Now Playing - Night of the Living Tech - NYTimes.com - 3 views
-
“Change has changed qualitatively,” says Janet Sternberg, an assistant professor at Fordham University and president of the Media Ecology Association, a research organization.
-
Adaptive innovation and experimentation, experts say, is the rule in a period of rapid change that can be seen as the digital-age equivalent of the ferment after the introduction of the printing press. “We’re experiencing the biggest media petri dish in four centuries,” observes Paul Saffo, a visiting scholar at Stanford University who specializes in technology’s effect on society.
-
Technology is by no means the only agent of change. Cultural tastes have a big influence, sometimes bringing quirky turns in the evolutionary dance.
- ...2 more annotations...
-
Turntables have made a niche revival, and vinyl record sales have increased 62 percent over the last decade to 2.4 million last year, reports Nielsen, a market research firm.
-
Yet evolution — not extinction — has always been the primary rule of media ecology. New media predators rise up, but other media species typically adapt rather than perish.
