unit, thereby significantly reducing greenhouse gas emissions. It will also lessen the requirement to offload waste at shore facilities.
  • In the case of the Andaz London Liverpool Street hotel, a project with Quimera Energy Efficiency kicked off in 2016 and within a year 21% of electricity and 27.1% of gas consumption was saved. This translates in 500.000kg of CO2 emissions saved and was achieved using the methodology of Monitor & Save, including the Bopstem technology provided by Wisestate which is an IoT solution for HVAC control and automation, without suffering guest comfort.
  • Another big announcement made by MSC Cruises shows its commitment to becoming the first major neutral cruise company in 2020. Starting on January 1, 2020, MSC Cruises will buy enough credits from companies that absorb carbon dioxide to offset all of the carbon emissions from its 17 ships throughout the year. MSC said that it is committed to reduce emissions as technology progresses with an ultimate target of zero emissions. The company intends to invest and work with shipyards and research institutes to achieve this goal. 
  • St. Regis Atlanta integrated green tech into its 10th anniversary redesign (a trend that keeps popping up in headlines), leveraging services from Mode:Green to take advantage of the opportunity and make it a smart building system.
  • While Carnival Corporation, which holds the tag as the world’s largest leisure travel company, is partnering with leaders from the maritime and engineering industries to pilot the world's first fuel cell system designed to power large passenger vessels.
  • Linen and towel reuse programs are nearly universal among properties, and a majority of hotels across all segments have implemented a water savings program.
  • Consumers have way more transparency when making buying decisions and with the right information at their fingertips at all times, the hospitality industry is not immune to the imperative of creating a quality consumer experience.
  • This builds up a bank of data which in turn informs buying decisions, shapes menus and hones food preparation techniques.
  • msbode on 14 Jan 20
     
    This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.
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  • patrick021 on 09 Jun 20
     
    The current innovation trends of hospitality prove that this industry is steadily developing with more sustainable tactics.Hotels are implementing more energy saving products to reducing energy waste. Cruise corporations are partnering with industries to find solutions in powering vessels with cell technology rather than emission cruising.
  • sanchezgema_ on 07 Sep 20
     
    -As technology advances consumers are being more transparent with their buying decisions. -Buying power lies on millennials who are roughly 83.1 million. -Millenials consider social responsibility and environmental friendliness when making their purchases. -Sustainable practices include censored lighting/temperature. -Cruise ships have installed a purification system to reduce its ecological impact, have decreased the use of single use plastics, and have increased the number of ships that are zero landfill capable. -Linen and towel reuse programs and water savings programs are nearly universal among properties.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.
  • pjohn091 on 19 Jun 22
     
    Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.
claudecole

4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views

www.revfine.com/cognition-hospitality-industry

hospitality industry tech hotel software business

shared by claudecole on 03 Oct 19 - No Cached
  • Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.
  • The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
  • 4 Ways Facial Recognition Can Be Used in the Hospitality Industry
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  • 1. Security and Access
  • One of the main ways facial recognition can be deployed within the hospitality industry is for security and access purposes. Within a hotel setting, this might mean using the technology to grant guests access to their hotel room,
  • When it comes to security, the technology can also be vital in helping to identify troublesome guests, or guests who have previously been removed from the premises.
  • 2. Customer Service
  • The technology can also be used by those within the hospitality industry to deliver a greater level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps before they even check-in, and deliver more personalised greetings and a more tailored service.
  • 3. Payment Authorisation
  • Facial recognition also has a role to play in helping to authorise payments, making that process more efficient. Companies like MasterCard have already implemented systems powered by facial recognition, where a customer can confirm a payment using the camera on their phone, or a camera supplied by the vendor.
  • 4. Research and Information
  • The technology can be set up for market research purposes, helping companies to know exactly how many people are in a location at a particular time. Additionally, it can be used to draw conclusions about customers too, reading their expressions to ascertain their mood, or their facial features to ascertain their age or gender. Most impressively, this data can be gathered automatically, at any time of the day or night.
  • One of the challenges for hotel managers and others within the hospitality industry looking to introduce facial recognition is balancing the benefits with privacy for customers. Indeed, many people have concerns about facial recognition, due to the fact that it means even more data about them being collected and stored.
  • Furthermore, many people fear their data being sold on to other companies against their will, and dislike the idea of businesses being able to track their every move. It is, therefore, important that the hospitality industry takes these concerns seriously and takes steps to avoid misusing data. In some cases, one of the best solutions may be to make facial recognition an opt-in or opt-out service, so that users have a choice in the matter.
  • If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
  • To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
  • imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
  • Finally, in order to understand customers, improve services and optimise processes, hotels and other companies need to be able to gather feedback and data. This is an area where the uses for facial recognition may be less immediately obvious, but where those uses can be extremely beneficial.
  • The technology can also be used more generally to recognise certain things about faces, such as whether a face belongs to a man or a woman, or what age range the person is likely to be in. Facial recognition is used by security services, law enforcement and technology companies, and is becoming more prevalent in the hospitality industry.
  • Facial recognition technology can help hotel owners and others in the hospitality industry to improve the customer experience, make processes more efficient and enhance security. In particular, it allows for queues to be avoided, check-ins to be automated, and security and research to be more comprehensive.
  • kakaboshi on 03 Oct 19
     
    This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.
  • claudecole on 04 Oct 22
     
    This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.
earagon22

What Hoteliers Need to Know About Cloud-Based Technology and PMS | By Warren Dehan - 0 views

www.hospitalitynet.org/...4106819.html

Maestro Technology hotel Web-based PMS system

shared by earagon22 on 11 Jul 22 - No Cached
  • stro
    • earagon22
      earagon22 on 11 Jul 22
       
      My property uses Maestro!!!
  • Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.
  • increase mobility property wide and better manage operations,
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  • Truth #1: Integration is Complex
  • It is imperative to review on a granular level, the integrations supported within the PMS suite of modules that your property requires or plans to add, even when offered from a single vendor.
  • it may come as a surprise what is and is not available for cloud integration, and for seamless operations across all departments over the Internet. These could range from niche amenities, such as an on-property golf pro shop, to condo management, in-room devices, and guest facing applications.
    • earagon22
      earagon22 on 11 Jul 22
       
      My property moved to Maestro, a web-based PMS system, and learned quickly that not everything we needed was easily transferable if at all.
  • hotel operators should do a full analysis of what is and isn’t available for cloud integration with a given PMS provider in advance of investing in such a system.
  • Truth #2: Training is Necessary
  • Simply being attached to the cloud does not simplify the act of operating a hotel, but operating a hotel is easier in the long run if hotel employees are well trained.
    • earagon22
      earagon22 on 11 Jul 22
       
      I had a week of training for the new system prior to switching over.
  • Hotels adopting a cloud-based PMS will still need to monitor internal operating procedures to ensure the transition to new technology goes smoothly, and new employees are confidently guided through the onboarding process.
  • Truth #3: Data Does Not Take Care of Itself
  • Access to the cloud does not mean hotels can wash their hands when it comes to data security. Not only are hoteliers liable for maintaining the data they store in the cloud, even if it is physically off site, they must also take care to ensure they remain PCI compliant for any data residing locally.
  • While data in the cloud is typically backed up and secured automatically, it is a hotel’s responsibility to manage this within their local systems. The cloud remains separate, and none of these requirements go away if you adopt a cloud-based system for operations.
  • PCI compliance is simply the bar set for security standards regarding payment processing — a starting point for data security, not the solution.
  • Truth #4: Cloud-Based Technology Does NOT Solve Everything
  • Hoteliers understand when to offer the right amount of hospitality and when to step back and let guests enjoy their stay, and likewise it is important to understand when the technology is the right fit to address your needs and when it is not. Hotel operators should not assume they need a specific system without understanding its full feature set and the impact it will have on their guests, their staff, and their operations.
  • earagon22 on 11 Jul 22
     
    This article prvoides four truths that any property considering switching to a web-based cloud PMS system should consider. The first truth, integration is complex, delves into ensuring that one checks if the things supported within the new PMS satisfy the needs the property has. Secondly, training is necessary. Any switch to a new system requires extensive training so that the staff does not flounder. The third truth, data does not take care of itself, is reminding hoteliers that it is still their responsibility to protect their consumers' data and remain PCI compliant. Lastly, cloud-based tech does not solve everything. Hoteliers should be sure they know what they are getting and if it is necessary for their property. The president and co-owner of Maestro PMS, a web-based cloud PMS system wrote this article which is fascinating.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc

mobile proximity marketing advantages disadvantages

shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy

restaurant marketing beacon proximity tech mobile

shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
  • ...28 more annotations...
  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
  • ...1 more comment...
  • anonymous on 14 Jun 21
     
    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
  • avanzado on 10 Feb 22
     
    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
asanc036

7 restaurant technology trends to watch in 2022 - 2 views

hospitalityinsights.ehl.edu/restaurant-technology-trends

restaurant technology trends

shared by asanc036 on 30 Aug 21 - No Cached
  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
  • ...26 more annotations...
  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
  • dnune013 on 30 Aug 21
     
    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
  • dnune013 on 30 Aug 21
     
    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
  • asanc036 on 27 Aug 22
     
    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
nathaliro

3 Ways A.I. Is Transforming the Hospitality Industry | Inc.com - 0 views

www.inc.com/...ence-hospitality-industry.html

hospitality

shared by nathaliro on 18 Sep 22 - No Cached
  • 3 Ways A.I. Is Transforming the Hospitality Industr
  • Few industries have been hit as hard by the pandemic as the hospitality industry.
  • According to a January 2022 study by the National Restaurant Association, 74 percent of restaurant operators said their business is less profitable now than it was before the pandemic, and 63 percent of operators said that their sales volume in 2021 was lower than in 2019.
  • ...10 more annotations...
  • Artificial intelligence could help hospitality businesses that are understaffed and tight on cash. Several companies now offer A.I.-based solutions to improve and streamline both guest experiences and back-of-house operations, including inventory and supply chain management, menu optimization, guest profiles, and crowd control.
  • 1. Streamlining data analysis.
  • CrunchTime, an operations platform founded in 1995, works with restaurant chains of all sizes to simplify operations using A.I. and machine learning
  • One of the reasons restaurants are ripe for A.I. implementation is that a single transaction can produce a significant amount of data, such as how many guests are in a restaurant at any given time, what they're buying, how much they're buying, and how they bought it, according to CrunchTime founder Bill Bellissimo.
  • 2. Personalizing the guest experience. 
  • Cendyn, a hospitality-focused software company, offers a cloud-based software platform that centralizes data produced by hotels and allows clients to personalize and optimize the guest experience by tailoring interactions and experiences to individual guests. 
  • From planning and researching a destination to booking, arriving, and departing, "you're typically interacting with around a dozen different systems, and you're leaving a tremendous amount of data in your digital wake," says Sullivan.
  • "One of my pet peeves is when you go to a hotel where you've stayed 50 times before, and the first thing the concierge asks is, 'Have you stayed with us before?'" says Sullivan.
  • 3. Automating crowd control. 
  • The Omnico Group, a customer engagement technology company focused on theme parks, casinos, and zoos, provides clients with technology to give operators a full view of each attendee's journey through their parks to boost spending and personalize the customer experience.
fischerc014

Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

www.hospitalityupgrade.com/...magazine_Detail.asp

technology Hospitality geomarketing proximity location marketing

shared by fischerc014 on 10 Apr 22 - No Cached
  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
  • ...2 more annotations...
  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
  • fischerc014 on 10 Apr 22
     
    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
krikooo94

Cleaning Up Electronic Waste (E-Waste) | US EPA - 0 views

www.epa.gov/...aning-electronic-waste-e-waste

E-waste EPA Cleaning Electronics Third World

shared by krikooo94 on 20 Feb 22 - No Cached
  • EPA works bilaterally with governments and environmental officials around the world on e-waste management.  U.S. EPA and Taiwan Environmental Protection Administration (Taiwan EPA) coordinate the International E-Waste Management Network (IEMN), which has brought together environmental officials from Asia, Latin America, the Caribbean, Africa, and North America to exchange best practices on e-waste management since 2011. 
  • EPA also collaborates with the Solving the E-waste Problem Initiative (Step)Exit Exit EPA website  to jointly address the e-waste problem in developing countries. Step, formerly known as UNU-Step, was previously an initiative under the United Nations University (UNU)
  • “E-waste”, “electronic waste”, “e-scrap” and “end-of-life electronics” are terms often used to describe used electronics that are nearing the end of their useful life, and are discarded, donated or given to a recycler.
  • ...4 more annotations...
  • An undetermined amount of used electronics is shipped from the United States and other developed countries to developing countries that lack the capacity to reject imports or to handle these materials appropriately. Without proper standards and enforcement, improper practices may result in public health and environmental concerns, even in countries where processing facilities exist.
  • For example, there are problems with open-air burning and acid baths being used to recover valuable materials from electronic components, which expose workers to harmful substances. There are also problems with toxic materials leaching into the environment. These practices can expose workers to high levels of contaminants such as lead, mercury, cadmium and arsenic, which can lead to irreversible health effects, including cancers, miscarriages, neurological damage and diminished IQs.
  • To this end, EPA funded UNU-StEP to lead a study on US exports of used electronics in an attempt to better define the US contribution to the overall e-waste problem.  StEP collaborated with the Massachusetts Institute of Technology (MIT) and the National Center for Electronics Recycling (NCER)
  • In July 2011, the Task Force released the National Strategy for Electronics Stewardship report, which details the federal government’s plan to enhance the management of electronics by: 1) incentivizing greener design of electronics; 2) leading by example; 3) increasing domestic recycling; and 4) reducing harmful exports of e-waste and building capacity in developing countries.  
  • avanzado on 20 Feb 22
     
    This article is explaining electronic waste and its danger to developing countries when the materials are not properly disposed of. Many countries have joined forces to create the International E-Waste Management Network (IEMN).
naxiang2001

What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

hoteltechreport.com/gds

GDS Hospitality Hotel Industry

shared by naxiang2001 on 17 Sep 20 - No Cached
  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
  • ...14 more annotations...
  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • What are the Most Popular Global Distribution Systems?
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
  • lwu014 on 17 Sep 20
     
    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
  • ...2 more comments...
  • carlatj on 24 May 21
     
    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
  • anonymous on 29 May 21
     
    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
  • cdamo003 on 25 Jan 22
     
    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
  • naxiang2001 on 28 Mar 22
     
    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
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