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Melody Heales Sanderson

Technology Users List and Global Databases by ListAustralia - 0 views

australianlists.blogspot.com/...global-lists.html

ListAustralia Global Technology Users List Microsoft Dynamics Users List Sales Force Users List IT Decision Makers List C-Level Executives Lists USA List UK List European List Global Business Lists

shared by Melody Heales Sanderson on 15 Mar 11 - No Cached
  • Melody Heales Sanderson on 15 Mar 11
     
    On popular demand, ListAustralia has newly acquired lists from other parts of the world. They will help Australian businesses and other organizations to connect with rest their global prospects easily. The new list fleet includes Global Technology Users List, IT Decision Makers List, Microsoft Dynamics Users List, Sales Force Users List, and C-Level Executives lists from USA, UK, Canada and Europe.
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Designing for the Social Web: The Usage Lifecycle - Bokardo - 0 views

bokardo.com/...social-web-the-usage-lifecycle

first-time user interested passionate user personas regular user social network social web unaware usage lifecycle user experience

shared by Frederik Van Zande on 16 May 08 - Cached
  • Frederik Van Zande on 16 May 08
     
    The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users.
Frederik Van Zande

SEOmoz | Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed! - 0 views

www.seomoz.org/...hacker-news-algorithms-exposed

'hacker algorithms del.ico.us news' reddit stumbleupon

shared by Frederik Van Zande on 03 Jul 08 - Cached
  • Frederik Van Zande on 03 Jul 08
     
    It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social media websites use algorithms to utilize user data. Although humans power social media, it is algorithms that provide the frameworks that make user input useful. As proven by the countless social sites online, finding the correct mix of participation and rules can be extremely difficult. Below are some of the algorithms that when combined with the right people have proven successful.
Frederik Van Zande

BTBUCKETS - Free Segmentation and Behavioral Targeting Tool - 0 views

btbuckets.com

e-marketing analytics behavior

shared by Frederik Van Zande on 13 Nov 08 - Cached
  • Frederik Van Zande on 13 Nov 08
     
    BTBuckets is a free web-segmentation tool that allows sites to create user clusters based on their behavior. These clusters can then be integrated with your adserver, CMS, web analytics or any other site tool to create a richer user experience
Frederik Van Zande

Know Your Audience - Lookery - 0 views

www.lookery.com/...analytics

analytics demographics javascript age gender

shared by Frederik Van Zande on 11 Jan 09 - No Cached
  • Frederik Van Zande on 11 Jan 09
     
    Get Demographic and Keyword Profiles Lookery's free reports provide a complete demographic and keyword profile of your site's users. Lookery's reports show the range of age, gender, location, and keywords for your users by month. Reports are updated daily so publishers can track how their audience profiles change over time and make month-to-month comparisons.
Ariel Castro

Focusing Interaction Design with Design Strategy | UX Booth - 1 views

www.uxbooth.com/...on-design-with-design-strategy

user experience design withney hess ux users

shared by Ariel Castro on 25 Oct 09 - Cached
  • Ariel Castro on 25 Oct 09
     
    As Whitney Hess stated earlier this year: UX Design isn't just "a step in the process." Users themselves experience much more than just the look and feel of an application.
Frederik Van Zande

Interactive Chat Improves Sales, Customer Service | Practical eCommerce - 0 views

www.practicalecommerce.com/...mproves-Sales-Customer-Service

e-shop e-commerce chat support user experience strategy

shared by Frederik Van Zande on 30 Oct 08 - Cached
  • Frederik Van Zande on 30 Oct 08
     
    With four people dedicated to chat and email responses, Memorysuppliers.com is one of thousands of ecommerce companies adding chat to its marketing and customer service mix. And why not? A February 2008 study from Forrester Research, "The ROI of Interactive Chat", found merchants with click-to-chat options (also known as "reactive" chat) earn a 15 percent return on investment (ROI) on the chat service itself. Merchants with chat invitations and pop-up windows tied to user actions (also known as "proactive" chat), meanwhile, earn a whopping 105 percent ROI.
Frederik Van Zande

Top 10 Web 2.0 Activities for Ecommerce | Get Elastic - 0 views

www.getelastic.com/top-ten-2-dot-0

web2.0 e-commerce e-marketing strategy functionality reviews widgets faq twitter user generated content facebook video

shared by Frederik Van Zande on 18 Aug 09 - Cached
  • Frederik Van Zande on 18 Aug 09
     
    Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content. Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.
Frederik Van Zande

Turn Usable Content into Winning Content :: UXmatters - 0 views

www.uxmatters.com/...000267.php

content usability usable content

shared by Frederik Van Zande on 01 Oct 08 - Cached
  • Frederik Van Zande on 01 Oct 08
     
    Findable. Scannable. Readable. Concise. Layered. We know much these days about how to make Web content usable-thanks to experts such as Robert Horn, Jakob Nielsen, Ginny Redish, and Gerry McGovern. What we don't understand as well, however, is how to make content win users over to take the actions we want them to take or have the perceptions we want them to have. We don't understand how to make Web content both usable and persuasive. I, by no means, intend to imply that we should sacrifice the usability of content to make it more persuasive. Truly winning content must be both.
Frederik Van Zande

Copyright Law for Ecommerce Merchants | Practical eCommerce - 0 views

www.practicalecommerce.com/...ht-Law-for-Ecommerce-Merchants

content copyright copywriiting e-commerce e-shop

shared by Frederik Van Zande on 13 Oct 08 - Cached
  • Frederik Van Zande on 13 Oct 08
     
    The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly anything that suits his fancy. As an e-business owner you'll want to both protect your photographs and, conversely, ensure that your employees are not taking protected work of others. After all, a copyright violation could cost thousands of dollars in legal fees, time, forced subscription fees, and potential fines. U.S. copyright protection extends to all forms of "expression" including software, written papers, charts, digital files, music, video, and presentations. This protection begins the moment a work is "fixed in a tangible medium of expression," and copyrights are federally enforced. Generally, ideas, short phrases, facts, slogans, and useful articles are not copyright protected, but most everything else is.
Frederik Van Zande

Consumers Want Your E-Mail - eMarketer - 0 views

www.emarketer.com/Article.aspx

communication channel e-mail e-marketing fax phone rss

shared by Frederik Van Zande on 05 Jun 08 - Cached
  • Frederik Van Zande on 05 Jun 08
     
    Nearly two-thirds of US Internet users surveyed said e-mail was their preferred channel for written communications between friends, with text messaging the second-most-popular choice. The phone was the most popular way to communicate with friends overall, with 41% of respondents naming it as their channel of choice.
Frederik Van Zande

Growing Your Email Subscriber List With Contests | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Subscriber-List-With-Contests

contests e-commerce e-mail e-marketing e-shop subscriber

shared by Frederik Van Zande on 29 Jul 08 - Cached
  • Frederik Van Zande on 29 Jul 08
     
    Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow. ALTFor these businesses, online contests may be an attractive quick fix. As an example, let's say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they've built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics's email marketing list.
Frederik Van Zande

SitePoint ยป The Downside of Free - 0 views

www.sitepoint.com/...the-downside-of-free

e-marketing application service free paid subscription

shared by Frederik Van Zande on 18 Nov 08 - Cached
  • Frederik Van Zande on 18 Nov 08
     
    "The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold," says Markus Frind, the founder and CEO of Plentyoffish.com, a wildly successful dating site that makes a lot money by giving away for free what other sites charge for. But even for users who ultimately charge for their product there can be a downside to giving something away for free.
Frederik Van Zande

Predicting the popularity of online content - 0 views

www.hpl.hp.com/...predictions.pdf

digg youtube popularity report e-marketing

shared by Frederik Van Zande on 14 Nov 08 - Cached
  • Frederik Van Zande on 14 Nov 08
     
    Bernardo Huberman, Hewlett-Packard's director of the HP Social Computing lab, and fellow researcher Gabor Szabo have published a highly detailed report (PDF) on "predicting the popularity of online content." Focusing on content submitted and popularized on popular social sites Digg.com and Google's YouTube, the two concocted not one but three ways to predict how much traffic and overall user interaction a story or submitted video will receive well after it hits its initial popularity.
Frederik Van Zande

12 Can't Miss Email Strategies Webinar Recap | Get Elastic - 0 views

www.getelastic.com/email-strategies-webinar-recap

e-marketing email e-commerce strategy copywriting

shared by Frederik Van Zande on 22 Oct 08 - Cached
  • Frederik Van Zande on 22 Oct 08
     
    As email users, we expect and value emails that are timely, meaningful and relevant from people that we know and trust. Anything that doesn't meet this criteria is considered SPAM. Your goal is to create "Love Opportunities" where recipients WANT to open, click and buy from you.
Frederik Van Zande

Webinar Recap: The Ecommerce Platform of the Future | Get Elastic - 0 views

www.getelastic.com/ommerce-platform-of-the-future

e-commerce platform choise

shared by Frederik Van Zande on 19 Feb 09 - Cached
  • Frederik Van Zande on 19 Feb 09
     
    This post is a recap of today's webinar: The eCommerce Platform of the Future. The on-demand version will be available shortly. About our guest speaker As Senior Analyst for ecommerce technology at Forrester, Brian researches and reports the impact of technology advancements, operational needs, and changing consumer behaviors on online retail. His expertise spans B2B and B2C retail and online travel, with a focus on multichannel strategies, user experience design and technology. Brian holds more than 11 years of experience in eCommerce and online marketing, serving senior roles for retailers such as Amazon.com; Classmates Online, Inc.; Eddie Bauer; Expedia.com; and The Spiegel Group.
Frederik Van Zande

The Really Missing "Online Voice of Customer" Manual (Part 1) | FutureNow's GrokDotCom ... - 0 views

www.grokdotcom.com/...oice-of-customer-manual-part-1

survey user survey user testing e-marketing

shared by Frederik Van Zande on 19 Feb 09 - Cached
  • Frederik Van Zande on 19 Feb 09
     
    Yesterday, I posted the Missing Google Analytics Manual. That was relatively easy to put together since there are so many wonderful resources already written about it. However, as I tried to put together this post, I realized a real gap in the knowledge base available. I'll be posting this as an ongoing series, that I might turn into a best practices whitepaper. The "Voice of the Customer" (VOC), can be obtained in many ways: surveys, reviews, customer requests, interviews, focus groups, field reports, etc. In order to find those golden nuggets that can lead to improvement you need to start with the segment of customers that like you the least.
Frederik Van Zande

Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob ... - 4 views

www.useit.com/...streams-feeds.html

usability research study social media marketing twitter facebook linked in RSS best practice

shared by Frederik Van Zande on 14 Oct 09 - Cached
  • Frederik Van Zande on 14 Oct 09
     
    "Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "
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