Mobile payments go beyond mainstream » Telecoms.com - 0 views
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For the end user, having the ability to conduct payments on mobile is extremely convenient. For businesses and financial institutions, the convenience and security of mobile payments can bring new revenue sources via e-commerce, and enhance customer loyalty through programs that leverage consumers’ mobile data
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The hospitality industry has been quick to embrace mobile payment technology as operators seek industry-tailored mobile solutions that improve efficiency, boost profitability and increase guest satisfaction. Case in point: Gaylord Hotels’ poolside ordering and payment uses an iPod Touch, featuring mobile POS software and an attachment that allows the server to scan, collect payment and print a receipt from anywhere, so guests never have to leave their cabana
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The future of mobile payments offers unrivalled opportunity for businesses, but ensuring its security is vital to maintain consumers’ trust. End users expect secure access to services from any device. With application security growing increasingly threatened, fraud prevention in this area is top priority. Ultimately, non-intrusive clientless verification of fraud activity helps both businesses and consumers
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The growing trend of using mobile payment technology could lead to many opportunities for businesses and consumers alike. The hospitality industry is looking towards mobile payments as a way to make transactions more efficient and profitable for both the business and their customers. Hotels such as the Gaylord Hotel are now using mobile payment methods poolside. By using an iPod Touch, the hotel staff is able to collect payment and even print a receipt from their mobile POS system. This option to use the mobile payment system is a great convenience for their guests as they don't even have to leave their poolside cabana. Not only are hotels starting to use this technology to collect payments but major retailers have also begun to use this technology as well. Retailers such as Target and Walmart have teamed with Merchant Customer Exchange to develop an app that allows their customers to pay for their goods by using their smartphone at the store's register. With this growing technology also comes some concern of security. Businesses are being urged to consider the importance of fraud protection as they begin to use mobile payment. If businesses choose to use a mobile payment app or POS they must follow the proper procedures to ensure the security of their software. The benefits of this growing technology could be great for both businesses and their customers.