This is a very big deal - most times when apps get bought out, their privacy policies are largely dismissed or completely changed. Due to the massive popularity and international use of WhatsApp, this is not a possibility. So the question is, if there will be no ads or information selling, how will Facebook make a profit with this aquisition? How can we as interactives sell this product?
This is a very big deal - most times when apps get bought out, their privacy policies are largely dismissed or completely changed. Due to the massive popularity and international use of WhatsApp, this is not a possibility. So the question is, if there will be no ads or information selling, how will Facebook make a profit with this aquisition? How can we as interactives sell this product?
Yeah, Facebook is notoriously uninterested in people's privacy, but they seem to be in a bit of a bind here. Of course Zuckerberg has always said "the revenue funds the product, not he other way around" - in direct contrast to basically every company ever.
The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)
The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)
A long explanation on how the blossoming of facebook expanded how people interacted with one another, and kept people in contact with one another, in ways that was not previously available.
A long explanation on how the blossoming of facebook expanded how people interacted with one another, and kept people in contact with one another, in ways that was not previously available.
Article discuses the scope of the market for counterfeit social media followers on Welbo, the Chinese Twitter. Gets into the allure of fake followers for a brand wanting to increase its presence and touches on the inadequacies of systems that measure interaction in terms of numbers of followers.
Outlines the increasing reach of messenger apps and their trends toward becoming quasi-platforms, with internal mechanisms for social interaction, gaming, person-to-person payment, etc.
motion ads from yahoo show promise in allowing banners to have more interaction with online platforms beyond just being a banner at the top, or side, or bottom, running on loop without really invading the space.
I forget what these are called, but that style of photo: one smooth animation element - it was going around design blogs a couple of years ago. I see this as culturally inspired / evolved from the rising popularity of animated GIFs over the past couple of years.
A bit..."captain obvious," yet it's an opinion that worth stressing in a climate where engagement is assumed as always the best sign of a consumer/product relationship to a brand.