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nsola015

What Are Self-Service POS Kiosks? - 0 views

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    There are several pros and cons to self-service POS systems. Technology innovations will result in an increase in the amount of service businesses that will utilise self-service kiosks for contactless payments. Every business must evaluate which type of system would work best for the specific type of product or service offering. Retailers, restaurants, ticketing businesses and businesses with appointment checkins are likely to benefit from these systems. There are many solutions that can enhance customer service and business efficiency. Each business must carefully consider the advantages and disadvantages prior to investing in order to identify a system that fits.
artandmer

Good Riddance: Marriott Looks To Cut Alarm Clocks - One Mile at a Time - 1 views

  • alarm clocks are a relic of the past that are no longer needed
  • And the vast majority of our owners would agree with us
  • all hotels offer wake up calls,
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  • Personally alarm clocks have cost me rest
  • because the previous guest set it
  • too bright at night
  • Alarm clocks are kind of gross
  • cost cutting change
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    China is going to be selling a lot fewer alarm clocks to Marriott as travelers rely more and more on their mobile devices. Since this article was published in July 2021, Marriott has since made it official that alarm clocks are no longer required in guest rooms. The mobile phone has made the alarm clock requirement obsolete. The majority of travelers view this as a positive change as travelers complain about the cleanliness of the alarm clock, being awakened by the previous guest's set alarm that hotel staff does not cancel, needing space on the nightstand for their own mobile devices, and the glare of backlit numerals interfering with their sleep at night. Owners appreciate the cost savings, yet their hotels may experience an influx of wake-up call requests in the absence of the alarm clock; however, most phone systems allow guests to set their own wake-up call through the telephone without operator assistance.
imgonnarecit

Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

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    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
bruss031

How Hotels Are Becoming Smarter to Adapt to Changing Times - 1 views

  • As one of the largest and oldest industries globally, hospitality has been adapting to a changing world for thousands of years.
  • the social distancing measures imposed by the Covid-19 outbreak have resulted in greater demands for cleanliness and contactless transactions. In contrast, concern over sustainability has made green initiatives a wise financial decision and a marketing necessity.
  • a 2019 PWC survey found that 70 percent of hospitality executives report being actively involved in IoT projects at their properties, compared to just 48 percent of executives from other industries.
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  • an IoT platform could save guest settings so that each time they book a stay at a particular property or brand, they will find the room tailored precisely to their preferences.
  • hotels are beginning to experiment with occupancy sensors in rooms, too (among other things) inform staff of the best times to clean a room to avoid guest disruption.
  • Hotels such as the YOTEL Boston, Aloft Cupertino, Renaissance Las Vegas, and Hard Rock Hotel Biloxi have begun experimenting with robot helpers to clean or provide contactless guest service.
  • For some hotels in Asia, robots proved to be the safest way to deliver food or vacuum the rooms of guests who were completing mandatory 2-week quarantine periods upon arriving in the country.
  • Starwood Hotels & Resorts has begun automatically adjusting indoor lighting in their public areas based on the amount of natural light entering the space.
  • the Wynn Las Vegas scans the temperatures of all people entering the hotel and pulls aside for additional screening of anyone whose temperature registers greater than 100 degrees.
  • In the future, facial recognition technologies could be used to allow staff to identify guests by name.
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    While Covid-19 has caused some major challenges to the hospitality industry, the industry is particulairy known for changing and adapting to an ever evolving world around it. Covid created a big push for hotels and large properties to begin to assess their technology stratagies moving forward and the industry is expected to continue to see a large push for new advances in technology that not only will help to create more sustainable properties but an overall better and more enjoyable guest experience. While this does potentially create an overall more enjoyable guest experience, the upfront capital expenditures for properties could cause potential impacts to the bottom line as well as disrupt the guest experience during renovation times.
Brooklyn Little

Hotel Safety Tips - 1 views

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    This article includes advice from a former intelligence officer when it comes to travel and hotel safety. Today we rarely see guests take these precautions even though it could be the difference between life and death in an emergency. When traveling it is crucial to be aware and knowledgable or your surrounds in the case an incident or emergency does occur.
dvieg001

Hotels in hackers' sights as technology replaces personal touch | Financial Times - 1 views

  • Hotels and hospitality businesses are now the third most targeted by cyber attackers of all industry sectors.
  • they have become a rich mine of data for hackers with nefarious intentions.
  • Hackers see international hotel chains, which process a huge volume of transactions, as easy pickings
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  • he increased use of technology to replace face-to-face services such as check-in and on-site payments has only raised this risk.
  • One of the most high-profile cyber incidents in recent times was the breach of Starwood’s database in 2014, before the group was bought by Marriott, the world’s largest hotel chain. That hack, which was only discovered after the deal, exposed the data of about half a billion customers, Marriott said, when it revealed the impact in 2018.
  • The company sped up planned investment into data security and improved technology, such as software that detects suspicious cyber behaviour in real time, Van der Walt adds.
  • As cloud computing services have expanded, hotels have pushed more data storage towards external holders such as Amazon Web Services or Oracle
  • Many hoteliers additionally employ third-party agencies to manage credit card details and keep different forms of data separate:
  • And with guests demanding an increasingly personalised and individually-tailored service, particularly from the well-known hotel brands, data is likely to remain a precious commodity in need of protection.
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    This article explains how and why hotels went from being in the bottom 13% to the top 3 most targeted industry for cyber attacks. It talks about how the implementation of technology to handle customer date has made the industry vulnerable and also how corporations are battling the issue by using separate third party companies to store data and handle credit card information.
emilywest5

Social media and tourism: creating a social media marketing plan | WAM - 0 views

  • Digital marketing in tourism has always been an important factor, just like in hospitality, and is positioned in the epicenter of the user’s tourism experience. Both small and large companies in tourist destinations have to be aware of this and take advantage of the new opportunities that arise in the sector. Tourism and technology go hand-in-hand and we can’t understand one without the other.
  • Trends on social media set the path and companies are required to revise their marketing strategies so that they are present on Instagram, Facebook, and LinkedIn. The numbers don’t lie; there are 4.2 billion social media users around the world and they don’t use social media for just news, laughing at memes, or following celebrities. They are using social media to share opinions, choose travel destinations, and learn about brands. Social media tourism has an audience.
  • Social media allows us to connect with our audience on a much deeper level. You create not just brand awareness with your audience, but also an awareness and a real empathy between the user and the product: a strong bond that brings us loyal clients and creates new business opportunities thanks to mouth-to-mouth, which adds a great value.
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  • At the intersection between social media marketing and tourism, it’s very important to plan. Creating strategies, structuring your actions, and linking each new campaign to a concrete goal is key.
  • Your digital marketing plan for tourism can be the key that opens doors to a multitude of new clients, if you know how to do it:
  • Strategy 
  • Tactics
  • Action 
  • Control 
  • Research and contextualize potential clients, analyze and evaluate the shopping behaviors of your clients and their consumption habits, and create a profile with highlighted data
  • We have to know what is happening on each social network, what content is the most successful, which function is the worst, as well as their reach and the engagement that we have within the community.
  • The plan is equal to Visibility + Proactivity + Reputation (P = V + P + R).
  • How do we obtain visibility?
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    This article explains social media in hospitality and tourism. I really loved the explanation of the SOSTAC method which stands for S-Situation analysis/ Who are we? O-Objectives/ Where do you need to go? S-Strategy/ How you'll meet the objectives T-Tactics/ Details of strategy A-Action/Do your thing C-Control/ How did you do. This method was created by PR. Smith in 1990. It was created for digital strategy, and we still use this method nowadays. This technology helps us define our goals and KPI's as well as understand the buying process, what audience we need to cater to to have a successful following and monetary outcome as well as how to keep that momentum.
shineal

Data privacy matters in the hotel industry - Insights - 0 views

  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
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  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
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    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
armanyleblanc767

The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views

  • Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
  • Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
  • . And create a connection with your guests so that they can become familiar with the team.
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  • Give your hotel a face using your social media channels
  • In exchange for a reward, encourage guests to add location tags to their photos or include you in videos based on your location
  • Facebook remains an important channel for social media marketing for hotels because there are no word or video size limits
  • Now that Instagram and Facebook have merged, you can create paid campaigns and promote them across both platforms
  • Your followers will be more likely to continue their relationship with your hotel if they are involved with your messaging
  • Instagram has undoubtedly become one of the most influential channels in our day and age. It’s an excellent tool for keeping your users engaged with your brand since Instagram users are constantly engaged
  • You must create a hashtag unique for your hotel because it’s an essential tool for planning trips in advance.
  • No social media marketing plan is complete without a YouTube strategy
  • The use of YouTube can help you drive traffic to your direct channels.
  • LinkedIn is a great platform for sharing content and networking within the hospitality industry
  • It is an excellent tool for promoting your space for special events and conferences.
  • Influencers have a lot of power, don’t underestim
  • ate them
  • Connect with the influential people in your area who can influence your target audience.
  • nowadays, with so many images bombarding us, a video can be worth a million
  • videos increase engagement, increase time spent on the page, and are more likely to be shared and go viral.
  • Always respond to both positive and negative comments so that customers get the sense that the hotel is interested in their feedback.
  • The most important thing is to share awesome reviews with your followers. Positive reviews are the best social media marketing for hotels. 
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    This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.
mandalysha

How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Excha... - 1 views

  • As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity.
  • Over time, privacy and personal data protection concerns began competing with consumer desire for a data-driven, personalized experience.
  • Industries like hospitality, which rely on retrieving traveler information to curate more relevant messaging, offers, experiences, and loyalty rewards, must adjust their approach.
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  • Data is valuable, and it’s due time for hotel operators to establish a two-way value exchange that incentives guests to readily share their information to unlock a heightened experience.
  • hotels cannot offer a great guest experience without prioritizing data protection and transparency; one tier of service (personalization) cannot come at the expense of another (privacy and consent)
  • If hotels elevate their efforts to meet guests’ expectations for customized offers and experiences, and treat personalization as a strategic priority, they will see immediate benefits that deliver long-term results.
  • 80% of consumers are willing to share personal data to earn loyalty program benefits. 70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
  • Next-generation technology sets the stage for this dynamic by allowing hospitality brands to offer their guests data control and value in a seamless, scalable fashion.
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    With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.
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    Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."
mandalysha

How Biometrics Helps Modernize the Hotel Guest Experience | - 0 views

  • biometrics links a user’s I.D. and credit card or payment card info with individual biometrics data like a photo or fingerprint. Hotels can easily identify guests before they arrive and apply the same profile data at other points throughout their stay
  • Many hospitality providers and hotels are using biometrics technology to verify user identity and secure payment information for a variety of guest services: in-room tablet apps, premium on-screen entertainment services, high-speed internet service, and access to amenities like the pool and gym
  • The streamlined ID process frees up staff so they can spend more time and resources on other activities, allowing them to fully commit to their role as hosts
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  • For companies that already have a content management system or guest platform, it’s easy to integrate secure optical character recognition in the form of biometrics facial recognition technology that matches a face with an ID to generate a QR code
  • Case in point: Hoteza, an interactive, guest-facing platform, is using biometrics to verify photo-based identification for mobile check-in. Over 500 hotels around the globe including Hilton, Radisson, Wyndham, Kempinski, IHG, and Accor look to Hoteza’s cloud-based content management system for online check-in solutions, Internet Protocol Television (IPTV), mobile and in-room tablet apps, digital signage, and high-speed Internet access
  • Biometrics not only helps recognize users when they attempt to log in to the hospitality guest platform, but it also reduces operational costs by enabling self-service capabilities
  • Hotels and resorts each offer a unique personalized experience when greeting customers as they walk in the door, but if there is one common thread in the industry it’s that hospitality professionals constantly go the extra mile to create a superior experience. Biometrics is advancing that by blending familiarity and ease-of-use with modern, secure, and innovative technology
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    Biometrics usage in the hotel sector have been ramping up. Biometrics links a user's I.D. and credit card information with biometrics like a photo or fingerprint and this tech can be used throughout the hotel for things like in-room purchases and access to the gym and pool. Using biometrics allows the hotel staff to focus on being hosts.
emilywest5

Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
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    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
katvillaverde

Could Robots Breathe New "Life" Into the Tourism Industry? - 0 views

  • Hotels are a “symbol of hospitality”, say the researchers, “which manifests as human values or touch”.
  • On a more positive note, the researchers explain, many people enjoy technological advancements, appreciate the “usefulness and ease of use” of service robots and like to show off their novel experience to others
  • They speculated that the “highly contagious” nature of COVID-19 may have made people more enthusiastic about robot services in hotels.
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  • In each study, the researchers sought to find out whether the participants’ preference for the robot-staffed hotel increased when they felt more at risk
  • In a resounding show of support for AI concierges, butlers, and cleaners, the results of all four studies indicated a preference for the robot-staff hotel.
  • beneficial for maintaining social distancing and reducing anxiety regarding contagion through human interaction”.
  • Hotels should target customers who feel particularly threatened by the pandemic by “promoting the health and safety aspects of service robots”.
  • The world is already moving rapidly toward the introduction of high-level technologies, and the pandemic offers a “good opportunity for pioneers to act”.
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    The article explains how the pandemic offers a "good opportunity for pioneers to act". In a study that was conducted, there was a preference for a robot-staffed hotel. This could be due to, however, the contagious nature of COVID-19.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
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  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
  •  
    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
  •  
    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
katvillaverde

Palm Springs-area worker shortage brings robots, closures and raises - 0 views

  • Many local businesses have been experiencing the worker-shortage issues for nearly a year,
  • We've had to take rooms out of order just because we couldn't (clean and prepare) them fast enough," Boswell said, "especially on the weekends and (during) special events and on holidays."
  • Pyle said she has been very satisfied with Rosi's performance over the last two months. Most customers — especially children — love the robot, and many want to take pictures or videos of it.
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  • Many hospitality business leaders say they believe the workers who haven't returned by this point likely don't intend to.
  • The labor researcher said there was also evidence that many workers have been reevaluating work and the trajectory their careers were on since the start of the pandemic.
  • Novello said he believes people who were "on the fence" about being in the service sector and might have otherwise remained decided instead that they wanted to pursue less demanding work.
  • He attributed much of the success to an emphasis on keeping nearly all of business' staff both employed and in a good mental state throughout the pandemic.
  • She noted businesses would still have to be competitive with large companies on wages in order to draw workers back.
  • "They'll go (into Haus of Pizza) and they'll see that and they'll talk to (Pyle) and they'll do the exact same thing," Wallace said.
  •  
    This article went into explaining how businesses in Palm Springs have experienced a large labor shortage since the pandemic. They have tried advertising, high wages, benefits, etc. however people who left the industry do not have intentions of returning, looking for different career paths. Because of this, business owners have turned to using robots in their facilities. There is a rise of the use of robots and technology in restaurants and hotels, such as delivery food.
melnetra112

What is LEED Certification in Real Estate? - 0 views

  • LEED stands for Leadership in Energy and Environmental Design. It’s an internationally accepted green building certification system designed by the US Green Building Council (USGBC), a non-profit organization consisting of members from real estate, construction, finance, and technology sectors.
  • LEED certification means that your hotel has met certain standards for sustainability. There are four LEED levels
  • LEED commercial projects earn points
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  • Sustainable sites Water efficiency Energy and atmosphere Materials and resources Indoor environmental quality
  • LEED certification is good for your guests and employees, the planet, and, ultimately, your bottom line.
  • LEED buildings are shown to improve worker health and wellbeing, in addition to being a better experience for your guests. LEED buildings bring in clean air and natural light, and discourage the use of harmful chemicals found in paint and other building supplies that can impact our health over time. Employees feel better, and that impacts morale
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    LEED certification system is designed by USGBC a non-profit organization. LEED certification mean that a certain standard has been removed in order to build a better environment. The certificate of LEED is shwn to improve worker health and wellbeing
kbroo026

What hotels need to know about biometric privacy laws - Document - Gale OneFile: Hospit... - 0 views

  • In order to avoid liability, employers should become familiar with biometric privacy acts, consumer privacy acts and data breach notification requirements.
  • Currently, three states have enacted biometric privacy laws: Illinois, Texas and Washington.
  • Illinois Biometric Information Privacy Act.
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  • BIPA restricts the ability of a privacy entity to "collect, capture, purchase, receive through trade, or otherwise obtain a person's or a customer's biometric identifier or biometric information."
  • The Illinois legislature stated that heightened protection for biometric information is justified by the fact that once this type of information has been compromised, it obviously can't be changed (without some serious cosmetic surgery, anyway).
  • Employers also need to be aware of local laws and regulations.
  • Portland
  • bans the use of facial recognition technology by private entities in places of public accommodation, which include hotels and restaurants.
  • With the patchwork of laws and enforcement procedures, the enactment of a uniform federal law would be beneficial.
  •  
    Several states have implemented some form of biometric privacy laws, with the gold standard coming from Illinois. Illinois' BIPA allows for private enforcement, stiff fines, and paying of attorney fees. BIPA prohibits collection, capture, purchasing or receiving a customer's biometric identifier/information. Safeguarding this data is perhaps more important than any other because it cannot be easily changed, if at all. Current lack of federal law and a patchwork of local regulations means that businesses and employees must be knowledgeable of rules and rights that affect them.
rosedelice

Why Is Hotel Security Important? - American Protection Group - 0 views

  • Hotels are part of the hospitality industry, where providing good customer service is essential. A hotel’s reputation is staked largely on the guest experience, and investing in proper security services plays a central role in ensuring guests feel safe and protected. It also protects owners from the damages and costs that may arise from criminal activity such as theft.
  • Security officers patrolling the hotel’s grounds can look out for suspicious activity. Hotels should have security officers regularly patrol the hallways, stairwells, lobbies, parking lots, restaurants and bars.
  • Security officers can handle unruly guests or visitors and prevent negative situations from spiraling out of control. Officers can also provide additional protection to VIP or controversial guests of the hotel that might attract public attention or protests.
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  • Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel’s grounds. They can also assist in incidents involving guests damaging their rooms.
  • In addition, the presence of security officers at a hotel can make guests and employees feel safer and more at ease. Many hotel guests are in an unfamiliar location, and this sense of security can increase their satisfaction with the hotel.
  • Security officers on the premises of a hotel can react appropriately and rapidly when emergencies occur. In the case of a fire, they can help evacuate guests and maintain order. In a shooting or other act of violence, they can stop the perpetrator and protect guests and staff from danger. They can also provide valuable assistance and information to law enforcement when they arrive on the scene.
  • Hotel guests may occasionally become unruly or intoxicated, particularly in hotels with bars. Security officers follow hotel policy for dealing with these guests by escorting them either off of the premises or to a taxi, or detaining them for the police as appropriate. They can also escort trespassers and loiterers off the premises. In addition, security officers can safely help staff and guests to their vehicles upon request if they feel unsafe.
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    It is very important for hotels to provide excellent security. It makes the customers feel safe and enhance their confidence and safety.Security officers patrolling the hotel's grounds can look out for suspicious activity.Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel's grounds. They can also assist in incidents involving guests damaging their rooms.
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