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Restaurant Message Marketing is growing extremely quickly.  It is increasing revenues for restaurants.  By opting-in, clients can receive coupons from the restaurants automatically.  With the added use in smartphone technology, this is a e-marketing strategy that many hospitality firms will look to implore in the near future.

In this article, Christine Negroni discusses the future of airline booking and travel. Over the last ten years, there has been a shift from telephone reservations to computer reservations with the birth of the World Wide Web. With new mobile devices and smart phones, customers are now trying to find the newest, easiest way to work a plane ticket or a vacation. Companies have to strategically plan how they will market to thei customers. FOr leisure, companies will want to reach them through Facebook and Twitter. With the internet, airlines today need to focus on their image. The image is just as important as the product you sell, or the plane ticket the customer purchases. With Youtube, anyone can post whatever they'd like, so hospitality companies and airlines especially, need to be weary. Because the aviation industry is so large, the internet give customers and companies a way to interact on a deeper, more personal level.

All Business creates this article to show the importance and revolutionary aspects of Location-based Mobile Marketing. Text messages, push notifications, in-app messaging all can be used to lure new guests into your business. It also includes a section of the best practices for this type of e-marketing.

Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.

Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.

Within the past few years, social media and mobile apps have become an essential eMarketing tool in the hospitality/tourism industry.This article discusses how the personalization of apps have provided hoteliers with the ability of targeting specific travelers and retaining them for future business. Consumer purchases are persuaded by rich,visual content in conjunction with word of mouth. Therefore, the combination of these features will either make or break the overall guest experience - since they may provide customers with the motivation to "click and book" or with the discouragement to purchasing the service.

E-marketing is the perfect way for a company to show his product to the consumers. Each day more companies are realizing that they need to put more effort and resources to the internet marketing. Today we could say that the traditional marketing media such as television, radio, newspaper are in the past. Not even talking about the traditional printing brochures .Through the internet, people can have the experience of being in their dream vacation while they still being home. Smart travel communication is a perfect example of how internet has impacted the Hospitality and tourism industry

This article talked about Sabre Hospitality Solution which is the user-friendly e-marketing tool. The Sabre Hospitality Solution will push your internet marketing program to a higher level of performance through the following five essential elements. First, Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of the clients. Second, Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue. Third, behavioral targeting engine of Sabre Hospitality Solutions serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website. Fourth, flash map solution integrates standard interactive components for any set of floor plans. Fifth, Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.

Sabre Hospitality Solutions has designed applications and products to push the e-marketing program to a higher level. It offers a wide range of e-marketing tools. Sabre Hospitality Solutions developed a proprietary CMT based on the needs of the clients. This friendly empowering the clients and is widely used in multiple hospitality websites. It also provides a full e-commerce solution that enables you to build and manage and e-store that generates significant incremental revenue. In addition, the behavioral targeting engine serves potential guests content and the flash map solution integrates standard interactive components for any set of floor plans. Finally, it is a interactive proposal service. This unique online presentation of your proposal will ensure your product stands apart form other competitors.

With the development of technology in recent years, e-marketing is becoming more and more popular, hundreds of million people come to use the e-marketing to get the information they need and to book hotels or flights everyday, e-marketing is an efficient and effective tool to help customers to look for products and services. It can not only save time, but get more information than the traditional marketing way in a shorter time as well. E-marketing plans contain a variety of policies for short- and long-term demand of the site, which ensures more repeat visitors thereby ensuring an increase in sales. These special techniques are known as "E-Marketing Arts." E-Marketing is not only helpful to the tourism, but also helpful to the hospitality industry. Nowadays, hotels can also use e-marketing to expand its target customers and to do the business in an efficient way.

The function of E-Marketing in the hospitality industry has been discussed in the 2010 EABR & ETLC Conference. The conference claims that there are significant role in the development of the tourism and hospitality industry. The application of the Internet makes the enterprises achieve potential customers. The successful development of the E-marketing will result in timely information for the hotel-managers. It will satisfy the needs of a modern working person who is chasing the rest and recreation. It will improve the business and achieve competitive advantages. The world has shown the advantages of E-marketing with fast communication with guests, successful measurement and efficiency advertising. The successful marketing communication of hospitality enterprise will achieving business excellence in the modern hospitality industry.

Hotel internet marketing leader, Vizergy introduces us 6 methods of emarketing for hospitality industry. They are: SEO (search engine optimization); PPC (pay-per-click advertising); Display Remarketing; Email Marketing; Local; Social.

According to article, there is a difference between email marketing and e-marketing. Email marketing directly implies the use of email. E-marketing, on the other hand, can refer to any use of electronic communication, such as websites and online advertisements. E-marketing and email marketing both have their purposes. Email marketing has an advantage in that email lets you bring your message to the customer, while other e-marketing techniques require the customer to find your message. E-marketing can be used to attract new customers and create convenience for existing customers. For instance, e-marketing tools which help create convenience include online bill pay and websites.

This article discusses different approaches to tourism marketing through social media outlets. The author points to excessive advertising costs especially with printing brochures and guides that are usually tossed in the trash. E-Marketing strategies need to involve the users interactively by having them join, register, or enter and engage in activities. This way you are collecting user information, gauging trends, and possibly making more customers out of viewers.

Digital marketing is a term that has been around for quite awhile but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Because it is digital, a reporting engine can be layered within a campaign allowing the organization see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made.

This article is about the mobile network technology (including software and hardware) now playing a significant role in the hospitality industry. Hotels use more mobile technology for their marketing and reservation will come out obviously advantage among the competitors. For example, the Google Maps is growing very fast, and its software on the mobile has become the most popular travelling tool for the users in recent months. People use this software as they ask for dinner recommendations, view maps and turn-by-turn directions. What is more, travelers they can use other software in their mobile to watch proprietary videos highlighting hotel amenities and area attractions. As the mobile network technology is growing so fast today, the hotels should make some revolution for their marketing or booking and reservation system. First of all, the hotel should ensure they have a website for the mobile device which can be smooth and functioned well. Addition, for the marketing department, hotels can offer some discount for the travelers who use the mobile software for booking in advance. Because of the locating function in the mobile, hotels can collect those data in their data house which will be useful to customer data analyzing. What is more, the mobile technology is continuously changing, the hotels should follow the trend, and pay attention for the technology renew which will help to attract more customers.

This article reveal many statistics of restaurant online marketing. The study analyzed the perception of customers, restaurants employees, and restaurants operators, and drive four main findings. The first one is online marketing is crucial in building loyalty and also attract new customers. The second one is that among all the customized marketing messages is a very effective strategy. The third core finding is most of restaurants operators realize the importance of online marketing, and willing to utilize it. Finally, the study found consumers are very sensitive to social media and internet advertising. Online marketing completed changed restaurants business.

As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.

This articles is about twitter offering a new feature to businesses to communicate more directly with specific users and also get more advertising in as well.