Skip to main content

Home/ E-marketing/ Group items tagged emotional

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Frederik Van Zande

Neuromarketing » Emotional Ads Work Best - 0 views

www.neurosciencemarketing.com/...emotional-ads-work-best.htm

neuromarketing e-marketing advertisement advertising campaign emotional rational research best practice

shared by Frederik Van Zande on 04 Aug 09 - Cached
  • Frederik Van Zande on 04 Aug 09
     
    The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here's the hard data…
Frederik Van Zande

Can Product Images Improve Conversion? Showing Products in Context | Get Elastic - 0 views

www.getelastic.com/images-in-context

'produc context e-commerce e-marketing e-shop images images' product information

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or "in context." This can reduce a shopper's fears, uncertainties and doubts about a purchase like "how does this look on a person?" or "how large is this in real life?." Images can also "sell" by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
Frederik Van Zande

Chief Marketing Technologist by Scott Brinker: Marketing as a science, but science is a... - 0 views

www.chiefmartec.com/...marketing-as-a.html

analytics creativity discovery e-marketing marketing science

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Most of marketing is now measurable, directly or indirectly. With digitally produced and distributed marketing - particularly channels such as search engine marketing, online advertising, email marketing, post-click marketing, and web site optimization - it's often practical to test dozens or hundreds of ideas within a short time. So if you have more than one competing suggestion for "what will work best", the solution is "test them and let's find out". The answer is quantifiable, not emotional.
Frederik Van Zande

Giraffe Forum » What the Web is really good for - 0 views

giraffeforum.com/...hat-the-web-is-really-good-for

content strategy e-marketing information needs copywriting

shared by Frederik Van Zande on 25 Jan 09 - Cached
  • Much of what we understand as marketing and advertising has been about selling products like chocolate caramels. It’s about emotion, association, and a happy, wonderful, smiling feel-good factor. Marketers and advertisers know that for many products and services people prefer to remain ‘blissfully ignorant.’ The Web is a very different world; a very different form of marketing and communication. Those who wish to remain blissfully ignorant do not go to the Web. You do not search for a subject on Google if you wish to remain blissfully ignorant. You go to the Web to know. Customers don’t arrive at your website to know less. They want to know more.
  • Frederik Van Zande on 25 Jan 09
     
    The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don't require any research at all.
1 - 4 of 4
Showing 20▼ items per page