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Chenchen zheng

Hotel lock and security solutions for hospitality applications from ASSA ABLOY - 0 views

  • ASSA ABLOY is the world’s leading provider of hotel locking systems and in-room safes, as well as energy-saving energy management systems.
  • ASSA ABLOY works to introduce new innovations to the industry including RFID and NFC-based solutions such as mobile keys and check-in for hotel environments.
  • From the main entrance door, visitors can access the entire hotel facility and therefore should be the first line of protection.
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  • Next-generation smart card solutions and solutions such as Mobile Keys – an NFC-based solution which allow guests to receive their room key directly to their smart phones – also increase convenience.
  • Security and locking solutions such as electronic in-room safes in the interior of a hotel room must be consistent with the facilities’ aesthetics while performing their most important task: protecting a guest’s valuables
  • By detecting guest presence in the room, energy management systems allow hotels to control and manage air conditioning and heating costs while rooms are unoccupied, monitoring temperature until guests return to their rooms.
  • Physical access solutions such as doors and access control systems provide security to a hotel’s staff and back areas.
  • Intelligent panic exits and devices, for example, protect people and property during emergencies and at all other times.
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    This article talked about ASSA ABLOY, which is the world's leading provider of hotel locking systems and in-room safes, as well as energy-saving energy management systems. ASSA ABLOY door opening solutions can increase security and convenience. What's more, those solutions are including access control, automated entrance and mobile keys for guestroom entry, which can bring for both guests and staff. And, these solutions can also be applied to marine applications, ensuring the safety and security of all guests on board.
mtorres619

Bluetooth Proximity Marketing - How can retailers benefit? | LinkedIn - 0 views

  • Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it?
  • Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable.
  • Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.
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    Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.
angelamenoher

Mobile Commerce and Payments: Not Quite Ready For Prime Time? - 0 views

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    Despite the fact 50 % of guests use their smart phones to book hotels, recent research reveals they are not ready to pay for their rooms after they stay with the same phones. Near Field Communication (NFC) would allow guests to simply wave their phones at a kiosk to check out instantly paying and updating the hotels accounts. Fear of cellphones being stolen are the general apprehensions of this new technology that would eliminate carrying a credit card. After the smart phone market matures hotels airlines and restaurants will be able to take advantage of the swift mobile payment technology.
Sasha Bravo

Industry Outlook | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Steve Barrow, VP of IS, Luby’s Inc
  • have seen some next generation hotel management systems that are truly cloud-based (no thin client installs). They have the ability to integrate with social media outlets, CRM and all the other major management modules, allowing the guest to ultimately have a better interaction with their online hotel profile and booking abilities.
  • I believe a mobile payments standard such as Google Wallet or NFC on smartphones is an emerging technology with profound implications. The service will allow a customer to access all of his account balances and payment methods
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  • I hope to see a single mobile device be your unique and secured identifier for everything from loyalty programs to payment transactions, to hotel room entry. This might be NFC or something else. Such a large percentage of our guests are carrying mobile devices, we should be able to identify them uniquely and have them authorize the sharing of this information for multiple purposes. Personally I hate having to carry 30 cards in m
  • I would expect apps to be available to give the guest a new, unique experience to their guest room, not only from the booking side, but also the experience once they have entered your hotel; much more than just a booking widget.
  • Tech is experiencing an innovation boom, and many in the hospitality industry are ready to replace the “slow to adopt” mentality with strategic IT investments. From cloud computing to mobile devices, hotels and restaurants are monitoring, testing and deploying new solutions that improve the guest experience, streamline operations across vast franchise networks, and bring greater security to their enterprises.
  • y wallet for varied functions. I know there are multiple vendors doing some facets of this chip-based ID, but the entity that standardizes and creates buy-in from consumers will be huge in the future of hospitality and retail markets.
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    This article looked at the views on IT investments of Hospitality Technology's Editorial Advisory Board. The Board represents a variety of hospitality industries. The article focused on areas of improvement, emerging technologies, IT priorities for 2012, "wish list" IT investments, and more. Among the areas for improvement, guest Wi-Fi and mobile apps, loss prevention technologies, and social media targeting older clientele topped the list. Older guests connecting to and understanding social media are a worry among many of the Board members as well as lack of standardized, secure payment methods. Many also mention that their current systems (POS in particular) tend to hold them back from implementing new IT technologies because they would not be compatible.  Most Board members listed having mobile devices that could be used for a variety of purposes on the guest end as well as on the business end would be top on their "wish list" for IT implementations. With almost everyone owning smartphones today, I think this would be the smartest and most effective IT implementation to invest in. Many customers and guests are looking for easy and accessible ways of navigating through the hotel and restaurant environments without extensive help from others. Since many people, especially the generation coming up, are more and more attached to their phones and tablets, mobile apps for nearly everything seems like the smart way to go.  Cloud-based servers were a close second in terms of what they wanted in invest in. Many of the Board members pinpointed technologies that have been around but are still new, especially in their respective areas, when speaking of useful emerging technologies. Mobile apps, tablet and 73456
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    this article gives a great overview of the steps leaders in the Hospitality industry are taking towards new technology. In this article members of the industry were interview regarding weaknesses in the current hospitality market as well as emerging trends that each believe is in rapid increase. Some of the answers give very interesting approach towards technology. Although, overall it seems that the number one emerging technology is the use of cloud-based/mobile-based services.
Chang Ren

NFC mobile phones replace hotel room keys in Sweden - Express Hospitality - 0 views

  • The goal of the pilot is to get feedback from guests and employees using NFC phones for a variety of services.
  • The technology also increases security.
  • experience gained
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  • four months.
  • A decrease of smart cards will also have an environmental effect with less material used
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    Hotel lock vendor SSA ABLOY launched a four-month pilot at the Clarion Hotel Stockholm. The program can allow hotel to send hotel room key directly to guests' mobile phones before arrival.  With the mobile key, hotel guests can check-in and out using their mobile phones.  In addition of increasing guest experience, mobile phone can also increase security, it allows hotel to revoked the key and reissue. At the same time, decreasing using of physical cards can save the environment. 
Chenchen zheng

12+ Meetings Technology Trends to Watch for 2012 - Corbin Ball Associates - 1 views

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    This article introduce 12+ meeting technology Trends. In 1 of 12, the Near Field Communication (NFC) attracted my attention. NFC is a widely used system for making payments when devices touched together through a short-range wireless connectivity standard. This machine simplified electronic ticketing, data exchange, credit card payment and micropayment options for events. In 2012 and the following 5 years, NCF will provide better and faster service and connectivity for events.
Sungoo Kang

A New Meaning to "Eat and Run"? Restaurants and Mobile Payments | Davis Wright Tremaine... - 1 views

  • Many mobile payment systems tailored for restaurants and other food vendors were introduced in 2011. Restaurant-industry insiders say 2012 will be the year of widespread adoption – and possibly a shakeout. A brief overview of the main contenders and considerations follows:
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    This article basically talks about four different types of POSs for restaurants, a brief overview of the main contenders and considerations.  The one of the interesting POS systems in the article is The Rail which is introduced last month, a digital bill folder that enables restaurant customers to self-swipe credit or debit cards at the table without the cards ever leaving their possession, thereby protecting against credit card and identity theft.  The basic Rail system includes POS integration, the BaseStation, a secure wireless system, a set of Rail devices (generally 1 device per every 3 tables), and monthly maintenance. Basic Rail devices incorporate a credit card swiper with encryption, billing touch screen display, bill splitting, tip calculator, signature field, NFC payment capabilities, LED stage lights, and receipt email program. The other POSs in the article are Card Case, Tabbedout which are a mobile payment system with smart phone, Square which is mobile card reader, and Chain-Specific Apps which permit the patron to call up menus, locations and nutritional data, as well as to order and pay on-line. Nowadays, many mobile payment systems tailored for restaurants and other food vendors are being introduced. Since they are new and challenges to restaurateur, considering what the pros and cons are and what kinds of POSs best fit to their establishments will be necessary and critical to remain competitive with others.
jennifer kornreich

How Travel is Getting to Grips with New Mobile Technology and NFC in 2012 - 1 views

This article was very interesting it discussed the up coming technologies that are effecting travelers. Mostly in airports and business travelers. They discuss a technology called NFC technology wh...

started by jennifer kornreich on 01 Mar 12 no follow-up yet
jennifer kornreich

How Travel is Getting to Grips with New Mobile Technology and NFC in 2012 - By Marco Sa... - 0 views

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    According to a recent Google whitepaper, the number of mobile users researching travel via their mobile devices is expected to grow 51% in 2012. The case is equally compelling for mobile booking in APAC, with more than 15% of travellers projected to book travel products and service by 2013. This article was very interesting it discussed the up coming technologies that are effecting travelers. Mostly in airports and business travelers. They discuss a technology called NFC technology which is near field communication. with this technology in our phones we will be able to pay for lunch, tickets, and everything else just by swiping our phones at the registar. They discuss in the article something that we discussed in a group, whether it is good to be an early investor our wait and rid fit out and make sure that it is a good investment. As for mobile technology in travel they definitely said that the early adopters are reaping the benefits and seeing a major cash inflow from investing. So in this situation it would have been a better idea to adopt early, because now that it is so popular it is more expensive to get the technology up on running.
Yanqiu Li

Unlocking the future: Hotels to see new security technology - Sci/Tech - DNA - 0 views

  • Your mobile can now literally be the key to your future and open many doors, thanks to a new technology that can have your cellphone talking to your locks.
  • Near Field Communication technology that makes mobiles do your work
  • s automatically loaded with an electronic wallet and encrypted code and hotel room number.
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  • The technology enables a user with an NFC-enabled mobile and a booking in an NFC-enabled hotel to breeze in and out, sans all hassles.
  • GPS coordinator
  • pay bills i
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    The article give tourists amazing stuffs while they are travel around world. Instead of keeping a key to guest room, a mobile with new technology app enalbles them to enter their rooms without any key or card and so forth. What's more through this technology, guests can get access to places of interests, shoppiing area to get directions, transportation, drink and food, anything that they need during they are out of hotels. It allows guests to use it as a electronic purse to easily consume anywhere at anytime. Now there are some hotels in USA, are now install this new technology, which indicates a new way for guests to enter the properties. And it will be more sate to carry a necessarymobile with guests rather than a little key or card, which are much easier to lose or be stolen, I believe, the new technology both benefits guests and hotels.
Ruoxi Wang

Unlocking the future: Hotels to see new security technology - Hospitality Portal - Hote... - 1 views

  • Your mobile can now literally be the key to your future and open many doors, thanks to a new technology that can have your cellphone talking to your locks.
  • Frequent travellers can now skip the check-in and check-out process into hotels, collecting keys at reception counters and spending time in lounges paying bills, thanks to Near Field Communication technology that makes mobiles do your work, says Sanjeev Anand, sales and key accounts manager, India, of VingCard Elsafe, supplier of hospitality security solutions worldwide.
  • His entry is automatically recorded on the front desk.
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  • The technology enables a user with an NFC-enabled mobile and a booking in an NFC-enabled hotel to breeze in and out, sans all hassles. After initial booking on arrival by flight, train or bus, the traveller's mobile is automatically loaded with an electronic wallet and encrypted code and hotel room number.
  • It can also be used to pay bills in his room or at the lobby kiosk without wasting time at the counter or stepping out of a room early to complete all formalities and hurrying to catch a flight or train.
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    This is an amazing technology. A customer can use his cellphone to do the reservation, check-in, enter the room and pay the bill. If  this technology can be widely used in this industry. It really can bring a lot of convenience to both the hotels and the customers. It is also very safe, because only your cellphone can open your room and the cellphone is also a identification of a customer. But there are two concerns. First is the cost of this technology and the hardware. It can be too much to afford for the hotels. Second, is it really that safety. What if someone lose his mobile?
xiomara242

5 tech trends revolutionising the hospitality industry - 1 views

  • 64% of U.S hotel guests said that it is “very or extremely important” for hotels to continue investing in technology to enhance the guest experience
  • In the last 20 years, we have seen technology impacting the travel industry more than it has in the former 100 years
  • The threat of a bad social media review became a highly powerful tool for the visitor
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  • VR became a replacement of the traditional brochures, hotels can offer more immersive experiences like 360º videos or VR presentations which provide a more personalised tour of the hotel. In short, VR helps leaving little to the imagination — in this particular case that is a good thing
  • Robots help staff to be more present for the guests by reducing several time-consuming tasks. Many agree and believe that they are a great addition to the industry
  • 35% of guest said they would like the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned — a chatbot could easily fulfil these desires
  • NFC has proven its capabilities to improve the ways in which consumers make transactions, exchange content or connect to other devices. This technology is ideal for self-check-in or as a smart room key. Besides payments and check-ins, NFC can also be used to personalise a guest’s experience at a hotel or track loyalty points
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    This article illustrates how advancing technology has dramatically affected the hospitality landscape and what the guest experience looks like for hospitality customers. Guests are increasingly demanding more customization in their experience, less waiting, and increased access to information and their specific preferences. Technology allows all of this and has given hospitality companies greater access to information, particularly customer information and preferences. Social media gives hospitality companies the inside information on what guests want and feel in relation to a hotel, robots are allowing simple, redundant, and sometimes time-consuming tasks to be done much more quickly and with no human interference or interaction, and VR and chatbots are enabling hospitality guests to have more personalized and individualized experiences. Technology is not going away and it is the companies that are able to effectively utilize it to its full potential that will succeed well into the future.
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    This article talks about 5 tech trends that are being brought into existence. It speaks on the importance of guest experience around technology. These five trends have now changed the game in term of a personalized guest experience. Technology, whether we like it or not has changed our world  indeed, it has revolutionized the way we plan our vacations. There can only be a few areas that have been transformed by technology quite the same way as travel.The Robot by far is the most interesting in terms of being able to carry out request from the guest.However, I believe that this will fill the void of an actually employee. There are pros and cons to the different trends that are coming about. Hotels will really have to evaluate if these trends will fit in with their brand.
dlcrawford

The Impact of Technology on Hotel Sales and Marketing | By Court Williams & Rachel H Le... - 0 views

  • Sales and marketing is also exceptionally challenging because of the potential dilution of established brands, the complexity of building overall brand loyalty, and the risk of management forfeiting their focus on less "cool" brands in the stable in favor of the latest shiny thing.
  • In their efforts to achieve visibility, hotels compete to incorporate inviting, "Instagrammable" backdrops into their design. Research from Travolution shows 40% of millennial travelers chose a destination based on how Instagrammable it was, bypassing the cost and availability of alcohol (24%) and the opportunities to explore local cuisine (9.4%).
  • Good reviews strengthen the brand's reputation, regular postings (either by marketers or guests) generate SEO content, and instant chat mechanisms support the decision-making and booking processes.
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  • If the industry can't keep up with the opportunities presented by technology, it risks (like Survivor) being outplayed and outlasted.
  • the ability to gather first-party data from those systems, map it against second and third-party business intelligence, and generate results that can bring every property exponentially closer to fulfilling the needs of its target audience
  • Content management systems provide them with the ability to hyper-personalize their marketing communications
  • many vacancies now carry new qualification requirements for candidates to be knowledgeable in social media and content marketing.
  • Near-field communication(NFC) technology works with smart devices to provide customized, location-based suggestions for activities and excursions
  • Voice-activated assistants do more than turn on lights, TV and air-conditioning. They wear a marketing hat, too, by enabling the easy use of peripheral services such as in-room dining, restaurant reservations, and bookings for spa sessions
  • The ability to track guests and their preferences translates into predictive analytics, which make it possible to be proactive rather than reactive
  • video ads are significantly more popular than their text counterparts, with 80% of all web traffic expected to be directed to video content by the end of 2019.
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    This is an awesome article describing the growth of technology in marketing strategies. It lists some of the many ways that eMarketing is evolving, and how these changes are affecting the hospitality industry.
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    Wow that was a good article! Thank you for sharing!
yyr997

7 Hospitality Tech Trends For Hotels | HERE Mobility Blog - 1 views

  • A survey made by Oracle Hospitality amongst hotel guests in the U.S, showed that 64% of guests consider extremely important for hotels to improve their guest experience by investing in hospitality technology.
  • The key pattern of every technology-based service should be to enhance the guest experience through offering convenience.
  • Guests can check in remotely through their smartphone, significantly saving time for the concierge
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  • NFC improves how consumers pay, transfer files or connect to other devices. For instance, with this technology, guests can use their smartphone as a smart room key or to pay for various services. 
  • Recognition technology This is a new level in check-in identity verification.
  • Moreover, the app can collect useful information such as type of request, usage frequency or even popular menu items for management to leverage on this information to improve their guest service. 
  • Hotels need to work harder to match guests expectations, and one way to do this is to incorporate advanced technologies like AI and IoT-based applications.
  • The technological revolution has increased customer's expectations with an emphasis on the search for convenience. 
  • There are several innovations changing the way hotels serve their guests. Hotels leverage technologies such as artificial intelligence and application development to offer their guests an array of possibilities, from automated check ins, to controlling room temperature, ordering room service, booking a spa session from the mobile app, and even booking a ride.
  • Smart hotels
  • Automated check-in and check out
  • Chatbots
  • Smart concierge and mobility solutions
  • Near-field communication (NFC) technology
  • Recognition technology
  • Blockchain and cryptocurrency
  • A branded app
  • Mobile check-In
  • Online reputation
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    This article goes over the recent trends that the Hospitality Industry has been adapting to in the past few months. It goes over the importance of Hotels taking the extra time to get to know what will make a specific guests experience that much more enjoyable by paying attention to details of past stays, and making things more convenient and accessible. These goals can be reached by keeping up with technology trends such as Apps giving guests easy and quick access to Check-in and paying for things throughout the hotel.
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    Its great to see that AI is one of the trends listed. A lot of problems can be automated using AI. Moreover, it can personalize the experience for the customer. In general I think technology should not also offer convenience to a customer but personalization as well!
vmorr026

Technology in the hospitality industry - exploring the very latest trends - 3 views

  • Nowadays, hotel guests who travel with devices such as phones, tablets and computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel. Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can do business and use their technology devices with ease when they book their stay. Hotels are also starting to move away from user pay models. In the past, hotels could charge exorbitant rates and guests knew they would have to pay if they wanted to go online. Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel). It might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
  • Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements.
  • This technology is also ideal for self check-ins by guests at hotels as well as the next trend in this article: smart room keys.
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  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door. Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally. This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key. Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices. Retina scanning is even more accurate and secure than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system in place of key cards to control access to the hotel’s presidential suite.
  • Some hotels are already offering more futuristic experiences, with robots delivering any items ordered through room service to a guest’s door. A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests. These types of digital systems not only make it easy for hotel staff to deliver items to guests, but it also offers a forward-facing digital experience to people who stay at the hotel. Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers). Instead of hanging a ‘Do Not Disturb’ sign on doors or having cleaning staff wake up traveling guests with knocks and phone calls, hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • Digital conference facilities Besides being able to offer high density Wi-Fi for conferences and meetings, hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences. While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Mobile communication and automation In many airports, it’s no longer necessary to stand in a queue to check in and people are expecting the same kind of easy, technology-driven check-ins at hotels. Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • Cloud services Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services. While hotels want to be able to offer digital content, they don’t necessarily want to invest in IT infrastructure and IT staff, making cloud computing the ideal solution.
  • Feedback on social media Technology has infiltrated almost every aspect of our lives and hotel developers need to realise that almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
  • Converged LANs to support multiple services Converged local area networks (LANs) will also help hotels to create more intelligent buildings. A variety of computer-based building services can be automated in order to control lighting, refrigeration, air-conditioning and heating. Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience. If a guest is known to prefer his or her room temperature at 18°C with the lights dimmed to 65%, for example, this can be programmed before the guest checks in at the hotel.
  • Integrated, seamless experiences Technology doesn’t mean that customer experience can only happen online and through devices, check-ins and online comments. All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and  operational team’s mind.
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences that can lead to positive change and growth in the industry.
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    With technology evolving and changing at a fast pace it is changing both what consumers expect and how the Hospitality industry responds to these expectations as well as how they do business themselves. The article highlights the many trends in the Hospitality industry. These trends include the improving and overhauling of a Wi-Fi network, conference rooms that offer Audio visual equipment, Smart room keys and many other different trends.
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    In today's world we are surrounded by technology; however, sometimes we do not realize the extreme of which we are surrounded by until we stop and look around. The Hospitality industry is quickly adapting to the technologically world we live it. I read an article written by Jeff Robinson, Technical Director for Aurecon titled "Technology in the hospitality industry - exploring the very latest trends". This article was beyond interesting because it touched on some on the way technology has already changed the hospitality industry and ways it will be changing it for the future. Robinson tells us in his article that "some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements". This means its not only about the bottom dollar, but the experience of each guest when they stay at the hotel. Robinson also states the obvious fact that travelers these days do not see Wi-Fi as a perk, but more of a must have. Full access to audio-visual is also on the must have list especially for business meetings and conferences. What I found most interesting from Robinson's article was the introduction of the Near Field Communication (NFC) technology. This technology give you the ability to share information from a short-range frequency wireless communication. This technology is also ideal for self check-ins by guests at hotels as well as smart room keys.(Robinson) Hotel room keys have come a long way. From an actual key, key card in which you insert, to a key card you simply pass close to the reader and now the birth of the smart key. "Smart room access system allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.". (Robinson) Now how awesome is that. Robinson also talks about other new technology just as the future of hotel in room entertainment, hotels offering
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    It has been well described and defined that technology impacted the hospitality industry in which it has advantage and disadvantages. The update and development of software creates a change in the business. This justifies that better software leads to better customer service. For this development has given most business opportunity to grow as they give them better tools.
taurus1313

What is Proximity Marketing and How does it Work? | Beaconstac - 0 views

  • Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
    • kaylaabad
       
      Proximity Marketing - highly personal marketing strategy
  • opt-in to enhance their customer experience using proximity marketing technologies
    • kaylaabad
       
      Proximity marketing enhances customer experience.
  • These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.
    • kaylaabad
       
      Proximity marketing enables businesses to better understand wants/needs of customers and buying behaviors.
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  • Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique.
    • kaylaabad
       
      Proximity marketing can be done through beacons
  • Again when it comes to beacon deployment there are a number of factors to consider, starting from available power arrangements to choosing the right kind of beacon
    • kaylaabad
       
      Factors to consider with beacon deployment: starting from available power arrangements to choosing the right kind of beacon
  • the communication occurs in 3 quick steps
    • kaylaabad
       
      The communication occurs in 3 quick steps: device detection, permission request, content upload
  • There are a host of technologies are being leveraged to implement proximity marketing campaigns. 
    • kaylaabad
       
      There are a host of technologies are being leveraged to implement proximity marketing campaigns - QR codes, WiFi, NFC, Geofencing, RFID, BLE beacons
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    This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID
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    "Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."
lwu014

Proximity Marketing Soars Local Businesses: A Case Study | MarTech Cube - 0 views

  • Proximity Marketing Soars Local Businesses: A Case Study
  • 邻近市场营销(也称为超本地市场营销)就是要在适当的位置和适当的时间吸引适当的受众。它包括使用基于位置的技术,通过超个性化广告或基于与零售商店或本地企业之间的亲近度和潜在客户的交流来针对潜在客户,从而使他们能够立即做出购买决定。
  • 接近营销中使用了一组技术,例如: 蓝牙低功耗(BLE)信标或信标 无线上网 地理围栏 射频识别(RFID) 近场通信(NFC) 二维码
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  • A group of technologies is used in proximity marketing such as: Bluetooth Low Energy (BLE) Beacons or Beacons Wi-Fi Geo-fencing Radio-Frequency Identification (RFID) Near-Field Communication (NFC) QR Codes
  • 零售和本地企业邻近营销的优势
  •  Enhanced Customer Engagement
  • Advantages of Proximity marketing for Retail and Local Businesses
  • 客户数据的超个性化
  • 先进的客户见解
  •  增强客户参与度
  •  顺畅的客户体验带来更高的转化率
  • Hyper-personalization of Customer Datat
  • 接近营销的有效应用
  • 目标听众
  • Advanced customer insights
  • Higher conversion rates due to smoother Customer Experience
  • Effective applications of Proximity Marketing
  • Target Audience
  •  
    This article talks about how Proximity Marketing Soars Local Businesses, what kind of technologies are been used in Proximity Marketing, Advantages of Proximity marketing for Retail and Local Businesses.
rhera004

Technology in the hospitality industry - exploring the very latest trends - 5 views

  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
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  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Retina scanning is even more accurate and secure
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • local area networks (LANs)
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
    • rhera004
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
       
      Super important given the state of things
    • rhera004
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
       
      Eco-friendly option. I like this!
    • rhera004
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
  • l
  • I
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
  •  
    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
  •  
    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
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    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • it’s not inherently compatible with mobile devices,
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  •  
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon,while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  •  
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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