Group items tagged

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

Interesting list of innovative social media advertisers.

Article discuses the scope of the market for counterfeit social media followers on Welbo, the Chinese Twitter. Gets into the allure of fake followers for a brand wanting to increase its presence and touches on the inadequacies of systems that measure interaction in terms of numbers of followers.

This is a big cottage industry around FB and Twitter et al too.

Number nine is the most interesting to me. It's not that people obsess. They just have downtime or choose to take a break from what they're doing. Advertisers need to take advantage of downtime.

Agreed. It's not necessarily unhealthy behavior, depending on what they're doing. And either way it's an opportunity for brands.

A couple other interesting things: "It's not going to rebound, which is why Foursquare's play is to be the new Yelp." - I disagree. Foursquare is probably going to fade away but the check-in, in some form another (almost certainly evolved) will probably follow the Gartner Hype Cycle - excitement, "failure" and then long-term entrenchment. "Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011)." - any researcher worth their salt knows that people are very bad at predicting their own behavior. I hate seeing research that says "people say they are unlikely to X" because asking them point blank is the worst way to predict it.

Great how a brand's transparency can improve their reputation. Seems like there have been many, many cases of this since the emergence of social media.

Everyone has different needs, and the social landscape is shifting accordingly.

One good (though obvious) point they make is that each of these platforms fits into the life of the user in a different way. Five years ago it was somewhat winner-take-all in terms of user base, but that's no longer the case. Understanding the cultural differences across platforms is also really important to developing concepts for those platforms.

Social comparison on steroids....ha thats about right!

Since none of us went to Coachella, here's what happend occording to social media!

Since none of us went to Coachella, here's what happend occording to social media!

Pretty inforgraphic. Pinterest targets a small auidience (as compared to any other social media) but they have a loyal fan base and hold their own.

Pretty inforgraphic. Pinterest targets a small auidience (as compared to any other social media) but they have a loyal fan base and hold their own.

Instagram is by far my favorie social media. I follow mostly people I don't know- I just like their art or think they're doing something worthwhile. You live almost vicariously throught the accounts you follow

Instagram is by far my favorie social media. I follow mostly people I don't know- I just like their art or think they're doing something worthwhile. You live almost vicariously throught the accounts you follow

New Orleans tourism site allows visitors and natives to create a map collage of their experience and journey within the city by using various social media applications.

This article is talking about how advertising is striving to make brand more human. Social media has been a game changer. But so has the way we advertise. Commercials try to pull on our heart strings first and then introduce us to the product that their selling

Almost all news story are learned about through the internet, usually a social media account. It's has a quick response time. A tweet is short and to the point and kind of the way our culture likes to hear about things.

Promoting a new trend in product testing - with the effectiveness of social articles, it promotes testing of the user's "new" mobile device, and then report on the results.

Promoting a new trend in product testing - with the effectiveness of social articles, it promotes testing of the user's "new" mobile device, and then report on the results.

Kind of a funny list of pros and cons of social media. Its meant to be serious but a lot of the points completely contradict each other. No seems to be able to decide on on thing.

The moderators of a popular subreddit (r/technology) are getting flaw for banning stories (via autofilter) that contained certain "controversial" terms. Nothing to see here, really.

Using different tactics to elicit results, how social media sites control their users to follow the rules.

Using different tactics to elicit results, how social media sites control their users to follow the rules.

The word "gamification," much like the phrase "social media" a few years back, is being lobbed around in technology circles as the next frontier in web and mobile. Just as nearly every application, website, brand and marketer now employs social media in some capacity, so too will these entities gravitate toward game mechanics in the years ahead."

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

Social Media...IN SPACE!!!

Billboard to start charting music artists based on Twitter chatter.