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Noble Studies is adding Chad Hallert to their team. Hallert is a former internet marking director at the Eldorado Hotel Casino and Silver Legacy Resort Casino. At Noble Studios he will work with clients to maximize performance and ROI. His previous experience involved web development for their casino websites, which helped to increase profitability. This is an interesting move by Noble Studios to hire Chad Hallert. This will give the company an edge because Hallert specialized in casino and hotel e-marketing. This could help bring in more hospitality based clients to Noble Studios. Hallart is highly thought of in Nevada and has been recognized for his knowledge in technology marketing.

This article highlights the importance of announcing a security breach quickly, and explains the argument on whether it needs to be carefully analyzed before releasing the breach. It explains the importance of releasing the understanding of a hack as quickly as possible to maintain people's information (i.e. bank information) safe.

Hotel companies can use its advantages. The system allows measuring the number of visitors, or the reservations that have been made. In this manner, a hotel's efficiency in marketing and other activities can be estimated faster and at lower costs  Alongside the system's advantages, there are also disadvantages. One of the most important disadvantages is its dependence on new technologies, and the high entry costs evidenced by high membership fees. And the article also mention a very significant problem that almost half of the corporate negotiated rates are not visible on the GDS, so it not perfect , still need correction and improvement.

Restaurant Message Marketing is growing extremely quickly.  It is increasing revenues for restaurants.  By opting-in, clients can receive coupons from the restaurants automatically.  With the added use in smartphone technology, this is a e-marketing strategy that many hospitality firms will look to implore in the near future.

The hospitality industry has to keep up with digital marketing and social media. The new breed of travelers has emerged. They are technology smart, and expect hospitality providers to be engaged with the digital global network so they can communicate using their preferred media channels.

This article goes in depth on what emarketing is and how it's used. Emarketing is used for business to market and their business online. E-commerce goes hand in hand with Emarketing as it is also an internet venue where people can process their transactions from a business. But Emarketing does go beyond just the internet.

The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.

This article presents suggestions on POS selection for companies sized from small to large. I found this article really interesting and reiterates that the selection of the POS is going to be based on company needs/culture. Their research was extensive and conducted market research repeatedly, before suggestions were made. It also touched on the different pricing options, in addition to any special features the POS may offer.

This article talks about the best POS systems for 2020. What I found interesting is that the majority of these systems are cloud-based and offer integrated information services for a variety of industries, not just hospitality. A lot of the systems also are ipad based and work well with third-party POS hardware. They also have automated payment options integrated, for people who like to process payments electronically (i.e. Apple Pay). I think its important to know about these POS systems and what they can accomplish for hospitality companies.

In this article, they talk about the best pos systems to use for 2020. They list each pos system name and then summarize the benefits and give a full review. The first system they talk about is lightspeed, which Ipad pos system has solutions for retail stores, restaurants, and online businesses. It's fully mobile, so you can check inventory from anywhere in the store, show customers product images and descriptions, and ring up orders and accept payments on the sales floor or, for restaurants, tableside. The next system is Vend that has real-time reports, inventory management features, and access to various integrations that can help you run your business, save time, and boost sales. This POS software is suitable for nearly every type of retailer. Whether you run a clothing store, a sporting goods store, or a specialty service-based business such as a car wash or computer shop, Vend has the features you need. Touch Bistro is a simple and affordable POS system that focuses on the unique needs of restaurant owners, with tables, reservations, and delivery management features. It's suitable for all types of food establishments - fine dining, casual eateries, cafes, pubs, food trucks, and more. Lastly, there is eposnow has both retail and hospitality versions of the software are available, each with a robust selection of features to help you run your business. It also has more than 80 integrations, so you can add extra capabilities and connect to the business programs you already use.

This article shows how despite the trend into mobile devices and tablets, the industry growth of fixed POS system is still ahead. it is very interesting to see these findings, since nowadays all one seems to see or read about is this addiction to mobile devices and tablets. The article found growth in all the major regions of the world, which clearly states that this is not a random occurrence.

Illasi Valleys, which is composed of 52 companies, has been created in Verona, Italy. Even though the area in the Province of Verona is not that well-known, many popular brands of wine and olive oil are exported from there. The purpose of this network is to "promote local hospitality, increase visitors to the area, and to share the benefits between all members". Illasi Valleys is a network made up of companies from the wine and olive oil, hospitality, and manufacturing sectors of Verona. Illasi Valleys is expecting an ambitious budget of 1,200,000 euros. Part of this budget will fund the activation of an E-Commerce website. Important partnerships and collaborations are forming to implement this project. According to the article, "a network of international brand ambassadors located in various countries has also been created and a contract with US tour operator TourCrafters has been signed". The focus of Illasi Valleys is to increase the numbers of Northern European and US visitors.

The findings of this research make very interesting reading. We were impressed to see so many independent hotels using social media - 85% had a Facebook page and 74% were on Twitter, although only 35% actually responded to our tweet. The fact that 37% of the hotels take the time to respond to every review on TripAdvisor was also very positive

This article discusses the new mobile strategies Small Businesses are using. Today more small businesses are using Apps rather then websites to interact with and connect with their customers. 

In this article a very interesting way of advertising is discussed from the side of a writer - Jeff Kagan. In times of tech revolution you don't need to wait for years to write, publish and sell your book, you don't even need to print it, everything can be done online! Book can be a great marketing tool for many businesses, as it adds prestige, respect and tells your story to millions of potential customers! Of course not everyone can tell a story which would attract people, but you can take a famous co-writer or pay for somebody unknown to write instead of you. What you need is to tell others some tips of your success and how you become who you are now. The websites are changing everyday, but your book is forever. This non-aggressive approach can be very useful and now it is much more real then few years ago.

Facebook is becoming more and more popular around the world and it is becoming a social media requirement for companies to utilize for their customers. Grand Millennium Kuula Lumpur realized this and became the first hotel in Malaysia to use Facebook as a booking engine, allowing its 30,000+ followers to book hotel accommodations comfortably and in a secure environment with a special fans only rate. Friends of the hotel's Facebook page feel confident when booking through this mechanism because the page links directly to the hotel's real-time reservations system, allowing customers to check availability and book rooms instantly. This is all done without ever leaving the Facebook page. Sabre Hospitality Solutions understands the growth of social media and is helping hotels engage guests through this new technology by providing the most comprehensive social media optimization solution available. They are helping hotels build loyalty, tap into new market segments, build buzz and grow their business through online communities. This is a very important and relevant marketing tool for Malaysia because their total number of Facebook users at the end of 2011 grew to over 12 million.

It seems they are really customizing the guest experience by offering guests the opportunity to take advantage of their relationship with Live Nation. I like how they get the guests involved in promotions by offering them a cash code, a benefit of being an SPG member.

The article, iPad POS Use Rising Among Restaurants, reflects the evolution and implementation of both hardware and POS software within the restaurant industry. The iPad is revolutionizing POS systems, helping to increase the efficiency for the restaurants. According to Chris Wishart, restaurateur of the Trio Restaurant & Bar, "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions". This allows for the quicker and more efficient placing of orders that contribute to higher customer satisfaction, which is to an extent difficult to measure. As well, Wishart comments about the hardware cost an estimated $3,000, in comparison to the typical upfront POS system costs of $12,000 to $20,000. Including, the use of the cloud base technology has eliminated the need for store software upkeep. The iPad is a versatile hardware that has allowed POS software companies to benefit mutually along with restaurants.

This article introduces using ipad as a POS in restaurants. Customers liking ipad, this is a big advantage of using ipad to take the order. What's more, ipad can improve the efficiency for the restaurant and decrease the workload of servers. "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too," And ipad POS can bring the benefit for the cost of the restaurants. In addition, it also has the reliability to assure users.

It is a revolution that tablet brings to restaurant industry. Taking orders, reservation, planning and inventory, all things are possible with iOS platform devices. Both restaurants and guests like new tablet POS because it improve experience and time efficient. Both servers and restaurant owners like it because it is cheaper to set up comparing with traditional POS.

This article speaks to how the travel experience has changed due to e-commerce. Instead of relying on printed travel guides, there are many apps and website available that one could interact with people who have actually been to the destination you are interested in. Photos and experiences can be shared and also the best places to go in a particular area.

It explains how and why the companies need to announce in tweeter and how it affects the companies sales and advertisement departments.