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smend120

Leading Through Disruption in Hospitality - 0 views

https://hospitalityinsights.ehl.edu/leading-through-disruption-hospitality Over the past ten years, the hospitality sector has experienced fast change. New technology, online marketplaces, and mar...

Technology hospitality Hotel tech Travel

started by smend120 on 29 Aug 22 no follow-up yet
barbaraw12

Hotel technology trends: 15 innovations to watch in 2022 | Mews Blog - 0 views

  • For hoteliers, technology proves an important tool in order to streamline operations, automate processes, help with marketing, improve cybersecurity, and help reduce carbon footprint, among many other uses. 
  • Hoteliers now rely heavily on artificial intelligence to make better-informed decisions about prices and demand, and to interpret guest data in order to apply more effective marketing strategies and tailor-make packages to fit the guests’ needs.
  • AI hotel tools can also be used behind the scenes to make operations run more smoothly, by handling repetitive tasks and answering frequently asked questions so that your staff can focus on offering the highest quality service.
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  • In-room technology can range from occupancy-based sensors that can reduce energy costs through motion detectors or thermal sensors, which detect when a room is unoccupied and shut off the power.
  • They can assist customers and answer frequently asked questions 24-7, as well as drive direct bookings. Powered by AI, chatbots can take care of the most common requests and transfer guests to the appropriate department without having to have a telephone operator on staff.
  • Hotel technology can be implemented to improve the user experience throughout the whole customer journey, both online and in person.
  • mplementing the use of new technologies can not only improve the customer experience, but also save you money while giving you an edge against the competition. 
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    With technology advancing hotels are taking advantage of that and introducing new things that will make the guest experience more personal. For example, the chatbots can assist guest and answer frequently asked questions 24-7, as well as doing direct booking. Implementing the new technologies it saves money for the hotel and a better experience for their guests.
carine_elie

`Benefits of Digital Menus for the Restaurant Industry - Cardinal News - 0 views

  • Having digital menus in your restaurant can improve your sales. Electronic menus make it easier to promote certain items, test specials, and share limited-time offers.
  • Easy Customization When you have several menus for different parts of the day you risk customers demanding dishes from time-sensitive parts of the menu
  • Environmentally Friendly Using a digital menu can help your restaurant become more environmentally friendly and cost effective.
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  • Health/Safety Since almost everyone has a smartphone, you can also consider developing an online menu that is designed to enhance the experience while diners are seated or waiting at the restaurant. This would be an enhanced menu compared to an online menu that is used for carryout or delivery menus. The menu is accessed on diner’s very own phones, which promotes health concerns about handling menus that other people have just handled — digital or traditional.
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    This article lists the benefits of restaurants having eMenus at their establishments and why they may want to consider the benefits: improved sales, easy customization, environmentally friendly, and health safety concerns for patrons. Even though this article may have been a short read, it is very informative. It touches on all the aspects of how eMenus is more beneficial in more ways than one.
Danaisy Abascal-Yero

The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in... - 0 views

  • A strong loyalty program may be just what is necessary for hotels to implement to recover bookings lost in the shuffle during 2020 and beyond.
  • hotels must be prepared to offer more than this in the long run.
  • PMS system enabling guests to grow their relationship with the hotel during every transaction and interaction including pre and post stay,
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  • Traditionally, hotels’ go-to amenity for customer loyalty is access to free Wi-Fi.
  • Loyalty programs excel at setting logical expectations for a guests’ stay, improving their overall experience and enticing others to join.
  • Hotels should also offer incentives for repeat bookings, such as free nights to credits at the hotel restaurant, premium guestroom amenities, hotel spa, gift shop, room upgrades, and other services based on the hotel and its location.
  • enable hoteliers to cut down on the number of third-party services they work with to offer a high-quality guest experience while also eliminating transaction fees associated with the program.
  • ese programs feed off (and into) nearly every department within a hotel, therefore strong internal organization —
  • By blending both immediate guest gratification with long-term incentive goals, and keeping guests engaged by meeting and exceeding their expectations during their on-property experiences, hotels and resort groups can help create a new era of traveler loyalty.
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    This article explains how PMS, property management system, is integrated to manage and grow customer loyalty independent hotels. It is no secret that some of the best loyalty programs keep guests coming back to the same company/hotel. They attract these guests by incorporating a strong loyalty program that provides rewards, incentives, and exclusive access to certain amenities. It is believed that this is what is needed to attract more bookings that were lost during the pandemic in 2020 up until today. The way to most effectively do so is by integrating a PMS system that allows guests to grow the relationship with the hotel during every transaction and interaction they have prior to, during, and post their stay. There needs to be much more than free wi-fi integrated in hotels as loyalty access as it is becoming so popular that it is not considered an exclusive access feature. Hotels should offer incentives for those who book repeatedly, like free nights, credits at the hotel's restaurant, premium guestroom amenities, hotel spa, and much more. Guests like to feel special, and doing so will guarantee their return to this hotel brand as they want to indulge in this experience every single time.
artandmer

How 3D robots can aid hotels amid labor 2fshortages | PhocusWire - 0 views

  • The hospitality sector in particular was deeply hit with massive unemployment gaps
  • This is where 3D camera-equipped robots can play a role. 2fRobots 2fare some of the most impactful forms of hospitality technology hoteliers can invest in to maintain efficiency, serve guests and aid understaffed operations.
  • These tasks are typically limited in their customer-facing duties but are repetitive and time-consuming activities that are easily programmed into digital sidekicks.
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  • “co-bots,” which work alongside humans to extend and improve performance, taking the burden off human workers so they can handle more demanding responsibilities.
  • 3D facial 2fauthorization, like the technology used to unlock your smartphone, can be employed to recognize guests and address them by name, adding a sense of personalization and high-class service. 2f
  • Housekeeping 2fand sanitization may be the most demanded and high-ROI use of 3D robots. 2fRobots can manage in-room and common area cleaning tasks such as vacuuming and sanitation, while specially equipped 2funits can completely disinfect high-touch areas and items.
  • The cost of utilizing robot workers in these instances is often comparable or less than an hourly worker. Combine these savings with the elimination of sick days, injuries or other disruptions and hotel managers are left with a more cost-effective way to handle routine tasks.
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    There is often talk about how robots are replacing or eliminating hotel jobs. This article is a good balance of how human workers can co-exist with their co-bots (co-workers). ROI's on robotics are starting to pencil and this favors owners as robotics can help bridge the gap in labor shortages. Robotics can be used to do mundane and repetitive tasks (mostly cleaning and delivering items) and leave the more personal interactions up to the humans.
imgonnarecit

Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
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  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
fischerc014

Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
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  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
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    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
ortiz004

Disruptive Innovation - 0 views

This article about disruptive innovation explains how the global pandemic COVID-19 affected the global economy with widespread lockdowns businesses had to change the way people work. As a result, t...

started by ortiz004 on 12 May 22 no follow-up yet
mmdmd99999

Disadvantages of Cloud Computing - Cloud Academy Blog - 0 views

    • darielmolano
       
      Despite its benefits, cloud computing has its disadvantages. An outage could happen as well as downtime. Now, there are ways to minimize the effects of downtime and outage such as multi-region deployments
  • Cloud computing has benefited many enterprises by reducing costs and enabling a focus on one’s core business competence
  • here can be disadvantages to cloud computing, especially in smaller operations.
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  • key disadvantages and share tips and best practices that your teams can employ to address them.
  • Since cloud computing systems are internet-based, service outages are always an unfortunate possibility and can occur for any reason.
  • Best practices for minimizing planned downtime in a cloud environment
  • storing data and important files on external service providers always opens up risks.
  • Their dependence on remote cloud-based infrastructure meant taking on the risks of outsourcing everything.
  • Best practices for minimizing security and privacy risks
  • Best practices to help you reduce cloud attacks
  • Even the best teams suffer severe attacks and security breaches from time to time.
  • Since the cloud infrastructure is entirely owned, managed, and monitored by the service provider, it transfers minimal control over to the customer.
  • Best practices for maintaining control and flexibility
  • asy switching between cloud services is a service that hasn’t yet completely evolved, and organizations may find it difficult to migrate their services from one vendor to another.
  • Best practices to decrease dependency
  • Pay-as-you-go cloud services can provide more flexibility and lower hardware costs, but the overall price tag could end up being higher than you expected.
  • Best practices to reduce costs
  • the suitability of cloud computing for your specific use case should be assessed in a risk-based evaluation.
  •  
    Cloud computing has its disadvantages like outage and downtime
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    This article speaks on some disadvantages of Cloud computing all while providing ways to tackle these threats. For example, other than the main and common disadvantages it also touches on is the switching between cloud services. This can be seen due to the lack of growth within the cloud system. Eventually the gaps between servers can cause risk of security and loss of information.
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    cloud computing disadvantages: downtime, security and privacy, vulnerability to attack, limited control and flexibility, vendor lock-in, cost concerns
kdomi006

Food for thought: How Airbnb markets to hosts, The rising costs of advertising and more... - 1 views

  •  
    Advertising costs were mentioned a few times within this article. With that being said, a few ad channels are becoming limited. For the most part, advertising is currently being done through Google or forms of social media. Chatbot has really become a priority for investors. What this article is trying to find out if having chats means faster/more reservations or reduces time spent with customers over the phone. Getting rid of a phone conversation seems like a plus because most consumers prefer to text or email rather than talking on the phone. China has developed ways for consumers to pay using their smartphones (like Applepay). So far it's been a success in China, being that it's cheaper for merchants and a convenience for guests. Unlike China, Applepay still hasn't been a huge success. Air BnB has been successful in marketing tactics in this generation. This is due to the fact that they change methods/tactics and increased efficiency. Although it may cost more, it is more effective when it comes to more revenue.
shineal

Sustainable Hospitality Technology Made Possible - CiHMS - 1 views

  • Sustainable Hospitality Technology Made Possible
  • the tourism sector can be harmful to the local environment due to the excessive tourist demands resulting in a large number of plastics & food wastes, overuse of water and energy supplies, and the social life of the local communities.
  • The fast-paced technology development has eased hospitality in making strides to becoming eco-friendly without leveraging the heavy financial burden. In order to transform into a green industry, hospitality has been gradually tapping into certain tactics to keep up with the sustainable bandwagon:
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  • Forgoing daily cleaning
  • With the integration of a motion and temperature camera detector, the central AC system automatically adjusts the hotel’s overall temperature to maintain at a certain level instead of manually setting your AC temperature to a specific degree permanently.
  • Smart energy and water-saving management.
  • Acknowledging your guest in opting out of the daily cleaning properly by rewarding incentive loyalty points or discount vouchers to other hotel facilities would lead to massive cost savings and environmental benefits.
  • Digitize the use of paper
  • Eliminating all menus, reservations, program flyers, and other hotels in-room compendiums and replacing them with a digital guest room tablet or a large touch screen interactive monitor at lobby area would dramatically reduce the number of paper, cardboard, and plastic waste in hotels operations.
  • Effective food waste management
  • The recent technology helps the kitchen come up with an ultimate menu that achieves wasting food supply by tracking records on kitchen waste on a daily basis.
  • Receiving centralized reports to keep you in check for multiple properties in real-time, accessible from anywhere anytime, and trouble-free integration with other hospitality software via Open API are the benefits of a cloud-based hospitality management solution.
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    This article on "Sustainable Hospitality Technology Made Possible" gives detailed tactics on how properties can lower their energy and consumption costs, and reduce waste which ultimately leads to protecting the environment. As explained in the article, this sustainability shift did not occur overnight, but rather through a progressive process that encompasses corporate social responsibilities and consumer sentiment.
krikooo94

Cleaning Up Electronic Waste (E-Waste) | US EPA - 0 views

  • EPA works bilaterally with governments and environmental officials around the world on e-waste management.  U.S. EPA and Taiwan Environmental Protection Administration (Taiwan EPA) coordinate the International E-Waste Management Network (IEMN), which has brought together environmental officials from Asia, Latin America, the Caribbean, Africa, and North America to exchange best practices on e-waste management since 2011. 
  • EPA also collaborates with the Solving the E-waste Problem Initiative (Step)Exit Exit EPA website  to jointly address the e-waste problem in developing countries. Step, formerly known as UNU-Step, was previously an initiative under the United Nations University (UNU)
  • “E-waste”, “electronic waste”, “e-scrap” and “end-of-life electronics” are terms often used to describe used electronics that are nearing the end of their useful life, and are discarded, donated or given to a recycler.
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  • An undetermined amount of used electronics is shipped from the United States and other developed countries to developing countries that lack the capacity to reject imports or to handle these materials appropriately. Without proper standards and enforcement, improper practices may result in public health and environmental concerns, even in countries where processing facilities exist.
  • For example, there are problems with open-air burning and acid baths being used to recover valuable materials from electronic components, which expose workers to harmful substances. There are also problems with toxic materials leaching into the environment. These practices can expose workers to high levels of contaminants such as lead, mercury, cadmium and arsenic, which can lead to irreversible health effects, including cancers, miscarriages, neurological damage and diminished IQs.
  • To this end, EPA funded UNU-StEP to lead a study on US exports of used electronics in an attempt to better define the US contribution to the overall e-waste problem.  StEP collaborated with the Massachusetts Institute of Technology (MIT) and the National Center for Electronics Recycling (NCER)
  • In July 2011, the Task Force released the National Strategy for Electronics Stewardship report, which details the federal government’s plan to enhance the management of electronics by: 1) incentivizing greener design of electronics; 2) leading by example; 3) increasing domestic recycling; and 4) reducing harmful exports of e-waste and building capacity in developing countries.  
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    This article is explaining electronic waste and its danger to developing countries when the materials are not properly disposed of. Many countries have joined forces to create the International E-Waste Management Network (IEMN).
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
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    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
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    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
kyleemcroberts

5 Key Lessons Learned from Critical Infrastructure Cyber Attacks - 0 views

  • 5 Key Lessons Learned from Critical Infrastructure Cyber Attacks
  • Cyber criminals are highly motivated, creative, and nimble
  • Consider the rise of cryptojacking, which uses mining malware to hijack computers to mine cryptocurrency.
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  • Don't be complacent — limit Internet access points with silos.
  • The attackers were just trying to look for unused processing power that they could use for their benefit."
  • finding the time to consistently audit and always be improving security is critical too
  • Keeping the critical infrastructure efficient and effective is challenging enough.
  • Train your humans.
  • This example underlines the importance of educating employees to always be vigilant and raising awareness of potential threats.
  • Stay current.
  • Concerns that new operating systems or software updates might destabilize crucial infrastructure can inhibit the best practice of always updating.
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    There have been many cyber-attacks in many different nations and that is for many different reasons, such as outdated, human error, and all software being in one vulnerable spot. It is important to always update your programs, use cloud computing, and to educate your personal on all cyber-attacks. It is also important for your teams to understand the "why" behind updating and cloud computing and this is to always keep an upper edge on cyber-attacks. Cyber criminals are always changing their ideas and new ways to take over networks and workday and night to find someone to slip up and it can cause the complete down fall of a company or nation.
mmoutsatsos

Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
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  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
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    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
rosedelice

4 Ways Robots Will Improve Our Standard of Living - 0 views

  • There is no question that robots are a great deal more efficient than humans, especially when it comes to things like manufacturing goods. Not only are robots able to work with better accuracy, which reduces the amount of time and materials wasted, they can also work faster (and longer) than humans can. While this can have an adverse impact on the jobs that people rely on, it also, by lower manufacturing costs, makes the price of goods cheaper. This, in turn, has the effect of making those goods, whether they be cars, clothing, or computers, more accessible to a wider number of people.
  • Instead of thinking about robots purely in terms of the people they might replace, it’s instructive to think of the benefits they will bring. From more fulfilling jobs to increased access to goods and services previously only available to the wealthy, there’s no question that this technology will have an incredibly transformative impact on the world at large.
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    Sometimes, we focus more about Robots replacing humans, but we don't see the whole picture. Robots work with better accuracy which reduces the amount of time and materials wasted. It is a fact that will impact people's jobs; However, by helping company saving money, the price of good will be more affordable.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
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  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
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    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
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    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
avanzado

Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views

  • improved software allows hotel owners to match up specific transactions with the surveillance footage,
  • IT and security departments should work in conjunction
  • Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
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  • Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
  • Most commercial properties have some type of video surveillance system.
  • Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
  • Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
  • A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
  • A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
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    This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.
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    Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats.
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    This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing.
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    This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.
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    This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
naxiang2001

What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
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  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • What are the Most Popular Global Distribution Systems?
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
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    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
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    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
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    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
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    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
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    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
chicao27

Customers' evaluation of mechanical artificial intelligence in hospitality services: a ... - 1 views

This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots perform...

https:__www.emerald.com_insight_0959-6119.htm

started by chicao27 on 31 Mar 23 no follow-up yet
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