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Diana Sardina

Do the Math | Past Issues | Lodging Magazine - 0 views

    • Diana Sardina
       
      Upgrading is a marketing strategy that has been used for years and it has always been an effective way to maximize profits. We need to train our front desk employees the same way we train our sales staff. They are an important sales team to hotels
  • Creating upgrades and offers for guests to take advantage of is a simple solution that can turn into big profits for hotels.
  • Upselling refers to revenue potential that goes above and beyond a traditional guest booking
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  • all at a cost to the guest
  • The current trend in upselling is not only about presenting a guest with an upgrade or an offer, but also finding the offer that is right for that particular guest
    • Diana Sardina
       
      We can utilize information stored in property management systems to upsale rooms and services in the hotel
  • It’s about determining what that guest is interested in at that particular moment.”
  • “It’s about doing it in such a way that it doesn’t feel like an upsell,” McGuire says. “It’s a balancing act between keeping the guest happy and driving revenue and profits
  • It’s one of those channels that we know is creating incremental sales for hotels.”
    • Diana Sardina
       
      If guests are checking their reservations in their smart phones, hotels can use that technology to upgrade and increase profits.
  • iPods and iPads has really changed the opportunity to effectively communicate with a guest at any given moment.”
  • FrontDesk Upsell, which is part of the Nor1 platform, prompts front desk personnel with a sales script and a personalized offer through the hotel’s property management system (PMS) when a guest checks in. This scripted approach takes some of the guesswork out of the upselling equation and gives the staff more confidence when offering an upgrade.“For front desk personnel, this isn’t like a hard sell—it’s not like a used car salesman,” Buckhiester says. “This is about providing options. Those options may or may not be of interest to a guest, but in many cases they are.
  • There is that customer experience element, if you’re using the analytics in the right way, to make sure the offer is not only profitable to you but relevant to the customer.”
    • Diana Sardina
       
      Exceeding guest expectations is the key of sucess. If the information stored in the pms about the guest provides clues, then the front desk can upsale, and the guest will leave the hotel happier, will return and will recommend it to his or her friends.
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    This articles is a wake up call to many hotels that are looking for ways to increase profit. The concept of upsale has been around for a very long time. It is time for hoteliers to go back to basic marketing concepts but utilizing the latest technologies. Property management systems contain so much valuable information about the guests. Hotels need to utilize this information to offer unique experiences.
Xin Jing

The Hotel Modern New Orleans Selects Agilysys Solution Suite - 0 views

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    The August Group NYC's selection of Agilysys Guest 360™ property management system and Agilysys InfoGenesis™ point of sales system for their Hotel Modern New Orleans was a service driven decision made with confidence. Although the systems premiered at another property the August Group NYC is excited to reveal these advancements at their newest property in the Warehouse-Arts district of New Orleans. The August Group NYC remained loyal to Agilysys because they trust the management information system representatives who performed their job functions of installation and support flawlessly in the previous property. The powerful, yet easy to use applications are designed to increase productivity and hence the ability to generate more business. Specifically, the unique service orientated architecture of Agilysys' PMS system includes a Guest Hub that records and stores a history of guest activity. The article does not specify whether the data is collected while staying at the hotel or dining in the restaurant but I can assume both sources would be valuable. By using data mining the Hotel Modern New Orleans can review the guest's history and make specific recommendations the next time they visit their property. I do however foresee possible user acceptance issues with these advanced technology systems and the environment it is housed. The Hotel Modern New Orleans prides itself on its historical location and precious antiques. How will guests who wish to experience 'Old World charm' receive this 'New World' technology? Will guests see the recommendations as thoughtful and helpful or scary and an invasion of privacy? Can technology be put in the same category as diversity?
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    I had trouble posting this for some reason; I was not given the option to share with a group when creating my original bookmark-so here is my original highlight from the article. "The combined power of our Agilysys property management and point-of-sale systems will give The Hotel Modern New Orleans the tools it needs to operate at peak efficiency, deliver highly personalized guest service and realize a competitive advantage."
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    The hotel Modern New Orleans utilized the Agilysys Guest 360 PMS and the Agilysys infoGenesis POS solution to smooth the operations and deliver personalized customer service. This PMS was built from the ground up to use service-oriented architecture. Its flexible platform was suitable for all sizes of hotel even multi-property operations. Combines powerful reporting and configuration capabilities in the back office, the Agilysy InfoGenesis POS system can manage any combination of dining, bar service and retail operations. Both of these POS and PMS will help the hotel to operate effectively meanwhile provide highly personalized service to the customers.
Gerson Dias

The Ruckus Smart Wi-Fi System - 0 views

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    One of the biggest complains received from travelers or hotel guests in New York is paying for Wi-Fi and not being able to get cellular data service. While wired and wireless service was available, the lack of cell phone signal for downloads and data service caused travelers to become frustrated. To help out, the Mandarin Oriental, New York decided to deploy a converged IP network and install the Ruckus Wi-Fi wall switches in every room to help with cellular and wireless capacity and coverage. Since installing the Ruckus Smart Wi-Fi system, Mandarin Oriental, New York has seen user capacity more than triple and wireless traffic eclipse traffic on the wired network, while customer wireless complaints have dropped by more than 85%.(But the benefit isn't just for the guests. According to the hotel, the new wall-switch Wi-Fi "dramatically reduces the cost and complexity of installing and managing wired and wireless network services."
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    This is awesome, especially in New York where the wi-fi traffic is crazy busy all the time. It is true that most guests do complain about having to pay for the wi-fi. I work at a hotel and that is one of the most complaints that I get. Even though in the article they say that the guests still have to pay for the wifi, it does allow the guest to have the confidence that they will receive a strong signal and that the internet will work.
Jiaqi Xu

Travel Agent Increase Use of GDS to Book Hotel Room - 0 views

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  • Travel Agents Increase Use of GDS to Book Hotel Rooms
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  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays," remarked John Hach, Senior Vice President, Global Product Management at TravelClick. "As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale."
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,"
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    This article is a good one that demonstrates how GDS are now more often used than times before. The article states that the 2011 Global Travel Agent GDS study demonstrates how important GDS platform and shopping Displays are to the travel agents. They stated the 84 percent of those who took the survey stated that they are using the GDS just as much or even more than they did in the pass and 35 % of these stated that they were using it more than they did in the pass. The article explained how these numbers have greatly increased since 2009 where only 26% agents admitted that they used the GDS systems more than before. This study is 2011 reaffirmed Travel Click's projection, which was that GDS hotel bookings would surpass %50 million in the year 2011. This was far more than that of 2010. The article goes on to explain how the GDS will improve the booking and services of the industry all around. Furthermore, the article went on to explain a worldwide survey conducted for agents who were among the largest GDS in the world and some 495 responses were collected. The survey was conducted by Phoenix Marketing International, which is and independent marketing research firm Travel agents were indicated that promotional messages were effective and prompt during bookings and 66% of these agents request additional information about it. While, 68% of these agents looked into the GDS for more information. After this survey was complete the agents who were aware of promotional messages, 46% of them made North American bookings within 3 months as a result of the promotional messaging and 44% made non- North American bookings. The survey itself shows that promotional messages were and excellent way to get the agents interested. In the article it is quoted how the promotional messages acts in a chain reaction to reach the agent and then the customer, which allows sales all over the world.
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    GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car rental systems to showcase their wares to a global Internet travel audience. The GDS is a natural outlet for hotels, resorts, and even smaller inns that want to increase revenue and online marketing exposure. As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.
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    Yes, GDS is of great importance for tourism development. It provides such a huge market of tourism information for customers, airlines, hotels, travel agents and any parts included in the tourism. Someone said that GDS will end travel agent, however, in my opinion; they have their own advantages and will supplement each other in the future.
wei xie

Top Three PMS Features | Top Stories | | Hospitality Magazine (HT) - 0 views

  • It is essential that a PMS have functionality that supports a guest-centric focus.
  • A PMS with a robust, easy-to-use guest history or CRM (customer relationship management) system database at its heart enables operators to deliver personalized attention that results in revenue and guest loyalty. 
  •  To intelligently optimize rates and maximize revenue, a property must have a PMS with an effective, integrated revenue management (RM) system.
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  • In today’s online marketplace it is also crucial that a PMS drive sales through two-way communication with a wide variety of Internet channels.
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    Firstly, Guest Centric PMS Focus. Guests are the reason why hotels are in this business and also the resource of the hotels' revenue. Guests prefer to get experience and personalized attention from the hotels. Secondly, Integrated Revenue Management. A property must have a PMS with an effective and integrated revenue management system, which include the potential daily revenue. The revenue management module and a great deal of data must be fully integrated. Thirdly, the Ability to Connect to Online Sales Channels. There is a PMS drive sales through two-way communication with a wide variety of Internet channels. This article points out online channels are the fastest growing source of reservations, and getting your property's optimized rates and accurate available to the most effective of those channels.
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    Choosing the right PMS system is a very important decision that management has to take in consideration. Some PMS systems are not user friendly and are very complicated. In the end, you want your staff to be more productive and efficient not the opposite.
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    I agree with the points in your article that it is really important to choose a right PMS for the hotel. And these three features stated in your articles are also the most important things that help us to make the decision on choosing a PMS.
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    The Ability to Connect to Online Sales Channels would probably be the most important to me. In this choice oriented system today built around the user, its almost a necessity to have your update date information readily available to the Expedia's and other major channels of distribution
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    Here are the three most important things to consider as you select a new PMS or upgrade your existing system. 1. guest centric PMS focus: A PMS with a robust, easy-to-use guest history or CRM (customer relationship management) system database at its heart enables operators to deliver personalized attention that results in revenue and guest loyalty. 2.Integrated revenue management. The PMS provides the revenue management module with a great deal of data including availability and current pricing, the two systems must be fully integrated. 3.The ability to connect to online sales channels.Properties whose PMS has two-way communication with the web will be able to push optimized rates out to dozens of websites to generate revenue from local events or other market factors and always be confident of accurate availability
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    This article explains the top three features to look at when in the process of picking out a PMS to use at a property. The first feature is that it should be guest centric PMS focus. This industry is run by guests. They are the reason hotels and restaurants exist. Having an easy to use CRM allows to employees be a bit more personal with the guest. Next, is integrated revenue management.Revenue management to be at the top of its game needs a fast system. When updating information if it takes too long it gets frustrating and can lose some opportunities to increase your daily revenue. Lastly, it should have the ability to connect to online sales channels. The article says that having a two way communication system is a crucial point to maximizing your company's point of sales.
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    This article discusses about 3 main features you should consider when you chose a PMS. First and most important feature is that whether it is guest centric or not. The hospitality business is all about guest, they are the source of your profits. So it is very important that your PMS has easy access to customer database or CRM system database. The second thing you should consider is Integrated Revenue Management. Hospitality market changes rapidly due to all not sure factors: holidays, events, festivals. So if you can forecast the changes of market rate and you update your rate in time, you are ahead of the game. Last, a excellent PMS should also has the ability to connect to Online Sales Channels. As the Internet is developed, lots of people make on-line reservations. Because the most accurate and updated information, your PMS should connect to on-line sales channels.
Sungoo Kang

Indevia Accounting Brings Cost Efficient Systems to Restaurant Businesses | RestaurantN... - 1 views

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    This article basically talks about an outsourcing accounting company, Indevia Accounting and how its accounting program works for small businesses.  The list of services Indevia offers is long, from recording and reporting daily and weekly sales, to offering accurate bank and credit card reconciliations, and everything in between. Indevia reports in real time, offers consistent reporting. Operators can see their food and labor costs and they can vary those based on where they find inefficiencies.  The owner of Indevia accounting was an accountant and he even designed himself a 20-point review checklist to catch mistakes in any of their reports so that they could learn what they need from the clients.  This article seems a little bit advertising but I could think that it is important to have a personalized accounting program that will best fit our specific needs.
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    That's a good sign that he took the initiative to implement essentially a system of checks and balances with the 20-point review checklist. Just knowing that he accepts that there may be some flaws but he is being preemptive would make me more confident in investing in his program.
Yi Pan

IHG invites corporate accounts to embrace dynamic pricing - 0 views

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    Highlight: IHG (InterContinental Hotels Group) is inviting preferred business accounts across Asia Pacific to move to a dynamic pricing model, guaranteeing corporate travellers to always pay less than best unrestricted rates at its InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express in the region. My Description: InterContinental Hotels Group is making efforts to turn its original accounting and pricing system into a more dynamic and flexible one, which can make more market-sensitive hotel rates according to the demand situation. Currently , IHG is trying to increase the scale of market-sensitive rates to the traditional contract rates. Therefore Corporate travel managers should feel confident they have access to the best possible rates in hotels of IHG. This model guarantees they will pay less than any other unrestricted rates. One advantage of this market-sensitive accounting and pricing system to annualized rates is to respond to unexpected market condition. This dynamic pricing system will not only help corporate managers to reduce related costs but also bring more convenience to corporate travelers as the increase of booking channels. The application of IHG's dynamic pricing system bring many positive feedbacks, especially as these corporate customers usually end up paying less than their RFP-contracted counterparts
Odette Beauvil

Business Email Etiquette Basics | Business Email Etiquette - 0 views

  • When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are a credible professional enterprise and someone that will be easy and a pleasure to do business with. You only have one chance to make that first impression which will be invaluable to building trust and confidence.
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    This article describes the basic ways to learn how to use business email etiquette when communicating with other professional people.
anonymous

Credit Card Security Systems: 3-D Secure™ and SecureCode™ / GSPAY - 0 views

  • Many Ecommerce merchants and credit card holding online consumers are concerned with credit card fraud. CNP transactions and with them credit card fraud cases have become too popular lately.
  • Visa’s 3-D Secure™ and MasterCard’s SecureCode™
  • Visa’s 3-D Secure™, a key component of The Visa Authenticated Payment Program, adds extra security protection to SSL (secure socket layer) secure forms. The 3-D Secure™ system is supposed to decrease the number of chargeback disputes and fraud cases by 80%
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  • The benefits or Visa’s 3-D Secure™ are clearly seen: high level of security for consumers, a significantly lower chance of chargeback and credit card fraud, and overall confidence in CNP transactions.
  • As for MasterCard’s SecureCode™ is resembles Visa’s 3-D Secure™. MasterCard credit card holders register at MasterCard’s SecureCode™ website and asked to provide a personal secure code, which will then be asked for when purchasing online.
  • he benefits for e-Commerce merchants using Visa’ 3-D Secure™ and MasterCard’ SecureCode™ technologies are:
  • The benefits for consumers who make purchases at e-Commerce online stores bearing the 3-D Secure™ or SecureCode™ logos, thus using 3-D Secure™ or SecureCode™ for safe processing are:
  • 3-D Secure™ and SecureCode™ will definitely improve the world of e-Commerce and CNP online shopping.
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    This article is about the concern of customers paying their purchase online, and not through a machine as is the most typical way to do it. But for many this transaction is not safe at all, there could be hackers that can make fraud. This is why two of the most popular CC companies has developed the Visa's 3-D Secure™ and MasterCard's 28SecureCode™ to keep their customers safe, these cards requires a personal security code for every transactions and other personal information in order to keep the purchase safe and some others requires a monthly fee to obtain this service.
Ruoxi Wang

Hospitality Biz India :: Importance of e-marketing - Sudhanshu Kumar Singh, Group Gener... - 0 views

  • E-Marketing, also called Online Marketing, Internet marketing, I-marketing, web marketing, etc., plays an important role in maintaining hotel revenue as well as occupancy. Several aspects like Search Engine Optimisation (SEO), Social Media Optimisation (SMO), Search Engine Marketing (SEM), Email Marketing , Portal Marketing, Mobile App, Mobile Website, Website Maintenance, Future E-Marketing v/s Offline Marketing have been touched upon in this article in order to give an insight into the strategic importance and role E-marketing can play.  
  • Future of Online Marketing v/s Offline MarketingGrowth of online marketing was low in the initial years due to inhibitions, but it is now growing with extraordinary pace as the confidence of Indian buyers is increasing gradually. Seeing the current behaviour of Indian buyers, online experts estimated that the trend of online marketing will become a basic phenomenon among buyers in coming years. The present and future e-marketers are keeping their eyes on the Indian market trends and studying the consumer behaviour for creating best and attractive deals potential clients.
  • Portal Marketing: Another form of online revenue sharing consists in people working together and registering online in a way similar to that of a corporation and sharing the proceeds. A third form of revenue sharing on the Internet consists of enticing Internet users to sign up and create content by offering a share of advertising revenue.
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  • Mobile App: It is mobile application software designed to run on smartphones, tablet computers and other mobile devices. It is usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and Blackberry App World. Some apps are free, while others must be purchased.
  • Mobile Website: It helps access the world wide web, i.e. the use of browser-based Internet services, from a hand held mobile device, such as a smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network.
  • Website Monitoring: This is often used by businesses to ensure that their sites are live and responding. Website monitoring companies that offer website performance monitoring allow businesses to simulate the actions of thousands of visitors to a website and observe how it responds. They also simulate visitors across multiple geographies and servers Internet connections, some monitoring companies can test and display performance data globally in a single view. Performance monitoring tools send out alerts when pages or parts of a website malfunction, which allows the webmaster to correct issues faster.
  • Channel Manager: It helps hoteliers practise a sophisticated pricing strategy with relative ease. It will ensure appropriate responses to the changing market conditions and improve revenue through early identification of sales and promotional needs. In simple words, you will be able to sell rooms to the right guests at the right time at a right price. This will significantly increase the revenue generation capability of a hotel and increase efficiency. Stop overbooking with automatic update rates and inventory across all your multiple channels/travel websites.
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    This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.
pattyjoe10

Report Reveals Majority of IT Execs Still Cautious about Data Consolidation and Cloud M... - 1 views

  • Security concerns are preventing businesses from unlocking the potential benefits of data center consolidation and cloud services
  • while nearly three-quarters of IT professionals view data center consolidation as important
  • more than half
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  • have no consolidation plans in plac
  • and only a quarter have completed consolidation projects.
  • as encryption and managing cryptographic keys being technically challenging for IT professionals, these survey results also suggest that businesses do not have the required staffing levels in place to support a consolidation project.
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    More than half of IT professionals believe that data consolidations and storing is very important for a business. Although almost all agree with it, the vast majority have no plans to consolidate at all. Meanwhile only "a quarter" have completed with consolidation projects. As we have stated previously in past class discussions, the cloud technology/computing/storing is a software that has revolutionized the technology industry. Cloud technology has allowed companies to access and store information, and even share it, in a much quicker and cost-efficient way. Seemingly, still many believe it may be too soon to trust 100% on cloud technology, since security is a big issue. Yes, they are monitored periodically; but hackers nowadays can accomplish a lot. Thus, resulting in a security challenge for many IT professionals. Among many other reasons, companies seem to lack the required staff to implement these methods. Although IT professionals believe in it, at this moment it is too hard to achieve.
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    It's interesting that they think that consolidation is important yet do little about it. Keeping data safe is critical. To get to my e-mail for work when not at the facility, it requires the 8-digit pin that's in my head, plus a 6-digit key from the secure ID that I carry. That 6-digit code changes every thirty seconds, and the device contains enough codes for five years. If someone is logging in to look at my mail, they can be reasonably confident that it's me, Staff is definitely critical, which explains why so many IT jobs are available these days. If you have all of the IT initials (MCSE,CompTIA, etc) after your name, it's a good time to be in the industry.
dstro007

Some 15 million online bookings are scams by rogue websites - 0 views

  • When it comes to booking a hotel, it pays to go straight to the source. A new study conducted by the American Hotel & Lodging Association (AH&LA) reveals that one in three people are worried about online booking scams, which affect millions of unsuspecting consumers.
  • Early estimates suggested that some 2.5 million hotel bookings a year were affected by deceptive practices through rogue third-party online travel agency (OTA) affiliates who pose as direct hotel booking sites.
  • six percent of consumers who have booked hotels online had the experience of thinking they were booking directly with a hotel, but found out instead that they were booking with an online hotel booking site posing as the direct site
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  • translates to some 15 million hotel bookings that have been affected
  • translates to more than $1.3 billion in money going to bad bookings, meaning consumers are not getting what they want and need, not to mention suffering inconveniences, lost room charges, and cancellation and booking fees
  • Another 20 percent of respondents who have booked hotels online reported that they were “not sure” if they had also been scammed.
  • This concern was raised by the Federal Trade Commission
  • These practices also damage hotel reputations and reduce consumer confidence in the online booking process.
  • 14 percent could not get a refund for a cancellation
  • 17 percent were charged unexpected or hidden fees
  • 15 percent did not get their rewards points
  • 14 percent were charged an extra booking fee
  • 32 percent got a room that was different than what was expected
  • Nine percent had reservations lost or cancelled
  • Three percent had their identity or private information stolen
  • The study confirmed that, in order for travelers to be certain they are getting what they want and need, without the frustration and worry, most feel it is better to book directly with the hotel. A majority of those who have booked a hotel online say that they prefer dealing directly with the hotel (56%).
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    So, for the consumers that are used to booking their vacations by themselves, I don't think this article applies to you. For the ones that are trying to save money by not going through a travel agent, I think thesis the article for you. A study conducted by AH&LA shows early signs that almost 2.5 million bookings for hotel properties made online through "fake websites" are being accounted for. This is a huge security issue. Consumers are booking their travel thinking that they are getting certain room types, ample amenities, amazing discounts, and good deals, but turns out they are just getting scammed. Other then not making the clients happy, this also hurts the reputation of the hotel property because when things don't go our way or something happens, we tend to blame the property. And in today's society, most take to the internet to voice their opinions in addition to speaking with the hotel; and bad word-of-mouth is the last thing our industry needs. Also, this can lead to loss of revenue. The survey stated that 56% of customers prefer to book directly with the hotel. It is always recommended to book directly through the property themselves, but for the new guys, how are they supposed to differentiate the difference between real and fake websites? 
anonymous

Sabre acquires Genares, a global CRS and technology provider to the hospitality industr... - 0 views

  • Genares provides central reservations systems, revenue management and hotel marketing solutions to more than 2,300 independent and chain hotel properties. Effective immediately, Genares employees will join Sabre Hospitality Solutions, a global technology provider to nearly 18,000 hotels in 157 countries worldwide. Sabre’s technology is proven to power incremental revenue growth, efficiency and overall profitability for many of the world’s leading hospitality brands.
  • “Becoming part of Sabre is a terrific evolution for Genares and our customers,” said Eugene Harris, CEO of Genares.  “Sabre has a track record of helping hotels and chains of all sizes succeed in the marketplace. We are confident that Sabre is the right partner to ensure our customers continue to receive world-class service and best-in-class technology solutions.”
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    Sabre has a proven track record of success in terms of helping businesses to increase their profits and reach higher levels professionally. Their customers span every area of the hospitality and travel industry. Last year, Sabre acquired Ganares, in an effort to expand the company's brand and promote growth.
ccpanther88

E-marketing in Malaysia: some are and some are ignorant - 0 views

  • When Uruguayan footballer Suarez bit an Italian player during a match in the Fifa World Cup in June last year, an Indian restaurant in Kuala Lumpur used it as a marketing tool. On that day, Fierce Curry House in Bangsar offered free biryani meals to those who walked in wearing a Uruguayan football jersey. That is e-marketing for you.
  • In December last year, the bakery called Tommy le Baker posted on Facebook a photo of two large baskets of bread with a poster next to them that said: “Take if you need, pay if you want.” The post was shared numerous times over and within a short time the bread was all taken.
  • Scicom Education Group’s head of Creative Services Vernon Adrian Emuang feels positive about social media in Malaysia when compared to other countries in Southeast Asia. “Perhaps (we are) way ahead of others, in terms of widespread public engagement and intensity of online activity,” he tells The Establishment Post. “Essentially, Malaysians seem pretty clued in. The social media landscape is pretty populated which has facilitated marketing and sales efforts that ride on technology,” adds Mr Emuang.
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  • Mr Emuang says: “As a fragmented market, it is hard to build significant numbers. So it is always important to involve cross-border initiatives.” Especially, the tourism and hospitality businesss. “Boutique accommodation places could register with aggregating travel websites like www.booking.com and www.tripadvisor.com.”
  • Under Budget 2015, the government is giving funds for SMEs to equip themselves with IT facilities for expansion purposes and to venture into overseas market using e-commerce. There is RM80 million (US$24.4 million) to encourage the use of new technology, automation and innovation.
  • “In my consultancy practice, I do not see companies incorporating social media in their crisis communications plans, even though it is very evident that many crises today stem from social media or can spread and be magnified through social media channels. It is only after they are caught like deer in the headlights are they likely to change or take social media seriously,” the Trinetizen Media Sdn Bhd director tells The Establishment Post.
  • “The crux of the matter is that social media forces companies to be more open, transparent and accountable to their stakeholders. But the management culture here, especially with family-owned companies, is closed, almost secretive, and opaque.” Time and the need to expand will force many a business to get into e-marketing.
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    Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.
sophiestein1992

Coldwell Banker West Extends Coldwell Banker eMarketing Platform - Yahoo Finance - 0 views

  • eMarketing
  • Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system that will create print and digital marketing content for all its real estate listings.
  • Coldwell Banker West agents can easily market each listing through the wide variety of channels that consumers use -- whether print, digital or mobile.
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  • with our new automated marketing system we are confident that our agents will generate more high-quality leads
  • "If there's a price change or if listing information is modified, the updated content is recreated automatically for the agent,"
  • Coldwell Banker West agents can access the automated marketing content from within their Coldwell Banker eMarketing platform
  • custom marketing
miamigol

Hilton's $550 Million Mobile Push Will Turn Smartphones Into Hotel Room Keys - 0 views

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    Although this article is from 2014, it is a clear example of IT investment in the industry. The implementation of this technology that turns smartphones into Hotel Room Keys cost Hilton Holdings more than US$500 million. Not only it allows guests in 80 countries to bypass the check-in desk, but also to choose their room from a digital floor plan. While there are reasonable concerns about hackers and unauthorized access, Hilton is very confident about its IT security. This IT investment will cause job losses for Hilton staffers around the world. Yet, we have covered extensively the implications of technology in the industry's labor force on previous discussions. On a related article in the financial times (https://www.ft.com/content/28455880-6232-11e7-8814-0ac7eb84e5f1), the breakdown of the investment shows that $100 million were allocated for digital key development and $550 million for technology infrastructure.
lvela051

La Corsha Hospitality Group Migrates to Aptech PVNG Enterprise Accounting - 0 views

  • Aptech Computer Systems announced La Corsha Hospitality Group implemented the PVNG Enterprise Accounting System across 10 properties.
  • La Corsha (LCHG) operates a mix of managed and owned properties across Texas that includes hotels, restaurants and a multi-city parking company.
    • lvela051
       
      Meaning it working in different operations.
  • "We converted to PVNG Enterprise Accounting because LCHG wanted a web-based system that could handle its varied mix of hotels and restaurants with the flexibility of remote operations.
    • lvela051
       
      Why they converted?
  • ...8 more annotations...
  • The transparency this provides us gives confidence to owners and managers while making answering questions quick and easy."
  • PVNG hotel accounting software also lets operators easily define user roles and system access to limit staff interaction with functions not necessary for their roles.
  • This is very important to auditors. By limiting staff access, we've created a control mechanism whereby we are not only reducing risk, but each person can work more efficiently with reduced errors. We have the ability to change access levels as a staff member's knowledge and responsibility increase and their role expands or changes."
    • lvela051
       
      Very important for confidential or sensitive information.
  • Also, since PVNG is web-based, many of our staff members can work remotely, me included. This increases productivity.
  • Aptech's staff works closely with users to continuously improve our enterprise accounting, business intelligence, and budgeting and forecasting systems."
    • lvela051
       
      Always looking to improve.
  • Aptech is the only company that provides a complete suite of financial management and analysis solutions for the hotel industry.
  • is the only provider of a fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry.
    • lvela051
       
      What sets them apart?
  • understand their financial and operational data for faster goal achievement.
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    The main focus of the article is the use of Aptech PVNG Enterprise Accounting within La Corsha Hospitality Group. La Corsha has been implemented the web-based system over 10 properties, providing a flexibility between hotel and restaurant operations. The multi-company system is meant to facilitate the way companies report and access data while also managing finances. The main feature is that it is very detailed in the way is analyzes the finances and allows for it to increase productivity within the workplace. Also giving a brief description about how Aptech computer systems is the "only provider to fully integrated enterprise accounting, business intelligence and planning ecosystem to the hospitality industry." Besides the ability to help productivity, what I consider important is that the software helps define who and who doesn't have access to certain functions. When it come to finances, security is important and having that function allows management to control and limit the staff that is allowed access. Not only does it prevent theft but in my opinion it helps to hold the staff accountable for the expenses that are being reported.
itzdchang

Study Shows 40 Percent of Large Businesses to Adopt AI Chatbots or Assistants by 2019 - 2 views

http://lodgingmagazine.com/study-shows-40-percent-of-large-businesses-to-adopt-ai-chatbots-or-assistants-by-2019/ Intelligent assistants and AI chatbots have begun to take over customer servic...

started by itzdchang on 21 May 18 no follow-up yet
Qianqian Kang

Training Your Hotel Staff On A New PMS Should Take Minutes, Not Days | By Jos Schaap - ... - 1 views

  • The hospitality industry has long been known for high staff turnover rates and a high volume of employees fitting a younger demographic.
  • Some studies measure the turnover between 31% and 34% as the industry norm. Other studies show employee turnover rates level among non-management hotel employees are up to 50%. This places additional importance on the on-boarding process each hotel has in place, demanding systems and processes that are easy for new staff to learn and master as they embrace their new role.
  • The new generation of PMS software is easy to use and created specifically to streamline processes such as front desk demands, rate management, reservation, housekeeping and financials. This helps to increase revenue, reduce costs, increase guest service and increase staff efficiency, all whilst also ensuring that your PMS software can connect to all technology partnerships that your hotel has in place (web booking APIs, channel management software etc.), or hopes to implement in the future.
  • ...2 more annotations...
  • This means the emphasis of modern-day software and technology should be usability — hoteliers need a system which enables fast implementation, quick learning curve, great support and comprehensive training materials to support ongoing adoption.
  • Ultimately, your employees want to feel supported, and providing them with the right tools will not only enable them to do their best work, but will help to increase internal morale, job satisfaction and productivity as they feel confident and well-equipped in their role.
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    This article brings us main issues about PMS. When it comes to the operation efficiency, time is nevertheless valuable. Then on the top of the head, calling for new technology which can operates smoothly would be very important. The author brought out the detailed reasons why we need PMS tools. Firstly, high turnover needs PMS tools that make onboarding easy. Secondly, to support the team with ultimate ease-of-use would not only make hoteliers enable fast implementation, support ongoing adoption, but also allow staff enhance customer services to a large extent. At last, the author conclude few essential factors to choose PMS system: instinctual and easy to learn; speed; quick implementation and setup; mobile and cloud access; easy integrations; reliability without disruptions.
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    Great article! Training (and re-training) is such a large investment of labor. It is particular difficult for properties located in destinations that tend to have seasonal staff. Every year at least once a year, we have to go through a time-intensive on boarding process that is a big investment for a smaller property. It also keeps us from making some staffing choices because of the difficulty in getting a replacement shift ready. Thanks for sharing!
adel168

Workforce Dimensions by Kronos Powers the Future of Retail, Hospitality, and Food Servi... - 2 views

  • help empower the entire workforce with a fully comprehensive workforce management and human capital management (HCM) experience combining advanced labor volume forecasting, predictive scheduling, and task management.
  • delivers personalized, best-fit schedules that ensure associate skills are aligned with customer volume and seasonal demand
  • tens of millions of dollars in staffing costs for retail, hospitality, and food service organizations
  • ...8 more annotations...
  • Scheduling accuracy is improved by a median of 20 percent, which could save
  • transform managers into strategic problem solvers,
  • simplify store execution and engage associates with task management.
  • quickly and easily helping associates prioritize actionable tasks, daily to-dos, and customer needs from any device.
  • field leaders and managers can document growth and successes, building confidence throughout the organization.
  • A complete HCM experience to attract, retain, and develop a highly engage workforce.
  • A responsive user experience lets associates and managers complete any action on any device, such as allowing associates to review personal information from anywhere and managers to spend less time behind a desk and more time walking the floor, working with customers, and training teams.
  • The end result is an employee-first environment where associates are engaged, untethered, and empowered to work their own way.
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    Kronos Inc. announced new enhancements to Workforce Dimensions which will combine advanced labor volume forecasting, predictive scheduling, and task management for a complete enhancement to the workforce. The end goal of these enhancements is to attract, retain, and develop a highly engaged workforce with an employee-first environment.
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