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The events industry is growing in the United States and around the world. Event managers need to keep up with the current and future technology trends in the industry. Mobile ticketing, cost reduction, gathering data from event attendees, and cashless events are all areas that event managers need to use in their operations. Using technology at events can help to reduce costs and improve attendance. In addition, the future in events could mean having a cashless event and also implementing virtual attendance. Event managers need to evaluate the technology that is the most cost-effective. The initial cost may be high; however, event managers need to look at the return on investment.

This past week I watched a few episodes of the documentary series on Netflix Rotten. There is an entire episode dedicated to food allergies and the increase we have seen over the past few decades in severe reactions. I am going to attach another article following this one, but this article specifically is about the newly developed food scanner named Nima. Nima is a scanner that is sold with pods. Simply crush up some of the food you would like to eat inside the pod; if it is safe to eat Nima would show a happy face, if it contains the allergen Nima would contain a sad face. As someone who has worked in restaurants for quite some time now, extreme steps have to be taken to keep foods completely allergen free, and not all restaurants are 100% committed to taking them. Currently food allergies have increased 50% from 1997-2011 with 200 people per year just in the US dying from allergic reactions. Nima does come with a high price tag though costing an initial $190 and then $3.99 per pod. It can currently test for peanuts, gluten, and lactose; but the Southern California inventors are hoping to create a single pod connected to an app that would allow user to choose the allergen they would like to test for. If I had a family member with an extreme food allergy, I would definitely purchase this product. There is no price on safety, and while I'm sure even with the product users would exercise concern, it could put many people at ease having this as a second wall of defense.

Nowadays, there is an abundance in advanced in-room features making their way into the world's most modern hotel rooms. Some of those inventions, integrated recently in some hotels in the U.S., are explained below. Sheraton Imperial Hotel Raleigh-Durham Airport at Research Triangle Park, in North Carolina, offer its guests a better hotel experience through a TV with fast reboot time. This TV provides a top-notch television content and delivery, and has the latest high-resolution options and features. Due to its level of delivery that guests are accustomed to have in their own homes, it is expected for guests to feel more comfortable and homey during their stay. Hotel rooms in Loews Hotel 1000 in Downtown Seattle are equipped with heat-detecting sensors, which scans the room for body heat so that housekeepers don't accidentally enter the room. This high-end technology with an infrared signal scans the room to detect body heat and notes 'do not disturb' when occupied. It is particularly useful when guests forget to leave a sign when entering the rooms at night. Seems like the world's most advanced hotels are getting very creative with their in-room technology. Another example for that is the beds of Four Seasons Hotels which are customizable to guests' preferences, designed to support better sleep. Recently, numerous Aloft Hotels and Element Hotels across the United States feature their own robot butlers. With help of Botir, items can be easily delivered to the guests rooms within minutes. The purpose of using robotic assistants is to send a robot to deliver shampoo, toothbrush, toothpaste or so by the front desk. This way, the human hotel staff can serve customers personally when necessary. In my view, in the customer-driven hospitality industry, the use of in-room technology can make guests feel more comfortable and feel "at home". These new technologies have been helping the hospitality industry grow in innovative and tech-enhanced ways to deliv

McDonald's has consistently been "beaten to the punch" by its competitors regarding the use of technology in its restaurants, and it has shown in an overall 10.4 decrease in foot traffic from its peak. In a cross-promotional attempt to advertise its new menu offerings while connecting with a younger (i.e. Millenial) market to show off their increased technological offerings (e.g. mobile ordering, digital smart menu boards, self-service ordering kiosks, and even delivery), McDonald's set up a Big Mac vending machine in Boston's Kenmore Square that dispensed burgers in exchange for a video posted to the consumer's twitter account. This multi-facted marketing technique allowed them to deliver their tech-driven message to potentially several hundred new consumers for every burger that was dispensed. This is a highly cost-effective marketing strategy that will allow McDonald's to focus its resources on continued development of the tech solutions that the event is aimed at promoting.

This article tells us about the fact, that now days the global hospitality industry is one of the industries which is most frequently targeted by hackers. In order to avoid any attacks there must be tighter control across a hotel and its network of partners. So the main 3 aspects which will help to avoid attacks are: -assess risks everywhere -protect the POS system -find malware and keep data protected

This article stood out to me in a way that teaches us how important the environment play in our society and industry.It can significantly reduce cost and increase revenue within the hospitality industry. It doesn't have to be overwhelmingly difficult transition into a more green and diverse economy, it can be accomplished quite easily. I believe that its important to implement this green practices in order to help the environment and our economy.

I chose this article as I am an avid user of Trip Advisor! After watching the E-Commerce lecture, I actually started researching more on facial recognition used in the hospitality industry, both in marketing and to keep guests safe. Using facial recognition for safety actually came up quite a bit; specifically as Professor Cilli mentioned on cruise ships to help track and potentially stop a predator or threatening guest. This article is on Trip Advisor's new badge system, that intends to flag hotels if reports or media comes out including sexual assault, crime, and other potential threats to travelers. The idea started from a case filed against Trip Advisor for taking down comments claiming a security guard at a Mexican resort had sexually assaulted a guest who had stayed there. Trip Adivisor claims that at the time, the comment was removed due to explicit material. Not only has Trip Advisor promised to keep comments like this published on their pages, but if taken down they will tell users what exactly flagged their system to take it down. Users will easily be able to adjust their wording and repost. While the exact wording of the badge does not specifically detail why the hotel was flagged (see wording annotated above), as a traveler it would definitely make me think twice. From a management standpoint, getting flagged like this on one of the most used travel websites could completely halt business and create financial strain for months. The badge will last for at least three months and in that time could be seen by thousands of visitors. I hope this small step for Trip Advisors forces hotels to take big step in terms of safety and security with who they are hiring and tracking who is on property.

This article caught my attention because it was not just the Waste Management service offering a new sustainable option for hotels, but an actual electronics provider as well, LG. It appears that since 2009, LG has been partnering with Waste Management, and helping hotels dispose of their old electronics, such as older LG tv models, in a much safer and environment friendly way. This gives hotels no excuse to not dispose, or recycle, electronics in a safer manner. I believe a partnership like this is a perfect demonstration of a social responsible company, who is aware and active of the damages their products can make toward the world. I hope more electronic companies start partnering up like this; as it brings awareness, and convenience to not just hotels, but many industries that use, and frequently update, electronic devices. 

IT investment are pushed forward now and days more so for guest satisfaction. A recent Motorola Solutions Inc has uncovered a study that fifty six percent of hospitality organization plan to increase their mobile investment and wireless technology with greater data volumes and high speed access. This will increase drastically competitive advantage for the business and customer experience. Some find it a challenge in convincing upper management to approve investing in to the latest technology. As well as demonstrating that a proposed technology investment will be beneficial for their business and will assist in continuous up to date trends and market competition. I highly agree that technology is a must in this industry, especially how fast it is changing. In order to stay within the competitive advantage and provide convenience for our guest it is necessary to invest and update into the latest technology. The initial investment might be extreme especially if you have been out of date from any recent technology however, with time the results will be returned with satisfied guest and fast paced PMS systems.

Information Technology is indispensable in the hospitality industry for several reasons. This article discusses how many hotels are increasing their investment in I.T because of its abundant advantages, especially guest satisfaction. It particularly states how mobile and wireless technology will aid in guests pleasure but ensure competitive advantage as well. They looked at a study of Motorola Solutions Market Barometer of 2011 where they fundamentally determine the emerging trends in the industry and opportunities. They then came to understand that businesses are investing more on hospitality information technology to not only assist in customer retention but to have an overall high-quality system that can manage their daily duties such as inventory, budget, and status of room reservations.

This article talks about how hotel companies are starting to invest more in information technology to provide a more enhanced guest experience. A survey done by Motorola Solutions found that 56% of hospitality companies are looking to invest in more mobile technology. While companies are looking to invest more in technology, it has been challenging to convince higher management levels to make the investment. Radi Karnib with Rotana Hotel Management said that it's important to demonstrate the benefits of the investment. Daniel Haijar with Layia Hospitality agrees and goes on to say that it's important to differentiate between what's an investment and what's an expense.

Module 4: This article is about Grindrod Travel acquiring the services of Caveau for GDPR and PCI Compliance solutions. Grindrod Travel is one of the oldest travel management companies within South Africa that caters to both corporate and international travelers and conferencing services. With the ever-present looming threat of cyber security and protecting personal information and payment methods, Cavaeu can assist Grindrod is providing efficient solutions to their issues. With Grindrod being such a large company with its own IT department; when it came down to initiating a vulnerability scan of the Travel Division of the company, it proved to be more complicated with much difficulty to accomplish without having to apply the scan to the entire company. With the assistance of Caveau, they were able to develop a secure storage for Grindrod's clients credit cards and personal information. PCI compliance is such an important factor to abide by when managing a travel company. You have various clients that have different forms of payment and they are trusting that same company to protect and store their credit card information. While cyber-security continues to be an ongoing issue in today's industry, companies should continue in their efforts to monitor that their software is always updated and secured.

This is a smart move, both from a environmental and a cost cutting perspective as refillable containers will likely reduce costs over the long run. Marriott has been looking at replacing this process for years (Marriott Banning Little Shampoo Bottles By 2020 Associated Press - https://www.nbcnews.com/business/business-news/marriott-banning-little-shampoo-bottles-2020-n1047116) However, even Marriott admits that it doesn't have the process right yet. There will be a significant impact to smaller operators whom 1) Will be challenged with an additional increase in cost for new dispensary options 2) Have less access to big brand economy of scale purchasing which specialized dispensary products will require. Though this is as a policy almost a foregone conclusion, there seems little doubt that extensive thought has to be put into the impact on operators as a whole, and the customer made cognizant of the fact that costs will rise due to this change.

This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.

The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.

This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.

This article outlines how hotels are trying to become eco-friendly sustainable and still able to paramount guest needs. With this initiative, modern consumers are showing a definitive preference for experiential purchasing over material goods.