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Hotels taking steps to improve data protection - 2 views

www.simplysecurity.com/...rove-data-protection-execs-say
shared by kabir joshi on 16 Feb 12 - No Cached
  • This being the case, it is encouraging to see some hotels are making moves to lock down their data security practices. There is clearly a great deal of work that needs to be done, but if a hotel can demonstrate it is capable of protecting customer information, it may be more likely to inspire confidence in consumers, which, in turn, could afford the hotel a competitive edge.
  • According to a 2010 Wall Street Journal report, the most common security vulnerability in hotels is point-of-sale software. Often, hotels do not require employees to change the default names and passwords of these programs, making it easier for hackers to break in and steal customer information. To overcome some of these and other concerns, McBeth said hotel operators are applying the best practices detailed by the Payment Card Industry Data Security Standard (PCI DSS), which aims to address data security for businesses that handle payment cards. However, he admitted that the task of ensuring protection throughout an organization is difficult, given the number of channels where vulnerabilities could be uncovered.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • ...21 more annotations...
  • This type of situation was brought to a head earlier this year when marketing services giant Epsilon experienced a massive breach to its email systems. According to a SecurityWeek report, among those impacted by the breach were several hotel operators, including Hilton, Ritz-Carlton and Marriott.
  • According to a 2010 Wall Street Journal report, the most common security vulnerability in hotels is point-of-sale software. Often, hotels do not require employees to change the default names and passwords of these programs, making it easier for hackers to break in and steal customer information
  • According to a 2010 Wall Street Journal report, the most common security vulnerability in hotels is point-of-sale software. Often, hotels do not require employees to change the default names and passwords of these programs, making it easier for hackers to break in and steal customer information
  • According to a 2010 Wall Street Journal report, the most common security vulnerability in hotels is point-of-sale software. Often, hotels do not require employees to change the default names and passwords of these programs, making it easier for hackers to break in and steal customer information.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • Hotels
  • Hotels
  • otels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • According to a USA Today report, a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators recently told an audience at the LodgeNet’s Customer Technology Symposium in Chicago that protecting customer data is becoming their top priority.
  • kabir joshi on 16 Feb 12
     
    This article is related to IT security in hotels. Around six months back a panel of IT executives from Starwood Hotels, Hilton and other lodgings operators met at the LodgeNet's Customer Technology Symposium in Chicago to discuss on how protecting customer data is becoming their top priority. This type of situation was brought to a head earlier this year when marketing services giant Epsilon experienced a massive breach to its email systems. According to a SecurityWeek report, among those impacted by the breach were several hotel operators, including Hilton, Ritz-Carlton and Marriott. According to a 2010 Wall Street Journal report, the most common security vulnerability in hotels is point-of-sale software. Often, hotels do not require employees to change the default names and passwords of these programs, making it easier for hackers to break in and steal customer information. To overcome some of these and other concerns, McBeth said hotel operators are applying the best practices detailed by the Payment Card Industry Data Security Standard (PCI DSS), which aims to address data security for businesses that handle payment cards. However, he admitted that the task of ensuring protection throughout an organization is difficult, given the number of channels where vulnerabilities could be uncovered. This being the case, it is encouraging to see some hotels are making moves to lock down their data security practices. There is clearly a great deal of work that needs to be done, but if a hotel can demonstrate it is capable of protecting customer information, it may be more likely to inspire confidence in consumers, which, in turn, could afford the hotel a competitive edge.
  • Jeremy Fairley on 16 Feb 12
     
    Its a tough task to monitor this, because at the end of the day, the responsibility is at the property level to ensure that data is secure across the board. So training employees on the importance of data security and what a breach means could go along way.
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Keeping hotel locks safe | Hotel Management - 1 views

www.hotelmanagement.net/...keeping-hotel-locks-safe-18180
shared by rebecca Bonet on 02 Nov 12 - No Cached
  • Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff when activity is detected that a card is being misused,”
  • Other alarms include detecting that a door is forced open, left open, or ‘mule tool’ intrusions when a door is opened from the inside handle without an occupant in the room.”
  • ...18 more annotations...
  • VingCard Elsafe provides comprehensive training on the technology for the hotel staff and encourages everyone who will have interaction with the locks to participate
    • TIANJIAN ZHANG
      TIANJIAN ZHANG on 03 Nov 12
       
      Nowadays, locks security is an essential issue in hospitality industry. Actually, most hotels upgrate their locks systems with advanced technology. The role of technology in the security sector is fundamental, but despite the rapid technological progress, one thing has remained constant: the importance of trust. Whether hoteliers wising up to the fact that they've bought what could be called a flawed security system will be willing to trust the supplier of said equipment for a fix.
  • After installation, hotels must work to keep their staff trained and their system upgraded to keep pace with the latest security issues. 
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers.
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers.
  • When VingCard Elsafe moved the industry towards RFID technology, security was one key driver, and our primary focus was to add additional security to the RFID card to prevent cloning. To that end, VingCard Elsafe hotel locking systems do not work with cards that have no anti-cloning capability.”
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers
  • , preventing
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security concerns has become a top priority for hoteliers
  • As hotel locks become increasingly automated, preventing them from becoming vulnerable to security
  • “  Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software ,” Shea said. “  When VingCard Elsafe moved the industry towards RFID technology, security was one key driver, and our primary focus was to add additional security to the RFID card to prevent cloning. To that end, VingCard Elsafe hotel locking systems do not work with cards that have no anti-cloning capability.”
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff
  • VingCard Elsafe’s locks can also detect tampering and work to alert hotel security staff using the company’s VISIONLINE system. “[The VISIONLINE system] incudes alarms to alert the hotel front desk if someone attempts to tamper with a door lock as well as providing real time alerts to the hotel’s security staff when activity is detected that a card is being misused,”
  • For instance, a ‘wandering intruder alert’ warns hotel security personnel when a card is presented to a number of different doors.  Other alarms include detecting that a door is forced open, left open, or ‘mule tool’ intrusions when a door is opened from the inside handle without an occupant in the room.”
  • After installation, hotels must work to keep their staff trained and their system upgraded to keep pace with the latest security issues.  
  • VingCard Elsafe provides comprehensive training on the technology for the hotel staff and encourages everyone who will have interaction with the locks to participate ,”
  • As with any hotel upgrade, hoteliers understand that renovation and upgrades are a regular part of running their business
  • Looking past RFID solutions for instance, VingCard Elsafe has made our RFID locks compatible with next generation technologies, like Near Field Communications (NFC), providing our customers with an easy upgrade path at reasonable cost.”  
  • Michael Anthony on 02 Nov 12
     
    This article discusses the security issues with room keys. These hotel locks will not open with cards that are read as duplicates or duplicatable. The locking mechanism has been specifically designed to alert the front desk and secuirty departments in the event these locks are tampered with. I'm sure at one point or another we have all experimented with our room key and tried to open other doors. A system like this will prevent activity like that.
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  • Yingjie Cao on 03 Nov 12
     
    VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, announces that it has phased out the use of brass metal plating and painting in the manufacture of its locking systems, opting instead to use a more eco-friendly process to color stainless steel. VingCard Elsafe has adopted a new method of metal coloration called physical vapor deposition, or PVD, an environmentally friendly process that involves vaporizing an alloy onto stainless steel within a heated vacuum. PVD requires no chemicals and produces no waste or hazardous materials of any kind, resulting in no environmental impact whatsoever. The PVD process has other added benefits, as well. PVD-treated surfaces have high wear resistance for discoloration, and the stainless steel adds enhanced anti-corrosion properties. Besides eliminating the negative environmental effects of the brass plating process, the move by VingCard Elsafe to simplify its lock manufacturing process has had other related green benefits. By doing away with the need for secondary surface treatments of the locks, new product components are now supplied directly from metal stamping to the point of use in the assembly line. This means less shipping and transportation is required for product manufacture, resulting in a diminished carbon footprint.
  • Xue Yan on 03 Nov 12
     
    VingCard Elsafe is a new kind of lock system, which contains RFID technology and is compatible with the Near Field Communications. It has several advantages compared to traditional magstripe locks. First of all, it can add security to the RFID card and prevent cloning, which is much safer than the traditional key card. Another is that it can detect tampering and know when and where staffs use the lock. It can send alert to the front desk. Moreover, the front desk can know when the door is forced open. However, before using the lock system, training program should be provided. So this new kind of lock system brings safety to the guests and to the hotels.
  • rebecca Bonet on 03 Nov 12
     
    This article talk about the issue that hotel are having with their security system lock for guest room. These cards are easy to duplicate. The new system will alert front desk or security if the lock has been tampered with. Other alarms include detecting that a door is forced open 'mule tool' instruction when a door is open from the inside handle without an occupant in the room.
  • Gaby Belardo on 04 Nov 12
     
    This article discusses the current state of hotel lock safety. Monitoring safety has changed as these locks become more automated. The article states that, "Hotel Management corresponded with Tim Shea, president of ASSA ABLOY Hospitality, for ways in which vendors are keeping hotel locks secure." Through VingCard Elsafe's locks, hotel security and safety has increased. VingCard says, "Our Classic magstripe locks do not store critical security information within individual locks, such as master key information, and any service device must authenticate itself through diversified encryption methods to gain access to the lock software." This is just one of the ways the locks increase security. The article also states that the system is cost-effective for hoteliers.
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The Future of Hotel Security - AOL Travel News - 1 views

news.travel.aol.com/...the-future-of-hotel-security
shared by paige rosenberg on 17 Feb 12 - No Cached
  • Technology is opening new doors to hotel safety
  • Yet more card-free security systems are on the way
  • eventually new security measures will become such a part of our everyday lives that they will become the norm.
  • ...12 more annotations...
  • Systems that track the other qualities that make each human unique are in development as well.
  • here are some systems being explored that can allegedly sniff someone, and also systems that can recognize the pattern of blood veins on a human being which are apparently unique to the individual,
  • new thing is contact-less Smartcards and RFID (Radio Frequency Identification) cards that need just be waved to allow room access.
  • Kimpton's 190-room Nine Zero Hotel in Boston was the first hotel to install a biometric iris scanner back in 2004
  • we navigate hotels is set to change in the blink of an eye. Or the swipe of a cellphone. Or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the next level. #plain_module { width: 590px; height:170px; border: none; float:left; margin:0px; font-size:12px;} #plain_module img {border:none; width: 13px; height:14; border: 0px; margin:0px; } #plain_module .mini_main { margin: 0px; padding:0px; width:585px; height:220px; repeat scroll 0 0} #plain_module .mini_item_header {padding:10px 0px; margin: 0px 0px; font-size:16px; color: #555555; border-bottom:1px dotted #CCCCCC;} #plain_module .mini_item {padding:5px 0px; margin: 0px 0px;} #plain_module a { color: #49A3CA; text-decoration:none; } #plain_module a:hover { color: #F98419; text-decoration:underline;} span.gray {color:#949494;} .mini_main li{list-style-type: none;background-image: url(http://www.aolcdn.com/travel/bullet);background-repeat: no-repeat;background-position: 0 1px;padding-left: 10px;}
  • Those plastic key cards that once seemed so innovative will soon go the way of the actual key
  • "In addition to Radio Frequency Identification, there are also systems that use a smartphone, such as an iPhone,"
  • When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message
  • Many industry watchers are keeping an eye on Houston's largest hotel, the vast 1,200-room Hilton Americas–Houston. The hotel has a facial recognition system that can identify and track guests, employees, and even suitcases
  • 1,200 rooms worth of luggage in transit, the system makes it a lot easier to find lost or misdirected bags.
  • Returning guests will be recognized and greeted by nam
  • "Hospitality all over the world has become more aware of past vulnerabilities that they might have had and have closed these holes by more in-depth training and awareness of guests and staff," he says. "In today's society, all travelers are becoming interdependent on each other for safety and security."
  • Fang Shu on 17 Feb 12
     
    This article talks about the future trend of the hospitality security, which is technology is opening new doors to hotel safety.  The author introduces some different technologies such as Contact-less Smartcards and RFID that hotels like New York's Plaza Hotel are currently using. Finger print or cellphone wipe technology is also used instead of card, which should be more safe. Some hotels even use video-capture systems to make sure the security is perfect. After introducing these technologies, the author also talks about the privacy issues. Because some customers are not willing to be on cameras. However, though some of them are concerning about this issue, an expert predicts that new security measures will eventually become such a part of everyone's everyday lives that he or she will become the norm. All in all, this article gives us the trend that more and more technologies will be used for hotel security in the future.
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  • Melissa Krajewski on 17 Feb 12
     
    I think PR representatives should address the privacy controversy surrounding radio frequency identification technology with a safety campaign. This may help consumers realize that they are not in the privacy of their own home when they are in the hallways of hotels and cruise ships and the cameras/tracking could help protect them. As long as the data collected is not misused these technologies will continue to be present in these locations.
  • Mary White on 17 Feb 12
     
    It's pretty important for the hospitality industry to present these new technologies as wonderful security measures. People could be put off by knowing they have to swipe their finger to get into a bathroom. The success of these technologies depends on effective marketing and proven security measures that ensure collected information about a traveller will not be used in unethical ways.
  • YONGHE FAN on 18 Feb 12
     
    Interesting article it is. Security is always the big issue for hospitality. I would like to stay in a hotel that is using finger print as the key card of the hotel because i believe that is much safer than cards that anybody can access my room by using the card.
  • Carolina Alfonso on 26 Mar 12
     
    In this article all of the new trends for hotel security are described and examples of where they are being implemented are given. Thanks to technological innovations hotel safety is heading into a whole different level. Now key cards are being change to more sophisticated ones that need just to be waved to open a room door. In the near future it is expected for these cards to be used as a payment method and to check-in and check-out. In the U.S biometrics technology is starting to be used by a small number of properties not only for guests to access their rooms but for employees. Facial recognition systems with the ability of tracking guests and employees are also being implemented. This system helps to improves customer service as it helps to really understand guest's preferences, as enormous amount of information can be extracted as they are constantly being monitored. Other technologies are also being developed. The most amazing ones are the systems that track other unique human characteristics as the way a person walks or it's DNA.
  • Jingjing Zhu on 30 Mar 12
     
    The technology of hotel changes very fast, such as swipe of a cellphone or print of a finger, or the contact cards that need just be waved to allow room access. It is like the cruise world's one card system, these cards may soon make hotel stays easier by allowing guests to pay for services, as well as to check- in and check-out, through a single device. If customers lost their cards on cruise, the radio frequency identification and smartphone will provide customers their code via text message, so they can play back the code to unlock your room door. But more card free security systems are on the way. If you want to get into your room at New York's SoHo Loft , you are going to have to lift a finger. The Nine Zero Hotel in Boston us the technology to make the property safer all round ,that means non-staff members and intruders can not access the property. Systems that track the other qualities that make each human unique in development as well. The Houston's largest hotel has a facial recognition system that can identify and track guests and an annual $16 million payroll ,the system offers benefits such as employee time theft monitoring and prevention for the hotel. But with 1200 rooms worth of luggage in transit the system makes it a lot easier to find lost or misdirected bags The Wolfe feels that in addition to the biometrics and high-tech methods currently being deployed ,one of the greatest security measures of late is actually low tech.
  • Te Gu on 30 Mar 12
     
    The full name of RFID is radio-frequency identification. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object, for the purposes of automatic identification and tracking. Some tags require no battery and are powered by the electromagnetic fields used to read them. Others use a local power source and emit radio waves (electromagnetic radiation at radio frequencies). The tag contains electronically stored information which can be read from up to several metres (yards) away. Now RFID in hospitality industry as a tool is used for improving service quality, customer satisfaction, market share, and profitability. As the new technology apply into hotel security, the hotels change their ways in the blink of an eye, or the swipe of a cell phone, or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the high level and some of the luxury hotels begin to use RFID system. Usually customers will worry about lose the card of hotel. Then they can not open the door and even need to pay extra money to buy a new card. But now security systems in some hotels do away with cards altogether. Because of RFID system, customers can use the iPhone connect with the system. When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message. Guests can play back the code to unlock your room door.
  • liang qian on 31 Mar 12
     
    i think there are some factors to consider. Customer Service - Many opportunities for "great" customer service are lost if guest and employee interaction is diminished. In many cases, the front desk staff give the first impression that a guest experiences. This first "experience" can be crucial for referring the guest to other property amenities, i.e. spa, restaurants, lounge, pool, attractions, etc. Often, the front desk staff are acting as the concierge and resolvers of guest issues.
  • katya zelinskaya on 01 Apr 12
     
    this article talks about new technology that is being implemented throughout out US and the world. Old key cards are now going to be replaced with even older standard keys or the radio frequency identification card that can be waived in front of the door to gain access. Also, there is a technology that will sent an encrypted sound text to guest;s cell phone, which when played back will open the door.  It talks about technology that tracks all employees, guests and their luggage.  There are several concerned that travelers have about their privacy, but article stated that it all depends on the type of the traveler.  Also, the face recognition technology used in Houston's largest hotel remembers guests names and when they return, guests are greeted by name.  Article concludes that even with all this technology, the best security is provided through interdependence of travelers and employees.  
  • paige rosenberg on 04 Aug 12
     
    Technology in the hotel travel and tourism industry will be changing drastically in the near future, from the swipe of a cell phone, print of a finger, facial recognition, iris scanners, security is going to be taken to the next level. the plastic key cards will soon no longer exist. Radio frequency I'd cards are the new thing, where guest will use this for preferences for everything, from charging things to your room, preference of floor type to pillow choice, chick in and out etc. systems that track the other qualities of a person instead of using a key or card are in development as well. There are research going on how to open the door and. Lose wi just the persons walk and movements. Some people think these new security technologies are awesome, while some think they are not, people dont want to be watched 24/7while on vacation they just want to enjoy there stay. But in today's society all travelers are becoming interdependent on each other for safety and security.
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Tracking Green Initiatives via Business Intelligence - 0 views

www.dashboardinsight.com/...via-business-intelligence.aspx Tracking Green
shared by Jing Huang on 10 Jun 12 - No Cached
  • Green initiatives not only save costs, meet compliance requirements, and reuse resources, but they also help create brand recognition among customers.
  • The benefits that expand beyond the organization include what occurs within the company as well. Whether managing recycling programs, reusing raw materials, lowering consumption, etc. businesses require a way to monitor these initiatives and to identify ways of becoming more efficient over time. This is where the use of BI and analytics comes in.
  • One of the chief benefits of business intelligence is its ability to consolidate information and provide greater insight into operations.  In addition BI helps organizations monitor performance across business units and can be applied to a broad variety of problems. For organizations looking at applying this to energy usage, managing emissions, or electricity consumption in data centers, BI expansion provides a good way to start the process.
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  • Comfort with dashboard use.
  • Current BI infrastructure and data preparation.
  • Companies that are thinking of expanding their BI to include green initiatives should consider the following points:
  • Current green initiatives.
  • Setting realistic goals and expectations.
  • Company priorities are shifting towards cost savings and becoming more environmentally aware and business intelligence can help to achieve these goals.
  • This article identifies the importance of green initiatives within operations and how to link them to available BI solutions.
  • Jiabao Han on 10 Jun 12
     
    This article identifies the importance of green initiatives within operations and how to link them to available BI solutions. By specifically looking at analytics organizations can assess how they are meeting targets and monitor their performance in relation to their "green" goals. This article also discusses considerations related to expanding BI use to include green initiatives.
  • Jing Huang on 07 Feb 13
     
    Company priorities are shifting towards cost savings and becoming more environmentally aware and business intelligence can help to achieve these goals. BI's ability to monitor performance and alert decision makers about changes in behavior makes it a complementary approach to organizations wanting to become more eco-friendly. Although BI applications are well poised to fill this need, businesses still require a roadmap to successfully tie-in their BI use with their green initiatives. Outside of technology adoption and lowering energy consumption, organizations also support social action initiatives and invest in R&D efforts that work towards more environmentally friendly products and internal processes. This in turn has a broader effect on the environment at large. The benefits that expand beyond the organization include what occurs within the company as well. Whether managing recycling programs, reusing raw materials, lowering consumption, etc. businesses require a way to monitor these initiatives and to identify ways of becoming more efficient over time. This is where the use of BI and analytics comes in.
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Investing in Hotel Technology- Guest Needs Versus Franchise Demands - 1 views

www.tnooz.com/...needs-versus-franchise-demands
shared by laura kaczkowski on 25 Oct 12 - No Cached
  • How does a hotel owner follow franchisors brand standards, whilst managing potential conflict with guest needs and ensuring a good return on investment?
  • otel technology is one of the key areas in which conflict between individual owner/operators and franchisors crops up, with both sides very territorial over how much ground (and control) they yield to the other party.
  • By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralised reservation and booking systems.
  • ...6 more annotations...
  • The big franchisors maintain that owners must follow their brand standards to the letter, a situation that inevitably leads to conflict over things like in-room technology. When it comes to investing in hotel technology, owners can be loathe to implement anything that doesn’t offer a good return on investment.
  • hotel owner said
  • “Property exit value is key. No ROI while the asset is in my ownership? No technology project.
  • Around the world, it’s David versus Goliath as franchisors are being challenged as to why certain standards are in place even though, more often than not, these investments have a negligible impact on the ability of the hotelier to bring in additional revenue.
  • While such examples may seem trivial, these are just the tip of the iceberg in the debate currently raging between franchisees and franchisors. Realising the bargaining power that these individual owners have when they speak together with one voice, some of the larger chains like Intercontinental have understood the situation and established owner association meetings in which franchisees can air grievances.
  • An industry forum promoting two-way communication is a step in the right direction and just one tactic among many to address what has become a difficult relationship between two mutually dependant parties.
  • laura kaczkowski on 25 Oct 12
     
    In the article "Investing in Hotel Technology- Guest Needs Versus Franchise Demands" it talks about how hotel owners follow brand standards while managing potential conflict with guests and are making sure they are getting their moneys worth on this investment. Technology is a huge part of hotels today, everything is done from the Internet and it even helps employees organize all of their information in an easy, user friendly way. Over the past years many hotel owners have opted to become franchisees of big name industries. "By joining a major hotel chain, these individual owners benefit from the brand association they get from being under such a well-known corporate umbrella, broader consumer recognition, plus access to well-established centralized reservation and booking systems." When hotel owners opt to become franchises of these bigger hotels they also give up their right to make certain decisions for their own hotel. Although this could be a downfall for the owner, "these investments have a negligible impact on the ability of the hotelier to bring in additional revenue," which is something that the hotel needs help with. Overall, when small hotels opt out and decide to become franchisees of big name hotels like the Hilton, it has both its advantages and disadvantages.
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Investing in Technology for Competitive Advantage / Arthur Andersen / Fall 1996 - 1 views

www.hotel-online.com/...Investing_in_Technology.html
shared by Sherine Mattison on 22 Jul 12 - No Cached
  • Today's hospitality industry technology represents a legacy reflecting the computer industry's capabilities during the last two decades and the willingness of hotel executives to embrace its products
  • critics have been increasingly harsh with their comments on the computer systems and software applications used by the hospitality industry. Typically custom-designed for proprietary application, these systems have not always been successfully integrated
  • The question for many hotel organizations remains how to achieve the ultimate open system that can be shared at all levels, whether it is the central reservation system, individual property management system or any other operational area
  • ...3 more annotations...
  • Timing is everything in technology investments
  • Network computing has enormous implications for marketing to customers on a global basis, as well as hotel operations. Consider the potential for the industry to connect with vendors worldwide for electronic purchasing, potentially achieving economies of scale and leveraging not yet possible. World purchasing functions will allow companies to customize their own catalogs. Virtual channels of distribution using computer networking capabilities will also allow hotel companies to market products and services - some traditional to our industry, others not - to customers whether they are in the hotel, at work, or at home. This will require a migration from today's central reservation systems to tomorrow's customer information systems using network-centric solutions. Development of customer profiles and guest recognition will make it possible for hotel organizations to interact in entirely new ways with customers, regardless of their physical location. Clearly, the large hotel companies will need to be the first to address questions raised by global networking capabilities and what this will mean in terms of technology investment. But for many hospitality companies presently struggling with the high cost of technology and the confusing state of our industry's technology affairs, this will not be an easy task. And the decisions will ultimately become further complicated by the opportunity to outsource certain functions into subscription-based networks. It is unlikely that the hospitality industry will be forced to bear the entire burden for networking infrastructure. Strategic alliances with major technology companies will be the catalysts in building this capability as they become strategic providers of networking capabilities to hospitality and other industries. And as network-centric computing comes of age and a company's proprietary information is stored in cyberspace, security will become an ever-more important issue requiring solutions. Whether it is an e-mail gateway through an internal network or customer access via the Internet, network fire walls and encryption systems will be required to mitigate the concern many will have with system security.
  • Network computing has enormous implications for marketing to customers on a global basis, as well as hotel operations. Consider the potential for the industry to connect with vendors worldwide for electronic purchasing, potentially achieving economies of scale and leveraging not yet possible. World purchasing functions will allow companies to customize their own catalogs. Virtual channels of distribution using computer networking capabilities will also allow hotel companies to market products and services - some traditional to our industry, others not - to customers whether they are in the hotel, at work, or at home. This will require a migration from today's central reservation systems to tomorrow's customer information systems using network-centric solutions. Development of customer profiles and guest recognition will make it possible for hotel organizations to interact in entirely new ways with customers, regardless of their physical location. Clearly, the large hotel companies will need to be the first to address questions raised by global networking capabilities and what this will mean in terms of technology investment. But for many hospitality companies presently struggling with the high cost of technology and the confusing state of our industry's technology affairs, this will not be an easy task. And the decisions will ultimately become further complicated by the opportunity to outsource certain functions into subscription-based networks. It is unlikely that the hospitality industry will be forced to bear the entire burden for networking infrastructure. Strategic alliances with major technology companies will be the catalysts in building this capability as they become strategic providers of networking capabilities to hospitality and other industries. And as network-centric computing comes of age and a company's proprietary information is stored in cyberspace, security will become an ever-more important issue requiring solutions. Whether it is an e-mail gateway through an internal network or customer access via the Internet, network fire walls and encryption systems will be required to mitigate the concern many will have with system security. In the final analysis, networking solutions will drive down the cost of technology investment "on-property" where hotel real estate and business interests merge. The solutions that hotel organizations will be able to choose from in terms of networking should also be less expensive than the current profile of technology spending. And we can expect that change to occur sooner rather than later, given the present rate of investment in Internet-based technologies.
  • sultan alharbi on 22 Jul 12
     
    "Investing in Technology for Competitive Advantage - The Challenge Facing the Hospitality Industry" sheds light on how the necessity of the investment in technology is in the hospitality industry. Not investing in technology affects even the customer services. It is mentioned that there are at least 85 property management systems available offered to owners and managers of hotels by technology providers which tend to meet the real needs of those. Further, open system that could be widely used is needed to acquire by hotel organizations. The more creative hospitality organizations are, the more successful would be in future. It is also indicated the technology cycles. Simply, technology would be increasingly required in future because of that the investment in technology would give a lot of opportunities to different parts in this industry.
  • Rixon campbell on 17 Sep 12
     
    Investing in the hospitality industry as it relates to information technology is one of the ways the industry will stay current and be able to compete in this fast pace environment. More and more guest are demanding exceptional, cutting edge customer service. As this investment occurs there needs to be integration of hardware and software for the future. These choices are not easy and is perhaps one of the greatest challenges that the industry faces. Timing and knowledge is critical to investing in technology because innovation is moving so fast, therefore knowing what new development to purchase and the ability to integrate existing systems into new one is important. In conclusion, it is paramount for investors to be mindful of the market place and to get as much inputs into the decision that is made for maximum results.
19More

HEY KERMIT, BEING GREEN IS GETTING EASIER (PART I) - INNOVATIVE FOODSERVICE DESIGN TEAM - 0 views

www.ifdesignteam.com/...green-is-getting-easier-part-i green initiatives green operational practices
shared by noreen1 on 23 Jan 15 - No Cached
  • Being green is getting easier.  It is becoming more popular.  And, dare I suggest, it is even becoming profitable.
  • Environmental sensitivity will have a profound effect on the way that hospitality facilities are designed, built, and operated over the next decade.
  • In my view, there are three key components to a green initiative for any hospitality and foodservice operation. 
  • ...14 more annotations...
  • initiatives, both operational and building related, which are specific to the hospitality industry.
  • building related practices
  • operational practices and decisions
  • Demand green practices from your purveyors:
  • Reduce, re-use, and recycle:
  • the average restaurant in the US produces 50,000 pounds of garbage every year.  It is estimated that 95% of that trash can be recycled or composted, but is unnecessarily thrown away instead
  • Purchase environmentally friendly paper products:
  • Phase out Styrofoam and other polystyrene products:
  • The beauty of these operational initiatives is that they require little investment or modifications to existing facility for implementation
  • Consider “green” menu selections:
  • Evaluate the chemicals you use:
  • Reduce water usage: 
  • Use alternative chafing fuels:
  • Granted, some of the ecologically friendly products are more expensive – in the short term, anyways.  However, once you consider the “total” cost of many of the operational decisions discussed above, you will find that the green approach is often less expensive – in the long run.
  • noreen1 on 23 Jan 15
     
    As it becomes more and more popular (and more crucial to the environment) to "go green", it is also becoming less intimidating and more rewarding for organizations in the hospitality industry.  The notion that improving an organizations operations to make them more sustainable is too costly, is quickly being disproven, and in many instances organizations actually save money in the long run.  Part I of this series by Lee Simon focuses on operational practices and outlines simple steps that can be integrated in to a restaurant or hotel's current systems.  
  • annastone on 25 Jan 15
     
    Going Green is quickly becoming the thing to do in the hotel industry. In fact, Hilton now requires their department heads within their hotels to be trained and certified in their green program. They have created a link on their site which measures waste put out into the environment by each specific meeting group or guest. Even more importantly, clients are beginning to ask for these statistics and reports prior to committing to sign a contract that states they will hold their meeting at that particular hotel.
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How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views

hospitalitytech.com/how-it-can-go-green
shared by natyangel on 25 Sep 17 - No Cached
  • In the world of information technology (IT), the green movement is taking shape.
  • Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
  • Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
  • ...13 more annotations...
  • The environmental focus is here to stay and must be embraced.
  • Clearly, hotels and resorts are in the business of making money, but they must do so in a conscientious manner
  • The focus on sustainability or "going green" is quickly becoming a major trend. But let’s face it, being environmentally conscious is the right thing to do, and it should be a business imperative for everyone. After all, a significant portion of the hospitality and tourism industries rely on the natural beauty and desirability of destinations: beach resorts, mountain ski lodges and canyon-land ranches
  • Deploying effective technology practices such as Energy Star compliance to power down computers automatically after periods of inactivity and server virtualization: This means having applications which share a common server rather than each application hosted on a separate server.
  • There are numerous opportunities for IT professionals to take leadership roles in helping their organizations to adopt sustainable practices.
  • Using IT responsibly and effectively to reduce energy, water and paper consumption: Energy management systems are effective at controlling guest comfort while saving energy consumption and costs.
  • Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts: Many electronic firms offer responsible recycling programs for used hardware. Technology can also be utilized to assist in the recycling process
  •  Digital marketing practices: Using digital media instead of print media is a great way to save money while reducing the impact on the environment. By tapping into social media, you can let guests be involved in green practices and spread the word virally about all the good the organization is doing
  • There is a growing environmentally conscious market, a profitable segment to tap
  • .    Educate employees and guests to improve awareness of environmental issues and green practices in your organization and the industry.
  •    Conduct an energy audit to see where and how energy is being consumed and to establish a baseline. Continue these audits on a regular basis.
  • Seek suggestions from employees and guests, and offer rewards for ideas that get implemented.
  • Celebrate and market key successes
  • denisedantas on 25 Sep 17
     
    This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
  • ...2 more comments...
  • ruchit0622 on 01 Oct 17
     
    The articles describes, how technology helps a hospitality firm in conserving non renewable resources. It focuses on sustainability of hospitality industry. The article describes one interesting point, educate the employees and the guest, employees and guest are the pillars of any hotel. If they understand the concept of going green, it would be easy for the organization to conserve energy. use of E marketing by the hotels has reduced the use of paper, which mean many trees are being saved from getting cut. Use of recycle bins by the firms makes people aware of the waste which an be recycled should be disposed off separately. The use of tablets in the rooms is another way which the hospitality firms have adapted to go green, it not only saves paper but also gives a new amenity in the rooms.
  • bdolman on 05 Feb 18
     
    The emphasis on sustainability and going green is everywhere, including hospitality and tourism industries. Within the scope of information technology, there are numerous opportunities to becoming greener and more sustainable both in the short and long term. First, using IT responsibly and effectively to reduce energy, water and paper consumption are advantageous and can also be seen as consumer driven. For instance, if a hotel offers a guest the convenience of controlling temperature through their smartphone or using their smartphone as the room key, not only is the hotel becoming greener but also the guest will appreciate these value added features. Instilling technology practices such as Energy Star compliance will lead to less consumption. Additionally, addressing the issue of e waste and creating recycling technologies to reduce environmental waste and impact adds on to the sustainable strategy. Lastly, with the growing environmentally conscious effort, creating marketing strategies to promote green practices improves the company's image, increases awareness on becoming more sustainable, and educates the public on becoming greener. It takes time, as employees need to be trained in order to become aware of environmental impacts (such as printing less paperwork and shutting off a printer when idle), track energy consumption, and instill these behaviors on a day to day basis. According to this article, it was noted that " for many guests, particularly Millennials, environmental stewardship is a key topic that resonates with them. It has become one of the decision-making criteria used to select companies in which they do business, including hotels and resorts". I believe that sustainability and the promotion of green practices is not a fleeting trend, but rather it is a change in mindset in which younger generations appreciate this adopted conscientious value.
  • gabybilk on 26 Sep 19
     
    The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
  • natyangel on 30 Sep 19
     
    This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
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Technology in the Hospitality Industry - Have We Gone Too Far? | By Court Williams &amp... - 3 views

www.hospitalitynet.org/...4092507.html technology hospitality travel
shared by kenziemoody on 16 Jan 20 - No Cached
  • The hospitality industry is changing, and is rapidly becoming super high-tech.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      The hospitality industry is changing, and is rapidly becoming super high-tech.
  • On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Arrival technology - On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
  • With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
  • ...23 more annotations...
  • With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro:With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
  • Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro:Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
  • Technology is shaping how lodgings and restaurants are found and booked
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology is shaping how lodgings and restaurants are found and booked
  • Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Data has enhanced guest experience: Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
  • Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
  • We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro: We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
  • statistics that show an undoubtedly positive response to technology,
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology in the industry is well received
  • Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology has improved security: Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
  • guests can now control all the functions of the room from a single device
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro: guests can now control all the functions of the room from a single device
  • two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      They appreciate t hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • he experience is now facilitated by technological factors,
    • cleon087
      cleon087 on 13 Jul 20
       
      The key word is facilitates, I think that technology has enhanced experience but should never replace the hospitality warm feeling aspect.
  • Baby Boomers who look set to remain the most prolific travelers for the next two to three years, and see if the numbers support the theory that technology has improved the hospitality experience.
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that technology is becoming a necessity in the hospitality industry. There is a need to be up to date. Especially if you want to attract the new generation of travelers.
  • But is it really an improvement, or has the industry gone too far? Do these changes enhance the guest's experience, or have we forfeited the true meaning of the word "hospitality" in the process?
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that the industry is just simply evolving with the times.
  • how much is it taking away from the guest's personal experience?
  • shows the reviews for companies in the hospitality industry are considered 48% more important and valuable than in other industries, which indicates the target audience takes online reviews exceptionally seriously
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that this just leads to different opportunities. Now you can show off on your social media how great your hotel is and its advantages. The only negative is how easily someone can write a negative review that might not even be true.
  • from notifications about special deals to managing their loyalty program account.
    • cleon087
      cleon087 on 13 Jul 20
       
      Investing in a well designed app for your company is crucial now.
  • The benefits of automation will soon become crystal clear.
    • cleon087
      cleon087 on 13 Jul 20
       
      This just helps improve the service and you will still need someone at the front desk.
  • Guests can stream SHOWTIME shows for free through the app, without needing to input credentials or create a subscription. Anyone who prefers not to download the app can operate the same controls using a simplified, in-room remote device.
    • cleon087
      cleon087 on 13 Jul 20
       
      I feel like this just enhances the experience and makes it more personal.
  • These have taken off extensively, with research showing one half of millennials, 26% of Gen Xers and 12% of Baby Boomers consider themselves "travel hackers," which means they believe they know all the best ways to use technology for good deals. Chatbots on booking websites enable the user to ask questions without even getting up from the sofa.
    • cleon087
      cleon087 on 13 Jul 20
       
      People are spending more time looking for the perfect hotel and for the best price. I know I do this whenever I travel and most of the time becoming a member for something like the Marriott, will end up being the best deal.
  • e, for example, the system can automatically send the conference itinerary and a map of the meeting spaces to his or her device.
  • augu010 on 16 Jan 20
     
    The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.
  • ...1 more comment...
  • kaylaabad on 29 Feb 20
     
    "All of this indicates that while a hotel offering a truly connected experience is likely to be full of very happy, empowered guests, we can't quite replace the human touch completely just yet." Though technology is taking over the industry, it is important that we not lose or completely replace the humanity of the industry. While technology has enhanced the employee experience and guests do appreciate it, they also like to know that they have a human waiting for them should they have any issues. All in all, technology has improved the industry by enabling a more personalized and empowering experience and increasing the safety of the guests and employees.
  • cleon087 on 13 Jul 20
     
    This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.
  • kenziemoody on 30 Aug 20
     
    As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.
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Local hotels get certified for their efforts to go green | The Desert Sun | mydesert.com - 0 views

www.mydesert.com/...rtified-their-efforts-go-green
shared by anonymous on 08 Apr 13 - No Cached
  • Guest rooms have sensors that automatically raise the temperature a few degrees when unoccupied; ditto the kitchen’s new dishwasher, which turns off when no trays are pushed through, and a pile of new exhaust hoods, soon to be installed on the resort’s seven to eight stoves, that will turn off if they sense no cooking smoke.
  • anonymous on 08 Apr 13
     
    Facilities management is an area of a hotel, restaurant, or cruise ship guests do not often think about, but they play a huge role in the hospitality experience. Lately facilities management has a huge influence on making hotels energy efficient and greener. The Hyatt Hotel Corporation is working on creating greener properties like the Indian Wells' Hyatt Regency Spa and Resort. The property and Hyatt recently hired Sixto Ramirez a mechanical engineer to become a force behind making the property greener. The focus has been on new dishwashers that will turn off when no trays are being pushed through the system; guest rooms now have sensors to raise the A/C temperature when no one is inside to save energy; soon the property's stoves will have new exhaust hoods that will turn off when it senses no cooking smoke. The property is also updating cooling towers to energy efficient models to eliminate discharge into the sewer system. Facilities management is working on improving the property and becoming energy efficient. Sustainability is an important aspect to facilities management. Improving green technology in facilities management will help the hospitality industry to become sustainable and energy efficient. Large properties like the Hyatt will help improve energy efficiency by bringing in engineers to work on improving facilities on resort and hotel properties. This is an area that can help bring down costs in the future and improve properties. Facilities management plays a huge role in running a hospitality business and without this department a hospitality experience would never be the same. Sustainability is the future of facilities management. I found the article to be interesting with how the Hyatt has chosen to improve the property for the future.
8More

IT Investment, Emerging Markets Key to Business Growth - 0 views

www.eweek.com/...markets-key-to-business-growth
shared by Yongjoon Ji on 23 Oct 12 - No Cached
  • A survey sponsored by SAP suggests businesses are looking to make investments in IT and their workforce but struggle to find lenders
  • Effective use of technology was seen as a key priority in achieving growth, and according to respondents, the three main internal obstacles to growth were finding and keeping new customers (79 percent), hiring and retaining people with the right skills (78 percent) and operating the business efficiently (76 percent).
  • When it comes to technology, becoming more efficient and using IT more effectively over the next year is among the top three priorities of those surveyed, with 46 percent saying using technology more effectively was a top business priority.
  • ...3 more annotations...
  • Effective use of technology was seen as a key priority in achieving growth
  • The survey indicated this was especially important in emerging countries, including India (72 percent), Brazil (75 percent), Russia (33 percent), China (44 percent) and Mexico (33 percent).
  • In addition, 60 percent of respondents said they are automating more tasks and functions now than three years ago.
  • Shiyuan Peng on 23 Oct 12
     
    According to the article, a survey sponsored by SAP suggests that businesses are looking to make investments in IT and effective use of technology is seen as a key priority in achieving growth. When it comes to technology, becoming more efficient and using IT more effectively over the next year is among the top three priorities of those surveyed, with 46 percent saying using technology more effectively was a top business priority. The survey indicated this was especially important in emerging countries, including India (72 percent), Brazil (75 percent), Russia (33 percent), China (44 percent) and Mexico (33 percent). In addition, 60 percent of respondents said they are automating more tasks and functions now than three years ago.
  • Yongjoon Ji on 24 Oct 12
     
    According to an Economist Intelligence Unit survey, the survey of more than 1,000 SMEs included businesses from the developed economies of France, Germany, Japan, the UK, and the United States. 53 percent of those in developed markets said growth were a top business priority. Effective use of technology was seen as a key priority in achieving growth, and according to respondents, the three main internal obstacles to growth were finding and keeping new customers, hiring and retaining people with the right skills and operating the business efficiently. When it comes to technology, becoming more efficient and using IT more effectively over the next year is among the top three priorities of those surveyed, with 46 percent saying using technology more effectively was a top business priority. The hotel industry usually does not invest enough to grow compared to other industries. I believe it is because they consider being a technological leader in this industry does not bring more profit than they invest. Investing on technology might not bring instant profits but it can be one of ways to become a top business priority.
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5 Future Internet trends that will change Hotel Internet Marketing « The Hote... - 0 views

hotelemarketer.com/...hange-hotel-internet-marketing hospitality marketing technology
shared by Yi Sun on 07 Apr 12 - No Cached
  • 5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing?
  • The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to understand that people adopt technologies that fuel their imagination & passions…and the rate of adoption is in close sync to the simplicity of its interface and operation. Great technology needs to adapt to the needs of the user and future breakthroughs will bear testament to this.
  • 1. Choice is king.The clear winners of the online distribution race will be suppliers and 3rd parties that provide the most choice to the customer. “Experience building” will become key to the looking and booking process online.
  • ...4 more annotations...
  • 2. Search rankings become irrelevant.Currently, with the heavy emphasis on search rankings and generic paid search, this statement may come as a bit of a shock…but surely, this is the natural evolution of search. The days of pure search are already on the way out. Try a search on Google today and the evidence is there…a mashup of text, images and video results.
  • 3. The evolution of online form.Just as the separation of form and content on the Web allowed normal people like us to publish and create websites easily without having to learn web design, the next step will be the evolution of online “form” itself. The end purpose? To allow ‘web-sites’ to become “omni-sites” that can adapt and display content automatically in any shape or form, be it on web browsers, mobile devices, televisions, holographic displays or billboards.
  • 4. From content to meaning. From interaction to relationship. The lines between supplier and user generated content are increasingly going to blur.With ever increasing amounts of information and users on the Internet, our online social circles will become more specific and exclusive. Users will rely on a personalized, time-bound ‘zeitgeist’ of the Web and their social networks to read the news, express opinions and aid their buying decisions. The ability to interact with hotel content and staff online will become the rule, not the exception.
  • 5. The real world and the virtual world collide…visually. Increasing customer discontent with hotel photography due to outdated shots, limited views and image doctoring, combined with emerging technology will make reliance on supplier visuals a thing of the past. As the ability to go beyond linking text to hyperlinking images and video on the Web becomes easier, users will be able to experience augmented reality through their computers.
  • Yi Sun on 07 Apr 12
     
    The 5 future internet marketing is true. It perfectly explain the 5 trends for the future marketing strategies.
24More

5 pressing hotel security concerns for 2012 - 2 views

www.hotelnewsnow.com/...tel-security-concerns-for-2012 SECURITY technology hotel business mobile
shared by Gabriela Moreno on 27 Mar 12 - No Cached
  • areas of top concern for 2012, the usual suspects still top the list: information-technology breaches and terrorism, hoteliers said.
  • 1. IT
  • 2. Terrorism
  • ...9 more annotations...
  • 5. Security as taboo
  • 3. Skimmers
  • 4. Liability and insurance fraud
  • A related threat is that of “skimmers,” or devices that catch credit card numbers when consumers use them for payment. The problem primarily is contained to the restaurant industry, but Callaghan is concerned it could spread to hotels.
  • Ironically, one of the main reasons terrorism tops the list is because it has become less of an issue in recent years, sources said.
  • “The greatest business risk, as I see it … is insurance fraud. And it’s the most expensive,” he said.
  • The hot-button issue within the realm of hotel-information technology is mobile and cloud technology.
  • “Liability” as a general label refers to hoteliers being held liable for the acts, which are often criminal, of third parties, the AH&LA’s Callaghan said.
  • “Security” still is something of a taboo in the global hotel industry, said Paul Moxness VP for corporate safety and security at The Rezidor Hotel Group, a Brussels-based hotel management company, with more than 400 hotels and nearly 90,000 rooms in its portfolio.
  • boyan yuan on 27 Mar 12
     
    1. IT The hot-button issue within the realm of hotel-information technology is mobile and cloud technology.A company could have tens of thousands of smartphones or laptops in the field at any given point-each a potential gateway to hackers and other criminals. To the problem the core principle is to provide end-to-end data protection with looking at cost and benefit and how it's supports the business. 2. Terrorism Ironically, one of the main reasons terrorism tops the list is because it has become less of an issue in recent years.Hoteliers need to keep their staffs and travelers mindful of possible threats, but they don't want to scare them. 3. Skimmers A related threat is that of "skimmers," or devices that catch credit card numbers when consumers use them for payment.The best prevention measure is to have an investigative team or third party on hand and making that known to employees. 4. Liability and insurance fraud These two related issues can double, triple, quadruple and quintuple corporate insurance premiums in the blink of an eye. The advisement is hoteliers to educate themselves on the issue, consulting with an attorney, if necessary. 5. Security as taboo "Security" still is something of a taboo in the global hotel industry.Hoteliers need to do a better job of "turning on the light" by talking about security openly and regularly at staff and association meetings, and hotel executives should insist their GMs make security a priority
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  • gaby bestulich on 31 Mar 12
     
    The first security matter that is brought up in this article is the cloud computing mobile devices on cell phones and laptops. With each device its own danger center of being hacked into a company's systems. The second point is "terrorists." Even though there has not been an issue with terrorists for about 10 years now it is still a big issue. According to the article companies are slacking on being vigilant because of the lack of activity.The third is what are know as skimmers, they are devices that gather information like credit card numbers.The last two issues are liability and security itself. Hotels claim to have security matters under control but when it comes to it, it is for show. Hotels need to buckle down on their security measures.
  • Fei Qi on 01 Apr 12
     
    "Terrorism and information technology breaches are familiar areas of concern on hotel security professionals' 2012 to-do lists."
  • Fei Qi on 01 Apr 12
     
    This article talked about five important hotel security concerns in 2012. As more and more new technology applied in the hospitality industry, IT professionals now face with challenges and risks associated with the new technology. When asked for the areas of top concern for 2012, hoteliers consider the usual suspects still top the list: information-technology breaches and terrorism. Hoteliers interviewed for this report recommended focusing on t five areas during 2012. The first concern is IT. The hot-button issue within the realm of hotel-information technology is mobile and cloud technology. Hotels have to protect data and information, especially the financial data. The second concern is Terrorism. Hoteliers need to keep their staffs and travelers mindful of possible threats, but they don't want to scare them. Thirdly, a related threat is that of "skimmers," or devices that catch credit card numbers when consumers use them for payment. The problem primarily is contained to the restaurant industry, but it could spread to hotels. The forth is Liability and insurance fraud. These two related issues can double, triple, quadruple and quintuple corporate insurance premiums in the blink of an eye. The fifth concern: Security as taboo. "Security" still is something of a taboo in the global hotel industry. Hoteliers need to do a better job of "turning on the light" by talking about security openly and regularly at staff and association meetings
  • Priscilla Moreno on 06 Aug 12
     
    In the top 5 hotel security concerns, number 1 is IT Security. Many businesses now are working off of laptops and smartphones which is making it easier for hackers to get in to and steal information. The same goes for hotels which are becoming more hands-free, eco-friendly which is working off of computers. The hotel industries are spending more and more money on making sure that they are secure from any hackers logging in to their computers to get their guests information.
  • Jenna Rashbaum on 25 Sep 12
     
    When thinking about hotel security we do not necessarily jump to anything other than terrorism or things like that but in this article it talks about five different things that can be issues in hotel security. IT is a large issue due to mobile and cloud technology. There are so many devices used that it is easy for hackers to get in the system. Terrorism is of course an issue even though it is not so prominent as it has been in the past. Skimmers are becoming more popular in hotels and restaurants having someone working on the inside who swipes the credit card though a machine before processing the payment to take all of the information off of it. Liability and Insurance Fraud can be something as little as stubbing a toe to a large workers comp case. This is the most expensive security issue hotels face. Security is still taboo in hotels because it scares some guests but at the same time once one thing happens all of the bad things will happen. If nothing happens than it will stay like that.
  • Jenna Rashbaum on 25 Sep 12
     
    This article makes great points that we do not think about as normal people. Before taking this class I would never think of all of these issues that could be happening to me while at a hotel or restaurant but anything is possible.
  • Jenan Williams on 27 Sep 12
     
    This article really made me think outside the box in order to enhance security, specially when in regards to IT, skimmers and liability/insurance fraud. All too common are people looking for ways to beat the system, we hear about it constantly but don't pay attention. From worker claiming worker's comp, foreign fingers and hazardous items in food, to Publix's ATM being the victims of attached skimmers and hackers attacking sensitive information transmitted by the world wide web. The best solution is to be proactive with training and technology and the benefits of being ahead of the curve.
  • Nelson Placa on 30 Sep 12
     
    Great Article...hotel security is so important not only for the company but also for its stakeholders and consumers. It is the responsibility of the company to ensure that the correct steps are in placed to ensure guests and company information is secure. At my current job, it is my responsibility to ensure that employees are not utilizing credit card devices to catch customer's credit card information. We also address any possible theft concerns with the employees to ensure these issues are avoided.
  • Jenan Williams on 30 Sep 12
     
    Great Article- There are so many security issues that we usually don't think about on a daily bases and this article highlights them well. Terrorism is something that has become rather laxed over the the last five years and usually the last security concern in the hospitality industry instead of the first that we process as a true risk. Concerns should also be focus on liability and insurance fraud from both guest as well as employees; a slip and fall and bed bugs can result in costly lawsuits.
  • Gabriela Moreno on 04 Nov 12
     
    1. ITAccording to the article, most mobile devices that are used for business are unprotected. Meaning that the devices if the device even have a password and if it does the password is not very complex. There could be thousands of employees accessing company information via the cloud through unprotected smart phones or other mobile devices. This could organizations at risk to hackers and other criminals  2.  TerrorismAlthough terrorist threats are less of a concern nowadays, that does not mean hotel managers should discontinue stressing the importance of security within their establishments. Keeping employees aware and diligent can prove to be a delicate assignment but it is a necessary of part of maintaining a safe work environment in the twenty-first century. 3.  SkimmersSkimmers are devices that steal credit card numbers when consumers use them for payment. Unfortunately, it is most commonly an employee on the inside who is committing the crime.  A third party investigation team will be needed to prove who is stealing from the establishment.  4. Liability and Insurance FraudCombined, these two issues could sky rocket a company's insurance costs through the roof. It is crucial that hoteliers be aware of the legal system and educates themselves on issues concerning liability. Both patrons and employees alike could potentially file claims against an establishment and entitlements can quickly get out of hand.    5.  SecurityDespite the best security measures, there is always the possibility of unforeseen danger. This fear of the unknown is a concern for hotel workers. To confront this fear of the unknown managers must regularly and openly discuss security with employees.  Security should be held as a top priority. 
  • Gaby Belardo on 04 Nov 12
     
    This article discusses five main concerns brought on by the current state of hotel security. I must say that some of this information surprised me. Something that especially surprised me was learning that mobile devices that are used for business hardly use passwords. The article states, "Amplifying the problem is the sheer number of devices, he added. A company could have tens of thousands of smartphones or laptops in the field at any given point-each a potential gateway to hackers and other criminals." This piece of information is very unsettling to me. How could such valuable information not be protected? The article suggests the solution to this problem is PCI DSS. Terrorism as number two on this list also surprised me because that is not something that would first come to mind for me. The article states that it is ironically on the list for becoming less of an issue. I suppose this reminds hoteliers to never let their guard down when it comes to issues of safety and security within the hotel. However, "skimmers" and liability on this list does not really surprise me. The article suggests that hoteliers be educated about these issues to protect the hotel against them.
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E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html technology
shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
11More

The travel business: The ineluctable middlemen | The Economist - 0 views

www.economist.com/21560866 Technology software travel business
shared by Gabriela Moreno on 13 Sep 12 - No Cached
  • Some of the tastiest margins in the travel business are enjoyed by the “global distribution systems”
  • The airlines’ chronic unprofitability is partly the result of a wave of competition
  • These were originally created by several of the largest airlines to distribute their flights through travel agencies but have since become independent firms. Most flights booked through a physical or online travel agent go through a GDS, which charges the airline a fee of about $12 per round trip, passing a few dollars of that to the travel agent.
  • ...7 more annotations...
  • But it is also due to two moves by the airlines, from the 1990s onwards, that in retrospect were strategic errors. One was to stop paying direct commissions to travel agents. The other was to set the reservation systems free to become (as the airlines see it) profit-gobbling monsters that devour their parents.
  • Some airlines have thrown in the towel and let a GDS take over the running of all their in-house systems for handling passengers—in some cases, even their websites
  • In recent years the main hope for restoring airline profitability has been ancillaries: all those extra charges for meals, checked bags, less-cramped seats and the like
  • Hoping to solve these problems, the airlines’ international association, IATA, is working on a grandly titled “new distribution capability”
  • The GDSs could make use of such services, so as to sell the airlines’ full range of extras as well as just flights. But perhaps of more interest to the airlines is that it would become easier for travel agents to build computer systems that deal directly with airlines. It would also become easier for search engines to scour the web for flights, assemble a list of options for travellers, then let them click through to the website of their chosen airline to complete the booking—again without a GDS’s involvement.
  • IATA hopes to have its new technical standards agreed by the end of the year—though as a rule, getting airlines to agree on such things is tricky
  • The airlines argue that the cost of the middlemen adds to the price of tickets (though the superficial evidence suggests that it is airline shareholders who suffer). They say they want to reform the distribution system to offer flyers a wider choice and a more individually tailored service. The GDSs argue that they provide travellers, through their agents, with impartial comparisons of all available flights, allowing them to get the best value.
  • Gabriela Moreno on 13 Sep 12
     
    This article gave me a different perspective as to how the GDS system has affected the airline industry.  According to The Economist, the airlines chronic unprofitability is due to two strategic errors of their own doing. One was to stop paying direct commission to travel agents and the other was to set the reservations systems free. Despite their best efforts airlines are now having very hard time getting travelers to bypass GDS agents and come to their websites. A majority of the profit margins in the travel business are seen by the GDS systems and airlines are left footing the bill. In hopes of resolving this problem, the airlines international association is working what is called "new distribution capability." Through use of this service it would become easier for travel agents to utilize computer systems that would deal directly with the airlines. However, ambitious IT projects have failed hundreds of different times across hundred of different industries and getting the airlines to agree to make such a dramatic change in IT would be a daunting task. Both the airlines and GDSs argue they hold the true consumer advantage.  On one hand, airlines are able to provide flyers with personally tailored service, while on the other, the GDSs allow customers to compare flights for the best value. Whether it be the airlines or the GDSs that prevail, the future of travel is now online. 
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Travelport agent survey finds support for GDS ancillary sales - Travolution.co.uk - 0 views

www.travolution.co.uk/...t-for-gds-ancillary-sales.html GDS ancillary revenue travel agents
shared by Melissa Krajewski on 04 Feb 12 - No Cached
  • Corporate and leisure travel agencies can expect more technology to help them sell airline ancillaries after a global survey found high levels of support for this service through GDSs.
  • Agents understand that as the airline product continues to evolve and ancillaries form an increasingly significant role in the purchase decision and buying process, travel customers continue to look to agents to support them in purchasing itinerary solutions.
  • Melissa Krajewski on 04 Feb 12
     
    This article discusses what travel agents think about the enhanced ability of both corporate and leisure based travel agencies to sell airline ancillaries because of improved Global Distribution Systems' technologies. Ancillaries are products and services that airlines sell to gain additional revenue on top of your ticket price. Ancillaries have become increasingly popular in the airline industry because of the sky rocketing price of jet fuel. To keep ticket prices down airlines are "unbundling" items from the overall experience. This presents them with an opportunity to turn a profit by charging fees for bags (carry on, checked, additional), on board food and drink, credit card purchases, headphones. It seems like everything you encounter from when you arrive at the airport to when you disembark the plane has a fee. This phenomenon is especially present in Low cost carriers such as Spirit, Air Tran, Jet Blue, etc. However there are consumers who disagree with this additional costs as is apparent in Southwest's continuous marketing campaign. I'm sure everyone has seen the commercials with Southwest representatives 'flagging' down unnecessary fees in order to promote their 'bags fly free' campaign. Anyhow the reason I am explaining ancillary revenue is because travel agents are now starting to sell more ancillary products such as hotel accommodations, travel insurance, rental cars because of GDS technologies. They can track the sale of fees through EMD (Electronic miscellaneous Documents) which is the current industry standard. In the article some agents state that the EMDs are hard to understand and use. I believe until the EMDs become "seamless and easy to use" there will exist some hesitation to sell airline ancillaries. However on the other hand the article states that Travelport is working towards a simple and uniform platform called Travelport Universal API/Desktop. Once this comeplete perhaps more agents will feel comfortable selling ancillaries. This is a goo
  • ...1 more comment...
  • Melissa Krajewski on 04 Feb 12
     
    Diigo keeps cutting off my descriptions... This is a good start to acknowledge the opinions of travel agents using GDS to sell airline ancillaries but the arguments were confusing and hard to follow. From reading the article I would address ethical concerns that airline agents may have in selling ancillary revenue for commission since 44% of those polled did not impose fees for attaining the additional products and services. I understand the airlines need to stay in business with the increase of jet fuel prices but there must be some way to avoid imposing the fees besides raising ticket prices and laying off employees (American Airlines announcing 13,000 layoffs).
  • Ligia Elizondo on 04 Feb 12
     
    I still remember when most airlines used to include breakfast or dinner for their passengers including alcoholic beverages well that doesn't happen any more. I believe when Travelport Universal Desktop becomes available it would become more clear to travel agencies the transaction process and for the consumers what products and services they are ofering.
  • Melissa Krajewski on 04 Feb 12
     
    I too miss the days of free sodas and peanuts. "Sigh-" sometimes its the little things in life that bring the most joy. I agree I think the new Travelport Universal Desktop will be a valuable tool if utilized correctly.
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How Marriott Wants to be the Red Bull of the Hotel Industry | Variety - 0 views

variety.com/...-the-hotel-industry-1201316184
shared by smaka004 on 06 Oct 14 - No Cached
  • Marriott International today announced the formation of an internal content studio through which it will develop, produce and distribute a slate of entertainment projects that will include web series, short films, TV shows, music events and movies. The goal for the Bethesda, Maryland-based company is to appeal to the “next-generation traveler” — made up mostly of millennials — with story driven content marketing.
  • With 18 brands, Marriott is the world’s largest hotel company with over 4,000 hotels in 78 countries. Through its individual properties, in-room TVs, websites, mobile platforms and reward program, Marriott certainly has the network through which it can distribute entertainment.
  • To promote the projects, Marriott will use its website; its mobile app; various social media channels; in-room TV network; and Marriott Rewards, a loyalty membership program that has over 45 million subscribers.
  • smaka004 on 06 Oct 14
     
    Marriott is seeking to become the Red Bull of the hotel industry. While I first thought that this meant that it wanted to become synonymous as a brand with hotels generally, as Red Bull's brand is with energy drinks, what Marriott is actually pushing for is a sophisticated eMarketing strategy. The company is focusing on content marketing by developing and producing (in-house or through contract) its own videos, shows, web series, movies, musical events, etc. and distributing it through their network of properties. The distribution strategy will focus on using Marriott's 4,000 rooms, which are located across 78 different countries globally. In addition to pushing content through in-room TVs, Marriott will also use its rewards program and mobile app to distribute what it produces to its consumers. Marriott does not plan to abandon its print or online advertising; it is simply adding another platform to increase and diversify its global reach and strategy. The ultimate goal is to fill rooms, but with Millennials, creating long-lasting, individual, memorable experiences is important to overall brand loyalty. Thus, content marketing provides a means by which Marriott can offer original, targeted content to its consumers. In the future, it can become a full-fledged development studio providing complete content for its consumers, in turn pressuring companies like Netflix, Hulu, etc. In the short-term, producing content and releasing it through their app will allow Marriott to increase brand awareness, loyalty, and the overall guest experience. Over time, Marriott is not simply pushing a product or service; they are building meaningful relationships with their consumers.
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Why is GDS important to the travel industry? | TTS - 4 views

www.tts.com/...portant-to-the-travel-industry
shared by pelaez17 on 24 Sep 17 - No Cached
  • he Global Distribution System (GDS) is a primary reservation tool for travel agents.
  • GDS is a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options, and book travel.
  • The modern GDS system evolved from this early labour-intensive manual system, thanks to the collaborative team efforts of American Airlines (AA) and IBM.  The result of that collaboration? The first airline industry mainframe-based system, SABRE.
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  • Through such commerce platforms as the GDS Travelport, agents can access scheduling and inventory of hotels, airlines, car rentals, and (some) railway and bus reservations – in real time. GDS links all those services across the three primary travel reservation sectors (airline, hotel, and ground transportation, i.e., car rentals), and activities.
  • Promotional messaging to agents through GDS cores like the most prominent airline national distribution systems (Amadeus, SABRE, Galileo, and Worldspan) alert agents to special rates, fares, and travel packages – an effective marketing tool for passing savings on to agents, and from agents to their customers. 
  • GDS booking has increased worldwide over the past 4 years yet some industry observers suggest that GDSs may become nearly obsolete by 2020. But like many technology/software-based systems, GDS may evolve, instead.
  • GDS is probably not going to fall into disuse any time soon. Rather, it will continue to evolve as it did from the Lazy Susan system of the 1950s.
  • anonymous on 24 Sep 17
     
    I found this article interesting as it talks about why the GDS is important and also gives some insight to how the booking process has changed over the decades. For instance, thanks to the internet we can book a flight within minutes while comfortably sitting on our cough. The article however states, what I did not know, was that back in the 50's, it took an airline reservationist 1.5 to 3 hours to book a single airline flight for the customer. At the end, the article also states that GDS most probably will not be going anywhere any time soon and still be around, at least for some time, and keep on evolving.
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  • lkastwood on 24 Sep 17
     
    The Hotel industry has been trying to move away from Global Distribution Systems (GDS), because of the high cost associated with them; however, travel agents more than ever are turning to the global distribution system for their hotel and travel bookings. In a recent article written for Travel Technology & Solution they discussed why GDS is important to the travel industry. Educating the reading on what GDS is and how it works, the importance of GDS to travel agents and the future of GDS. According to tts.com "GDS is a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options, and book travel. This allows for the travel agent to provide the best option at the best price to their clients. Travel agents are in favor of this system as what once took hours to complete can now be done in minutes. An agent has the ability to receive messages through the system alerting them of special rates, fares and travel packages which in turned are passed on to their clients. "Not only is messaging through GDSs effective in promoting travel savings to clients, GDS providers are becoming fundamental to the supply of travel products to retailers in the online channel." With a large percentage of people still turning to travel agents to book their travels GDSs might be here to stay. Over the past four years the use of the Global Distribution System has increased, "yet some industry observers suggest that GDSs may become nearly obsolete by 2020".
  • amberarias on 28 Jan 18
     
    This article discusses the history, importance, and future of GDS in a way that is simple and easy to understand. It use to take a long time to make a travel reservation until GDS came along, and it is now used by travel companies and their agents everywhere. It allows them to see a variety of airlines, hotels, transportation, and activities to compare pricing, in order to select the best of each one for their clients. They say GDS will become extinct in a couple of years but this article states otherwise. They believe it will become more sophisticated/developed into something greater.
  • zport003 on 05 Sep 18
     
    The article describes the importance of GDS to the travel industry. The article describes GDS as "a network/platform that enables travel agencies and their clients to access to travel data, shop for and compare reservations options and book travel." The system is used globally as it helps in generating travel sales in billions of dollars. Travel agents use the system access scheduling and inventory of hotels, car rentals, airlines and bus tickets all in real time. The system achieves this by linking the travel reservation sectors of car rentals, hotels and airlines. The major GDSs in the world are Sabre, Amadeus, Worldspan, Apollo, and Galileo. The authors argue that GDS is important to travel agents as it helps the agents to make reservations in real time for their clients and can complete bookings for their clients within a short time. The end of the article proposes that GDS may become obsolete by 2020 due to technological advances. However, the authors argue that the system will evolve with the technological changes and will not fall into disuse anytime soon.
  • pelaez17 on 10 Sep 18
     
    GDS I feel will always have an impact in the travel industry because it is what it was built for since the beginning. Yes, we advance with apps and direct booking but people will always use travel agencies and GDS I believe will always be the primary source for booking for travel agents because it is what makes them comfortable.
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Impact of E-commerce on the Hospitality Industry - 0 views

www.ukessays.com/...merce-hospitality-industry.php hospitality technology business travel
shared by krehman on 31 Jan 13 - No Cached
  • E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one.
  • It facilitates local community access to tourism market and minimises the financial information leakage. It links local communities and hospitality industry directly with the tourists. It could help building up local finance along with the national foreign exchange. It increases small enterprises by directly marketing the local products and industries anywhere in the world.
  • t monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services. It
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  • he hospitality industry and leisure industries are widely regarded as being extremely competitive and fast moving.
  • It facilitates local community access to tourism market and minimises the financial information leakage.
  • E-Commerce has brought revolutionary changes in tourism and hospitality industry.
  • Local communities get a direct share in the income while traditional cultures, social structures of the hosts get appreciated and extraordinary skills make a come back.
  • More information leads to more influx of tourists that might result in environmental imbalance and deprivation of local livelihood, creating a long-term crisis for locals.
  • Hospitality is a booming industry all over the world today and through Internet, selling their hotels, facilities offered, picturesque backgrounds, food, comforts, cultural attractions, social functions, religious peculiarities are showcased without much expense or difficulty.
  • ation details, with other much needed competitive and quality information. Through Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations.
  • It monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services.
  • Yes, there are many. It gives unnecessary and complete personal information of the tourist, which might not be appreciated in an underdeveloped part of the world.
  • Hospitality industry has to be thoroughly aware of its own labour market and its problems.
  • Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them.
  • becoming a steadily bigger part of life without our realising it.
  • E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important.
  • It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years.
  • They could directly talk, write, book and pay for their stay much in advance, with all information about reaching, being welcomed, how and where, meeting points, weather, forecasts, dangers, attractions and day-today itineraries intact with them months in advance.
  • Internet can offer buyer-seller information, eliminate expenses, improve business, and can give clear loc
  • yongwei hao on 31 Jan 13
     
    Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. 
  • lin liu on 31 Jan 13
     
    With the development of society, economy as well as technology, customers are becoming more powerful, they have higher expectations, less tolerance, more demanding. In this situation, high quality and professional E-Commerce is needed in more fields. E-commerce solutions are varied, which provide the buyers, sellers, providers more opportunities to run business activities efficient. Revolutionary changes have occurred in tourism and hospitality industry by E-Commerce. In recently years, more agents and organization make the applying of E-Commerce as one important choice to be outstanding. It owns many valuable advantages. It facilitates agent access to market and minimizes the financial information leakage. It provides any agents chances to connect market all over the world. When travelers arrival the destinations, they need huge information, service, facilities, market cash and so on, which all can be obtained by internet. And also, for Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. What is more, it monitors, evaluates, creates faster transactions by the flexible web services. Thus all the process can be created, facilitated, and monitored by E-Commerce. Absolutely, there are also many disadvantages in E-Commerce. Some information in it may be incorrect or unnecessary. People give important information via internet, so the security problems can't be avoided at any time. If over population come to the destinations, customers may not satisfy the service or the local nature may be damaged. Hospitality industry has to be thoroughly aware of its problems.
  • krehman on 25 Jan 19
     
    This article tackles what E-commerce is in relation to businesses all of the world in the modern day but especially what is occurring in the hospitality industry. How now a days many people are looking to book travels online and the specificity's they are looking for can be featured through the internet. Through these websites provided by companies bookings could be made directly without a third party making the plans or making payments from customers. What's most interesting about this article is about is how it is self realizing and it also highlights the negatives e-commerce can have with the consumer (i.e. too much information given about a destination). But, it does tie in the end how it is a very positive step forward for all business alike and can create more revenue than before e-commerce existence.
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How Does Social Media Affect the Hospitality Industry? - Best Hospitality Degrees - 0 views

www.besthospitalitydegrees.com/...ffect-the-hospitality-industry social media hospitality
shared by guanhuahao on 16 Feb 21 - No Cached
  • So many businesses within the hospitality industry rely on word of mouth and good reviews from loyal customers that social media is a natural marketing tool
  • The use of social internet platforms like Twitter and Instagram have evolved from a strictly peer-to-peer communication channel to one that allows businesses to effectively engage with clients.
  • communication have changed somewhat, businesses still must apply the fundamental principles of marketing and promotion to get their messages across to their targeted audiences. The difference is the speed and reach that can be achieved by the new digital tools.
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  • The digital nature of the communication channels often encourages greater transparency in consumer responses.
  • hospitality industry can readily engage with consumers and update their products or services for quick improvements that have big pay offs in the long-term.
  • These digital communication channels become key tools used for continuous brand management.
  • since they are essentially engaged in a high-speed, personal relationship with the company.
  • A company with a great product or service does not have to wait long to reap the fruits of their marketing labors because their enthusiastic customers become members of a built in marketing team.
  • guanhuahao on 16 Feb 21
     
    Social media are becoming increasingly popular as a powerful marketing tool. The article describes three ways in which the hotel industry can use social media to improve the quality of its products and services. Using that marketing allows hotels to effectively engage with clients at speed faster. Improving customer relationship management since this tool as a communication channel encourages greater transparency in consumer responses. Conducting reputation management, since this channel lets customers feel that they essentially engaged in a high-speed, personal relationship with the hotel and enthusiastic customers of the hotel may become "members" to build in the marketing team of the hotel.
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