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Ashlee Livingston

Green Marketing: The Benefits of Green Marketing | Hotel Industry Magazine - 0 views

  • enables them to generate additional positive publicity and engage with existing and new target customers.
  • 80% of travellers are willing to pay extra to visit an eco-friendly destination or business
  • meant that environmental issues were given a low priority – ignoring the fact that there are often cost savings associated with such things as improved energy and waste management.
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  • responding to the challenges of the recession and keeping overheads down
  • hoteliers who rely on business trade may be the first to start seeing customers staying elsewhere if they aren’t making any efforts to demonstrate environmental responsibility.
  • greenwash’ accusations
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    This article is an interview with Leigh Tymms from Green Edge Environmental on the marketing benefits of going green. The most beneficial is generating a positive reputation with customers looking to go green. These customers are increasing everyday. According to the article, a report by Travelocity stated that 80% of travelers are willing to pay extra to visit an eco-friendly destination. Basically, more and more guests are taking into consideration the size of a hotels carbon footprint. Although it may be costly originally, in the long run it is also economically beneficial for hotels to go green. Tymms warns that hotels ignoring the green trend in hospitality risk losing customers. And he also suggest that hoteliers make sure they are actually taking steps to go green and not just marketing false claims for revenue gain. 
bnort002

The missing link: Proximity marketing offers a comprehensive strategy to engage consumers - 0 views

  • close to half (46 percent) of retailers in the U.S. launched proximity marketing programs or pilots in 2015
  • An effective strategy depends on marketers simultaneously addressing three important considerations: defining their business goals; designing an effective customer experience; and understanding the technology needed to enable their strategy and realize their goals
  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase
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  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase. Se
  • it taps into opportunities to drive immediate consumption, which is more effective at building brand equity than attracting consumers' attention with coupons or deals before they go to the store
  • Business
  • Proximity marketing works better than traditional marketing approaches because its content can be customized down to the level of the individual consumer
  • trends show that consumers are increasingly picky about seeking out and downloading new apps from among the tens of thousands available
  • Creating content consumers want
  • Too many messages – even potentially relevant ones – can easily become unwanted noise. In the most innocuous cases, consumers will simply ignore or block messages; in a more serious scenario, they will resent the intrusion and ultimately turn away from the brand for good
  • Create timely, relevant content customized for specific consumer segments
  • Experien
  • Make it easy for consumers to act.
  • Link to a cross-platform experience
  • Technology
  • Use data to drive new insights
  • Ensure security
  • Enable rapid prototyping
  • The ultimate goal is to ensure that a multichannel campaign as a whole, not a specific message within a medium or channel, leaves a lasting impact on current and potential consumers
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    This article discusses how proximity marketing is a new technology trend and the many benefits it has for both the consumer and the business. However, there must be a balance. After learning about this type of marketing in this week's module, I wanted to do more research. This article gave three real life examples of completely different scenarios that show how well this marketing can work and how beneficial it is to the consumer. It is especially beneficial to consumers who like deals and who do not like to make decisions.
mknig011

Importance of Sustainability in Hospitality | Dana Communications - 1 views

  • Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact.
  • The hospitality sector has historically had a dramatic environmental impact through energy and water consumption, use of consumable and durable goods, and solid and hazardous waste creation.
  • Economically, myths include the ideas that green operation is more expensive and that guests are not interested in sustainability.
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  • Recent advances in technology related to renewable sources of energy (solar, geothermal, wind, etc.) have improved the economics of using these kinds of alternative energies at the property level.
  • As hoteliers begin to realize that they can provide an enhanced guest experience by integrating natural elements, there has been an evolution in “green thought” in the community inspired by multiple factors:
  • Cost is always a driving factor and reducing operating costs provides a compelling incentive for hoteliers
  • Our government has enacted a variety of economic incentives to encourage the development of environmental retrofits and the construction of “green” buildings.
  • Current environmental regulations targeted toward the hotel sector are largely focused on facility operations such as storm-water management, hazardous materials handling, and environmental health and safety.
  • A greater number of hoteliers understand that investments in environmental technology can have a direct positive impact on guest experience.
  • Adopting a sustainable corporate culture can provide a distinct advantage in terms of attracting and retaining talent.
  • Most major hotel brands have incorporated some level of sustainability platform into their brand definition. Several brands have been repositioned to cater to a younger generation of more environmentally and socially active customers.
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    This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.
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    This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.
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    This article explains the various sustainability efforts of hoteliers in effort to limit their negative impact on the environment. Although, going green is beneficial to the world around us, hoteliers have also realized its benefits within the industry. One important factor has been its cost savings and economic incentives. Going green also enhances the brand image of hoteliers which in turn creates a market for a specific type of traveller, whom deems it necessary for a hotel to maintain sustainability efforts.
shaunagayecox

What is Hotel Accounting & why is it Important? - Nimble Property Blog - 1 views

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    This article went into great detail about what Hotel Accounting is and why it is beneficial for any hotelier. The article then focuses on hotel accounting software and why it is more beneficial than any other hotel accounting method. For example, if you are manually documenting information for your hotel, you may be subject to more errors versus inputting it into an online system which can let you know immediately when an error has occurred. The article then breaks down each aspect of a Hotel's accounting system such as business sheets, cash flow, profit and loss and lets the reader know why it is so important in their opinion to use the hotel software.
jamigovaerts

Hotel Management Software: What Are the Benefits for Hotels? - 2 views

  • hotel management software refers to any software package that is designed to assist with the day-to-day management of a hotel, resort or similar property. Examples of this include property management systems (PMS), revenue management systems (RMS), rate shopper software, reputation management software and channel managers.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
  • Automation allows certain hotel operations to be carried out even when staff are not available to intervene manually, while the ability to share data across the property and even across hotel chains can help to remove barriers. Moreover, software solutions also have the potential to reduce instances of human error.
  • Review management software can boost your reputation, saving on marketing costs, while channel managers can save on costs linked to distribution.
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  • Another reason why hotel management software can be beneficial is because it can significantly enhance the customer experience you offer. One of the most obvious examples of this is the use of mobile hotel check-in and check-out systems, which allow for much more seamless arrivals and departures.
  • Finally, one of the single most convincing reasons why you should utilise hotel management software solutions is the potential to gain a competitive advantage over rivals. Many software packages will provide valuable real-time industry insights, allowing you to be more competitive in terms of room rates, or package discounts.
  • Hotel management software has become widespread within the hotel industry and there are a number of different types of solutions available. Crucially, these systems and applications have the potential to streamline processes, reduce costs, increase revenue, improve the customer experience and provide you with a competitive advantage
Jia Zhu

Starbucks accepting Square payments beginning early November | Digital Trends - 0 views

  • Square will begin processing all of Starbuck’s credit card-based payments and users can make purchases using their phones through a digital Starbucks Card. Square’s in-app directory will also offer a list of the nearest Starbucks shops among the 7,000 locations throughout the U.S
  • when you approach a Starbucks location (you must have Starbucks’ iOS app downloaded and have added your Starbucks Card to Passbook), a Passbook notification will appear on the lock screen of your iPhone. You can then select the Starbucks Card and swipe your phone to make the purchase, and even enjoy loyalty rewards on occasion. 
  • Starbucks will later integrate Square’s GPS-based point of sale system, which should make purchases a breeze and speed up the lines especially during coffee rush hours.
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  • when Starbucks first launched its mobile payment app, the company has hosted over 70 million transactions, and its partnership with Square has been a mutually beneficial one for both companies.
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    Starbucks invested $25 million to develop movie payment system with partnership with Square. The mobile payment integration with the point of sale solution will be available in November. The point of sale solution mobile app will make customers purchase using their phones through a digital Starbucks card and square will processing all of the Starbuck's credit card - based payments. Meanwhile, Starbucks also revealed its IOS app's integration with Passbook. When you approach a Starbucks location, a Passbook notification will appear on the screen of iPhone and you can then select the starbucks card and swipe your phone to make the purchase. Later Starbucks will integrate Squar's GPS- based point of sale system which should make purchases a breeze and speed up the lines during coffee rush hours. This allow you to select the item with Square app and simply say you name to the cashier to confirm the payment.  An image of your face will present from the profile photo to prevent theft or misuse. Since January 2011 starbucks first mobile payment app has host over 70 million transactions and the partnership with Square has been a mutually beneficial on for both sides. Starbucks will significantly expand Square's scale and accelerate the benefits to business on the platform in the future.
cmogu001

How POS systems are transforming the hospitality industry | By Joshua Smith - 1 views

  • technological advances are changing the way we live our lives – and for the hospitality industry, the most dramatic developments are taking place thanks to the latest, highly sophisticated POS systems
  • Gain a competitive edge with speedy payment systems
  • Today's hospitality outlets are utilising new payment functionalities that remove the traditional, time-consuming ritual for customers of waiting for service staff to bring them the bill.
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  • Three new ways for customers to pay
  • contactless payment has become a mainstream way to pay, and the results for business are beginning to show.
  • contactless methods of payment are having an especially beneficial effect, allowing lines to move faster as transactions are processed more efficiently
  • A fantastic time-saver for takeaway outlets in particular, pre-payment systems work by allowing the customer to place their order and pay online.
  • customers can simply pick up their order and walk away, saving precious minutes out of their lunch hour, while the restaurant can serve a greater number of people in the same amount of time.
  • Taking the pre-pay concept one step further, mobile ordering allows customers already in your bar or restaurant to place their order at their seat, using their smartphone.
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    This article expounds how technological advances in POS systems are changing the way different organizations in the hospitality industry do business. The article explains how each business can gain a competitive edge with speedy POS payment systems as well. According to the article, there are three new ways for customers to pay that includes contactless methods of payment , prepay, and mobile ordering. All of these new features are having an especially beneficial effect, allowing lines to move faster as transactions are processed more efficiently. The article further explains how future POS trends goes beyond faster payments and quicker queues. Modern POS systems offer the unprecedented access to detailed customer data that focuses on individual customers' patterns and preferences. In conclusion, with all the benefits that the latest technology offers, it stands to reason that he latest POS systems hold the key to the future of hospitality.
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    This article was really interesting. I liked the different methods it referenced with regards to how customers can pay, as I know those methods are really becoming integral to the industry. I also like how it talked about how businesses can use data mining to find out exactly how fruitful these innovations will be or how they are helping the businesses that have already installed them. I'm interested in seeing what new technological innovations occur in the future, especially with regards to how people pay for their meals.
Hui Chen

Food Composting in Four Seasons Hotel - 1 views

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    This article shares with us the experience of food composting in Four Seasons Hotel.  It shows readers many facts to prove that  food composting in a hotel can be successful and beneficial. It also gives readers many tips about how to compost food scraps effectively in a hotel.
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    I enjoyed the article very much. I do believe that having a sustainable business is the wave of the future. Its about time that we start giving back to the earth what we take. Having a sustainable business, a LEED hotel, is beneficial to being a leader in the hotel industry.
kteme001

Restaurant POS System Benefits - How POS Systems Help - 0 views

  • The restaurant business is highly competitive, and one of the keys to success in the industry is customer service.
  • But if you limit your restaurant to cash only payments you are routinely turning away customers from your doors,
  • The answer to the problem is simple. The introduction of a POS system with simplified credit card payment can dramatically boost daily sales in both full service and quick service establishments.
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  • Open the Door to More Customers:
  • A restaurant that sticks to a cash only concept is cutting themselves off from a potential increase in traffic.
  • With the addition of the necessary software, your POS system can also be set up to accommodate a variety of digital payment platforms such as Apple Pay, Bitcoin, and PayPal.
  • Quicker Processing of Payments: T
  • It’s important to be able to cash out customers quickly and efficiently,
  • More Accurate Payment Processing:
  • eliminating potentially costly mistakes and misunderstandings that are so common to handwritten tickets.
  • Splitting Tickets:
  • Hand splitting a ticket, especially for larger parties, can take valuable time away from other customers.
  • With a restaurant POS system, splitting checks is quick and easy
  • Prevent Order Errors:
  • Bad handwriting, unfamiliar abbreviations, and messy tickets can lead to unnecessary errors in the kitchen, resulting in mistakes on the line and delays in service
  • Track Inventory:
  • Restaurant specific POS systems allow for the real time tracking of inventory, with the dedicated software recording the projected usage of all ingredients as each order comes in and is prepared by the kitchen.
  • Whether it’s a casual dining establishment or a corner cafe, we can deliver the POS system you need to increase traffic, enhance your customer service, and boost your bottom line.
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    The article talks about how restaurants can use a POS system and reviews the pros and cons of whether a system like this is beneficial to an establishment. It states that customer service plays a huge role in the success of a business and having a well operational POS system aids in the success of the customer service offered. One example of being more successful is to be sure you can accommodate as many customers as possible… so offering the payment option of just cash limits your projected revenue whereas accepting credit cards broadens your horizon as a business owner. Saving on merchant fees may be hurting income all together. This article goes over the benefits of a POS system and how it can improve daily sales. These benefits include a quicker processing of payments, more accurate payments, splitting orders, opening the door to more customers, preventing errors and tracking inventory. All of these things assist in the accuracy and smooth running of an establishment.
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    Hello, This article is very insightful with regards to how a POS system can become beneficial. Indeed, customer service plays a major role on the business and having a well-positioned POS system. Therefore, as a hotel or a restaurant needs to focus on service, a POS system can complement this objective. Being able to accommodate as many clients as possible through great customer service and organization can be obtained through a POS system. Additionally, I think this system helps maximize time and optimize processes. I'm sure a wide array of companies are appealed to this, it is a matter of finding which type of POS system would be most suitable for them.
sliu043

Using HRIS for Employee Scheduling - HRIS Payroll Software - 1 views

  • Labor is the number one expense for most companies, so it is important to manage labor in the most efficient way possible. HRIS can synchronize scheduling with sales and productivity forecasts to help manage labor as you schedule,
  • Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely.
  • Makes Scheduling Communication Instantaneous
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  • Provides Labor Management Tools
  • This can help you to optimize scheduling on a minute to minute basis so that your company is making the best use of every labor dollar spent.
  • Alerts You to Uncovered Shifts
  • HRIS can be configured to alert you to uncovered shifts or shifts where more coverage is needed based on forecasts. This can divert potential disasters and help you avoid ever being short staffed.
  • Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely.
  • Allows You to Strategically Gear Scheduling
  • Communicating schedules instantly through HRIS can help to reduce headaches and scheduling mishaps.
  • Provides a Template
  • HRIS usually provide scheduling templates and may even make it a snap to copy over the schedule from the previous week or month and make changes to accommodate current business needs. This can save time from penciling in shifts that will stay the same. Templates can also help you to easily utilize feedback from previous scheduling issues to improve future shifts.
  • Can Increase Employee Contentment
  • Depending on the available features, employees may be able to submit feedback regarding preferences in regards to scheduling. Knowing which employees prefer the late shifts, which prefer the early morning shifts, and which employees would like to pick up available additional shifts can simultaneously make scheduling easier and make employees happier.
  • Having scheduling information in advance regularly can quickly and dramatically increase employee contentment.
  • HRIS can help you to identify times when it may be possible to assign certain employees training tasks or simply take employees aside and teach them new skills. This can help your company to increase the value of labor hours and invest in employees without breaking the bank.
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    This article talks about how companies use HRIS for implementing employee scheduling and how it provides key labor management tools. Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely. Labor is the number one expense for most companies, so it is important to manage labor in the most efficient way possible. This can help you to optimize scheduling on a minute to minute basis so that your company is making the best use of every labor dollar spent.This can help you to optimize scheduling on a minute to minute basis so that your company is making the best use of every labor dollar spent. However, having to communicate with each individual employee as they move through varying shifts to relay schedules can be disruptive to work and difficult. Communicating schedules instantly through HRIS can help to reduce headaches and scheduling mishaps. Depending on the available features, employees may be able to submit feedback regarding preferences in regards to scheduling. The article talks about when scheduling is made easy, it is possible to focus on scheduling strategically so that employees can be cross trained through various departments or otherwise receive instruction that helps them to grow within the organization.
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    I believe the hospitality industry can benefit greatly from the implementation of the HRI Software. This article in particular focus in an important part of the human resource which is scheduling employees. One of the biggest reasons of the high employment turn over in the industry has to do with the scheduling. The hospitality employees work very long shifts and on the days that the rest of the people rest like weekends and holidays. To have a program that will take care of the scheduling is very beneficial because all the employees get a chance to have off to to work on the requested days if possible. It makes it more equal for everybody and make it look less personal so that the employees do not think that the manager has any sort preferences among them. Overall makes thing more easy to handle and optimize the time of the human resources department because they do not need to put time aside for scheduling.
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    As we all know, the company can't be truly beneficial from using HRIS for scheduling if it operates on a 9-5 schedule. But in the hospitality industry, the company operates over a long period of time, having the different degree of complexity with scheduling. So, HRIS will help the companies to make scheduling easier. In this article, the author introduces several advantages that HRIS offers to the industry. HRIS provides hotels with labor management tools and alerts them to uncovered shifts. Moreover, it makes scheduling communication instantaneous and increase employee contentment. Most importantly, HRIS enables hotels to save time and money for providing a template, which allows hotels to strategically gear scheduling.
ashleyb102

Investing in Technology for Competitive Advantage / Arthur Andersen / Fall 1996 - 0 views

  • Technology Investment - The Future
  • Some organizations are early-adopters, while others embrace advancements after they have been already tested by others and the investment risk is reduced
  • otel organizations vary widely in their ability and willingness to track the cycles of technology advances.
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  • It is essential that technology investment be sold as part of an integrated business plan where the technology is supporting the plan
  • As to the investments required for technology, we can safely predict that there will be significant demands for capital to cover technology investments
  • Further complicating the long-range planning for technology investment in an era of network-centric computing is the question of whether to invest in company-based systems or to wait for the availability of network subscription services provided by outside technology utilities
    • ashleyb102
       
      Cloud based systems
  • technology investments must support a company's vision and long range strategy
  • Hotel organizations for years have recognized the importance of reserving capital to replace furniture, fixtures and equipment. A similar approach may prove beneficial in the technology arena. FF&E reserves will begin to share prominence in the financial planning of hotel investments with l.T. (or Information Technology) reserves.
  • Smaller, more frequently planned technology investments should generally pay higher dividends in the long run, as compared to the one-time, major investment followed by years of neglect
  • The quandary for investors in the hospitality industry, as indeed in many other industries, is how to balance the need to keep up with rapidly evolving technologies with the need for satisfactory returns on capital over the short term.
  • management will need to understand that technology and information alone confer no competitive advantage. leadership and sound planning will be required to ensure that these investments and the highway of information they generate ultimately produce the shareholder returns required.
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    Investing in information technology can be beneficial for businesses in hospitality industry because it pays higher dividends over a long period of time. If businesses continue to invest in information technology systems regularly they can prevent problems caused by having older information systems. A security breach is a major problem that can be prevented by investing in information technology systems regularly. Another reason to invest in IT systems in the hospitality industry is to have a competitive advantage.
Luis Valdivia

Reasons to Switch to a Point-of-Sale System - Business 2 Community - 1 views

  • As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales
  • If you are currently using a traditional cash register, making the switch to a point-of-sale, or POS, system could help you to manage your business in a more streamlined manner while taking advantage of more opportunities for increasing your bottom line.
  • POS systems are comprised of computer software and a hardware network that work together to record sales as they occur
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  • reasons to consider making the switch to a POS system
  • Identifying the Reason for Inventory Shrink
  • With a POS system, it is possible to automate a variety of functions.
  • Identifying which products have been marked down and then accurately recording those discounts can be a headache for many retailers
  • Making Markdown Management Easier
  • Maintaining Control When Away
  • Tracking Promotions More Successfully
  • Prices Remain Consistent Across Locations
  • Improved Customer Service
  • More Efficient Use of Personnel
  • Improved Employee Management
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    In this article, it basic discussed some of the key points of business switching to a point of sale system and why it would be beneficial. One reason was to prevent shrinkage. With a POS system, sales are automatically recorded during every checkout which help to maintain inventory numbers. Another key point is that POS systems are beneficial to owners who may have more than one store. This allows for business owners to have accurate pricing across all locations and it improves customer service as well. For example, if your store is out of particular product, you can sue the POS system to check which nearby locations have the product that the customer may be looking for. Lastly, POS systems have also been proven to be a great asset for making sure your business is operating effectively and efficiently. While away, POS systems allow for owners to monitor activity such s store performance and sales activity, in addition monitor the performance levels of employees to ensure everyone is staying on task and being productive. So all in all, switching to a Point-Of-Sale system is beneficial and a great move for businesses.
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    The author of this article targets entrepreneurs and explains the need to implement point-of-sale systems in businesses. The author explains that POS systems help businesses to track promotions more successfully and improve customer service, and thus, enhancing customer satisfaction. Besides, the system improves employee management.
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    Luis, I like this read. It makes some great points of how the investment of a POS is profitable for the establishment. One thing I did not realize that it is great for is to better track sales and promotions. This is an area that could really assist on driving sales with an establishment. If they analyze the data collected, the owner can know if the promotion was worth their wild OR a waste of time. Did it drive business and bring in new and repeat guests? Did it attract loyal customers? Did it help make new customers loyal? This is all information that is collected and can be very useful when using the POS. Thank you for your share.
sbaut010

GDS, OTA and Meta: What's the difference? | HotelMinder - 2 views

  • GDS, OTA and Meta: What’s the difference?
    • ansonj55
       
      The article covers the topics discussed in this week's topics related to Global Distribution Systems (GDS) and Online Travel Agency (OTA). It goes in detail regarding the difference and benefits of each. The landscape of the traveling industry changed in the late 1900s with the introduction of the GDS from the airline industry. Although costly, hotels are able to provide unsold rooms at a cheaper rate in order to secure bookings. Similarly, OTAs have gained popularity with the rise of use and reliance of the internet. Most beneficial of a OTA is more visibility for the hotel, since they invest a significant amount of capital in advertising. Whether a hotel is deciding whether or not to invest in a GDS or OTA, it is important to do a cost benefit analysis in order to determine which may be more beneficial to the property.
  • how can they help your hotel gain more online visibility and sell more rooms?
  • Hotels usually sell their rooms for 30% cheaper on GDS
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  • GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies (for corporate guests) or travel agencies (leisure travellers). Thus, small independent hotels usually do not need GDS.
    • ansonj55
       
      GDS is costly so it is not really beneficial for smaller, independent hotels.
  • With the rise of the internet, many websites began selling rooms without the need for human interaction. These sites very quickly gained important market share,
  • Metasearch engines are becoming important in the travel industry
  • We do encourage hotels to use OTA to be more visible online
  • OTA’s invest a lot in online marketing
  • Rather than trying to compete with them, it would be better to see them as another selling distribution channel instead.
  • many different accommodation options at one glance
  • developed metasearch engine tools.
  • With travellers using the internet more than ever to search and book hotels
  • Increasing your online hotel visibility can be done in many ways.
  • hey usually do many different searches and visit several websites.
  • GDS: Global Distribution Systems
  • OTAs: Online Travel Agencies
  • GDS stands for “Global Distribution System”
  • Travel agencies use GDS to get real-time availability, and preferred rates on flight tickets, hotel rooms and car rentals all over the world as it allows them to be very reactive when asked for a quote.
  • OTA stands for "Online Travel Agency"
  • They were first created by airline companies during the 1950’s to broaden hotel and car rental businesses by enabling automated transactions between travel service providers and travel agencies (traditional and online).
  • The three biggest GDS systems are: Amadeus, Sabre and Galileo (now owned by Travelport)
  • real-time availability
  • Central Reservation Services (CRS), such as Sabre, allow hotels to sell their rooms to all GDS simultaneously. However, it is up to the hotel whether to connect with only one or two GDS directly, without the need for a CRS. The good news is that some channel managers are also able to connect with GDS systems.
  • The most popular example is Booking.com, although Expedia (for corporate guests) and Hostelworld (for more economical accommodation options) are also well-known.
    • sbaut010
       
      GDS has become an industry of its own with its own markets.
  • Your hotel can usually be listed on an OTA free of charge by adding your hotel photos, descriptions, rooms, rates, etc. You can then choose how many rooms you’d like to sell through the OTA. The availability you’d like to sell as well as the room rate is your decision, and although appearing on the OTA is free, you will have to pay a commission of approximately 15% to 20% every time you get a booking.
    • sbaut010
       
      Through this system OTA, the middleman, will always take a form of commission.
  • Although they produce rather time-consuming work as you need to log into each of their extranets to update daily availability and rates, you can very easily connect an OTA to a channel manager to automate, or at least greatly facilitate these tasks.
  • They were created shortly after OTAs and display the current rates of many different hotels in a given destination.
  • Today, OTA’s are a must, and although metasearch engines are slightly more technical to manage, they can also be an attractive selling channel to consider.
  • For small independent hotels, GDS is usually too costly to be considered.
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    This article introduces GDS, OTA and Meta in a short space. GDS stands for Global Distribution System, GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies. Small independent hotels usually do not need GDS. OTA stands for Online Travel Agency. meta stands for Metasearch Engines. For small hotels, the cost of GDS is high and it is generally difficult to adopt. OTA and meta are two methods worth considering.
Emily Bova

Mobile Key by OpenWays Named 'Top Innovation' by Lodging Magazine - 7 views

  • Mobile Key by OpenWays was hailed for its ability to "allow hotel guests to use their mobile phone if they want to bypass the front desk check-in procedure and get straight into their rooms.
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    This article basically talks about a front-desk bypass solution that allows guests to head straight to their room without standing in lines to obtain a plastic room key as long as a guest has a mobile phone.  To sum up the article, mobile key by Open ways is compatible with any cell phone, as all of the 6+ billion mobile devices in the world. It simplifies hotel Master Key management by harnessing mobile technologies to make all locks 'on line' without the costly infrastructure. It also enhances a hotel's sustainability program because the Mobile key is made only of data and not plastic. Moreover, hotels can eliminate costs originally spent on toxic plastic key cards. It is a creative way to move the technology of mobile keys forward, giving hotels an added dimension to guest satisfaction and a new means of attracting the ever-important business traveler. In my opinion, this solution could be beneficial to hotels' revenue since the system is compatible with not only smartphones but also all kinds of cell phone. It works with all major lock technologies and relies on a combination of text messages and its Crypto Acoustic Credential (CAC) technology. The only modification required to a lock for it to work is the addition of a decoding listening device. I think this is a great convenience for both the hotel management and consumers. Furthermore, there might be a good marketing opportunity here modifying the system to pop up a special offer on a phone once the rock has been deactivated. For example, a free dink at the hotel bar, or a half price meal at the hotel restaurant.
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    Cool article Sungoo. I love the concept. I feel like this solution is a win for everyone involved. As a guest in a hotel, I like it because it's one less thing I have to carry around and worry about. As a front desk worker, I'm happy because I have less customers to deal with and the lines at the desk are shorter so (theoretically) the guests I do have to interact with will likely be in a better mood. As hotel management I like it because in addition to the cost savings you mentioned, it helps with security. Anyone can have a room card but I know exactly who is in the hotel due to their phones.
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    Mobile Key by OpenWays allows hotel guests to bypass the front desk and go straight to their room upon arrival by simply using their cell phone as a room key. Many people do not want to wait in line at the front desk merely to get a plastic key card for their room. As long as the guest has a cell phone and the hotel is equipped with OpenWays they can get secure access to their rooms. Mobile Key by OpenWays is also very beneficial to the hotel as well. Since Mobile Key is only made of data, it cuts the hotel's costs of making room keys out of toxic plastic for guests as well as master keys for employees. The hotel is now "greener," saving money, and improving customer service. With technology growing and customers relying more and more on mobile technology while travelling, Mobile Key creates an easier and more enjoyable way to travel.
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    In my personal opinion, I love this renovation on mobile key. I don't like to wait a long time for check-in. With the Mobile Key, guests don't have to carry their room key anywhere anytime and if they leave it in the room, they have to wait a long time in the line to the front desk to ask for another one. My favorite part of the Mobile key is that this technology is green. Even though current room keys that used by most hotels made of plastic are reused and recycling, the plastic itself is a material that would pollute the environment. But I still have a question about it that how about guests lose their cell phone during their stay. Does the hotel have a plan B for helping guests to open doors without the plastic key?
Tracy Kohn

Property Management Goes Mobile - 1 views

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    In this article it begins to explain property management systems PMS going mobile in the hotel industry and how beneficial it is for hotel corporations and for customers. The author explained that the most in-demand PMS function for hotels is the ability to have a real time data of room availability, access to guest information such as comments and special request, room/ work order status, and up-to-date pricing. For customers facing mobile apps they would enjoy the guest self-service of booking, self check-in/out, service request, and messaging to staff. However even though mobile devices makes such functionality seem easier mobile-enabling a PMS is not easy at all in fact, making functions available via a browser would be a huge transition for a business.
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    In this article it begins to explain property management systems PMS going mobile in the hotel industry and how beneficial it is for hotel corporations and for customers. The author explained that the most in-demand PMS function for hotels is the ability to have a real time data of room availability, access to guest information such as comments and special request, room/ work order status, and up-to-date pricing. For customers facing mobile apps they would enjoy the guest self-service of booking, self check-in/out, service request, and messaging to staff. However even though mobile devices makes such functionality seem easier mobile-enabling a PMS is not easy at all in fact, making functions available via a browser would be a huge transition for a business.
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    More and more are properties interested in having a PMS device that they can be accessed at anytime and anywhere. The answer to this challenge is to have PMS functions accessible via mobile devices which can be challenging for some of the systems, especially those that do not reside in cloud. For some smaller properties, the goal is to have no front desk at all and some have been quite successful in making this a reality. As stated in the Property Management Goes Mobile article, the ski resort Tremblant Elysium has been successful with using the cloud-based FrontDesk Anywhere. The guests receive a letter a week prior to check in containing a door code and 30 minutes after their arrival concierge comes to their room to complete their check in and sign the registration card. The CEO of Tremblant Elysium stated: "Guests love it because it is simple and easy and we do not have staff waiting around for people to check in." As stated in the article, guest require for Mobile PMS to include access to room availability and full front desk access including guest profiles and preferences, room/work order status, up-to-date pricing and housekeeping access for rooms statutes. Mobile-enabling PMS can be quite challenging to design, as it can bring difficulties with screen size, performance or choosing which device to use as the code must be re-written for each one. Another major concern for this type of PMS is the synchronization with other system with which PMS is integrated. As hotelier consider implementing mobile-enabling PMS device for their property, there are concerns about security as far as data storage or mobile check-in or the issuing of keys for guests. In my opinion mobile-enabling PMS is the future for smaller properties. Why would a hotel need to have a stand-alone front desk when we can use mobile phones to do the work for us as we are on the go? Eventually, we can have our staff cross trained in smaller properties all equipped with phones, all available to ch
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    This article discusses the wish-list for hoteliers when they are considering cloud-based systems.Tthe most in-demand mobile PMS functions include GM access to KPIs, CRM and room availability, and front desk staff access to guest information such as comments and special requests, room/work order status and consolidated messaging among staff. It would seem that with all of these personal apps that are appearing on the market, that mobilizing a PMS would be easy, but that is not the case. The code is not universal; i.e. code must be re-written for each one, although there are tools like service-oriented architecture and html5 to help. There will naturally be concerns when considering adopting a mobile PMS across properties. Before investing in a roll-out of new technology, decision-makers must ask the right questions dealing with security, data storage, and functionality.
Sasha Bravo

High-Tech Teambuilding: Using Social Media to Help Corporate Bonding | BizBash - 0 views

shared by Sasha Bravo on 18 Jan 13 - No Cached
  • Everyone loves gadgets, and they want to be a part of what’s new and cutting-edge,”
  • now people are adding a technology layer, which allows for more of a learning takeaway on top of the physical bonding.”
  • Wizard’s teambuilding games deliver missions and track scores via a custom app, but also integrate physical challenges and real-world interactions.
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  • sing smartphones and tablets has logistical advantages, too, particularly with large groups.
  • The latest element in high-tech co-worker bonding is all-virtual teambuilding game platforms.
  • online software, which costs $100 a month for as many as 100 players, involves dividing employees into teams that get new mini missions every week, like sharing your favorite lunch spot, or posting your most awkward childhood photo for points.
  • It’s about connecting with people.”
  • hoping to increase engagement and productivity among employees by adding gaming elements to intranet platforms.
  • Jive Gamification module. The software incorporates role-based missions, challenges, status levels, and badges into digital education and training experiences.
  • Experts emphasize, however, that these new virtual teambuilding platforms are meant to augment face-to-face bonding, not replace it
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    This is a very interesting article related to how employees interact with one another. Industry leaders such as Russell Brumfield, CEO of Wizard Studios Global Events, are using gadgets and apps to improve team building with employees on a constant basis, even when the individuals can not be in the same place at the same time. By using this technology, they believe that the process of bonding and learning becomes more interactive and therefore more fun. The article mentions that the addition of these technologies are especially beneficial in motivating "jaded employees." As Ian Fraser mentions, the game element of these apps is attractive to modern day employees; it just makes sense to integrate a technology that everyone is already craving in their daily lives. It is also mentioned the advantages of being able to connect massive amounts of people simultaneously. Lastly, the article touches upon the fact that these technologies are not meant to replace face to face interactions; instead, this is meant to improve upon this by extending the ability to interact and therefore continuously develop teambuilding.
Zhe Chen

successful online training program teaches agents about Starwood's nine brands and offe... - 1 views

  • The ProLearning module is a 25-minute online training program that is designed to help travel professionals better understand each of Starwood's nine brands and gives agents exclusive access to the hotel company's lowest room rates, which start at $69 per night. Each of the four current training modules contains video, audio, high-resolution images and other learning aids.
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    This article talks about a successful online training program belongs to STARWOOD HOTELS&RESORTS which is called ProLearing module. This specific online training program is quite beneficial to travel professionals to have a full version of starwood's brands and get familiar with the room rates for agents. Online training systems are commonly used by most internal employees but fewer for externals in hospitality industry. Most of the hotels have their own online training systems for employees to familiar with company concepts, hotel operations, service manuals and even a sales system like StarHot. As a part of training program for externals, ProLearing module does a good job for its company band expansion for agents and finds new market segments which is not just includes regular guests and potential employees. I believe that more and more travel professionals will join this program and make it to succeed.
anonymous

IHIF: Leisure investment growing in importance for UK banks | News | Breaking Travel News - 0 views

  • hotels and leisure sector has become the third-largest lending market for NatWest and RBS under the Funding for Lending Scheme
  • Andrew Taylor, head of leisure for commercial banking at NatWest and RBS, said: “I’m delighted at how successful we have been in helping clients in the hotels and leisure sector access cost-effective funds – we are committed to working with businesses of all sizes.
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    In the United Kingdom, the hospitality and leisure industry has become the third largest recipient of Funding for Lending Scheme loans. The only industries that lead the hospitality and leisure sector are agriculture and healthcare. This industry is a major lending market for NatWest and the Royal Bank of Scotland, which sees over £200m FLS loans to date. The current head of leisure for commercial banking at NatWest and RBS recently stated he was thrilled to help clients in this industry create cost effective funds. Additionally this team was created in September 2011 to focus on the hospitality industry. From 2011 to 2012 there was an increase in lending of eight percent. I find the concept of banking dedicated to the hospitality industry to be both beneficial and interesting. I feel this can help a business focus on creating the right types of investments in the hospitality field in order for a business to succeed. This can help small hospitality firms, hotels, restaurants, and other related businesses to seek financial help from someone who understands the field in the banking and investment industry. A dedicated system can focus on the needs of a hospitality business since it only focuses on this type of business for FLS loans.
yiran DING

Using Technology for Event Promotion | Current Event Planning - 0 views

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    Using social media for event promotion. And it could be beneficial to assign a person to be in charge of these media. It could bring better confidence of customers of the company.
Krystal Jost

Are Independent Hotel Operators Leading the Way in Driving Property Management System E... - 0 views

  • Maestro empowers hundreds of high-touch independent operators and hotel groups to grow their business and stay ahead of the competition with innovative technology backed by the industry’s most reputable Diamond Plus service.
  • Lodging Hospitality Management (LHM) uses flag-mandated PMSes for its Hilton, IHG, and Marriott properties, but it relies on NORTHWIND’s Maestro System for its independents.
  • Maestro empowers hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database. This enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all properties.
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    This article focuses on the benefits that Maestro (a property management system) offers to hotels and how it has been benefitting hotels that currently use their system, more specifically, smaller, independent hotels. Most chain hotels and large facilities are required to utilize a flag-mandated property management system. However, independent operators are not linked with these mandated systems, and have a choice as to which system to utilize. Maestro claims to offer Northwind, a service that allows Maestro to be utilized in a cloud-based system, enabling it to host multiple properties and save the establishment money by not requiring them to purchase servers and security, whereas a traditional PMS would have done so. The president of Northwind also states that they strive for their clients to succeed and that it is more of a partnership with those who utilize their service, and their goal is to make a hotel's operations more profitable and efficient. The article continues on to explain the uses and functions of the Maestro system, including being fully-integrates and offering operators loyalty program benefits and the functionality to compete with programs that were solely available to chains. It also tracks points earned and redemption stays as well for those loyalty programs, and claims to minimize errors and save operators money. It also allows integrations that provides social media outlets through the property management system, allowing the user to operate their business simultaneously through different systems. Maestro also boasts that the utilization of their property management system allows hotels to increase their direct bookings through the property for a lower cost than if they were to utilize a different system in which it was not flawlessly and seamlessly integrated with a global distribution system. It seems to be a property management system that enables users to complete many tasks at once, from one location, without having the hassle of
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