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Brian Massey

PIA to Host Convergence Conference « Printoolz's NEWZ - 0 views

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    I'm delivering the Keynote at Converge Conference 2010 by Printing Industries of America
Brian Massey

How Do I Add an Opt-in Form to My Facebook Page? :: AWeber Knowledge Base - 0 views

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    Great video from aWeber
Brian Massey

Revisiting Cialdini's 6 Principles of Influence - DIY Marketing Blog - 0 views

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    Whether you're willing to admit it or not, you ARE trying to persuade visitors to take action on your site. Here is a nice "visual" summary of Cialdini's six principles to draw from.
Brian Massey

Visual Website Optimizer - A/B Testing | Multivariate Testing | Split Testing - 0 views

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    A/B and Mulitivariate Testing Platform
Brian Massey

Search market report reveals increase in PPC and SEO spending | Econsultancy - 0 views

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    In the case of paid search, the biggest barrier cited by 41% of company respondents was a lack of internal resources, followed by poorly converting websites (30%). Agency respondents had a different view on the issue though, with 49% blaming lack of budget, and 44% poorly converting websites.
Brian Massey

Ifbyphone - Call Tracking For Online Marketing - 0 views

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    Put a special phone number on your site to see how many calls it is generating.
Brian Massey

The Carlin Ad-Speak Calculator from MarketingBeyondAdvertising.com - 0 views

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    Tom Wanek's Ad-Speak Calculator from The Wizard of Ads
Brian Massey

Users Don't Read - The Ride - 0 views

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    How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.
Brian Massey

'Roll Your Own' Phone Call Tracking Program - It Is Easy! « seOverflow Blog - 0 views

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    DIY Call Tracking from Jason Owen at PubCon
Brian Massey

How To Create Effective Local Business Landing Pages - 0 views

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    Local search landing pages (ie. Contact page)
Brian Massey

Multivariate testing, A/B split testing and landing page optimization software reviews ... - 0 views

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    Analytics tools comparison from conversion rate experts.
Brian Massey

How to Develop Content Based on A Need Stage | Content Marketing Institute - 0 views

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    New way of thinking about the sales funnel.
Brian Massey

21 Secrets of Top Converting Websites by Jeffrey Eisenberg - 0 views

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    Jeffrey Eisenberg gives you a boat load of great Conversion techniques
Brian Massey

Seven Deadly Sins Of Landing Page Optimization - 0 views

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    Tim Ash's excellent presentation on mistakes made on landing pages. Great examples throughout
Brian Massey

Junta42 Content Marketing blog: 7 Reasons Print Will Make a Comeback in 2011 - 0 views

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    Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.
Brian Massey

4 Principles Of Conversion Content Marketing - 0 views

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    Scott Brinker builds the bridge between landing page optimization and content marketing.
Brian Massey

Use pictures to direct the user's gaze - The Web Usability Blog - 0 views

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    If conversion is important, think twice before letting your designer drop stock photos of pretty people onto your site.
Brian Massey

GazeHawk - Eye Tracking For Everyone - Usability Services & Software - 0 views

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    Get an Eye-Tracking study of your site cheap.
Brian Massey

What Identities Are We Using to Sign in Around the Web? [INFOGRAPHIC] - 0 views

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    How a visitor interacts with your site is important to conversion. Here is an analysis of the identities used to login to news, business, entertainment, and other sites
Brian Massey

Ben Settle | Pay Per Click Search Marketing - 0 views

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    Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.
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