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Revenue Management : From the Perspective of the Hotel Industry - 0 views

  • In the hotel and hospitality industry, it is believed that the ideal revenue management is to sell the right room to the right client at the right moment at the right price on the right distribution channel with the best commission efficiency.
  • Today, every bit of data about your room occupancy a couple of years ago can be scrutinized against the specific date and season to determine why you sold your room at that price. And compare it with today's trend and determine the actual cost of the room you should be selling at.
  • Big hotel chains like Marriot were the first ones to understand value and implement the concept of revenue management decades ago. Today, especially in Asia, the developing economies are at a cusp of a technological revolution.
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  • Where cutting edge tech startups and companies in the hospitality industry have tremendous cloud computing power and have built world beating revenue management systems.These systems don't just crunch numbers and generate reports, but they are built on technologies such as AI and Machine Learning to give you, the hotel owner the best possible set of data analysis, to help you make the right decisions.
  • oday we already have the technology to help hotel owners carefully analyze in-house data such as past occupancy rates, general sales, customer segmentation, market share information, and customer satisfaction to name a few. However, external influences such as past weather conditions, holiday seasons, nearby competitors and their prices to name a few are also being analyzed for better price determination.
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    "The Future of Revenue Management " Hotel revenue management is moving front and centre of the overarching business model for many hotels, and this trend is only set to rise further. Revenue management undergoes constant change, more so than other departments. This is because it is rooted in technological capability. Technology will continue to evolve and more sophisticated methods of guest analysis will come to the fore, as revenue managers keep searching for ways of becoming more competitive. This constant change has contributed in large part to the expanding roles that today's hotel revenue manager is charged with carrying out. After all, it is through inventive marketing strategies that hotels can generate business. Ecommerce, social media, client engagement and relationship management have all become central to the revenue manager's job in order to drive business. The hotel sector is probably more competitive than ever before. Hotels aren't only competing with their cross-town rivals, but inter-city and even international counterparts. Online travel agencies, the rise of hostels, and high guest demands make the industry even more competitive. So, hotels are turning to guest analytics; and new technology is making efficient analysis that produces unique, valuable insights possible.
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Three Ways to Overcome Hotel Accounting Challenges - 0 views

  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions.
  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses.
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  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • Hoteliers must expect the best but prepare for the worst and have a back-up accounting team in place ready to resume operations in the event of a disaster.
  • While increased corporate travel demand and a healthy economy paint a rosy picture for the hotel industry, the report also warns that the lodging ecosystem is vulnerable to threats from multiple fronts.
  • These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance.
  • Hotels live or die on the ebb and flow of fluctuations in their business.
  • hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • Because the hotel industry has a very specific set of needs, it is imperative for hoteliers have the right tools to navigate today’s challenges. The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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    This particular article on hospitality and tourism accounting states that the global travel industry is expanding at an accelerated rate. Although there are high demands in corporate travel and high level of satisfaction in the economy, the ever growing industry is vulnerable to many risks given by its consumers. Just as much as the guests utilizing these hospitality services are becoming more pressing towards great prices and expressing concern in the quality of service they receive, hotel businesses are adamant about increasing awareness in cost and profit. To balance all these exclusive challenges, hotels are insisting on being educated and equipped with the most up-to-date technological advances to keep up with the ever demanding industry. With this in mind, the article states three methods to conquer the challenges faced today. The first method is to utilize a cloud based system to keep track of all the innumerous activities present to keep the business running. Due to the fact that a hotel is run by an overflowing amount of employees, all with different jobs and tasks, all using different systems respective to their departments, and require several types of pay (part-time, full-time, tipped employees) methods, it is a challenge to keep things efficient without a proper system. This is the reason why the article recommends using a cloud based system to keep track of the daily labor costs, overtime management, daily payroll transactions, and incorporate easy accessibility to reporting functions. The cloud based system will be beneficial in keeping everything in record beginning from the moment an employees clocks in to the end where they receive their paycheck, as well as, the ability to manage transactions. The second method is to centralize all the various sources of data. Hotels have a countless amount of data being stored. That can range from guest satisfaction satisfaction survey and comment reports, PMS data, to financial reports. With all these busy ac
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    The hospitality industry today is said to be one of the fastest growing sectors in the world, as demands for travel accompanied by a healthy economy has pushed a flourishing industry. As the industry grows, businesses are having to become more cost/profit-conscious while maintaining an increased importance on price, quality, and level of service, all the while sustaining a profitable organization. The article states that business owners are relying more on financial data to ensure maximum efficiency and profitability out of each and every contract. The article goes on to discuss three new smart-technology accounting solutions for various industry challenges. Cloud-based reporting systems are beneficial as the hospitality industry has many different waged employees that make payroll challenging; cloud-based systems make monitoring and managing staff significantly easier. With all of the varying data that the hospitality industry finds necessary, it is often easy to be overwhelmed with data/numbers. Data from one source may indicate trends in one direction while data from another source may contradict. Operations management platforms can be put into play that can decipher through the data and find out the important details like what efficiencies can be improved and how to best reduce expenses. These platforms combine critical accounting and performance data to benefit business owners by identifying trends and aiding better informed decisions. Lastly, the article finishes with how the hospitality industry can be unpredictable and that back-up accounting teams may be necessary in times of distress.
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    This article mentions way to overcome hotel accounting challenges. The article mentioned that technology has been helping the industry increase revenue, minimize cost, and maximize profit without affecting the quality of the service. One of the ways the author mentioned was to use cloud-based reporting for labor. Hotels have many employees working at all different times of the day and their pay rate varies, therefore it is much easier to monitor labor cost, have employees clock in electronically, and complete payroll having an electronic accounting system. Another way is to centralize multiple data sources. "Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success. Business intelligence and analytics tool can point to where efficiencies can be improved and how to best reduce expenses." As a manager, its easier to monitor all your reports on one page making it easier to point out the areas that need improvement. Lately, having back-up accounting teams is a smart idea. Hotels are 24/7 hour establishments that host rooms for the needs of many people. In case of a natural disaster, the hotel must have a team ready to tackle the challenges on making room for those guests in need. "The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event."
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    MOD 9: This article is about how hotels are able to overcome accounting challenges within their industry. According to the article, the travel industry on a global scale is one of the fastest growing industries. While this is great news for the hospitality industry, the lodging sector is prone to vulnerability from trying to stay competitive while being cost and profit conscious and providing customized service. With these challenges, this article discloses three ways hotels can attempt to overcome them and they include cloud-based reporting for labor, centralize multiple data sources, and back-up accounting teams. When managing hotel staff, there are some challenges in overseeing that employees are compliant to their schedule, managing payroll and monitoring labor costs for each department. Implementing a cloud-based labor reporting system could help alleviate those challenges. A similar example would be like ADP, my own property uses this system to monitor labor costs as well as manage payroll and scheduling issues. With implementing multiple centralized data sources, it helps hoteliers to easily identify trends and help make more informed decisions based on the data shown from their data sources. With any property, it is always in their best interest to prepare for worst case scenarios which could be a natural disaster as an example. By establishing a back-up accounting team, hoteliers will be able to make more informative decisions with their back-up accounting team to match the changes of the industry after events like a natural disaster.
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    The article discusses how hotels can overcome accounting obstacles. Firstly managing payroll is cumbersome, so a cloud-based reporting system can provide an easy way to monitor labour and manage overtime, and daily payroll transactions. Secondly, hotels have a difficult time to read data as data can come from a huge variety of sources: STR reports, PMS data, satisfaction surveys, comments. Hotels need a centralized dashboard which combines all critical accounting and performance data to assist hotels in making better decisions. Lastly, the article talks about hotels needing a back-up accounting team in case of disasters. In-house accounting teams may not be able to tackle on one-time event disasters and there must be a back-up team in place in times of urgency. The author, Scott Watson, executive vice president of sales and marketing at a cloud-based financial platform, sees that hotels are becoming more "cost and profit conscious" and I agree with him. Technology solutions are what hotels are craving right now to increase revenue, minimize costs, and maximize profits without sacrificing service quality.
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    This article helps guides hotels in how to overcome challenges when it comes to the accounting department in any situation that deals with staff tracking, how to decipher intricate data, and what to do in emergencies. The article details the usefulness of the Cloud and keeping track of staff members that are FOH and BOH that are both hourly and salary. That the accounting department could simply look them up in the cloud rather than searching through paperwork to understand exactly what their role is in the hotel and pay them accordingly. The article also goes over how having multiple centralized data sources can help accountants understand information from reports, guest satisfaction questionnaires, and other forms of reporting to pinpoint exactly what needs to be changed to become more efficient in the company. Lastly, the article covers how having back up accounting teams could be a definite positive just in case of emergencies (i.e. weather) so accounting can still be in progress no matter what situation occurs and the hotel can run smoothly.
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Event Planning Trends to Watch - Small Business Trends - 0 views

  • Events are a major driver of business for small companies.
  • 88 percent of event planners say that apps designed to enhance events increase the satisfaction of their attendees.
  • complete experiences and deeper engagement are just some of the main trends that will change the event/ticketing industries
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  • “We’re utilizing deep social media integration to leverage the fact that access to events is fundamentally a community exercise.
  • Brands looking to employ a similar strategy in 2017 need to focus on creative events that offer unique experiences, e
  • Bhatia explains how event tech is helping integrate data-driven solutions
  • Each will likely develop customized versions of larger solutions; that may provide new partnerships and revenue opportunities.
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    This article touches on the technologies incorporated in events today that make every day life experiences better, faster and more efficient. It was mentioned that a large majority of event planners believe that using event related apps increase the guests satisfaction levels. Applications like kyazoonga, an online ticketing provider for event planners and customers, are becoming more and more prominent. A new trend for event technology is using data insights about customers.Using this information they are able to hone in on their target market and use it to help drive whatever they believe will help their next event be a success. Customer loyalty programs are also becoming a trend as well as the use of social media to better access past, present and future guests.
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Improving data security in the hotel industry lets guests sleep peacefully | Hotel Mana... - 1 views

  • The hospitality industry is quickly growing as a favored target of hackers and cybercriminals. In fact, according to the 2016 Trustwave Global Security Report, hospitality is the vertical industry with the second-highest number of data breaches, behind only the retail industry.
  • Hotels are high-value targets for cybercriminals because they not only hold payment card information on guests, but also a wealth of other sensitive personal data that can be used to steal their identity.
  • The fallout from a widespread data breach that compromises guests’ payment card data or personally identifiable information can be disastrous for a hotel chain. The average cost of a data breach in 2016 was $4 million. This figure encompasses everything from breach mitigation to crisis team management costs, business losses and even the more intangible consequences: damages to brand reputation.
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  • However, with more countries migrating to chip cards and EMV-compliant POS systems, attackers have shifted their focus to card-not-present fraud and are targeting industries where consumers are making their payments and reservations over the phone—such as hotel contact centers.
  • If guests aren’t convinced that the hotel is keeping their personal and financial data secure, they will take their business elsewhere. In order to protect their brand reputation and their business, hotels need to create a culture of security throughout their entire organization that focuses on protecting guests’ digital property in addition to their physical property. One of the best places to start is their contact center.
  • In an era of increasing cyberattacks, hotels can make themselves less of a target by adopting technology to ensure that payment card data and other personally identifiable information is kept secure and segregated from the contact center.
  • With such an approach, customers calling to make a reservation or order additional services discreetly type their card numbers into the telephone keypad, rather than reading them out loud to the agent on the phone line. The data is securely routed to the payment gateway or a more secure server so it is never shared with the agent and is not held in the contact center infrastructure. This ensures that there is no possible spillover of the data to the unsecured or unmonitored areas of the business. It also reduces the number of individuals with access to the sensitive data, and makes the hotel contact center a less attractive target for cybercriminals. As an added benefit, this approach makes it easier for the hotel to comply with Payment Card Industry Data Security Standards by reducing the scope of compliance. By keeping payment card data out of the contact center, hotels can significantly reduce the high costs and extensive time associated with maintaining PCI DSS compliance.  
  • With stronger security practices for handling guests’ sensitive data, the hotel industry as a whole can transform itself from being one of the most likely targets for data breaches to becoming a model for data security, thereby ensuring that fewer customers ever have to go through the experience
  • Guests can sleep peacefully knowing that their data is secure, and the hotel can rest assured that its name won’t be making headlines as victim of a costly data breach.
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    The hospitality industry is a major target for cyberattacks, resulting in sensitive guest information being compromised. When these attacks happen it leaves guests restless, because they know or believe their information is not safe. This article discusses this issue and how security can be improved to avoid these attacks.
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    The article titled, "Improving data security in the hotel industry lets guests sleep peacefully" shows how the breach of data security can be anywhere. As technologies improve, so do ways in which cyber security can become at stake. According to this article, "Hotels are obligated to maintain the physical security of guests and their belongings during their stay-if guests don't feel safe staying in their room or leaving their belongings there, they won't continue to patronize that hotel brand. The same thinking applies to data security: If guests aren't convinced that the hotel is keeping their personal and financial data secure, they will take their business elsewhere". Thus, hotels need to make sure they are safeguarding information such as their payment information as well as other confidential information. Hackers are becoming even more sophisticated, where they can target specific industries, such as hotel industries since guests speak with hotel representatives over the phone to provide payment information. In the even that a hotel's data has been compromised, what is its responsibility? First, they should send the client a letter of apology, and then handle the complete process efficiently, so the client can at least feel they re supported. The avoidance and handling of data breach is becoming even more common nowadays with the rise of technology.
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Part I: AI, facial recognition and hotel robots march into 2019 | Travel Industry News ... - 0 views

  • Hangzhou Marriott Hotel Qianjiang and Sanya
  • Marriott Hotel Dadonghai Bay, started last year to use facial recognition technology to check-
  • Globally, by 2020 travel is expected to have the highest percentage of online payments of any industry
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  • the next generation of technology is moving across the hospitality industry, with facial recognition, virtual reality and biometrics expected to be mainstream by 2025.
  • anticipated to increase hotel revenues by over 10% and reduce costs by more than 15%…”
  • Marriott, Hilton and Accor, for three, are already investing in this transformation
  • “I’ve had loads of people come to talk to me about robots and all sorts of things, but for me it takes the personality out of hospitality,”
  •  believes there is “absolutely a place for automation”
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    Hotels are starting to see a trend in high technology that are becoming more appealing to guests. Two hotels in China began using facial recognition to check in there guests in 2018. The article states that because of the good feedback from guests that enjoy these high-tech hotels, this technology will become mainstream in the hospitality industry by 2025. Despite all of the excitement behind the new facial recognition and the big role artificial intelligence will play in hotels, some industry professionals believe that it takes the personality out of the hospitality industry.
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Hawaii's long and winding road to sustainable tourism | GreenBiz - 0 views

  • "The entire travel and tourism industry is going to rely on being sustainable," Foster said during a plenary conversation at VERGE Hawaii. "Being sustainable economically, ensuring that local communities benefit and being sustainable environmentally."
  • The Hawaii Tourism Authority (HTA) already publishes monthly figures about occupancy, visits to parks and attractions, and other metrics. Nishizaki asked: Why not start sharing data about the carbon footprint, water usage, energy efficiency or local procurement strategies of hotels, resorts and rental car companies? Hotel property managers and local residents should be far more aware of these figures, he argued. This could be accomplished by displaying metrics on signage in hotel lobbies or at public attractions, for example.
  • Tourism is Hawaii’s biggest industry: more than 9.4 million people visited the islands in 2017, generating $16.8 billion in spending, according to HTA data. "The economy of this place is completely dependent on being a place that is welcoming and in demand by tourists," observed Hawaiian Airlines CEO Peter Ingram.
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  • And in April, Hawaiian Airlines began a collaboration with Raw Elements, which makes sunscreen specially formulated to not damage coral reefs. The chemicals oxybenzone and octinoxate, which show up in most of the world’s leading sun protection products, are toxic to many corals. Hawaii has banned those ingredients starting in 2021, and Hawaiian Airlines is showing in-flight educational videos meant to highlight this issue with would-be snorkelers, swimmers and scuba divers.
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    The article reports the state of Hawaii's hospitality and tourism industry is beginning to become more aware of how going green initiatives will effect the economy in a positive way. A management member of a consulting firm stated the efforts the hospitality and tourism industry need to be known to the community, guest and the staff of the hotels. He feels the research, figures and strategies need to be posted so everyone understands their role in the advancement of the states main industry's desire to become more sustainable. Hawaiian Airlines along with various hotels are reducing waste and sourcing more local items with in their outlets.
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Telecommunications Equipment for the Hospitality Industry - 3 views

  • In an ever more global society, many businesses are becoming progressively more dependent on telecommunications equipment. For the hospitality industry, this is an increasingly vital priority
  • Purchase hospitality telecommunications equipment that meets your needs and is easy to use Before purchasing your in-room telecommunications equipment
  • Choose a hotel telecommunications equipment supplier offering a secure and reliable messaging system A good hospitality messaging system covers a wide range of services to guests, such as voicemail, wake up calls, and general information messages
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  • Use the proper lodging telecommunications equipment to provide for a wide range of Internet demands Some guests may only wish to stay connected with friends and family via email. Others may have a job dependent on reliable and data rich communications with their home base.
  • Determining appropriate telecom equipment for the hotel industry is becoming more and more complex. There are many companies focused on providing telecommunications equipment for the hospitality industry, however you must first determine the best equipment to fit your needs.
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    The article describes about the importance of telecommunication in the hotel industry. It also mentions the importance of choosing the right equipment, so the guest is connected to their friends and family. It also provide us an information that it is necessary to have an appropriate vendor so there is no problem once the equipment is installed in the properties. The equipment should also provide a wide range of network which would support all of its guest staying in the hotel.
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    Telecommunication has become the forefront in the hospitality industry, and it is a increasingly a vital priority for customers. Whether guests travel for business or pleasure, they always want to stay connected to their family and friends. In order for the hotel industry to choose the right telecom equipment that will fit the customers needs but also the hotels needs, they need to the following; effective and user-friendly telecom equipment, reliable and secure messaging software, and ample but dependable internet access. Hotel guests want the ability to feel right at home or right and their workplace when they are staying on hotel property, so having the best equipment available to a guest not only in their hotel room but also in other areas, such as library, conference room, pool area, restaurant, or even a bar. The guest wants to feel like they are handling their work business with no software or network interruptions, no matter what area in the hotel they decide to work from. With technology being such a top priority in the hospitality industry or any industry for that matter, ensuring customer satisfaction and repeated business, will anticipate a clients needs.Most importantly, before purchasing your in-room telecommunications equipment, it's best to have a good idea of your current and future telecommunication needs. Telecom equipment for the hospitality industry includes a variety of options. The most cost-effective approach is to acquire equipment with only the options you need or foresee a forthcoming need for.
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    Telecommunication is becoming more important in hotels in general. Choosing all the right equipment and stuff is great but if you dont have a great network to run all this equipment to allow your guess to telecommute. This will allow meeting planner to coordinate events for those not able to travel to meeting and still get the necessary information from the conference there colleagues are attending. It be very interesting to see where this will go.
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What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
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  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
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    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
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    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
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    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
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    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
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    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
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    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
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    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
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    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
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    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
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    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
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    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
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    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
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    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
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    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
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    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
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The Future of Property Management Systems - 2 views

  • Ask anyone — from the front desk clerk to the GM — property management systems (PMS) are old, antiquated, and haven’t seen much innovation over the last 20 years. This is because they are one of the stickiest solutions a hotel can have. Switching costs are high due to licensing, hardware and training. This is all about to change though. Here is why:Licensing prices will come down to earth as the market becomes more competitive and Software as a Service (SaaS) will become more acceptable.PCs will continue to disappear since the next generation PMS will run off tablets or even smartphones. Welcome to the “post-PC world,” as Steve Jobs would say.As consumerized enterprise software becomes more prevalent, the PMS will become as intuitive as the iPhone. Training costs will take a deep dive if not disappear at all. Gesture, touch and voice will replace the keyboard and mouse.ATRIO by PAR Springer-Miller, InnRoad, and RoomKey are some of the companies leading the way. It’s only a matter of time before others jump in.
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    This article discusses the future of PMS systems as the author sees them. It is hard to think that properties would be able to switch PMS systems so easily due to many years of data being stored on the system. Companies like Marriott and Hilton have massive PMS systems that would have to be transferred. While I could see these systems moving to the tablet systems, it would take quite a bit of work to do so. Training would still be ab issue as well, but the updated systems would make it a quicker training process.
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Restaurants catching on to biometrics benefits | Fast Casual - 2 views

  • The days of buddy punching time cards may be numbered for sneaky employees trying to work the system. Advances in technology and lower prices have allowed more quick-service and fast casual operators to adopt biometrics as part of their loss prevention plans.
  • Biometrics technology, which uniquely recognizes humans based on intrinsic physical traits such as a fingerprint, handprint or eye iris, has been around since the 1990s.
  • It replaces the keys and codes and provides optimal control in access authorization;It could eliminate or mitigate thefts by someone with unauthorized access to keys or to stock areas/back door and can track operations on the safe if the technology is used there as well;To keep up with personnel changes, controls can be implemented remotely and changes can be made quickly, saving costs of travel and changing hardware, locks, combinations, etc.
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  • "First and foremost, this acts as a deterrent. It gives operators peace of mind and lets their employees know they're serious about holding people accountable when they have access to the cash drawer," he said. "If someone's drawer comes up short and only one person accessed it via fingerprint, there is no deniability there. It changes the entire atmosphere and forces people to do their jobs. It's very powerful."
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    As the world becomes more dependent on technology, the opportunities to exploit or steal one's personal information becomes easier and easier. Passwords and pins can be stolen. Manager cards can be handed out or duplicated. Bio metric information is the one thing that remains a secure way to ensure proper protocols are being followed. Short of cutting off someone's finger, it is impossible to duplicate an individuals bio metric information. This is proving to be a very cost effective means of ensuring compliance to company procedures. The savings in time card fraud, or improper void protocol outweigh the expense of implementing the system. I believe that this is a sign of things to come, as our world transitions to a more electronic state; Bio metric information is the only secure means of insuring the actual "user" is the one performing the specific task.
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    This concept is very interesting as I deal with timecard fraud often. However, without the option of over riding or using a paper time correction, I wonder if it would actually waste some time waiting for a manager to come and fix the problem.
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    As a manager, I prefer the biometric option for punching in and out of employees. The only problem I have seen with this technology for employees is for those that work in laundry or dish washing areas. The constant exposure to heat and water on their fingers causes their fingerprints to distort temporarily. I find that I have to utillize less dominant fingers to make it work for these associates. I have made it mandatory for any associate to speak with a manager if they do not punch in or out correctly.
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Council Post: Technology Is The Key To Hospitality Success - 0 views

  • In today’s world, it’s imperative that companies and businesses constantly evolve
  • here are two different groups of people that you need to cater to as a business: your guests and your investors.
  • technology has helped my business grow and improve exponentially.
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  • If implemented correctly, it can help optimize everyday procedures and render them more efficient.
  • The program not only provides our investors with a more convenient and transparent experience; it also allows us as a company to be more efficient.
  • It seems pretty obvious to combine service with technology, but it’s actually relatively uncharted territory in the hospitality industry.
  • I firmly believe that the future of the hospitality industry is heading in this direction,  and I encourage leaders in the industry to explore, test and implement these systems and see the benefits for themselves.
  • So go ahead and implement all of the cool, high-tech systems you want.
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    Information technology has become extremely important to the hospitality industry. It has helped with customer service, financial status, and in many other ways. With so much changing with information technology it is vital that companies keep up with all these changes in order to not fall behind. As stated in the article if information technology is implemented correctly it can help a company become the most efficient it has ever been. This has also helped improve the communication between companies and their investors, now communication can be done via email or call in a matter of seconds. As I stated above it has also improved guest service and communication, this includes apps, messages and allowing guests to have immediate assistance with any of their needs. When you improve customer service and create an open window for communication, it brings in more guests to want to stay with your company and give their business to you. Not only this but, technology has helped companies save money by needing to provide less staff. This is why information technology has helped so many companies succeed financially.
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3 Reasons Why Unattended Retail Is The Future | Global Payments - 1 views

  • To many consumers, the future of being able to walk into a store, pull something off of a shelf and leave without the hassle of the checkout process sounds like Jetsons-futuristic-type stuff
  • For example, Uber lets consumers get a ride to wherever they want to go without ever having to pull out their wallet to pay.
  • Because customers enrolled in your loyalty program may permit you to acquire data about their purchases, you can personalize your customer's shopping experiences even more while they’re right there in the store with specific offers that complement their buying preferences.
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  • Not having to staff employees during your hours of operations results in a cost savings that could go straight to your bottom line. Having the flexibility to reallocate staffing and potentially lowering labor expenses opens up opportunities to extend your hours of operation creating more cash flow, meaning more revenue in your pocket
  • unattended retail can lower the instances of shrinkage because the technology provides real-time inventory tracking
  • To help wrap your mind around the future of retail, look at Amazon Go, a brick and mortar retail and grocery store powered by Amazon, which allows shoppers to "Grab and Go" without ever having to wait in line to pay for their items.
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    It seems that stores have just begun to jump on the self-checkout process. However, the self-checkouts are old news, the technology that is coming out now, known as "Grab and Go" is creating an even more automated process. This technology can allow you to take an item off the shelf (update inventory immediately) and simply walk out of the store, without ever having to take out your wallet. Spending money is becoming easier and easier, allowing consumers to consume more than ever. Some pros of this technology include, customer loyalty (personalizing the customers experience), lower overhead (saving money on labor costs and extending hours), and reduces shrinkage (real-time inventory tracking). Technology is improving so quickly that it is hard for companies to keep up and stay up-to-date. For example, the self-checkouts have just become a norm; how long until they are fully replaced by "Grab and Go?"
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How Kiwi.com is becoming the first virtual global supercarrier | PhocusWire - 0 views

  • Today the company operates worldwide and aims to become the first Virtual Global Supercarrier.
  • The story of Kiwi.com started while booking flights.
  • In 2012, Dlouhý and Jozef Képesi, current chief technology officer at Kiwi.com, together founded the company. They started developing a unique flight combination algorithm. 
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  • In 2019 General Atlantic invested in Kiwi.com and supported Oliver with his vision for the future. The vision to become the first Virtual Global Supercarrier. 
  • Kiwi.com as the first Virtual Global Supercarrier
  • “The most fundamental change will be on how people are making their decisions. Now we see that trips are being planned weeks and months in advance - they have to, in order to find good prices and to plan their vacation at work.
  • Transforming into a Virtual Global Supercarrier, Kiwi.com will become the ultimate provider of transportation content, regardless of mode of transport, that will always find the best options to take the travelers from any A to any B, anywhere in the world.
  • covers transfers between different transport operators.
  • covers the expenses of a new ticket as well as hotel and food depending on the case. 
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    In the future, jobs will look different, allowing more and more people to work as digital nomads from anywhere in the world, including onboard planes thanks to the high-speed in-flight Internet. They will want to have a platform to be able to book any kind of transport, be it air, ground or sea on an on-demand basis. And this is exactly what kiwi.com is building with the Virtual Global Supercarrier.
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Data Mining: What is Data Mining? - 3 views

  • For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.
  • Data warehousing is defined as a process of centralized data management and retrieval. Data warehousing, like data mining, is a relatively new term although the concept itself has been around for years.
  • ata mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
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  • WalMart is pioneering massive data mining to transform its supplier relationships. WalMart captures point-of-sale transactions from over 2,900 stores in 6 countries and continuously transmits this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries. The National Basketball Association (NBA) is exploring a data mining application that can be used in conjunction with image recordings of basketball games. The Advanced Scout software analyzes the movements of players to help coaches orchestrate plays and strategies. For example, an analysis of the play-by-play sheet of the game played between the New York Knicks and the Cleveland Cavaliers on January 6, 1995 reveals that when Mark Price played the Guard position, John Williams attempted four jump shots and made each one! Advanced Scout not only finds this pattern, but explains that it is interesting because it differs considerably from the average shooting percentage of 49.30% for the Cavaliers during that game.
  • How does data mining work? While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
  • Size of the database: the more data being processed and maintained, the more powerful the system required. Query complexity: the more complex the queries and the greater the number of queries being processed, the more powerful the system required.
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    This article highlights the topic of Data Mining and the way in which companies use it to become informed and discover new ways to become more effective. Data Mining can be used to increase revenue, cut costs and identify growing trends. This article will feature key examples from major companies such as Oracle, Wal-Mart and the NBA, all of which use Data Mining to enhance their business performance. 
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7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
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    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
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    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
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    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
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    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
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    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
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Cuseum Takes Museums Into the 21st Century - The Heights - 0 views

  • As a visitor approaches a piece of art, content about the piece in front of them pops up on his or her phone, bringing the work to life. This location component also allows users to share their favorite pieces on social media, or even comment on an interactive discussion board with other users.
  • Ciecko’s newest product is the digital membership card he has made available for museums in order to make the membership process easier and more convenient.
  • The tool helps museums fill memberships in a more efficient manner, as the entire process is completed digitally, popping up on users’ phones as they walk through the door.
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    Brendan Ciecko is the founder of the Cuseum software. This software was created because Ciecko identified a problem with the technology that museums have or lack thereof. "I was working with a number of museums and was constantly hearing of the frustrations when it came to providing a certain level of experience to visitors on site" (Ciecko). The technology or procedures used in the museum were generally outdated. Now with this new software, guests can download the app on their phone and are able to navigate through different tools and options that the particular museum has for them. The guests will be able to select tours through exhibits that are available at the museum once they walk in. The article also mentions the new product that Ciecko has invented, digital membership, which makes the membership process for the museum more convenient. This makes the process of any application type service in the museum digital. It not only makes all of these processes faster but it also saves paper. In my opinion, I think this a great app. I currently work at a museum and I believe that creating an app that enhances customer experience right when they walk in is worth investing in. It provides guests with highlighted tours and exhibits that are available. Though people at the museum can simply tell the guests where to go and give information about the exhibit, they can easily find it on the app to locate what they are mostly interested in. The app also works as a great marketing tool for museums. It allows visitors to share their favorite items or exhibits on their social media sites and allows them to participate on interactive discussion boards. I think this will help promote specific exhibits, especially if there are tags on the post like #AviationExhbitit or #GizmoCity. Those "tags" are exhibits that I have in my current workplace. With adding a guest's location to the app, it prompts the guests to sign up for a membership. The guest will no longer have to go
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Checking in as hotels embrace sustainability, energy-efficiency | Goby - 2 views

  • hotel industry generates more than $199 billion in annual revenue
  • $4 billion in annual energy use
  • For a full-service hotel, energy costs typically run between 4% – 6% of revenue, while historic and luxury properties can see energy costs hitting 10% or more.
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  • the EPA’s ENERGY STAR is working on a new, hospitality-specific scoring system in response to the industry’s specific needs and growing demand.
  • help your property maintain long-term value
  • Being green goes directly to a hotel’s bottom line
  • retain staff long-term
  • Surveys show more consumers are choosing sustainable travel options. In fact, this year we expect to see 36% of travelers planning to choose more eco-friendly travel options than they did in 2016, according to Booking.com.
  • Some RFPs for meetings & conferences request that hotels answer: “What’s your sustainability program? How are you minimizing your carbon footprint? What’s your water consumption?”
  • ENERGY STAR is a free benchmarking tool to help U.S. businesses gauge their energy efficiency.
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    This article makes me proud to work in the hotel industry. Of course, there's financial motivation for being energy efficient, but hey, we can pretend we also do it because it's the right thing to do. As long as owners and operators see opportunities to continue to reduce energy costs, they won't stop. I have to believe that hotels will continue to look for ways to become even more efficient to the point of eliminating their carbon footprint. The hotel business is one of the few industries that have a strong incentive to dramatically reduce energy costs. The fact that the EPA's ENERGY STAR program is working on a new, hospitality-specific scoring system in response to the industry's specific needs and growing demand is pretty cool. I can see such a system becoming measurements for bonus payouts like market share is with Smith Travel Research and further accelerating the work around sustainability in hotels. A great point is also made regarding the retention of employees. The article argues that employees will feel that management cares about their health and well-being. But I would also say that employees want to work for hotels that do what's good and right for our world. You want to work for the good guys. Individual travelers, companies and meeting planners are more and more looking to stay or do business with hotels that are eco-friendly. Thirty six percent more travelers are expected to choose more eco-friendly travel options than they did in 2016. That statistic should definitely get the attention of owners currently in the process of planning a new hotel. If you want a competitive advantage from the day you open your doors, fill up that building with green initiates and let the green slide right down to the bottom line.
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Event Planning In The Hotel Of The Future - 1 views

  • Combining today’s recognizable technology, such as touchscreen and virtual reality, with concepts that are beyond our time, these are some of the notable features hotels in the future will have.
  • he idea of using robots could help break down the language barrier that is sometimes the case when planning in other countries as these robots are naturally multi-lingual and can adapt to the language you are using.
  • This includes robot butlers, entertainment, greeters and business services which for planning events can be more cost effective and reduce human error, streamlining the process of communicating with the systems to get exactly what you want.
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  • As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events
  • It could also be the case that it loses that human touch for the guests and when quick problem-solving is needed, robots won’t be able to deal with this as intuitively as they follow set protocols.
  • With 3D bio-printing currently being researched, it is not a huge leap to consider 3D printers in hotel rooms that can accommodate products such as headphones or clothing and accessories
  • Based on votes and crowdsourcing, venues can be made-to-order and self-assemble the environment around them to suit.
  • Larger venues and associated grounds could create an event in themselves by recreating famous landmarks or even movie settings that could be explored.
  • Based on your DNA, own health and genetics you would be able to visit health centers and spas that could promote longevity. It could become the latest trend in bachelorette parties or healthy event experiences that cater to the health conscious.
  • A hotel that is short-term and could pop-up in limited spaces would work hand in hand with pop-up events and mean they could be reproduced on a larger scale.
  • It is suggested that fast and effective hovering, autonomous airport transfers would be able to go supersonic in order to beat the traffic and reduce the journey. If this is the case it could free up plenty of time on the itinerary for corporate or destination events and this means providing a better experience.
  • As sustainability and environmental issues are becoming an increasing concern and given prominence, it makes sense that future hotels and venues would plan sustainable events and accommodation
  • Sustainable hotels that produce and operate on clean, self-sustaining energy will become a viable option for the environmentally conscious guest and the suggestion is that all hotels would have the option to become sustainable.
  • These would work in a similar way to how a concierge app works now and would streamline the travel bookings and searches. In the same way that Siri can help you access items from the internet or your phone, these avatars would be a more complex and capable version that cuts out the need for travel agents
  • rom biometric payment systems which can greatly reduce the risk of identity theft to eye scanner room entry, DNA authorizations will be more popular. As technology develops, so does the need for security
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    This article talks about the future of event planning. The efforts hotels will have to make to be competitive in the industry. It also talks about the technology that will have to be offered such as VR (virtual reality).
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    This article is very interesting because it lists all the ways that event planning will be in the future because of technological advances. It talks about autonomous staff, 3D shopping, made-to-order venues, personalized longevity health spas, pop-up hotels, supersonic air travel, sustainable hotels, personal travel avatars, and DNA authorization. The article describes the benefits and downfalls to each one and puts emphasis on the fact that these advances are closer than we can imagine.
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The Hospitality Industry's Digital Marketing Trend - 0 views

  • If you are in the hospitality industry you cannot afford to ignore digital marketing.
  • take advantage of it.
  • more mileage
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  • Use Visual Content
  • It is also a good idea to use client content by asking them to share their pics.
  • Virtual reality
  • Be Social
  • active on social media and interact with your customers.
  • exposure and allow you to engage and build client relationships.
  • advocacy
  • Influencer marketing
  • content, and influencers can be asked to give their perspective.
  • demonstrating the various functions, features, and attributes of what you are offering.
  • wearables such as wristbands, smart watches and the like can be incorporated into your digital marketing
  • Adopt wearables
  • replace the various payment processors, reduce the time clients and guests spend waiting, and leverage all that big data.
  • Immersive storytelling productions
  • show testimonials
  • offline experiences to the web
  • create a video to thank your clients
  • responsive website
  • This means looking into your sales trends, supplier orders, employee overtime and more in real time.
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    Technology is in the hands of nearly every person this day and age, so why not take advantage of it? When it comes to hospitality people love to see pictures to see both the venue and the experiences people are having. it lets them imagine their own personal experience and creates a ideas to set up their own personal experience. Digital Marketing also allows to build relationships with clients an is a great place to advocate. It also allows for influences. On top of that, it will allow for people to see exactly what functions, features, attributes, etc. is going on without the hassle of having to call and find out. Technology also allows for easy work for the employees. They are able to use smart watched or portable tablets so they can be mobile with assisting clients and guests with their needs and questions. Digital marketing allows for testimonials of the great place it is.
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    This article introduces 2017 digital marketing trends for the hospitality industry. The first trend is visual content. Instead of the explanation contents, pictures will influence more to catch customers' attention considering the characteristics of the hospitality industry. Second, social media becomes a great intermediate between potential customers and the business. The business in the hospitality industry should be involved in social media to expose their brand and build client relationship. Third, virtual reality becomes popular to demonstrate the various functions and features lively. Also, adopting wearables or using storytelling production can be a new trend as a marketing tool. It can produce ancillary revenue and get customers more engaged in brand concept. Lastly, digital marketing should be monitored and evaluated for sales trends, supplier orders and employee overtime in a real time to improve more marketing strategy.
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The tourism industry's biggest challenge in embracing the digital age - 0 views

  • The face of travel and tourism sectors across the globe has felt the revolutionising forces of technology, but what is the biggest challenge associated with this giant shift?
  • the biggest challenge that comes with technological advancement is the probability of replacing existing staff with a technological device, since the device can do the same job just as well.
  • “The advancement of technology in the industry comes with many advantages: a travel agent in the 90s compared to a travel agent now is as different as night and day. But we can’t afford for this change to be the cause of a loss of jobs merely because a machine can do the work. We need to continue to innovate the way we deliver a service to customers, incorporating both the benefits of technology and human touch,” he says.
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  • “We need to commit ourselves to making technology work for us. If we need to introduce new skills and up-skill our staff, let’s look at the kind of interventions necessary to move the industry further forward. And when we do, our future will look even brighter,” he says.
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    Tshifhiwa Tshivhengwa stated "the biggest challenge that comes with technological advancement is the probability of replacing existing staff with a technological device, since the device can do the same job just as well." This statement holds true for every single country in this world. The more technologically advanced we become, jobs will start to be replaced by technology that could do it just as well if not better than a human. For instance, the new check-in kiosks are becoming more and more a hit, and as they do you'll see hotels switch to them quicker to cut labor cost. Investing into I.T. in the hospitality industry is an everyday gamble because today they could come out with something that could be better of us at the front desk but tomorrow they could release something 10x better than this.
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