Choice Hotels makes multi-million dollar IT investment to accelerate growth in Europe |... - 1 views
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announced that it is rolling out a multi-million dollar technology infrastructure investment plan in Europe and other markets outside the US
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The investment is designed to strengthen Choice’s technology platform, automate back and front office processes at franchised hotel properties and drive increased central reservation system (CRS) delivery to Choice-branded hotels which will position the brands for future growth
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The multi-million dollar IT investment will include the international roll-out of choiceADVANTAGE, the company’s web-based Property Management System (PMS) which automates front and back office hotel processes such as check-in, invoicing and inventory management
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Our investment in technology infrastructure will not only benefit hoteliers but the many business and leisure travellers who book and stay at Choice-branded properties in Europe
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As competition has intensified in the hotel industry, hotels constantly invest huge money in IT to differentiate themselves from others, and ultimately win competition. This article talks about Choice Hotels' IT investment. The company decided to put multi-million dollars in IT to accelerate European market's growth. The investment is mainly designed to improve Choice's technology platform, central reservation system (CRS) and to automate back and front office processes. The investment also includes the company's web-based property management system (PMS), which automates front and back office processes, such as check-in/out, invoicing and inventory management. The hotel expects the technology infrastructure to benefit both hoteliers and guests in Europe. As hotels implement new technology, it eliminates certain jobs, such as front desk agents, and changes the way hotels conduct business. Hotels keep investing in IT in order to be more profitable and competitive. Choice's IT investment is an example of how hotels are changing with new technology.