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As VP of Digital Marketing George Corbin said, "Smart devices are now everyone's indispensable travel companion, as more and more travelers increasingly expect to have their needs satisfied using their mobile phone." Engaging with guests via applications is an excellent marketing tool and Marriott's recent update allows guests to access the application via Apple electronics. The application is now featured in 6 different languages, allows for mobile check in/out, room upgrades, late checkout, and direct request. Marriott wanted to go above and beyond in its offerings for guests. Exploiting this avenue of marketing allows guests to have an hotelier within their pocket. Guest rewards will be directly accessible and the app will be personalized via preference data and destination content. Ensuring guests have an easy and reliable source as this, allow for more bookings. In the future, the application will allow guests to order from restaurants within the hotel and room service, as well as feature a messaging system that will send out offers to guests.

INNCOM is the global hospitality-industry leader in advanced energy-management and Integrated Room Automation Systems (IRAS) for hotels and resorts. Furthermore, INNCOM is considered to be a pioneer in wireless environment installation with extensive experience in networking guestroom equipment and 25 years of tradition. INNCOM invented a Deep Mesh Network which uses advanced radio frequency technology to provide better control and monitoring over a hotel's HVAC, lighting and other equipment with the goals of reducing energy consumption and simultaneously improving the guest experience. In case of the Waikiki Beach Marriott Resort & Spa, it had upgraded its guestroom temperature control system to a networked energy management system utilizing the Deep Mesh Network (DMN) architecture from INNCOM, and since the 1,310-room property converted to this robust wireless environment (nearly eight months ago), energy consumption has dropped by 21 percent without requiring the 40-year-old facility to undergo an extensive or costly installation effort. After all, energy conservation is not just a question of saving money, but saving something that is home to us all: the earth.

Mr. Watt, a customer who was spending his weekend at the Courtyard Marriott in Midtown Manhattan was browsing the website. He realized that there was a strange drawing appeared on the top of the web page, which did not exist before. At first, he did not pay too much attention to it, but he still determined to check source codes to see if there was anything wrong with the computer or the Internet. After checking the source codes, he found lines of code which include references to"EXG". He thought it was a hacker attack, but his IT background enabled him quickly figured out that lines of code that include EXG had nothing to do with a hacker attack, but was a service named Revenue Extraction Gateway used by RG Nets company to inject advertisement secretly without the knowledge of the users, which aims at generating revenue from the Internet access points. Mr. Matt claimed that although this service will not bring harm to the users, but the principle of the thing that upset the users most. The hotel then apologized to Mr. Watt, and promised not to use this service anymore. What I feel interesting is that I also had such problems before, and after I interviewed some of my classmates and friends, I realized that this is a pervasive problem. However, what surprised me the most is the truth that most of the hotels do not know that their hotels' internets are exposed to secret ads injection because this kind of secret service is not on the contracts that the hotels signed with the internet company. In my opinion, it is an unethical service. Customers who use the internet feels that he/she is being spied on, and for the web content creators, they could not get a cut of the revenue from this.

This article discusses Marriott's first LEED (Leadership in Energy and Environment) Certified hotel which is opening up in Scottsdale Arizona. In an effort to reduce energy and utility costs this new property boasts a variety of features such as Energy Star certified appliances, water- efficient toilets, and specialize lighting controls and sensors that reduce the consumption of electrical lighting in the presence of natural sun light. In addition changes made to the roofing, such as the installation of light colored panels that reflect heat and the use of recycled building materials will help keep costs down and use less energy. Marriott's effort to take measures in being more environmentally conscious should serve as an example to other hotel chains and properties to be socially responsible as well.

Marriott Corporation set up an eco friendly program, which is called LEED volume program. Towneplace Suites is the main leader of this program and they created it because of they would like to teach and tell about what it really means to be social responsible. The goal of the program is to provide a pre-certified hotel design as green hotels. More than $100,000 can be saved per project and company will do all the work with owners pre-opening and post-opening. They usually focus on lighting and towel. They prefer to use motion sensors rather than regular light bulb and try not to change sheets and towels too often. They are some hotels trying to be green hotels but it is very rare that big corporation hotels try to be the one and lead industry. I believe it will bring positive effects to whole tourism and hospitality industry.

Hotels around the world are looking for way to cut unnecessary expenses and costs, and are increasingly turning to technology to find a solution to this problem. InvoTech Systems, Inc. has introduced RFID to the JW Marriott Hotel Santo Domingo (in the Dominican Republic) in order to keep track of linens and staff uniforms. RFID (radio-frequency identification) is a growing method in the hospitality industry to collect, store and manage data. All losses will now be accounted for and that will reduce the purchase of replacement uniforms and linens. It is a great way to increase revenue as the hotel will be able to allocate more funds to other pressing matters such as making guests' stay more enjoyable; funds that previously would have had to be disbursed to replace missing linens and uniforms. Also, thanks to handheld readers, this technology is portable and the software seems to be fairly user-friendly.

The use of RFID to track employee uniforms is a phenomenal idea! When people hear RFID they usually think of the ability to fill a shopping cart and walk out while having funds automatically withdrawn from an account or applied to a credit card, but this use is innovative and a sure-fire way to reduce costs associated with inventory loss. At my previous property, the uniform department found that uniforms not being returned was so rampant that they eventually just accepted it as a cost of doing business. The department didn't even attempt to have items returned and employees of the department were always shocked when someone returned an item, especially after leaving the company. Needless to say, this practice probably cost the department a very pretty penny.

Marriott's data breach which affected more then 500 million accounts raises questions about cyber security in the hospitality industry. Hotels are in the business of maximizing revenue and unfortunately cyber security is a cost rather than a profit therefore it is sometimes overlooked. However, companies in the hospitality can take steps the strengthen their cyber security and ultimately protect the data of their customers.

This article explores multiple hacks of different Marriott networks that led to guest and employee security breaches. More specifically the hacks include a third party IT security who downloaded malware that ended up allowing access to internal Marriott email. Another involved hackers stealing the starwoodhotels.com domain which allowed them access to consumer information thinking they were booking rooms. Another beach came through the use of an insecure password for one of their cloud networks.

Hotels are starting to see a trend in high technology that are becoming more appealing to guests. Two hotels in China began using facial recognition to check in there guests in 2018. The article states that because of the good feedback from guests that enjoy these high-tech hotels, this technology will become mainstream in the hospitality industry by 2025. Despite all of the excitement behind the new facial recognition and the big role artificial intelligence will play in hotels, some industry professionals believe that it takes the personality out of the hospitality industry.

Twenty Four Seven Hotels has moved all their properties to Aptechs PVNG software. PVNG is a cloud-based enterprise accounting software. Aptech is a software company that has 100% hospitality specific software systems. Twenty Four Seven hotels has had no issue with this software as of yet they have only been seeing the positives of the software, the staff finds it very easy to use as well as the vice president of finance for the chain. twenty four seven hotels portfolio also includes Marriott, Hilton and Hyatt brands. this could see major hotel brands switch to more cloud based technology if this chain continues to be successful with it

This article explains the way the hospitality industry is responding to the Corona virus crisis using digital and online capabilities. One obvious support that the industry is giving to the response efforts is by providing beds to respond to the emergency cases in the crisis like in the examples of Cloudbeds working with Sabre, Marriott, and RateGain and Hotels for Helpers, in the Netherlands which is offering discounted hotel rooms for those in need. The hospitality industry are also adapting to the crisis by finding online solutions for their employees to work from home and also providing wide range of resources on the crisis for users.

Maestro is the future of PMS in hotels! This cloud based system allows hotels with multiple properties to be fully integrated with one another. Hotel chains like Marriott International, Hilton, and InterContinental hotel groups are among of Maestro's customers. Hotels rave about Maestro flexibility, 24/7 support, and excellent customer service.

This article discuss the idea that cybersecurity has been neglected according to consumers and more emphasis should be placed on protecting their private information. It has been found that point-of-sale systems are the most common victims of these breaches, and most often at restaurants. Attackers are targeting systems with weak points and outdated software, making them at a considerably higher risk for breaches and cybercrime. Companies must start investing more in heightened security measures in order to retain consumer loyalty.

This article discusses the negative aspects of cloud-based software.The hospitality industry found the software to be expensive and lacked the functionality that was expected from the software. What seems to be taking the place of cloud software are business software environments, which the author refers to as a eco-system of vendors. SAP Cloud platform HANA is the center of one of these eco-systems. Another eco-system that is discussed in this article is the one around salesforce.com and last but not least the Microsoft Office Environment. The author concludes his argument by saying although there is no hotel industry eco-system, cloud-based hotel software will not resurface as an eco-system.

This article talks about how hotels/hotel chains as well as organizations help to go green. They for instance mention the World Travel & Tourism Council (WTTC) who tries to improve the quality of tourism by promoting greener "habits". They for instance try to be proactive in regard to reducing carbon emissions - in this regard they launched the Hotel Carbon Measurements Initiative with the International Tourism Partnership (ITP) and 12 international major hotel chains including Marriott, Hilton, and Hyatt to name a few, to reduce the carbon footprints hotels produce.

This article proves that no matter how big a hotel is they can still encounter a target data breach. The fact that this data stealing went on for two months and affected 5.2 million guests. Also the data collected aside from fincial information, but the personal data makes it larger threat to guests. Adding a specific website will help some concerns.

Sustainability has been a primary focus for many hotel companies around the world. There are many initiatives that are being created other than your everyday recycling. Fairmont Mayakoba has implemented a tour in which guest can assist in the transplant of coral to help their growth. Hosteling International USA has also become the first of it's kind to develop a system that monitors shower to last at most seven minutes in it effort to conserve water. These are just some of the many ideas that are taking into effect to further progress sustainability within hotel operations.

As guests are getting more environmentally friendly, being sustainable is an important aspect of hotel operations. Before they book a hotel, a lot of guests will look for or read about the hotel's social responsibility program. Hence, going green would bring in more revenue by attracting more guests.

This article explains several ways that hotels and resorts are helping in the fight for sustainability. Some resorts have completely eliminated the use of air conditioning and other ways to get energy for running electricity. For example, the Jade Mountain resort in St. Lucia has designed all their rooms to be open-air rooms which allows for breezes to come through the rooms and ultimately cool down the rooms. This, in turn, eliminates the need for air-conditioning all together. Some hotels are even offering classes on how to live a more sustainable and eco-friendly lifestyle. Hotels and resorts have worked towards saving coral reefs, energy and water conservation, preserving food and re-purposing waste, and creating eco-minded communities.

A question we have all been asking is how can our data that we share be safe with businesses as technology continues to improve and progress into the hospitality industry. Biometrics are biological measurements or physical characteristics that are used to identify individuals like fingerprint mapping or facial recognition. Marriott hotels in China are already using facial recognition technology for checking in and charging the room fee and deposit to the guest's account. Many hotels also use biometrics for their IT operations. The closer connection between biometric methods and the user the security is greater. A person's phone is effectively safer than a hotel's facial recognition system and provides increased security of data.

This article discusses ways that the travel industry can combat cyberthreats. The main cyber concern for hotels' is phishing, which is a scam that collects credit card information by pretending to be apart of a hotel's front desk staff. The article mentions that IT departments should do routinely updates to operating systems and back up data and files. Employees should also be trained to help prevent data breaches. The author briefly touched on what to do when your hotel system is hacked and even dives into how the airline industry is still very unequipped to handle cyberattacks and threats. This is a great read to learn how to keep up with best security practices in the hospitality and tourism industry.

This article gives the general basis of why it is important to have a security department for your front office. The front office is the communication center for the hotel. Therefore it is an area that breeds a healthy amount of human interaction for which you must have a secure, safe plan in the event of an emergency. In my opinion, I agree that front office associates deal with a lot of people on their job and having the appropriate knowledge for the appropriate situation is important.

AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!