Strategy - Rebalance B2B Marketing Budgets to Maximize Sales : MarketingProfs Article - 0 views
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Brian Massey on 18 Feb 11Personas tell you who to target with your Web site. It often isn't the end user.
Sites of interest to online marketers who want to generate more leads and sales from their Web traffic. Explores personas, SEO, SEM, landing pages, PPC, and social media strategies and issues.