Green Marketing: The Benefits of Green Marketing | Hotel Industry Magazine - 0 views
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enables them to generate additional positive publicity and engage with existing and new target customers.
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80% of travellers are willing to pay extra to visit an eco-friendly destination or business
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meant that environmental issues were given a low priority – ignoring the fact that there are often cost savings associated with such things as improved energy and waste management.
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This article is an interview with Leigh Tymms from Green Edge Environmental on the marketing benefits of going green. The most beneficial is generating a positive reputation with customers looking to go green. These customers are increasing everyday. According to the article, a report by Travelocity stated that 80% of travelers are willing to pay extra to visit an eco-friendly destination. Basically, more and more guests are taking into consideration the size of a hotels carbon footprint. Although it may be costly originally, in the long run it is also economically beneficial for hotels to go green. Tymms warns that hotels ignoring the green trend in hospitality risk losing customers. And he also suggest that hoteliers make sure they are actually taking steps to go green and not just marketing false claims for revenue gain.