How Location Based Marketing Impacts Online and Offline Retail - Absolutdata - 1 views
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location-based marketing geo-targeting geo-location geo-fencing
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 Geo-targeting allows marketers to detect a user’s location and serve them offers based on you guessed it: their location!
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Investing in geolocation, geo-fencing, and geo-targeting is becoming more and more of a necessity for brands that want to deliver a fully personalized customer experience.
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A retailer can track nearby consumers through geo-tracking and accordingly give them directions to its closest stores.
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can also use location marketing for creating brand awareness by claiming a place with broad reach and using display units or SMS,
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can use geolocation technology to send targeted coupons to a specific shopper at a specific location, which is the equivalent to one-to-one personalized marketing.
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great opportunity for consumer products brands to connect with their consumers wherever their products are sold,
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Geolocation can help businesses assess when customers stop going to a particular store and start going elsewhere
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companies can use location to better understand where, how and when their customers shop offline to market more smartly to these audiences
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Location-based marketing allows organizations to target customers at a personal level with online or offline messaging based on their physical location. LBM use a smartphone's GPS technology to track a person's location. Geo-fencing marketing uses real time geo-location data to target users within a geographic area and deliver content based on where they are or what locations they've previously visited.