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How To Choose the Right Property Management Software for You - Innago - 3 views

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    Choosing the right property management software is essential for effectively managing your real estate assets. Consider your specific requirements, such as the size and type of properties you manage, as well as the tasks you need the software to handle. Look for a scalable and flexible solution that can accommodate your growth and integrate with other systems. An intuitive and user-friendly interface is crucial for smooth operations. Evaluate the features and functionality offered, including rent and lease management, maintenance tracking, accounting, tenant communication, and document management. Decide between cloud-based and on-premise software based on your preferences and needs. Ensure the software prioritizes security and data protection. Consider customer support, training options, and pricing to find a solution that fits your budget. Read reviews, seek recommendations, and participate in demos or trials for real insights. By considering these factors and conducting thorough research, you can choose property management software that streamlines operations and maximizes your real estate investments.
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(11) Disruptive Outliers in Hospitality: 5 Trends Shaping the Future of Accommodations ... - 1 views

  • The hospitality industry has experienced unprecedented disruption in the past few years, with the emergence of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic
  • A customer service robot
    • amajo017
       
      Will be useful for research paper
  • The online food delivery market will grow by 12.33% by 2027
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  • Food services businesses are also adopting the ghost kitchen model to offer delivery-only services without the overhead costs of a traditional restaurant. 
  • or example, treehouse hotels offer nature lovers a unique and rustic experience, while glamping resorts provide a luxurious and comfortable camping experience. 
  • Businesses are responding by reducing waste, using eco-friendly materials, implementing energy-efficient systems, and promoting local and organic products. Meiser Hotels introduced a “green button” for guests to opt out of cleaning easily. Kyma Restaurant and Bar is increasing its use of organic, locally sourced ingredients in its menu. 
  • About 54% of US adults agree that they have become more concerned about their family's health and safety since the pandemic
  • Employers are offering attractive benefits to entice talent into their teams.
  • (Sims, 2020). 
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    This article is relevant to the current discussion of disruptors in the industry because it discusses how Covid-19 impacted the industry as a whole. Not only did Covid-19 lead the hospitality industry to have more cleanliness, but it also caused the industry to develop technology that would continue to serve guests even in times with something like Covid. This article also has mentions of Artificial Intelligence and how it is leading to changes in the industry, which will be helpful for the research paper if I get to write about that topic.
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How COVID-19 has accelerated tech adoption in the hotel industry | Hotel Management - 0 views

  • exponential technology.
  • refers to both the rapid improvements in cost and performance
  • Smart capacities and services that were previously considered add-ons to the guest experience will quickly become requirements in the post-pandemic hospitality space.
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  • Investing in integrated online booking platforms that help to supplement staff efforts and create a seamless, personalized experience is the best way to ensure the guest has a positive brand experience
  • Hoteliers are using app platforms to track spaces used by guests and ensure a thorough sanitation before their next use
  • Integrated app platforms can help guests order room service or a morning coffee, reserve a spot out on the pool deck or communicate virtually with a staff member for instant assistance
  • Reward programs are meant to incentivize returning business without alienating first-time customers, or overemphasizing the different levels of guest perks.
  • A personalized guest app can offer different levels of accommodation.
  • Their choices and preferences could be logged as data and shared with the staff to help personalize their next stay.
  • Wearable technology has gained in popularity as a way to monitor guest activity, manage contact tracing, and help control the spread of the virus
  • also offers valuable feedback for consumer analysis
  • The more that guests are able to be tracked and recognized, the more they deserve to know their data is safe.
  • App platforms should have a section detailing which guest operations remain completely private, the rules and regulations regarding the use or sale of customer data, and the consequences that apply if any rules are breached.
  • Accelerated adoption of technology will transform the hotel sector at a rate even more extreme than once predicted
  • Smart tech will offer benefits to customers and staff alike, elevating the guest experience and making new levels of personalized hospitality possible.
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    *The hotel industry has incorporated exponential technology for its improvements in cost and performance -an implementation that evolved rapidly during the pandemic that hasn't been seen before. *Smart technology has offered benefits to customers and staff while elevating the guest experience on a personalized hospitality way.
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7 Benefits of Proximity Marketing & Strategies - 0 views

  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
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    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
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5 benefits of global distribution systems for hotels | Hotel Management - 0 views

  • The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
  • It is a business-to-business system used by companies to stay on top of real-time data about the availability of travel arrangements, such as hotel rooms, to sell them to customers planning to travel
  • The airline industry was searching for a way to automate the travel reservation and booking process for travel agents so that they could more efficiently access information about flight schedules, fares and seat availability.
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  • It was an invention of the airline industry that was first used in the 1960s.
  • There are several major benefits when it comes to global distribution systems within the hotel industry
  • Increased Access to Travel Agents for More Bookings
  • More Efficient Booking Process
  • travel agents are able to bundle travel deals for the same trip
  • Less Expensive than Marketing
  • While there is an initial fee in setting up a global distribution system for a hotel, this is likely much less than a hotel chain would have to invest in marketing costs to see the same increase in bookings
  • many of the leading distribution systems are capable of complete integration with the property-management system, which helps manage the daily operational tasks of a hotel
  • Three major systems used today for hotel bookings are Sabre, Amadeus and Travelport
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    In this article, the author looks at the benefits that hotels derive from implementing global distribution systems (GDS). some of such benefits include an efficient booking process that alleviates administrative burdens in booking rooms. Besides, GDS is less expensive than marketing, and facilitates the integration of property-management systems with the daily operational tasks of a business. Thus, despite its challenges, it is a vital technology in hotels today.
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    GDS is a technology used to help travel agents find real time data of availability of travel arrangements to be sold to customers planning travel. GDS allows agents to access information on pricing, benefit packages, availability of rooms, rental cars, etc. Access to this technology offers many benefits to travel agents, as well as helping to create a more efficient booking process.
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What is cloud computing services, features and benefits, types? - 0 views

  • From the perspective of service users, cloud computing services have these main features: Hosted and maintained by the provider. The cloud hosting provider purchases, hosts, and maintains the necessary hardware and software in their own facility. Service users avoid the capital expenditures and maintenance headaches that they would have if they developed the service themselves on-premise. Self-service through a web interface. Service users can initiate specific service functions, and increase or decrease their service usage level, though a web interface with little or no interaction with the service provider. Pay for use. Service users pay only for the amount of service that they use. This can result in substantial cost savings compared to the traditional approach of developing on-site IT capacities geared toward maximum usage scenarios, and then having that capacity be under-utilized much of the time. Near-limitless scalability. Cloud computing services providers typically have the infrastructure to deliver their service at massive scale. For cloud service users, that means that the cloud can easily accommodate business growth or periodic spikes in service usage.
  • The wide range of services offered by cloud computing companies can be categorized into three basic types: Infrastructure as a Service (IaaS). IaaS provides users access to raw computing resources such processing power, data storage capacity, and networking, in the context of a secure data center. Platform as a Service (PaaS). Geared toward software development teams, PaaS offerings provide computing and storage infrastructure and also a development platform layer, with components such as web servers, database management systems, and software development kits (SDKs) for various programming languages. Software as a Service (SaaS). SaaS providers offer application-level services tailored to a wide variety of business needs, such as customer relationship management (CRM), marketing automation, or business analytics.
  • In support of mobile cloud computing, we also offer services for automated content transformation and optimization, so your end users can tap into the cloud from any device, from anywhere, at any time.
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    The positive of cloud computing have it's benefits as it helps to establish business for what they are today by maintaining by the provider, self-service through web, pay for service use only and near limitless scalability. The could computing services can be divided into 3 types: Infrastructure, Platform and Software.
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Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
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    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
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Leading Through Disruption in Hospitality - 2 views

  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
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  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
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    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
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    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
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    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
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    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
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Peloton becomes the latest pandemic boomtime business to announce restructuring, as out... - 0 views

    • shawndab
       
      As a spa & fitness leader, I have had many hotel guests tell me they access the hotel finder on the Peloton site to make their accommodation decisions.
  • gyms being forced to close and people looking for alternative exercise options – a "pivot" with which Peloton became near-synonymous
  • Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail operations as part of efforts to turn around the decline in its business.
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  • share price plummet from a high of US$162 in December 2020 to the current US$13.
  • The company has struggled to capitalise on its pandemic successes
  • ess to announce restructuring, as out-of-home fitness bounces back
  • cease making its own products and, instead, expand its partnership with Taiwan-based manufacturer Rexon.
  • The move came just 14 months after Peloton acquired equipment creator Precor, in a deal worth US$420m, renaming it Peloton Commercial.
  • Peloton Bike+ will increase by US$500 to US$2,495. The price of the Peloton Tread will increase by US$800 to US$3,495
  • "Price is just one of the many levers we will continue to explore as part of our business transformation strategy."
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How the Cloud is Changing the Hospitality Industry | Virtasant - 0 views

  • With the hospitality sector bound to expand now that vaccinations are available, the travel industry has taken advantage of cloud apps to welcome the influx of travelers who will be worried about health and safety.
  • Hotels are likely to go fully contactless. They’re already beginning to depend on cloud apps for contactless check-ins and check-outs
  • Marriott International recently announced the debut of its contactless arrival kiosk pilot program. As part of their Commitment to Clean Initiative—an industry-wide project spearheaded by the American Hotel & Lodging Association—hotel guests will experience a fully contactless experience for safety reasons.
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  • A recent report from the Travel Technology Association said that 65% of travelers say they only feel safe staying at accommodations that have the latest technology
  • Many hotel operators have already taken the next step, using cloud apps to support check-in, housekeeping, sales, distribution, and data warehousing. Cloud technology avoids the upheaval often associated with IT replacement; it also eliminates the cost of upgrades
  • But how can independent hotels keep up with this massive upgrade system run by hotel chains? Some are partnering with these hotels like Magnuson Hotels in the UK with its Magnuson Cloud platform.
  • “Our view is that today, technology is the hospitality engine room and a key differentiator toward profitability for hotel owners.
  • “the Covid economy.”
  • “With our new platform, we can integrate with new business segments and offset high OTA commissions through an alternative suite of channels to drive a 52-week foundation of predictable revenue for any hotel.”
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    In the emerging "post-COVID-19 economy" hoteliers are having to make serious changes to current operations in order to make guests feel safe to travel again. The biggest tool in this is the reliance on cloud computing for a more contactless hotel experience. Hotels are now working directly with cloud computing companies to create seamless apps for the best hotel stay experience.
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AI in the hospitality industry: Benefits, applications, and use cases - 1 views

  • Science-fiction once claimed that humans would one day live together with robots who would make our lives easier.
  • In recent years, AI is becoming increasingly vital in the hospitality industry owing to its capacity to do traditionally human tasks at any time of day. This might save hoteliers a lot of money, minimize human mistakes, and allow them to provide better service.
  • Customer service is especially important in the travel sector, as hotels often live or die depending on how they treat their clients. The options for improving this element using AI are nearly limitless, ranging from improved personalization to targeted recommendations.
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  • The introduction of AI has drastically altered hotel operations. The tremendous number of jobs that front-desk employees are expected to handle demonstrates how different the situation would be without artificial intelligence.
  • A phone system with AI can intelligently route calls. Basic queries can be answered by chatbots on the internet. Remote check-in systems that are AI-connected can allow customers to check into their rooms using a smartphone app without ever having to stop at the front desk
  • To use the data you have on your hotel’s behalf, you must first sort, organize, cleanse, parse, and transform it into something that humans can understand. To put it another way, you must find a means to delete inaccurate or duplicated data, arrange it so that it makes sense, and then present it in a human-readable style, such as charts and graphs.
  • AI, on the other hand, enables personalization on a far deeper level, affecting the very core of the guest experience. It also helps you save time, money, and effort by enhancing efficiency.
  • For example, an AI chatbot linked to your Facebook Messenger can answer queries from visitors and collect basic information to save in your database. This information can then be utilized to tailor future interactions with the guest. You might design special offerings that cater to their specific needs, such as child-friendly accommodations, all-inclusive stays, or experiences that include a hotel room as well as tickets to nearby events or shows.
  • AI may assist you in ensuring that you get it right while also increasing efficiency and accuracy. You won’t have to look very hard to find proof of this. You almost certainly employ both a property management system (PMS) and a point of sale (POS) system. Both of these use AI to assist you to handle bookings, offering add-ons, and adding them to customers’ bills, among other things.
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, allows for greater efficiency, a stronger relationship with your visitors, and, ultimately, greater hotel success.
  • Hilton Hotels’ First Robot Concierge, Meet Connie.
  • AI chatbots, for example, have been popular on social media platforms to allow customers to ask questions and receive near-instant responses, 24 hours a day, seven days a week. Hotels benefit from this because it allows them to achieve response speeds that are nearly difficult to achieve through human-to-human interaction.
  • Predict passenger flow using predictive analytics and machine learning to avoid airport overcrowding.Based on the current operational state, as well as prior data and patterns, machine learning can be used to assess the probability of delayed departures.By studying typical baggage mishandling and breaking points, conditions, and settings, developers can leverage machine learning skills construct a virtual assistant to proactively track baggage.
  • AI and machine learning can be used to incorporate real-time feedback into workflows. This can help assess whether or not a guest is happy with their room.
  • RPA is capable of automating dull and repetitive operations. AI is capable of detecting demand patterns, forecasting corresponding prices, and even calculating human resource requirements.
  • Hospitality businesses can use AI and machine learning to determine which aspects of their loyalty program appeal to clients and which are deal breakers. By examining emotional activity, sentiment analysis (which uses Natural Language Processing) can help organizations comprehend positive, negative, and neutral viewpoints.
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    This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.
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How Can the Hospitality Industry Protect its Customers? | Hotel Business - 1 views

  • Fraud doesn’t only happen online, and it’s important to also consider the physical data risks within hospitality companies.
  • Personal guest information such as credit card data, addresses, passport and driver’s license copies are a gold mine for hackers and, therefore, make hospitality companies, specifically hotel brands, a prime target,”
  • “When there’s little concern for the repercussions associated with data breaches, it may lead to lack of action in protecting guest information,”
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  • Nearly one in five (19%) hospitality companies don’t have a policy for storing and disposing of confidential paper documents,
  • (47%) of C-suite employees say human error or accidental loss by an employee/insider was the cause of their last data breach.
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    The article discusses what practices should hotels adopt to protect their guests, in a world where lodging accommodations are a primary target for criminals and where customers see security as an important factor in decision making. Data breaches can happen online and in the physical world, hospitality companies have to look beyond security software and put into place policies for data storage and disposal of sensitive information, as well as, properly training for employees in information security practices, like proper information handling, and the ability to phishing scams or suspicious emails. In order to ensure that physical or digital sensitive information won't fall on the wrong hands.
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    This article discusses the importance of data security in hotels and what makes it so attractive to hackers/thieves. The article mentions that about 36% of hospitality businesses don't deem data breaches a big deal. If this mentality continues, more and more data breaches will occur for the company that doesn't take data privacy seriously. The hospitality industry has tons of sensitive data about guests stored online and offline, making it a goldmine for data thieves. Organizations need to take precautions like adequately training employees in order to avoid costly security breaches.
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Why restaurant data analytics are a necessary tool for success | Nation's Restaurant News - 0 views

  • Recent trends such as diverse sales channels
  • create a multi-layered restaurant operating environment, turning data analytics into a necessity rather than an option.
  • A central repository refers to
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  • the harmonization of records that creates a platform for activities, records, and transactions to be easily accessed, shared, and analyzed.
  • Information from data analytics should be simple, relevant, and accommodative to operations. Easily understandable metrics, such as weight-based food waste
  • represents simplicity.
  • Management should foster culture on “let’s look at the data first” instead of solving issues based on anecdotes and hypothetical terms.
  • Similar to an organized kitchen with streamlined production, restaurant management should take the same approach with data analytics. Organized data enables organizations to get a finger on the pulse of their business.
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    Restaurants have long focused on improving kitchen efficiencies, but they now need to also focus on data efficiencies. Analyzing sales and labor reports on a daily basis rather than weekly allows managers to make more timely decisions that impact revenue and profit. Data should also be presented in simple, meaningful terms which benefit managers and line staff. Owners and GMs need to foster a "data first" culture when seeking to improve efficiency, service, and value.
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Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  •  
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
  •  
    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
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Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
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  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  •  
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
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What hotels need to know about biometric privacy laws - Document - Gale OneFile: Hospit... - 0 views

  • In order to avoid liability, employers should become familiar with biometric privacy acts, consumer privacy acts and data breach notification requirements.
  • Currently, three states have enacted biometric privacy laws: Illinois, Texas and Washington.
  • Illinois Biometric Information Privacy Act.
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  • BIPA restricts the ability of a privacy entity to "collect, capture, purchase, receive through trade, or otherwise obtain a person's or a customer's biometric identifier or biometric information."
  • The Illinois legislature stated that heightened protection for biometric information is justified by the fact that once this type of information has been compromised, it obviously can't be changed (without some serious cosmetic surgery, anyway).
  • Employers also need to be aware of local laws and regulations.
  • Portland
  • bans the use of facial recognition technology by private entities in places of public accommodation, which include hotels and restaurants.
  • With the patchwork of laws and enforcement procedures, the enactment of a uniform federal law would be beneficial.
  •  
    Several states have implemented some form of biometric privacy laws, with the gold standard coming from Illinois. Illinois' BIPA allows for private enforcement, stiff fines, and paying of attorney fees. BIPA prohibits collection, capture, purchasing or receiving a customer's biometric identifier/information. Safeguarding this data is perhaps more important than any other because it cannot be easily changed, if at all. Current lack of federal law and a patchwork of local regulations means that businesses and employees must be knowledgeable of rules and rights that affect them.
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7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  •  
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  •  
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
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