Group items tagged

Number nine is the most interesting to me. It's not that people obsess. They just have downtime or choose to take a break from what they're doing. Advertisers need to take advantage of downtime.

Agreed. It's not necessarily unhealthy behavior, depending on what they're doing. And either way it's an opportunity for brands.

A couple other interesting things: "It's not going to rebound, which is why Foursquare's play is to be the new Yelp." - I disagree. Foursquare is probably going to fade away but the check-in, in some form another (almost certainly evolved) will probably follow the Gartner Hype Cycle - excitement, "failure" and then long-term entrenchment. "Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011)." - any researcher worth their salt knows that people are very bad at predicting their own behavior. I hate seeing research that says "people say they are unlikely to X" because asking them point blank is the worst way to predict it.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

Some of these are incredibly surprising and some I can totally understand. Very interesting to see any way. Also directs you in ways to make adjustments for your business on the web.