The Future of Hospitality Hangs in Balance of Mobile and Social Implementation - 2 views
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abalitz on 13 Jan 15Hospitality Industry is seeing a increase in bookings of hotel rooms, airplanes reservations, and even dining reservations through mobile devices. Expedia website belives there will be an increase to 32 million people using mobile devices to book hospitality venues in 2016. Expedia has also noticed that many people are booking same night hotel reservations from their mobile devices. Many people who are using their mobile devices for booking are under the age of 30 years old. National Restaurant Association also confirm that a younger generation is using mobile technology to find a restaurant, from booking a reservation, to looking at menus, also even ordering their meals and paying for it using their mobile devices. Another thing is that mobile devices are being used to do research on restaurants and reading reviews before choosing a particular venue. A downfall to this mobile outbreak is how do hospitality establishments respond to bad reviews. The response to a bad review can make or break your establishment in my opinion. Many restauant owners are asking themeselves how can I take this social and mobile technology and introduce it to my concept and goals. So my feeling is that the hospitality industry is embracing mobile and social technology as it grows. However, are they embracing it fast enough? It seems to me the customers who use mobile and social technology are growing more rapidly.
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annastone on 15 Jan 15It will be soon that all hotels go to using mobile check-in. We have implemented it on our current Hilton hotel and this technology gives the guest the power to pick their own room within the hotel, electronically check in from their phone, as well as use their phone screen code to unlock their room door. It all but eliminates the need of a front desk staff upon a guest's arrival. Without the personal communication I believe that some of a guest's experience is taken away, however there is no slowing down this technology and the use of it within the hotel industry. I agree in the fact that management has to stay educated and up to speed about how all of this technology operates as well as the affects it can have on their operational scores. On a positive side, management might cut some of their labor costs by having this technology act as a sort of hourly employee.