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As technology advances so do hackers and criminals. Hotels are placing more cameras in public areas to keep their guests safer. Because cameras are becoming much more popular they are easier to attain and cheaper for hotels to have more than one. Another form of security hotels have been using is key systems. You can track what key and who it was that entered into any room. But hotels are even taking it farther where the guests must use their key in the elevator to get to their floor. All of these steps are in place for the safety and security of the hotel guests. But we still need to be careful as hackers and criminals are coming up with new ways to get hotel stayers. They have even gotten creative enough to make their own Wi-Fi to get guests information. Security teams and hackers will always be neck in neck for who is ahead of the game.

Like any industry, the field of tourism and hospitality must be competitive and technologically advanced. The article addresses six technological trends within the hospitality industry. 1. Virtual reservations - A significant number of patrons reserve their hotels via a computer or mobile device. Thus travel booking websites have become more popular. 2. Virtual check-in and ordering - Check-in kiosks cut down on customer wait time (long lines, short staff, etc.). More hotels and restaurants will be making use of these technologies. As technology advances, consumers shouldn't be surprised to see more futuristic options such as voice recognition, fingerprint and retina ID. 3. Travelers with multiple devices - Hotels have to be conscientious of this fact in terms of room design, public (hotel) space and structure. Customers want to feel secure that they (and their devices) can be properly accommodated. 4. Hospitality staff with multiple devices - This trend is a win-win for employees and customers. Employees can better meet the needs of their customers no matter their location (poolside, bar, lobby, etc.). Also, by collecting data, businesses have a better understanding of customer needs and preferences. Customers have the freedom to be more mobile (in any area of the hotel) without feeling disconnected or not being able to have their needs met. 5. High tech meeting and public space - Hotel meeting rooms and lobbies are receiving technological make-overs to accommodate users who rely on multiple devices. This is great for business as it creates an environment that is conducive to conducting technologically advanced meetings and conferences in a comfortable setting. 6. Online reviews - These reviews are crucial to businesses as well as consumers. On the business end, companies will be able to gauge their effectiveness in all areas via honest customer feedback. Consumers have the opportunity to make better choices after reading reviews based on ot

With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.

The article titled "Deciphering ROI from tech investment can be complicated", explores how technology can be challenging within the hotel industry. It is important to note that hotels need to understand what components they need to include, and which are simply a waste of money. According to the author, "Some technology trends are elements that hotels need to survive, while some technology is simply a fad". It is important to keep an eye on consumer trends to filter out what will actually enhance guest experience. Nowadays, guests and staff need mobile needs to optimize their work processes. For some processes and technologies, the ROI may be almost immediate, but for others, they still require more time to see the investment. In terms of investing in technology, do you think room automation is always necessary? In my personal opinion, the more perks a room has, the more it may enhance the customer experience. Ultimately, it all depends on the hotel, its size and its investment opportunities.

This article discussed how to pick the best technology for your company thus maximizing your ROI. Some technologies are necessary while others are just a fad and it is important to determine what your company needs. Guests are also demanding more tech advancements from hotels, the personal touch is not as important anymore. Mobile and digital payment tech is becoming more and more important. Lastly it is important to note that technology will not always fix a problem, it is up to the company to determine what the issue is and then learn how to implement technology that will assist, not just expect it to resolve on its own.

Very interesting article that makes us question whether specific technological add-ons are must haves versus nice to haves to separate us from our neighbours. It also shows us that we cant often times quantify from an ROI perspective. It begs the question, does technology really set a hotel apart and how.

The article briefly talks about the MyMagic+ wrist bands that Disney introduced a while back! I decided to use this since I had used this example in our discussion board. The articles explains that with Disneys BILLION dollar technology investments income rose 22% to 1.4 billion. The article identifies that Disney's risks in technology is a huge reason why their business continues to grow (and probably wont decline anytime soon- but thats just my opinion). Another huge investment, which might not seem like a lot is the projections newly introduced in the new fireworks show. By introducing projections inside the park, it allows the nightly entertainment to keep up with new characters and keep the show extremely relevant, for example, Anna and Elsa were just added from the Disney movie, "Frozen". By investing in technology like this Disney will always stay relevant and ahead of the game.

The article highlights the top five risks and security challenges in the hospitality industry. The following are the top five security risks according to the article. 1. Identity theft leading to credit card fraud - compared to other industries, the hotel industry is at more risk for credit card fraud and identity theft. This is because hotels are highly targeted by hackers. Hotel properties for the most part have credit card information for each and every guest that has stayed at a specific property. Hotels must be ahead of the technology curve when it comes to security however this is not always the case. 2. Silent invasions - This consists of all the cyber attacks that can affect a business by infecting the network. As discussed during the first module, hotels run majority if not all of their business using technology. If a hotel were to have their networks hacked it would leave them in a very bad situation. Since hotels operate their entire business using technology and multiple different systems, they would not be able to operate if they experienced a network breach. 3. Longer or no security audit cycles - Most branded hotels are required by the franchise to have consistent security audits done for each property. Independent hotels are deemed greater at risk for a security attack because they are not mandated to have security audits. These hotels sometimes skip audit cycles to save money. 4. Physical crime - This ranges from professional robberies to drug laps in hotel rooms. Hotels are at risk for armed robbery due to to lower chance of security compared to other industries that operate overnight. 5. Reputation risk - Hotels that experience a security breach almost always will see some sort of loss in competitive advantage. Nowadays with social media and the news travelers are more aware with what is going on and they would be more inclined to book their reservation somewhere else if they heard of the property having a security breach.

Is the tech investment worthwhile for your company? As we discussed, should you be ahead of the curve or wait and see? This article highlights some of the benefits of investing in new tech, and how that translates into the customer service. Many people have become accustomed to using some kind of tech device on a daily basis and chances are they would not mind trying something new. Most tech devices help with the easiness and accessibility, and as humans grow impatient then your tech investment is already justified. The article helps to illustrate how such investment can assist with productivity, speed, utility, clarity and many other factors.

This article talks about the future delivery trends expected to emerge in the Ecommerce business. Many shoppers are moving their shopping experience online for reasons such as convenience, time saver etc. However, there are many consumers who prefer the offline shopping experience and some choose to do it because of the lack of certain services online. One of the main reasons they prefer going to the stores is because they have their product available to them immediately rather than having to wait for the delivery. Many retailers are working on solving this issue. The three trends that are most likely to emerge as solutions soon are: same day delivery, drone or robot delivery and pick up and pack companies. These three options will entice customers to shop online since they will be able to receive their products same day. "Research shows that consumers are willing to pay more if it means getting faster delivery. Although this could increase costs for brands, they will get more sales and will be one step ahead of other brands who do not yet offer this service".The retailers might raise the cost of the product but consumers are willing to pay a little extra for same day delivery.

This article introduces a new way of offering keys to hotel rooms. As a new technology, pros and cons are existing. With mobile keys, it is truly save the time as most people now are relying on phone and will take it with them everywhere. As for security issue, the mobile keys have a security company behind to locate and update the vulnerabilities ahead of the time. Hoewever, phone could be stolen too, thus, in conclusion, mobile keys cannot guarantee 100% safe, but it could be used as an additional protection to the property.

Module 2: Hardware/Software (Berkley Alessandrini) The following article compares the current top/trendy management software programs within the hospitality industry - specifically within lodging operations. Obviously manually updating your hotel's information is no longer an effective way to do things. The following article breaks down certain software programs like; My Cloud PMS, Oracle, roomMaster, etc, and gives information on each that differentiates them. I can relate to the article because I have experience working with a few different types of software programs and I know first-hand how important it is to have a software that is convenient, organized, and user friendly. Depending on the program, they have the ability to be customised based on needs of the hotel and can even add certain features if necessary. After analysing the article, I believe that it is vital to compare the different programs available to find a PMS that fits best for your specific hotel. In some cases, maybe your property will not benefit from the "top" management software system; therefore you must compare and find one that will work best with your needs, requirements, budget, etc. It is important for the Lodging Industry to take full advantage of the technology that is provided to them and as technology is constantly evolving - you must (as a business) evolve with the changes and update your current technology to lead and stay ahead of the trends. Having a software that provides your hotel with the best features, availability, etc. is a must!

The article goes over the different ways that an Indian company is creating an e commerce platform to transform the way business is done. It goes over the benefits, challenges and impacts that are faced when trying to launch the platform, which is becoming more widely used. With technology providing a bigger platform for the industry, the e marketplace aims to help improve the way suppliers do business, by making it easier to manage sales. The article pointed out that companies who have started to implement the e-commerce have seen 51% increase in revenue, which is remarkable. With all that being mentioned the article does briefly mention how the use of this business aims to provide ways to bring suppliers and buyers to improve the way business is conducted. How the supply chain is handled seems to be the biggest priority of the platform. With e ecommerce being such a major market, the ability to capture the online market is important. I think that the article does not touches upon several points that need be focused on, such as website design and security. Having an operational website that is easy to read and directs the consumer to what they are exactly looking for is one an aspects that affects the way a company does business. I these cases, the quality is as important as the quantity of information that is being given. I went ahead and took a tour of the site and seems easy to use, which is important. The site is generating revenue sales, but with more sales creating more information being stored. Having the ability to adapt to higher volumes of personal information creates a security issue, that would need to be addressed if not handled correctly.

RealView is a Chicago-based mobile software company that assists hotels with emergencies by equipping first responders with hotel's up-to-date floor plans and other relevant information. "We provide a preplan program where we make everything a responder would need available to them ahead of time," Stephen Nardi, CEO of RealView, said. "With planning, both employees and responders won't be operating on trial and error but reality." All of this information is streamlined to portable tablets or security stations and can be updated remotely and shared digitally. This software is important not only because of the safety of hotel patrons and visitors, but also to protect a hotel from a liability standpoint. "The front-end policies you have will protect you in the moment and in the end," Justin Parafinczuk, a partner for the defense law firm Koch, Parafinczuk, Wolf and Susen said. ""Any break in the chain is a liability. It's a minefield." In my opinion, this type of software not only makes sense but should be required in all hotels. When dealing with emergencies that involve life and death, seconds matter. It is software like RealView that can be the difference in saving peoples live's. RealView offers the ability to streamline real time information and make it easily sharable. I believe that not having this type of software should be considered a legal liability to hotels and they should be held accountable if they do not have this type of software implemented.

This article discussed the importance of being ahead of the curve and why the 'wait and see' approach is not beneficial in most cases. If you 'wait and see' you can become irrelevant very quickly as there are many others out there, in many cases other parts of the world, making new inventions and discoveries daily. This article gave a great example where a school system implemented tables and the amount of money they saved was $25k/year. There are many benefits to staying ahead of the curve and as the article states "If you don't do it, someone else will".

A "wait and see" approach has a higher risk than it being avoided. One of the cons is that it can pave the way to a company no longer being relevant. New opportunities for sales and growth may be missed if a company does not begin to evolve quickly.

Cloudbeds has invested in their future to be ahead of the curve by focusing on inventing new technology! They understand the importance of being innovators and leading the industry into the future.

POS is becoming a part of everyday life. Most businesses whether small or large are relying on those systems to operate and keep tabs on their business. Those systems allow companies to record daily transactions with easily accessible information like tracking inventory and keeping tabs on what sells most.

POS systems have developed to be the heart of a business. They can take from HR, to analytics, to A.I. all in one place. The main objectives of these developing are to provide more information to the owners or managers to make better decisions for their business. They can control better the labor, the displaying of products, the hours of operations and others. More and more business are benefiting from the upgrades provided by the companies that handle the POS'. Next, you will find the 5 most trending POS benefits: -Increase in mobile payments and tablets POS. -Adoptions of cloud technology. -A seamless personalized customer experience. -The impact of Artificial Intelligence. -Use of data and analytics Hector Pachon.

This article discusses the benefits of cloud computing and its impact on the restaurant sector of the hospitality industry. Technology and cloud computing is helpful to restauranteurs for many reasons. By utilizing the cloud, restaurants offer consumers the option to book reservations ahead of time. Not only is this an effortless experience for the customer, but management is better able to forecast nightly demands. Using technology and the cloud, restaurants can keep up with consumers' changing demand and optimize processes internally. There is also a great graph in this article that highlights more ways technology is transforming the restaurant industry.

In this article, Binu Mathews, Ceo at IDS Next, discusses how the hospitality industry faces massive disruptions and the majority of the challenges related to technology. He discusses how these challenges affect larger hotel chains.

The almighty smartphone. Worldwide study, spanning different continents shows a commonality between peoples, and the importance of a smart-device i.e. phone, tablet etc. in their travels.

This short but sweet article gets straight to the point. It discusses a world wide study that was carried out spanning different continents shows a commonality between peoples, and the importance of a smart-device i.e. phone, tablet etc. in their travels. Demographics included; Chinese, Japanese, American, British and Mexican to name a few. The mobile smart phone was found to be "the single most indispensable item [travellers] carry with them, ahead of their toothbrush, deodorant and driver's license."

Memorial Day weekend will soon be upon everyone and with summer officially kicks off. This article talks about how hotels can clean up and do better to protect their guest personal information. A few years ago, all major corporation were required to adopt General Data Protection Regulation (GDPR) regulations which helped some hospitality companies. In my current capacity with Marriott International as a Workforce Administrator we were required to schedule all customer facing associates for training on GDPR. Prior to Marriott acquiring Starwood hotel company they had their own data hacking which caused an increased expense for Marriott to let customer know they were doing all they can to stop the data breach and protect their personal information. They also created a dedicated call center for this effort to let guest know that they will continue to put protecting their personal information as a high priority. This article outlines how hotels can prepare for increased guest traffic and protect their guest personal identical information. One of my responsibilities as a Workforce admin is to handle staffing for all of Marriott International Customer Engagement Centers. Employee training on GDPR is required every year for Marriott associates. Training employees on how to better protect guest personal information is more cost effective than dealing with a data breach due to negligence of an absent-minded employee. Guest expect to know their personal information is going to be protected. This allows them to have piece of mind. Leaving a clear and clean area allows for guest to feel that their information is being protected. Imagine walking up to the front desk and finding the previous guest personal information cluttered in view. This will make the current feel their personal information will left unattended and viewable to the guest to walk up causing nothing but anxiety attacks. Unable to enjoy their summer vacation. Guest expect that the overall security of the hotel

Another point as for the "clean desk" policy goes, it also needs to include stricter policies on securing credit card information. It should not be written down or repeated on the telephone. In an open environment sound can carry and unwanted parties can hear. Cell phones should be stored away from the desk, because cell phones are in itself a potential security breach.

Our hotel as well has reinforced the clean desk policy. I remembered the data breach for Marriott it was in most major news channel and at work for several months we had the same questions from our guest requesting more information. As you stated a hotline was created and of of course the most surprising for me was the acceptance from our guest. Main responses were, with the new technology advance world we've coming and going into that is something we all have to face.