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Frederik Van Zande

The Paradox of Choice: Why More is Less - 0 views

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    Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable
Frederik Van Zande

Webinar Recap: The Ecommerce Platform of the Future | Get Elastic - 0 views

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    This post is a recap of today's webinar: The eCommerce Platform of the Future. The on-demand version will be available shortly. About our guest speaker As Senior Analyst for ecommerce technology at Forrester, Brian researches and reports the impact of technology advancements, operational needs, and changing consumer behaviors on online retail. His expertise spans B2B and B2C retail and online travel, with a focus on multichannel strategies, user experience design and technology. Brian holds more than 11 years of experience in eCommerce and online marketing, serving senior roles for retailers such as Amazon.com; Classmates Online, Inc.; Eddie Bauer; Expedia.com; and The Spiegel Group.
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