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About web page content writing

About Content Writing

One popular post can bring your more traffic and links than a month's worth of your usual content. In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere. Make the next post you write your most popular post ever. The ...

Back in Crimes Against Hypertext, I identified several common examples of poor hyperlinking. It generated an interesting discussion so I thought I'd write a follow-up, adding a few more examples and some solutions.

An ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slow-to-deliver electronic vending machine at worst. Consciously or not, online stores are conceived, designed, and created to sell products while making as little personal contact with a customer as possible. And as such, well-written product descriptions can have a significant impact on a store's success.

Here's the first thing to remember about frame switching as it applies to copywriting: All copywriting stories are "nested." Matryoshka+doll-1In writing copy you inevitably create - at a minimum - one frame of reference: the one between your authorial voice and the reader. In fact, copywriting teachers often advise aspiring writers to "talk" onto the page as if they're talking to a best friend, simply because that mental exercise animates that almost invisible frame of reference in the mind of the writer.* Writers who forget that frame of reference tend to produce artificial, corporate-speak copy.

"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "

Effective Action Based Copywriting Location: Salon D Copywriting, copywriting, copywriting - it's not just about lots of content anymore. This session will examine ways to write effective copy for search and sales. Learn about action based copywrighting from leaders in......

A great post from Matt over at 37signals about how to get publicity. I've had a few people write me asking how they can get their blog "out there" -- I'd think all of these tips apply equally well to individual bloggers as they do to companies like 37.

Freewebs' president and COO writes that Web Widget Marketing will help advertisers keep up with consumers, or at least stay ahead of competitors.