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A bit..."captain obvious," yet it's an opinion that worth stressing in a climate where engagement is assumed as always the best sign of a consumer/product relationship to a brand.

Out-of-home and smartphones work together to become a more engaging and measurable medium

Digital signage and gamification can foster increased engagement, productivity and profitability for restaurants. Check out the video for Pizza Hut at the bottom. Is making pizza into a game worth it? I was on Papa John's website yesterday and they had a more basic version of this. And it frustrating. Because they made something easy, more difficult. The key is to make the experience EASIER for the customer not MORE COMPLICATED.

Digital signage and gamification can foster increased engagement, productivity and profitability for restaurants. Check out the video for Pizza Hut at the bottom. Is making pizza into a game worth it? I was on Papa John's website yesterday and they had a more basic version of this. And it frustrating. Because they made something easy, more difficult. The key is to make the experience EASIER for the customer not MORE COMPLICATED.

More data being gathered by the powers that be. But hey it works right?

timing when and where your ad shows up in mobile can be the most important part of the ad.

This is a dense article but for that reason, all the more important to read carefully. This part surprised me in a good way: "By waiting until the user has finished their activity, closing an app, or is switching to another task and then showing a relevant, media-rich full screen, a Postitial ad to say "thank you and this session was sponsored by brand X" has proven to be around five times more engaging than traditional interstitial advertising."

Before gamification, about 10 percent of users finished building their sites. Now, almost 80 percent of them do

dopamine drip will cause in app purchases to be illegal one day. but this is very interesting to see the shift in game development and sales.

Using gaming platforms as a space for advertisers to reach consumers while in-game.

The theory is nice: allow two branches in two different cities of the same company to engage in a game that would connect the two offices on a personal level. The problem is with the game itself: Tic-Tac-Toe. It's...tic tac toe. It's a boring, infuriatingly frustrating game that you could play a computer and still get the same experience as if you were playing someone: there is little personality of an individual to be found in a tic-tac-toe challenger.

Discusses the implications of people half-watching television. Instead of being fully engaged.