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blope130

The Next 100 Years: Innovators and Disruptors Shaping the Future of Hospitality | Corne... - 1 views

  • Whereas innovators develop “new products, processes, or business models to create value for customers or employees, “disruptors,” according to Professor Kim, take it a step further by “significantly [changing] how the industry works.”
  • Kim noted that while disruptors often “seem threatening,” most of them actually fail—it’s more important for incumbent companies to play to their strengths than to try and expand into every avenue.
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    The article highlights major points of the next one hundred years for disruptors and innovators in the hospitality industry during a keynote webinar among female leaders at Cornell Nolan School of Business. According to one of the keynote speakers, Professor Kim, there is a difference between innovator and disruptor. Innovators create "new products, processes, or business models to create value for customers or employees," while disruptors "significantly change how the industry works". We are all aware of the major disruptor to the hotel industry which is Airbnb; however, according to the article, there are other disruptors such as CitizenM, a modular hotel company and Sonder, a short-term rental company. However, these disruptors should not be seen as competition because most start-ups actually fail. Hotels should rather make space for the disruptors and focus on enhancing on their companies' strengths. It is recommended that hotels formalize specialized teams that can create new products to build on the hotel's strengths. Personally, I believe that it is possible for smaller hotels to work in partnership with local Airbnbs. To do this, they can offer a specialized program with reputable Airbnb owners to offer their place as a recommendation with the same hotel perks if the hotel is fully booked. In this way, the hotel can take a percentage of profits rather than losing all profits to another hotel. Nonetheless, the implementation of cell phones is a driving force for innovation and disruption in the hospitality industry creating more convenience for guests. Furthermore, the COVID-19 pandemic is still driving innovation such as contactless technology, work from home arrangements, Virtual reality and Metaverse. In conclusion, the panelists commented that future disruptions are unpredictable, and companies must look at both smaller and larger companies for changes.
armanyleblanc767

Disruptors in the hotel industry | Colliers - 2 views

  • Underpinning this is an intermeshing of technology development, shifts in demographics, and globalisation which has also brought about rapid urbanisation
  • This in turn has led to a change consumers’ expectations and needs
  • Although disruptions are commonly perceived by incumbent players as threats to their businesses, disruptors could also be sources of significant opportunities for incumbent players to create newer and better services as well as experiences for their guests, hence entrenching themselves even more within the industry. 
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  • In addition, whilst this may well serve high volume and ‘business’ hotels,
  • consumers’ increasing desire for personalised experiences is expected to continue for years to come.
  • use of biometric technology such as the facial recognition technology to speed up guests’ check‐in time and thereby improve the customer experience, make processes more efficient and enhance security.
  • By eliminating the process of performing manual checks on travel documents, the amount of check‐in time is expected to be reduced by up to 70%.
  • its use in luxury hotels, where the personal touch matters, may well have to be adapted to ensure it is seamless and less impersonal.
  • use of hotel robots may yield operational and cost efficiencies to hotels, it is however critical that a balanced approach is adopted by hoteliers to ensure that automation does not supplant quality service hence alienating hotel guests as a consequence
  • Voice assistants ‐ such as Amazon Alexa, Siri and Google Assistant – are one of the fastest growing technological fields today, becoming commonplace as a feature of the internet of things
  • According to Hospitality Technology’s 2019 Lodging Technology Study, nearly eight in 10 respondents named voice‐enabled technology as the top choice when asked to identify technology that has the most potential in the near‐future, and 62% of the respondents listed voice technology as a transformative technology that makes an impact.
  • voice assistants could potentially be used by hotels to gather actionable insights and feedback
  • the data gathered can be analysed and utilised to enhance the hotel offerings
  • Separately, hotels could potentially streamline operations processes and thereby improve operational efficiency and achieve cost‐savings through automating some of the daily hotel operations via the voice assistant.
  • The use of robots within the hotel industry is a form of automation that is becoming more prevalent as hotel chains and individual hotels have become increasingly cognizant that the concept of automation and self‐service is playing an increasingly vital role in the customer experience
  • pop‐up hotels have the agility of providing on‐demand accommodation in locations that traditional hotels could not and/or travelers would not necessarily have access or ease of access to alongside customisable accommodation settings, thereby delivering an entire bespoke guest experience.
  • New technologies, online platforms and markets are seen manifesting in new initiatives of all sorts ranging from metasearch engines evolving into one‐stop reservation options, chatbots, and robots providing butler services to alternative accommodation options. 
  • In Asia, Singapore had its first shipping container hotel in operation in January 2020. Targeting millennials as its primary consumers who are more adventurous and looking for an experience
  • Key players of the pop‐up space are predominantly boutique groups although major brands such as Marriot and Accor have started to experiment with pop‐ups
  • applicable
  • it is imperative that hotels recognise and make it a top priority to address these privacy concerns and adhere to the applicable regulations concurrent to ensuring the quality of the stored data and system
  • Check‐in and check‐out services; provision of tourist information; butler service to deliver amenities such as towels; transport luggage; and meal deliveries.  
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    This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.
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    This article covered various disruptors in the hotel industry from the check in process down to automation & self service for guests. Implementing facial recognition to speed up check ins for guest, using voice assistants to substitute daily hotel operations, & using robots for automation are all things that can become more prevalant amongst the hotel industry as it may seem more cost efficient.
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    Every year, technological advances are made in each industry, including the hospitality industry. These advances are often seen as threats according to this article, however, they might also pose as great opportunities for the industry and its stakeholders. The article highlights some of the major disruptors in the hospitality industry. Trends such as facial recognition and robots were among those mentioned. I found that both of these trends have negative and positive aspects to them. Facial recognition would reduce the time spent checking in significantly, however guests would still be concerned with the storage of their personal data. Additionally in regards to robots, they aid in operational efficiency in check in and check out services also but they could possibly omit the human touch factor of certain roles that guests appreciate.
vriverol

Airbnb is out, new disruptors are in | Hotel Management - 1 views

  • At first blush, it may seem that Sorenson was calling out the likes of Airbnb, a common target blamed for poaching travelers seeking hotels. However, this is not the case. Instead, Sorenson said it is the likes of Google, Facebook, Amazon and Alibaba that have captured his attention.
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  • . Instead, Sorenson said it is the likes of Google, Facebook, Amazon and Alibaba that have captured his attention.
  • “They are all trying to have a profile for every customer, so how do we use that to make sure we are monetizing as much of that relationship as we can?
  • If companies such as Google, Amazon or Facebook make a push into the hospitality business, there is no doubt that the level of disruption on the current business environment would be staggering.
  • Getting to know your customers and what they value is something that Amazon, Google and Facebook have mastered
  • According to Nassetta, hotels and hotel operators are masters of their environments. If they fail to capture guest attention, it is no one’s fault but their own.
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    While Airbnb is still one of the larger competitors the hotel industry is up against, at the NYU Hospitality Conference, a new possible disruptor was brought into question. Speakers began to discuss the possible disruption that online services like Google and Amazon to name a few. The advantages that these companies have, should they dive into the realm of hospitality, is the sheer amount of information that these sites contain about the consumer. Although they have this extensive data, they are lacking in interpersonal experience as these companies don't deal with the consumer physically. The hotel industry however, leads far ahead of these companies in this regard, as it's what they've been known for. However, for the hotel industry to ultimately come out on top, they will need to partner with these companies and work together, rather than be taken down. 
uhey77

Connect with Gen Z travelers in a disruptive world | PhocusWire - 0 views

  • Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their experience during their trip.
  • 61% of US 18–34-year-old travelers surveyed were more likely to stay loyal to a travel brand that has an easy-to-use website or mobile app.
  • Inclusive, curious and community-oriented, Gen Zers are growing in population and spending power. Understanding their expectations will be key to winning tomorrow.
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  • Gen Z is the future, and travel brands that start to organize around their behaviors now will win with tomorrow’s most valuable customers.
  • They are adapting quickly, testing, iterating and measuring. These brands embrace best practices that leading disruptor brands have successfully embraced to drive incredible growth.
  • Stay ahead of the customer landscape:
  • Explore mission-driven marketing:
  • Build a brand community:
  • Leverage machine learning:
  • Move toward better measurement:
  • Break through with creative:
  • Travel brands, from traditional airlines to online booking agencies, can make great progress by exploring leading disruptors’ best practices and applying the right ones for their businesses.
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    It's clear that travel companies need to meet customers where they are-on mobile and social platforms-with experiences that fit seamlessly into their lives. Gen Z is the future, and travel brands that start to organize around their behaviors now will win with tomorrow's most valuable customers.
mmorr116

Google Hotels is the Elephant in the Room, Is it Good or Evil? - 0 views

  • First there was Google search then Google maps, Google flights now Google's hotel search product is aiming to take on other hotel booking sites and disrupt the online travel agency model.  With flights and core search Google is already a travel industry leader.
  • As Google takes on the OTAs head-to-head, hotels benefit from a significant new distribution channel which (alongside Airbnb) is a major shift in industry dynamics.
  • Rather than hotels distributing to OTAs, who charge commissions for capturing demand from Google (almost like advertising arbitrage), hotels can advertise directly on Google. This shortens the value chain and somewhat balances the  distribution power dynamic in hotels’ favor.
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  • There’s growing mainstream awareness around the potentially monopolistic characteristics of Google's position as the place where the majority of the world start their online searches.
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    OTAs identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Unfortunately, the very thing that made OTAs the original travel disruptors- the ability to aggregate digitized data to create economical, do-it-yourself travel planning - could be what gives rise to another innovative disrupter: Google.
amajo017

(11) Disruptive Outliers in Hospitality: 5 Trends Shaping the Future of Accommodations ... - 1 views

  • The hospitality industry has experienced unprecedented disruption in the past few years, with the emergence of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic
  • A customer service robot
    • amajo017
       
      Will be useful for research paper
  • The online food delivery market will grow by 12.33% by 2027
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  • Food services businesses are also adopting the ghost kitchen model to offer delivery-only services without the overhead costs of a traditional restaurant. 
  • or example, treehouse hotels offer nature lovers a unique and rustic experience, while glamping resorts provide a luxurious and comfortable camping experience. 
  • Businesses are responding by reducing waste, using eco-friendly materials, implementing energy-efficient systems, and promoting local and organic products. Meiser Hotels introduced a “green button” for guests to opt out of cleaning easily. Kyma Restaurant and Bar is increasing its use of organic, locally sourced ingredients in its menu. 
  • About 54% of US adults agree that they have become more concerned about their family's health and safety since the pandemic
  • Employers are offering attractive benefits to entice talent into their teams.
  • (Sims, 2020). 
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    This article is relevant to the current discussion of disruptors in the industry because it discusses how Covid-19 impacted the industry as a whole. Not only did Covid-19 lead the hospitality industry to have more cleanliness, but it also caused the industry to develop technology that would continue to serve guests even in times with something like Covid. This article also has mentions of Artificial Intelligence and how it is leading to changes in the industry, which will be helpful for the research paper if I get to write about that topic.
amajo017

Hotel Technology Challenges for Every Hospitality Business - 2 views

  • Interoperability Data Management Security & Privacy Responsiveness
  • ue to the lack of standardization and specialized hospitality technology solutions, most hotels tend to develop their own proprietary solutions to manage assets.
  • Non-standardized technology can induce added learning times & on-boarding periods for guests.
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  • This issue readily highlights the significance of applied technology management.    
  • Knowing and understanding customers is essential in predicting their behavior, future visits, and demands.
  • As the amount of data grows within hotel databases, the responsibility of back office management is quadrupled.
  • Authorization for data access, network & database security, and centralized database management are major concerns for hotels in the coming age. 
  • everal news outlets and hospitality professionals have already identified that hospitality companies are one of the most susceptible to data breaches. 
  • Hotel technology infrastructures must ensure that all digital interactions with guests are reinforced through robust security tech & privacy rules
  • Most hotels are handicapped by the knowledge and expertise they carry on the subject. A more reasonable idea is to consult with a technology management company that offers better insights, suggestions, and security framework designs for hotels. 
  • Advanced Hospitality has helped various hospitality ventures take root and develop their competency with technologies.
  • Hotels also need to enhance responsiveness for renovations and routine maintenance.
  • A responsive hotel tech infrastructure demands stronger resources, simpler network mapping, and seamless synchronization with hotel back office systems. 
  • Hospitality technology may be the most amazing transition to occur in the hospitality industry but remember it does come with a cost.
  • An efficient & effective hotel technology must be responsive and should acknowledge guest requests instantly.
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  • Gathering guest data is essential to the success of any modern business, hotels are no different.
  • Data management carries great emphasis in European countries, more so than their North American counterparts. While the current US government believes in a more lenient approach towards data retention and privacy,
    • amajo017
       
      Will be useful with regards to the lack of data privacy in US
  • With multiple point-of-sale (POS) touchpoints, an even larger number of smart devices, and that data from both demands a secure hotel network. Denying cybercriminals access to the network and preventing them from spying on guest devices is now essential for every business.
  • Highly optimized & synchronized systems leave almost no gaps when fulfilling guest requests. These technological marvels can even complete guest requests faster than hotel staff at times. This efficiency delivers a seamless guest experience while improving the responsiveness of technology. 
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    This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.
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    This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.
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    This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.
anonymous

Ahead of the Curve: Groundbreaking Tech in Hospitality - 1 views

  • The hotel industry is well aware of this possibility, which is why the big brands are innovating like crazy to maintain an edge over smaller, more nimble lodging industry disruptors. By taking a proactive approach to new technology, brands are able to keep ahead of trends and implement solutions before guests even know what it is, exactly, that they’re looking for
  • So, how do these big hotel companies implement innovations that, by definition, are disruptive to existing processes, while still providing the best guest experience? It’s apparently a combination of deep research, careful preparation, and closely monitored pilot programs.
  • That interaction is key, because no matter how cool new technology may be, hotels are in the hospitality industry. Connecting with guests on a human level is integral to their overall satisfaction with their stay. If a front desk agent is using the best software on the market, but doesn’t make eye contact and smile at a guest as she’s checking in, what will the guest’s impression be?
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  • With new tech hitting the hotel industry so rapidly, taking the time to examine the main trends to best direct focus can be extremely valuable.
  • Guests want to be able to access all the amenities and conveniences of home when they’re on the road, and if a property isn’t able to keep up, it will likely be left behind.
  • when new technology hits hotels, it must be seamless
  • The rise of the Echo and voice-recognition technology is just one example of the lightning-fast way technology is evolving and changing people’s lives
  • Guests are now able to interact with your property long before they ever set foot in the building
  • There has also been a move towards cloud connectivity and the integration of systems that previously would have been separate
  • Hilton is somewhat unique in that it relies very heavily on what Wilson calls its “innovation hotel,”
  • The McLean property is also unique in that everyone in the hotel—including the guests—knows when pilot programs are happening. “We’re very transparent about what we’re testing and why we’re testing it.
  • The big brands, while constantly innovating, are still fixated on one goal—giving guests the best experience possible. “Our primary focus when delivering technology is making sure it also aligns with our strategic initiatives, including driving consistency in delivering an outstanding guest experience,” Cline says.
  • “Imagine, a Hello Rewards member walks up to the hotel’s coffee shop and the barista is automatically notified that this guest is named Sarah and Sarah enjoys lattes with almond milk.
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    This article goes into details about the new technology emerging in the hospitality industry and how it is that hotels are able to stay ahead of the cutting edge trends of today.
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    I found this article interesting as it is closely related to the discussion board topic for this week. It touches on the point that guests expect the same level of convenience that they can experience at home when they are travelling. Voice recognition devises are on the rise and this new technology is affordable enough to be a regular house-hold item. It's difficult for hotels to have a competitive edge while trying to stay one step ahead of the game. Maintaining excellent customer experiences while avoiding unnecessary touch points for the guests is the goal for many businesses. The article mentions that Hilton as a technology "test" property, where all new technology is transparently tested on staff and guests and valuable feedback in derived. I think this is an excellent idea that more hotel brands should incorporate.
mirandajaye

Restaurants admit strong fears about keeping up with tech - 1 views

  • innovation is coming too rapidly for them to digest
  • 62% of operators doubt they’ll be able to keep up with the advancements
  • 59% worry they’ll be rendered obsolete by tech-savvier “disruptors.
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  • (18%) said their companies are not investing fast enough in technology to take advantage of what’s available
  • their labor costs have been reduced by guest-facing mobile tech,
  • (86%) attest that the digital devices have cut service times and boosted throughput. 
  • (93%) said they’re convinced the capabilities have favorably affected guests
  • Only 48% percent said they’re confident they can capitalize on tomorrow’s advancemen
  • an save them time and money. 
  • 9% said they believe add-on suggestions delivered to consumers using an ordering app will boost check averages in the future, and 95% said they expect mobile tech to improve guests’ experience and strengthen brand loyalty.
  • The research was based on interviews last summer with 279 executives of food and beverage sellers that were using mobile technology. 
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    The article is about how new technology and trends are coming too fast and a lot of businesses and restaurants can't keep up with the pace. A lot of companies have said that they are not investing fast enough and taking advantage of the new things that are available. However, they have said that labor costs have gone down because of these new technologies.
vanessavioli

Choosing the right IT and cloud services provider post-Covid: A guide - Cloud Computing... - 1 views

  • Now, as most economic indicators begin to trend positive, companies are once again ramping up their IT projects. Long term solutions are necessary at the scale required for sustained operations and cost effectiveness.
  • In this article, we look at three options – IT consulting firms, IT outsourcing companies, and cloud systems integrators
  • There’s also the reality that many of the larger consultancies really aren’t positioned to efficiently or cost effectively help organisations implement necessary IT strategies. Their areas of expertise lie in assurance services, taxation, management consulting, advisory, actuarial, corporate finance and legal services, to name a few.
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  • They may have the staff to take on something like a cloud migration or cloud-native application development project. But technology implementation is not a strategic part of their business, so they aren’t necessarily eager to take on these types of projects — particularly if they aren’t of a scale that would allow them to make a sizable profit.
  • They have to rely on proven, repeatable methodology to remain efficient — even if it’s at the expense of better project outcomes for their customers.
  • Companies that specialise in IT outsourcing aren’t faring much better than the big consultancies. While they may be more cost effective than a large professional services provider or consultancy, many potential clients are becoming hesitant about working with them.
  • That’s not to say there still isn’t a place for the large technology consulting firms or IT outsourcing companies. But for companies that want the flexibility, scalability and cost benefits that cloud services provide, working with a company specialising in cloud technologies – as a true, long-time strategic business partner, rather than just a point-in-time technical resource – may be the optimal solution.
  • A viable option may be to go with a mid-sized company that specialises in technology implementation — particularly in the areas of cloud migration and cloud-native app development.
  • Cloud systems integrators are able to be more innovative than larger companies that have no wiggle room for experimentation or exploring new methodologies.
  • These companies develop solutions that can meet current requirements and adapt as those new requirements emerge. For many, their work for a customer is just the beginning of a much longer partnership that will evolve to help that customer continually leverage cloud technologies to meet changing needs.
  • However, many of the cloud-centric companies have chosen to focus their efforts on specific platforms, such as Amazon Web Services (AWS) or Microsoft, enabling them to gain familiarity with and expertise in the many tools and services those particular platforms offer. They can effectively leverage those resources to help their customers implement targeted, effective solutions.
  • Like the large technology consulting and professional services companies, the IT outsourcing companies also tend to rely on standard processes that can be repeated over and over to keep costs down. There’s no room for innovation.
  • Pandemic or not, hiring a big-name IT consulting firm often comes with an equally big price tag. Forgoing work with these higher-priced companies or simply cancelling projects reduces expenditures.
    • vanessavioli
       
      Cost is something that is a very serious part of any technological consideration by management. Will that investment be worth it in the long run and pay for itself. Smaller businesses cannot afford a misstep.
  • Few, if any, industries escaped the effects of the Covid-19 pandemic. Even in the technology sector, where change is a normal part of business, many professional services and technology consulting firms struggled to cope with the disruption.
    • vanessavioli
       
      COVID-19 was/is the ultimate disruptor. It affected every single industry, but affected the hospitality industry in the most profound ways.
  • Yet another potential downside: larger firms tend to be less agile than their smaller counterparts. While they sell innovation to their customers, they are often too big and cumbersome to embrace the new ways of working and thinking that they promote on the consulting side.
    • vanessavioli
       
      It is interesting that it actually takes larger businesses to adapt to new technology, however once again it must come down to cost. Revamping a large company technologically is extremely costly and a very long complicated project.
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    This article provides insight on three various types of IT providers and there methodologies. It definitely emphasizes the benefits of specialized companies that focus on cloud computing as their IT service and business model and their ability to b=continually adapt to the changing environment and their desire to create long term relationships. It also talks about how larger IT companies are more focused on strategy rather than implementation of systems. It also talks about how the larger IT companies are much more focused on their own profit than providing services to the client and how cheaper off shore IT companies basically provide the same services at a lesser quality
lhick022

Disruptive Innovation: The Inevitable Change Every Market Must Face | MassChallenge - 0 views

  • According to Forbes, innovation could wipe out $8 trillion worth of U.S. public company equity
  • every company must have an effective strategy to either engage in or counteract disruptive innovation in its industry.
  • Clayton Christensen first coined the disruptive innovation theory in a Harvard Business School paper to refer to companies who meet market demands with a simpler, cheaper solution.
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  • This practice often results in game-changing products that are fundamentally different from any current choice on the market.
  • sustaining innovation seeks only to improve upon existing concepts or products
  • It happens slowly at first
  • Low-end market disruption occurs at the “low end” of existing value networks. Unlike new-market disruption, it does not launch a groundbreaking alternative.
  • Lower margins
  • Higher risks
  • Disrupts an existing market or creates a new on
  • Involves new technology and a new business model
  • New-market disruptors create products or solutions that are so much more affordable or convenient than existing options that entirely new segments of the population can begin using them.
  • New innovation is often ignored at the outset
  • It seems obvious only after the fac
  • Because of these potential costs, innovating in a disruptive fashion may be ill-suited for organizations that do not wish to commit these resources.
  • Software as a Service
  • Video Streaming
  • Smartphones
  • Personal Computers
  • Lightbulbs
  • Artificial Intelligence (AI)
  • Ride Sharing
  • It is important to note that you don't have to choose only one type of innovation at the other's expense.
  • Peer to Peer Accommodation
  • Lack of Leadership
  • Lack of Culture
  • . Sooner or later, your market is going to face a newcomer with a never-seen-before idea or business model. You must seek out ways of doing it first or else brace for the impact.
  • Listen To Your Customers
  • Focus On Your Business Model
  • Find an Innovation Partner
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    This article fully explains disruptive innovation, its almost as if the article listened to the lecture then wrote the paper. I could have highlighted the whole paper, it lists causes, characteristics and effects of disruptive innovations.
artandmer

Good Riddance: Marriott Looks To Cut Alarm Clocks - One Mile at a Time - 1 views

  • alarm clocks are a relic of the past that are no longer needed
  • And the vast majority of our owners would agree with us
  • all hotels offer wake up calls,
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  • Personally alarm clocks have cost me rest
  • because the previous guest set it
  • too bright at night
  • Alarm clocks are kind of gross
  • cost cutting change
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    China is going to be selling a lot fewer alarm clocks to Marriott as travelers rely more and more on their mobile devices. Since this article was published in July 2021, Marriott has since made it official that alarm clocks are no longer required in guest rooms. The mobile phone has made the alarm clock requirement obsolete. The majority of travelers view this as a positive change as travelers complain about the cleanliness of the alarm clock, being awakened by the previous guest's set alarm that hotel staff does not cancel, needing space on the nightstand for their own mobile devices, and the glare of backlit numerals interfering with their sleep at night. Owners appreciate the cost savings, yet their hotels may experience an influx of wake-up call requests in the absence of the alarm clock; however, most phone systems allow guests to set their own wake-up call through the telephone without operator assistance.
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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