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"For a website, gaining RSS subscribers requires hard work as visitors prefer to subscribe websites with fresh/quality content & expect this to be continious. On the other hand, RSS subscribers are very valuable loyal readers which follow the website regularly. So, for a website, it is very important to analyze "how visitors become RSS readers" like: * from which websites do they reach to yours * which page of yours is the one that gains you most subscribers, etc. Google Analytics, besides all the simplicity it offers, has a very functional event tracking method for analyzing custom events which we will be using to track new RSS subscriptions and see how to analyzing them deeper."

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith.

I have been experimenting with some advanced features in Google Analytics over the last couple of days. I was inspired by some very clever insights from Search Laboratory (sphinn it here) that we have found very useful.

Get Demographic and Keyword Profiles Lookery's free reports provide a complete demographic and keyword profile of your site's users. Lookery's reports show the range of age, gender, location, and keywords for your users by month. Reports are updated daily so publishers can track how their audience profiles change over time and make month-to-month comparisons.

The ecommerce business is partly a numbers game. And the object of the game is to increase your sales and profitability. You need to understand how your site's visitors are converted to buying customers. Not that you need to immerse yourself in the minutiae of data that many web statistics programs produce, but to reach your site's sales potential, you need to have an understanding of its key numbers and have a simple method for tracking them over time.

If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.

Last April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business. Google Analytics doesn't do this out of the box. It will tell you exact search queries for visits from organic listings, but for paid search, you're stuck with the keywords that you're bidding on. With broad and phrase matching, these could vary pretty drastically from what the visitors typed into the search engine.

In Google Analytics wil je graag al je externe campagnes keurig gerapporteerd zien. Dat doe je door deze campagnes te voorzien van Google Analytics campagne tags. Maar hoe richt je dit nou zo goed mogelijk in? In dit artikel wil ik ingaan op een goede manier van het doormeten van een nieuwsbrief. Hiermee wil ik niet zeggen dat dit de beste manier is, maar wel een manier die veelal de juiste informatie levert. Tevens geldt dit voorbeeld ook als inspiratie om andere soorten campagnes in kaart te brengen.