How Augmented Reality is Transforming the Hospitality Industry - 1 views
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Augmented reality has emerged as an important concept within hospitality management in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling
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Many hotels are seeing the benefits of using augmented reality to make the hotel environment more enjoyable to spend time in.
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Augmented reality serves to alter a person’s perception of their physical surroundings, through the use of computer technology.
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Augmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
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The technology itself can be deployed in a number of ways, including through smartphones, tablet devices or headsets.
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(i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
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Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
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Today, millennials are the dominant consumer generation and they are also more likely than previous generations to utilise digital technology and buy things like virtual reality and augmented reality devices.
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An example of this is seen with The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
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For example, Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel.
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Meanwhile, Best Western experimented with augmented reality and Disney stars, allowing children to see themselves alongside characters from Disney films, and other hotels have used AR apps to allow guests to virtually redecorate.
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The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
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ugmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
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Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel
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Starwood Hotels, for instance, used the technology to send a virtual key to guests, allowing them to unlock their door through their phone. Others have used beacons to send maps and other information at opportune moments.
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This article is about how augmented reality has made such improvements in the hospitality industry. The changes that are being made are actually for the better, not only fr the hotel but also for the customers that benefit from these augmented realities.
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A great article that explains what augmented reality is and how it is being integrated into the hospitality industry.
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This article relates to augmented reality and a few of the different ways it is being incorporated into hotels. Augmented reality allows the hotelier to enhance the guests environment real time in a number of different ways. Some of these ways, as described in the article are: interactive hotel rooms, gamification, augmented hotel environments, and beacon technology. At the end of the article there are a number of links to articles about other digital trends, such as robots being used in the hospitality industry!