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hectorpachon

What are the differences between hardware and software? - 0 views

www.computerhope.com/...ch000039.htm

Basic differences between hardware and software

shared by hectorpachon on 16 Jan 20 - No Cached
  • Computer hardware is any physical device used in or with your machine, whereas software is a collection of code installed onto your computer's hard drive. For example, the computer monitor you are using to read this text and the mouse you are using to navigate this web page are computer hardware. The Internet browser that allowed you to visit this page and the operating system that the browser is running on are considered software.
  • A computer needs an operating system that allows both the user and software to interact with the computer hardware.
  • A computer like a thin client and server could be set up to run without a display, keyboard, or hard drive.
  • ...1 more annotation...
  • Hardware that is not required by the computer is referred to as a peripheral.
  • hectorpachon on 16 Jan 20
     
    "It is very important to know the differences between both words and how they work. Hardware is the physical device used by your computer (monitor, mouse etc) and software is what makes the system inside the computer works (internet browser, applications etcetera)."
jasdhami95

5 Tips to Activate Your Ecommerce - 1 views

www.hospitalitynet.org/...4099119.html

social media promo communication keywords connection email

shared by jasdhami95 on 07 Sep 20 - No Cached
  • Keep Communicating With Your Guests
  • consistent social media updates
  • establish a connection
  • ...7 more annotations...
  • clearly outline what your property is doing to ensure their safety,
  • Utilize your social media networks to inspire travelers as travel begins to resume
  • re-birth of the road trip and similar drive market demand.
  • keyword rankings have not dropped in kind,
  • Planning for that pent-up travel demand, however, will require a data-first approach.
  • Property's can also run promotions and specials
  • creating your target audiences to deliver relevant messaging
  • shaunagayecox on 07 Sep 20
     
    This article discusses five ways to stimulate Ecommerce which includes corresponding with guests, remaining active on social media, not letting your SEO go on leave, devising media budgets and targeting, as well as employing the help of an expert. The author emphasized staying in contact with your customers whether it be through your website, social media, or email. The intention is to stay connected with your guest so that when it is time for them to choose a hotel, they will choose yours. Social media can be used as a tool to entice your future guest and keep them interested in your property. Keeping search traffic up for your website will also ensure people continue to look at your property. Keep in mind the kind of travelers that will come to your property, and tailor your advertisements, messaging, and offers to meet the needs of those travelers. And lastly, if needed, do not be afraid to enlist the help of an expert. This article is meant as a guide for getting one's Ecommerce back on track during these hard pandemic times.
  • jasdhami95 on 14 Sep 20
     
    My opinion on this article is that E-commerce has been a huge hit as of lately and it is time for this type of trend to follow in the hospitality world. There is a huge shift from walk-in business to online bookings and the best way to show guests the improvements to the property would be through email and social media presence. This would give properties a competitive advantage when it comes to OTA bookings.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

www.socialtables.com/...event-technology-trends

shared by abroo041 on 09 Jul 17 - No Cached
  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
      abroo041 on 23 Jun 20
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  • kdibe001 on 09 Jul 17
     
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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  • nicolettevelez on 25 Jun 18
     
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  • linanzhang on 29 Oct 18
     
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  • samanthapoorman on 28 Feb 19
     
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  • zxu009 on 23 Apr 19
     
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
anonymous

Why You Need Event Management Software - 3 views

blog.bizzabo.com/need-event-management-software

technology hospitality software event management

shared by anonymous on 05 Nov 19 - No Cached
  • events account for the single largest marketing expense for most B2B marketing departments.
  • one of the greatest contributing factors to the explosion of live events is an explosion of innovation in live event technology.
  • event management software (EMS) is a solution that assists event organizers in driving success through all aspects of their events—from event registration and event check-in, to event promotion and reporting
    • anonymous
      anonymous on 05 Nov 19
       
      EMS makes the event planner's job a little bit easier by assisting them and giving them an advanced technological organization tool that helps them plan events.
  • ...19 more annotations...
  • One technology that the majority of these organizations are investing in is event management software.
  • Because event management software integrates all of the tools that an event organizer needs into one platform, it’s easy to work quickly, securely and with more rich insights at the ready.
    • anonymous
      anonymous on 05 Nov 19
       
      It is an all-in-one system that allows them to access anything they may need.
  • Events like concerts or shows would not be a good fit for event management software, as these types of events are focused more narrowly on driving ticket sales.
  • Before event management software, event organizers needed to rely on third-party website building tools like Wordpress or Squarespace for designing their websites quickly
    • anonymous
      anonymous on 05 Nov 19
       
      Event Website Naturally whenever there is an event people will want to go online and check for event details. Especially nowadays with cellphones and the internet it is much faster to go to the website than to call and ask.
  • an EMS should come with a tool for easily creating an event website with a drag and drop builder
  • An event registration tool is used for processing registrations or ticket sales. In the past, event organizers needed to rely on a provider that specializes in event registration.
    • anonymous
      anonymous on 05 Nov 19
       
      Event Registration It is important that this is done properly and in an organized way so that the event won't be a catastrophe or a failed event.
  • This event registration tool also integrates with a variety of other functions so that event organizers can just as easily manage smaller events as they can manage an international event series.
  • Event management software should come equipped with a suite of event marketing tools
    • anonymous
      anonymous on 05 Nov 19
       
      Event Marketing Promoting the event is equally as important because this is how you bring in clients, this is how people will know about the event. Email is a great way to promote your events as it sends the event flyer straight to your clients.
  • the single-most effective channel for promoting an event is email
  • it is not uncommon for event management software to boast their own email marketing tools
  • Some EMS platforms come equipped with additional tools for promoting your event
  • Attendees are looking for increasingly personalized experience that help them feel like they are part of the action.
    • anonymous
      anonymous on 05 Nov 19
       
      Attendee Engagement App People want to feel like they are a part of the event, they want to feel involved. It is also a way for the event planners to know information about their clients.
  • The modern EMS should come with an attendee engagement app that enable attendees to network, communicate with one another, and otherwise take part in your event.
  • In addition to increasing attendee satisfaction and winning over event sponsors, event organizers will also be able to surface rich insights about their attendees’ behaviors and preferences.
  • With all-in-one event management software, organizers can view data in many ways—resulting in more insights and better decision-making.
    • anonymous
      anonymous on 05 Nov 19
       
      Reporting and Analytics With the software, event planners could receive and view data about their attendees in order to make better decisions.
  • Likewise, an event organizer can integrate their event management system with their marketing automation system to send out large emails campaigns that may include, but go beyond the scope of just those who registered at an event.
  • Fortunately, many EMS do come with comprehensive integrations.
  • Events are becoming more prevalent than ever and event management software is what is allowing them to do so
  • the modern event management software does more than just manage events—it empowers organizers to unleash the power of live events and ultimately drive event success
  • anonymous on 05 Nov 19
     
    This article discusses the importance of Event Management Software(EMS).
fdiaz75

Hotels need to pay better attention to social media to drive revenue | Hotel Management - 0 views

www.hotelmanagement.net/...-social-media-to-drive-revenue

hospitality TECHNOLOGY hotel

shared by fdiaz75 on 22 Feb 21 - No Cached
  • Brands need to measure whether or not they’re accessing their target audience on social media, and whether those interactions are helping move the customer through to booking,”
  • Hotels need to pay attention to the conversations around their brands online, and they need to get involved,”
  • Social media users are using social media to figure out where they’re visiting next, what they’re going to do when they get there, and where they are going to stay,”
  • ...1 more annotation...
  • The companies that are best at tracking social media return are measuring all of their marketing efforts including organic and paid social so they can see how social media is driving traffic and influencing purchasing decisions.”
  • fdiaz75 on 22 Feb 21
     
    It is crucial that hotels manage their social media presence and reputation if they plan to attract newer customers. The newer generations go to social media sites now to see what people are saying about hotels. A single bad review without a rebuttal can really make people think twice before booking. If its a negative review the hotel has to respond to show good faith to any future bookers that they are willing to respond. Same goes for positive reviews, some guests appreciate the acknowledgment. As its stated in the article its important hotel are aware of the conversation about their property. Another key to social media will be analyzing the data to make sure you are aiding guests through the booking process.
yijingyang

Didi gets $500M from SoftBank to develop autonomous driving technology | PhocusWire - 0 views

www.phocuswire.com/-investment-autonomous-driving

autonomous vehicle Didi technology investment

shared by yijingyang on 07 Jul 20 - No Cached
  • Ride-hailing platform Didi is hoping to accelerate the development and use of autonomous vehicles as a result of landing a $500 million investment round this week.
  • Didi claims it is the largest ever fundraising round in China for the autonomous vehicle industry. To-date Didi has raised $21.7 billion in capital.
  • Previous Didi investment rounds to support the core ride-hailing business hit a high of $5.5 billion in May 2017.
  • ...2 more annotations...
  • Didi says it plans to "deepen cooperation with global upstream and downstream auto industry partners towards mass production of autonomous driving vehicles."
  • Testing of vehicles is not far away for Didi, with open-road licenses secured in the Chinese cities of Shanghai, Beijing and Suzhou, as well as California in the U.S.
  • yijingyang on 07 Jul 20
     
    Didi gets $500M financing for the development of autonomous vehicles. This is the largest ever fundraising round in China in autonomous vehicle technic. And the testing of autonomous vehicle in China is one its way. Didi already get the permit to test in serval cities in China and California.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

www.duettocloud.com/...h-applications-for-hospitality

Hospitality travel mobile tech software

shared by patrick021 on 10 Sep 18 - No Cached
  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
  • ...17 more annotations...
  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
  • kgall030 on 10 Sep 18
     
    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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  • alexaperez14 on 11 Sep 19
     
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
  • gaston326 on 11 Sep 19
     
    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
  • edagt001 on 19 Sep 19
     
    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
  • jeanique13 on 28 May 20
     
    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
  • patrick021 on 29 May 20
     
    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
mannypjr

How Restaurants Can Minimize the Impact of COVID-19 - 0 views

sevenrooms.com/...restaurants-minimize-covid-19

restaurants

shared by mannypjr on 31 Aug 20 - No Cached
  • This article presents strategies and tips to help restaurants minimize the revenue impact of the coronavirus, and for driving new revenue where possible.
  • make your restaurant as clean as possible.
  • Send a message to your customers that your restaurant is a haven from what’s outside.
  • ...9 more annotations...
  • Lower rates of walk-ins and new bookings mean that you should plan to overbook more than usual.
  • Stay on top of stimulus options
  • Analyze POS data for food cost savings
  • Partner with nearby restaurants
  • In general, make sure your team has a plan in place for dealing with a sick customer. Protecting your employees and making the other customers feel safe remains your number one priority.
  • Even if diners end up going to restaurants less frequently during this period of social distancing, they might still come together for notable calendar events, such as Easter, Passover, Mother’s Day, Graduation celebrations, and so on.
  • Market your restaurant as a safe place to gather.
  • Engaging your regulars is going to be critical during the coronavirus. These are the people who probably already see themselves as part of your community.
  • Offer your community a safe place to come together, get to know them, serve them. You will inscribe a place for your restaurant in your community’s shared history.
  • mannypjr on 31 Aug 20
     
    This article is about how restaurants can use new and creative ways to minimize the impact of COVID-19. Specifically it gives some great ideas and context around cleanliness, flexibility in reservation policies, identifying cost saving opportunities, and unique ways of driving revenue.
jessielee214

7 Things Every Hotel Management Professional Should Know | Cvent Blog - 0 views

www.cvent.com/...ement-professional-should-know

shared by jessielee214 on 18 Mar 20 - No Cached
  • To achieve that balance, a hospitality professional must understand this most important audience, beginning with two fundamental objectives:
  • Create an excellent event: This includes making registration easy, managing the event properly, and creating a unique experience. Remember, attendees are spending valuable time and money to participate – make it memorable so they want to come back the next time.
  • Achieve the company’s business goal: Perhaps the point of the event is to train employees, or network around emerging trends. Maybe it’s a regional get-together designed to rally the sales troops for the next quarter.
  • ...66 more annotations...
  • Complex Events
  • by Oxford Economics, around 1.5 billion people participate in business events every year, across more than 180 countries. Global business events generate over $1 trillion in direct spending, and supported 10.3 million direct jobs globally.
  • 2. The value of events
  • To understand planners’ goals and expectations for the event they’re tasked with creating, let’s start with the basics. Events generally are categorized by size, purpose, and type — all of which are increasingly dependent on a technology footprint and a digital experience.
  • 3. What makes an event: size
  • Understanding the basic mechanics around an event can help clarify the planner’s approach, and improve communication.
  • "Simple" Events
  • Defined as small, repeatable meetings with “simple” requirements such as basic audio/visual facilities, these events are usually limited to 100 or fewer participants.
  • Midsize Events
  • Larger meetings rely on technology, and require a robust marketing effort to attract attendees. Planners handling these more complicated events want fully branded websites, advanced registration options, and the ability to send targeted emails to their various attendee segments.
  • Small Events
  • The number depends on the area, but as a general rule a small meeting is between 100 and 250 attendees.
  • Forty-three percent of planners in Cvent’s Planner Sourcing Report cited live music and entertainment as their top strategy for building memorable experiences.
  • Planners tasked with arranging large-scale events need an array of solutions that help manage cost and risk, optimize the experience, and measure business impact — including ROI. 
  • 4. What makes an event: point and purpose
  • One can only imagine the chaos of a meeting without a point or purpose!
  • For venue managers, understanding the purpose of an event is critical in helping planners design the right experience, from registration to conference space needs and room management.
  • For Profit
  • The key is in keeping costs as low as possible without sacrificing the experience.
  • Corporate
  • Planners arranging a corporate event will likely need help driving attendance to sessions, generating leads, and tracking ROI.
  • Membership Growth
  • Associations and consumer groups rely on member events to raise funds and recruit new members. So it makes sense that planners are acutely interested in driving attendance.
  • 5. What makes an event: the experience
  • The popularity of events is due to the quality of the experience — one that’s a good measure more than a speech and a presentation.
  • 1. Why events matter
  • Live Entertainment
  • A Quality Keynote Experience
  • There’s also an emerging desire for shorter sessions and more interaction with the expert — before and after the keynote. Perhaps most of all, keynote speakers must be able to use real-world examples to support their data.
  • Food and Beverage
  • The trends underscore a preference for locally-sourced and creative, exotic cuisine. Consider that more attendees have dietary restrictions, requiring hotels and caterers to be accommodating and flexible.
  • 6. What makes an event: technology that puts everything together
  • Innovations such as virtual reality grab the headlines, and for good reason: according to a Consumer Technology Association survey in 2017, 77% of U.S. consumers are interested in purchasing VR equipment.
  • Branded Websites
  • Websites that promote the brand to attendees also create anticipation for the coming event experience. More practically, these websites help ease registration, check-in, and more.
  • Room Block Management
  • Venue managers who expect planners to use spreadsheets to manage room blocks risk losing business.
  • Digital Check-in Desks
  • Digital signs, self-service check-in kiosks and on- demand badging are increasingly expected as part of a smooth and easy event registration experience.
  • Real-Time Surveys
  • Branded Mobile Event Apps
  • This technology can expand the influence of the event to at-home registrants, and is effective at showcasing event space to planners.
  • Data Dashboards
  • We all prefer our mobile devices, and that doesn't change during an event. Attendees want instant access to agendas, updates, and networking.
  • Artificial Intelligence (AI)
  • Chatbots are popular with planners and hoteliers because they provide answers in real-time, and do so without much staff oversight.
  • Radio Frequency Identification (RFID)
  • RFID makes it easier for planners to collect data, such as surveys and session attendance.
  • 7. What makes an event: technology in the moment
  • Today, exceptional experiences also include a healthy amount of technology. From easing a time-consuming process, enhancing a stay or improving the level of interest or interaction with a topic, technology is at the forefront of helping planners create exceptional in-event experiences
  • To put it simply: if your guests are sitting idle and passively listening, then their energy and engagement is sure to decrease.” The great opportunity is to instill a sense of excitement and enthusiasm in your events through the connective power of technology.
  • Websites: It’s not just for registration. A good event website can drive engagement before, during, and after the event through interactive content, video and images.
  • Room Block Management: Helping every participant register quickly and efficiently gets the event off to a great start; it’s also a great way to offer upgrades and package offers to attendees
  • Virtual Reality (VR):
  • At-a-glance analytics provide quick insights that can help optimize events and offerings.
  • Augmented Reality (AR): Digital interaction is the name of the game, and that's exactly what AR does: Have attendees use their phones to transform your venue with visual effects.
  • Beacons: Few solutions are better at connecting events and mobile devices. Period. At events, Beacons improve communication, push updates, and promote targeted content — all through Bluetooth.  
  • Planner Expectations Around Technology
  • Technology has indelibly changed the hospitality industry. Professionals on both sides of the meetings and events ecosystem — planner and supplier — now expect technology to power their events and increase efficiency.
  • The Value of Technology
  • That finding reflects an emerging requirement for venue managers to stay abreast of the application of technology in order to provide a best-in-class experience for planners. Some of the significant benefits planners and hoteliers can expect to achieve include improved engagement, increased revenue, an improvement in managing costs, and greater ROI insights.
  • After the Event: What Attendees and Planners Want
  • Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they’re also looking for amenities and options during off-hours.
  • Doing that takes more than spa services and local tour packages. By keeping the connection alive, there’s an opportunity to build an ongoing relationship. This makes it easier for planners to return to your venue for the next event.
  • Put your hospitality management professional learnings into practice
  • With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you,” send them on their way with an unforgettable final impression
  • duyingli on 18 Mar 20
     
    This article gives some ideas on how to successfully host an event. Events are important and valuable to the hospitality industry. An excellent event includes making registration easy, managing the event properly, and creating a unique experience. Events can be divided into "Simple" Events, Midsize Events, Small Events and Complex Events. The size of the event will affect the planning of the event. The main points and purpose of the event are also factors to consider when planning the event. Time should have a clear theme, while considering the company's profits. Finally, applying the current technology to the event to create an unforgettable experience for customers is also essential for a successful event.
  • jessielee214 on 09 Oct 20
     
    This article talks about the detail about a professional way to make a good event. It lists seven necessary points. Also, showing the point of view and example to make the reader easy to understand.
svail001

Is This What the Hotels of Tomorrow Will Look Like? | Architectural Digest - 0 views

www.architecturaldigest.com/...els-of-tomorrow-will-look-like

shared by svail001 on 14 Sep 21 - No Cached
  • The Hotel of Tomorrow Project, a global think tank spearheaded by Chicago-based hospitality design and consulting firm Gettys Group
  • Technology and personalization continue to play important roles in the 2020 project’s new concepts
  • BedXYZ, which is described by Gettys as an “optimized and gamified sleep platform,” involves a hotel guest room with engineered fabrics that control the bed’s temperature and clean the room’s air
  • ...4 more annotations...
  • Guests will be able to use smartphone apps to program lighting, scent options, sound cancellation, background noise, humidity, temperature, and bed firmness. Other possible features could include guided mindfulness exercises and physical wind-down programs.
  • Robot Alliance, meanwhile, envisions a deconstructed food and beverage experience in which autonomous robots serve guests wherever they choose to dine or drink inside or outside a hotel
  • The Outside In, Inside Out concept aims to convert hotel public spaces, such as meeting rooms or areas outside ballrooms, into “outdoor-feeling wonder-spaces where lighting, sounds, air quality, and smells provide the benefits of being outside,
  • The fourth concept, the Hotel Rover, would be a self-driving adventure vehicle in which one to four guests could work, sleep, socialize, and travel. These would be rented to travelers by individual hotels or brands, replicating their guest room amenities
  • svail001 on 14 Sep 21
     
    I found this article interesting because it is based on a concept that is spearheaded by a local Chicago design firm where I live. The Gettys Group hosted their second "Hotels of Tomorrow" think tank. Over 300 participants from all aspects of hospitality and tourism participant to generate unique and innovative ideas for the industry's future. This past year's think tank was particularly focused on incorporating technology in a post COVID world. Some ideas include: a customized sleep platform that has special engineered fabrics that can control the bed's temperature and clean the room's air, robots being used to serve guests wherever the choose to dine inside or outside the hotel (no longer confined to your room or restaurant), and a self driving adventure vehicle that is intended to target and compete against the latest RV getaway craze.
ldevaul

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

hoteltechreport.com/...hotel-tech-trends-2021

technology hospitality hotel Software travel solution Tech business

shared by ldevaul on 17 Jan 21 - No Cached
  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
  • ...29 more annotations...
  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
      ldevaul on 30 Aug 21
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
      ldevaul on 30 Aug 21
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  • ldevaul on 30 Aug 21
     
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
mmorr116

Why a College Student Developed a Hotel Housekeeping Robot | Hospitality Technology - 0 views

hospitalitytech.com/loped-hotel-housekeeping-robot

hotel robot hospitality technology

shared by mmorr116 on 15 Feb 21 - No Cached
  • Recently, Maidbot announced its partnership with RB (Reckitt Benckiser), a health, hygiene, and nutrition company and the makers of many world-renowned brands including Lysol, Dettol, Harpic, Finish and Mucinex. Maidbot is partnering with RB to drive greater confidence in the hospitality and commercial real estate industries by innovating cleaner, more hygienic experiences for guests and employees alike.
  • The two companies will collaborate to develop innovative commercial cleaning solutions which will drive the commercial robotics revolution and transform the commercial services industry. 
  • Micah Estis Green founded the company when he was a student working as a room attendant at The Statler Hotel on Cornell University’s campus. While cleaning rooms, he realized housekeeping is a hotel’s highest variable cost and that room attendants have the highest rate of injury.
  • ...6 more annotations...
  • Green also saw similar issues in other types of commercial real estate with demanding cleaning operations. So Green created Rosie the robot (Yes – named after The Jestons’ maidbot!) to vacuum commercial floors so that humans could focus on more meaningful and enjoyable work.
  • as hotels and other companies began to use Rosie – something interesting happened. As the team designed the hardware and navigation software to optimize Rosie’s cleaning function for varied environments, they uncovered demand for predictive data that could provide significant added value to management.
  • Rosie can track environmental data from temperature and humidity to Wi-Fi signal strength. Rosie evolved from being a commercial floor cleaning robot to an indoor mobile data platform - mapping indoor data over physical space. Rosie’s cleaning skills combined with her data tracking has made her a valuable asset to many hotel properties.
  • Operators have seen an increase in efficiencies in room and public space cleaning, so they have derived value in changing operations accordingly. Additionally, the robot captures actionable data that can help mitigate lost revenue from guest complaints - ie. poor Wi-Fi in a room will lead to a guest complaint which could lead to a discounted rate - which has an impact on the top line for operators.”
  • “COVID has had an unprecedented impact on the service industry and operations have changed drastically,”
  • Rosie can help alleviate the strain that increased an increased task list may cause. Rosie can also tackle public spaces -- like lobbies and corridors -- to clean consistently and support house aids so they can tackle higher touch and guest-focused tasks. 
  • jlewinsky on 15 Feb 21
     
    Interesting article! This robot Rosie, was created by a student while working as a housekeeper at a hotel. He saw that majority of accidents reported by housekeeping staff were injuries sustained from vacuuming. Later they found that Rosie was much more capable at performing other duties than housekeeping. Due her data storage capabilities she became useful in tracking environmental data, temperature, humidity and WIFI signal strength. No doubt this type of green technology has had a tremendous impact on the overall guest experience and increase in revenue.
cingram21

Managing Payments: How Embedded Fintech will Fuel Travel Revenues | PaymentsJournal - 2 views

www.paymentsjournal.com/tech-will-fuel-travel-revenues

payments technology mobile FinTech cloud Innovation Disrupters

shared by cingram21 on 30 Aug 21 - No Cached
  • These companies’ payments systems provide greater efficiencies for hotel owners, such as contactless payment and seamless accounting; they also provide financial services capabilities to owners and banks via embedded finance.
  • Embedded fintech is technology that enables embedded finance, into a financial institutions’ product sets, websites, mobile applications, and business processes via APIs by allowing banks access to a new customer base
  • To meet the demands of travel in a reopening world, these payment systems should also include a state-of-the-art terminal, transparent fees, built-in reporting, analytics, security, and world-class (in-house) support so hoteliers can to focus on their guests rather than time-consuming payments acceptance and reconciliation.
  • ...2 more annotations...
  • Further, cloud based payments systems are often integrated in Property Management Systems, (PMS)
  • Discover and seamlessly connect to 3rd party apps and services and a channel manager to sync rates, availability and details across 100s of channelsManage revenue by optimizing rates, tracking competitors, and providing insights & analytics,Connect to a booking engine to drive commission free bookings and the payment system, which alleviates manual credit card entry, lengthy verification processes and seamlessly rolls up accounting and tax preparation.
  • cingram21 on 30 Aug 21
     
    FinTech is a hot topic and this Journal article touches on the developments of FInTech in the hotel. The standout line touches on how cloud payments can, "connect to a booking engine to drive commission-free bookings and the payment system..."
cdamo003

Disruptive Innovation: Are we There Yet? - 2 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality

disruptive innovation

shared by cdamo003 on 14 Jan 21 - No Cached
  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
  • ...9 more annotations...
  • Disruptive innovations are however differentiated from sustaining innovations
  • influenced by the theories of Harvard professor Clayton Christensen
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • Society both likes and fears the concept of disruptive innovation.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
  • guanhuahao on 14 Jan 21
     
    The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
  • swhit149 on 07 Mar 21
     
    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  • cdamo003 on 11 Jan 22
     
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
asanc036

Reinventing Restaurant Experiences Through Facial Recognition - 0 views

www.cyberlink.com/...ces-through-facial-recognition

restaurant experiences facial recognition Hotel software business technology hospitality tech Travel solution mobile

shared by asanc036 on 22 Sep 22 - No Cached
  • Biometric technology
  • offers enhanced health and safety
  • personalizes the dining experience, offers a more efficient bill payment system, and increases patron loyalty
  • ...36 more annotations...
  • Facial recognition technology helps with social distancing and capacity measures by identifying the proximity between individuals
  • facial recognition technology reduces physical contact
  • makes the experience more efficient by instantly scanning a guest
  • 's face for verification and payment.
  • safest technology in identity verification, dramatically reducing the risk of payment fraud.
  • 2. Social distancing and capacity requirements
  • 1. Contactless payments
  • keeps track of the number of people in the store
  • 3. Customer loyalty programs and personalized dining experiences
  • allows restaurants to create personalized experiences for loyal customers, and encourage first-time guests to return.
  • recognized as VIPs,
  • weekly regular who likes his burger rare with no lettuce or tomato, thus increasing customer satisfaction
  • 4. Fast-food restaurant transformations
  • with facial recognition
  • customers
  • don’t need to remember a password or log into an app
  • Facial recognition t
  • turns these kiosks into interactive experiences by recognizing loyalty program members and presenting pe
  • ased on
  • Facial recognition
  • past orders
  • also being employed in drive-through lines
  • saving time
  • 5. Employee systems: access control, time and attendance clocks, and ordering terminals
  • Advanced technologies like FaceMe® can be installed at staff entrances to check body temperature and mask-wearing while accurately identifying employees
  • simplifies clocking-in/out
  • accurate login capabilities without the need for keys or cards.
  • FaceMe SDK
  • FaceMe
  • facial recognition engine
  • to create personalized and efficient customer experiences
  • FaceMe Security
  • It can also display body temperature (when connected to a thermal camera), identify opted-in VIP customers, clock-in/out employees, flag block-listed individuals, and send real-time alerts to security personne
  • software solution that performs facial recognition even if users are wearing a mask.
  • FaceMe Health
  • installed on a PC connected to a camera with thermal imaging capabilities.
  • asanc036 on 22 Sep 22
     
    Biometric Technology is being implemented in restaurants offering better health and safety, personalised dining experiences and efficient payment methods. Restaurants are using facial recognition for the following: 1. Contactless payments - scanning customers' faces for safe payment verification. 2. Social distancing and capacity measures - helps identify proximity between individuals and tracks number of people inside a store. 3. Loyalty programs and personalized dining - opted-in diners are recognized as VIPs giving them personalized service and suggesting past preferences. 4. Fast-food restaurants - customers don't need to remember a password or long into an app. Facial recognition is being implemented in drive-through lines to save time. 5. Employee systems - technologies can check body temperature and accuracy of mask wearing, it also simplifies cocking in and out and gives them login access to the POS terminals.
j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

hoteltechreport.com/...hotel-tech-trends-2022

Technology hospitality tech

shared by j1abao on 12 May 22 - No Cached
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • ...44 more annotations...
  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
      jtarr003 on 26 Jun 22
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
      jtarr003 on 26 Jun 22
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
  • dvieg001 on 12 May 22
     
    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
  • ...2 more comments...
  • lande070 on 25 Jun 22
     
    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
  • eileen0917 on 27 Jun 22
     
    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
  • erinkieltyka on 26 Aug 22
     
    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
  • j1abao on 23 Oct 22
     
    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
anaferia

Cloud Trends That Will Shape 2022 and Beyond - 3 views

ignitetech.com/...cloud-trends-2022-and-beyond

Technology hospitality software business Travel tech

shared by anaferia on 19 May 22 - No Cached
  • Cloud adoption has been on an upward trajectory for over a decade now
  • forced many employees to go digital and adapt to the work-from-home model. The workforce change heavily relies on the cloud model for continuity and growth.
  • Anything-as-a-Service (XaaS) model.
  • ...46 more annotations...
  • wo reasons continue to be the major driving factors set to further bolster the growth of cloud adoption in 2022 onwards
  • global public cloud services are expected to grow by over 22% ($482 billion US dollars) in 2022.
  • expect better and more robust automation and AI
  • cost efficiency and accuracy of AI and ML
  • Cloud technologies are moving away from linear evolution and preparing for exponential evolution, adoption, and growth.
  • Cloud computing has been a very effective catalyst in enabling and developing AI, ML, and automation. Cloud computing can also offset the upfront project costs associated with AI and automation. It’s also helping businesses make efficient, data-driven decisions using AI and driving companies to adopt, implement, and scale automation services. That’s all helping achieve better data management, insights, security, and scale.
  • crucial driving factors in adopting AI and automation as they can deliver low latency and services-on-demand along with better data handling capabilities and processing power.
  • fraction of the price.
  • cybersecurity is growing, along with the demand for fast, efficient, and robust cloud applications through cloud-native apps
  • has numerous delivery models.
  • confined to infrastructure, platform, or software as services
  • cloud delivery models are ever-evolving.
  • Hybrid cloud infrastructure provides improved scalability and control, allowing businesses to deploy multiple delivery models
  • Businesses can then achieve increased agility and innovation, while also improving security and risk management.
  • A multi-cloud infrastructure empowers companies to uniformly distribute their workloads across multiple cloud environments.
  • enables optimized ROI, superior security, service autonomy, and low latency
  • serverless cloud computing and XaaS are also pivotal to the future IT landscape change.
  • Businesses are now more concerned about the security and safety of their digital resources.
  • Maintaining disaster recovery and data compliance is becoming more complex.
  • Secure Access Service Edge is a cybersecurity concept that creates a secure connection between applications/services and organizational entities, like users, systems, and devices. SASE is a framework that combines network security functions (like SWG and FWaaS).
  • industry experts believe SASE can assist companies in warding off cyber attacks.
  • more portability and agility
  • restore any affected data and resume normal operations after a disaster.
  • cloud-native apps have reached the next evolution stage
  • only increasing
  • Cloud disaster recovery is a cloud-based service that combines several strategies and services to back up resources, like data, applications, and configuration.
  • help companies focus on several key constraints to business development including challenges, maturity, expectations, and opportunities.
  • High speed and quick deployment.
  • Advanced data security and compliance.
  • Reduced latency
  • Disaster recovery.
  • Collaboration.
  • AI adoption has always been an optimization problem for companies worldwide. The cloud can be a solution for issues with cost, performance overhead, workload management, and data processing
  • Proper due diligence, scoping, and the right tools can also reduce these challenges.
  • Containerization is a form of virtualization.
  • added complexity and implementation challenges
  • forgo the tools individual clouds offer. Instead, implement unified cloud aggregator services to collect the data from multiple vendors
  • To mitigate these challenges, you can establish well-defined identity and access management solutions. You can also monitor the cloud environment and watch for misconfigurations.
  • It’s helping streamline the IT landscape, and will likely continue to do so well beyond 2022.
  • safe, streamlined cloud adoption.
  • ensure you’re making the most out of these cloud trends, and minimizing any negative impacts.
  • They can reduce costs, provide tailor-made solutions, and allow for cross-platform environments.
  • Hybrid cloud helps organizations further reduce costs, and helps increase agility and innovation
  • It’s an information security concept that enforces giving the lowest possible privileges/permissions level possible to minimize the threats associated.
  • A denial of service (DoS) attack is a cyberattack that shuts down a computer or a server.
  • XaaS is a modern and collective term that refers to the delivery of anything as a service.
  • Brooklyn Little on 19 May 22
     
    This article explains some of the trends most relevant to the topic of cloud computing, as well as explains some of the benefits and disadvantages of cloud computing currently. The top four trends include artificial intelligence, cloud delivery models, security and compliance, and new cloud technologies. The article further explains each of these trends and the impact they will have on the industry. The main concern when it comes to cloud computing is the safety and security, following dependence on the internet. The new and incoming innovations within cloud computing aim to eliminate theses challenges and improve overall efficiency and adoption. Cloud computing is expected to grow over 22% this year alone and adoption rates are expected to remain increasing.
  • anaferia on 31 Aug 22
     
    To summarize, the article talks about how cloud use has been increasing for over a decade, forcing many employees to embrace digital and adapt to the work-from-home concept. For continuity and expansion, the workforce transformation strongly relies on the cloud model. Given the extensive development, acceptance, and cloud deployment in corporate IT in recent years, the anticipation of stronger and more robust automation and AI has grown and should expect cloud delivery strategies to shape the cloud ecosystem in 2022 and beyond. Also, the demand for cybersecurity is rising, as is the desire for cloud-native programs that are quick, efficient, and robust.
artandmer

Beacon technology of the future - HOTELSMag.com - 1 views

www.hotelsmag.com/...eacon-technology-of-the-future

technology hospitality beacon

shared by artandmer on 07 Jun 22 - No Cached
  • Using devices that emit Bluetooth Low Energy, messages are pushed to mobile apps
  • The technology uses data and location awareness to ping guests with personalized alerts
  • guests do need to download the Marriott Rewards app
  • ...5 more annotations...
  • For hotel guests, beacons deliver pertinent and interesting information right to their handheld devices. For hotels, beacons can drive more sales in ancillary departments like spa, F&B, and the gift shop
  • All that big data gets stored and sorted and analyzed and hopefully churned out into an even smarter marketing plan.
  • proprietary app to track inventory, particularly with items loaned to guests such as rollaway bed and cribs. The technology even integrates with the hotel’s property management system.
  • using beacons for quicker employee response time (the device can be embedded in the name tag, and whoever is closest to a guest room that’s the source of a request can complete the task) is a smart and easy use of the technology to increase operational efficiency.
  • outfitting visiting vendors to the hotel with ID cards containing beacons so as to keep track of their whereabouts.
  • artandmer on 07 Jun 22
     
    Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).
mandalysha

How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Excha... - 1 views

hoteltechnologynews.com/...cal-value-exchange-with-guests

hospitality hotel tech software

shared by mandalysha on 23 Feb 23 - No Cached
  • As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity.
  • Over time, privacy and personal data protection concerns began competing with consumer desire for a data-driven, personalized experience.
  • Industries like hospitality, which rely on retrieving traveler information to curate more relevant messaging, offers, experiences, and loyalty rewards, must adjust their approach.
  • ...5 more annotations...
  • Data is valuable, and it’s due time for hotel operators to establish a two-way value exchange that incentives guests to readily share their information to unlock a heightened experience.
  • hotels cannot offer a great guest experience without prioritizing data protection and transparency; one tier of service (personalization) cannot come at the expense of another (privacy and consent)
  • If hotels elevate their efforts to meet guests’ expectations for customized offers and experiences, and treat personalization as a strategic priority, they will see immediate benefits that deliver long-term results.
  • 80% of consumers are willing to share personal data to earn loyalty program benefits. 70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
  • Next-generation technology sets the stage for this dynamic by allowing hospitality brands to offer their guests data control and value in a seamless, scalable fashion.
  • mandalysha on 23 Feb 23
     
    With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.
  • shineal on 23 Feb 23
     
    Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

www.proquest.com/...2533423793

hospitality tech software business travel hotel Technology

shared by emilywest5 on 26 Feb 23 - No Cached
  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
  • ...15 more annotations...
  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  • emilywest5 on 26 Feb 23
     
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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