The Future of Social Media Is Mobile Tribes - 0 views
-
Sadie Thow on 19 Apr 14Everyone has different needs, and the social landscape is shifting accordingly. -
Greg Steen on 22 Apr 14One good (though obvious) point they make is that each of these platforms fits into the life of the user in a different way. Five years ago it was somewhat winner-take-all in terms of user base, but that's no longer the case. Understanding the cultural differences across platforms is also really important to developing concepts for those platforms.