Group items tagged

Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender's messages) determines whether the email recipient will even read and consider the subject line.

As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. If this makes you go "hmmm?" make sure you check out our explanation of the buying modes in our personas webinar and webinar recap.

creative announcement of a new website version

Editor's Note: This is part four in our special report on "Video for Ecommerce," where we describe real stories of online merchants creatively using video to drive sales and grow their brands. Previous installments are linked in below. What's next once you've added product videos to your site? Get the word out. "We know that [consumers] are looking for videos online," said David Burch at video analytics company TubeMogul.com. "That's why our goal, and the goal of our merchants, is to be everywhere where video content is consumed."

Most of marketing is now measurable, directly or indirectly. With digitally produced and distributed marketing - particularly channels such as search engine marketing, online advertising, email marketing, post-click marketing, and web site optimization - it's often practical to test dozens or hundreds of ideas within a short time. So if you have more than one competing suggestion for "what will work best", the solution is "test them and let's find out". The answer is quantifiable, not emotional.

Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or "howsers" (hunting for something but must browse to find the right product) - filtered navigation can be very useful to your site visitors. Filtered navigation:

When working in the design industry it's easy to find inspiration everywhere you go, by everything you see, hear and touch and you don't need to be sat at your computer to get inspiration either.