Smartphone VS Tablet: Prep Your Hotel For a Mobile Future | Top Stories | | Hospitality... - 0 views
hospitalitytechnology.edgl.com/...Hotel-For-a-Mobile-Future86086
smartphone tablet hotel mobile future hospitality magazine tourism
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In 2011, mobile was responsible for $2.6 billion in travel bookings. By 2013, the number is projected to be $8 billion
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tablet users are much more likely to purchase something (62% versus 47%) or book travel (41% versus 29%) on their devices than smartphone users.
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Sixteen percent of mobile users will not return or wait for a website to load if it takes too long and 6% will go to a competitor’s website
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Understanding that the tablet and smartphone experience can be vastly different is important to the way you may want to market to your target audience.
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Time and delivery is very important for mobile guests and the capability to manage reservations through mobile devices provides increased mobility to the modern day traveler,
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Regular testing and monitoring of your mobile site can ensure that customers are getting the best experience.
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In this era of technology I think the hotel industry should of accommodated their customers with an excellent mobile site experience. As read in the article, "In 2011, mobile was responsible for $2.6 billion in travel bookings," and the numbers are increasing exponentially by year. Mobile devices are becoming so popular to book travel because todays customer lives a high-paced life and is always on the go. So I think it is extremely important that travel industries understand the customer and targets them accordingly in order to form that customer loyalty. With the popularity of tablets, the smartphone is gaining harsh competition because a tablet user has a smartphone and when it comes to booking travel they would most likely use their tablet because it is more accessible and the screen is bigger and easier to read. The smartphone and tablet experience is completely different because in essence you are targeting different audiences. The tablet user wants to see bigger icons and more visibility on the bigger screen, while the smartphone user wants to have a quick information session where she/he can view everything on the go. I think the travel industry should focus on execution in order to give the tablet and smartphone user the best mobile experience. With that said, the only way to ensure that positive feedback is through "regular testing and monitoring of your mobile site…"