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Brian Massey

Strategy - Rebalance B2B Marketing Budgets to Maximize Sales : MarketingProfs Article - 0 views

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    Personas tell you who to target with your Web site. It often isn't the end user.
Brian Massey

Should I Work for Free? - 0 views

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    This is just too true not to share. Great multi-language infograph.
Brian Massey

Tips on Developing Social Media Marketing Personas - Online Marketing Blog - 0 views

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    This could get you started on your personas
Brian Massey

Conversion Optimization is the new Black | Search Marketing Wisdom - 0 views

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    The Conversion Scientist gets a mention in this nice post.
Brian Massey

PubCon Las Vegas - Increase Your Post Click Conversion Performance - 0 views

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    Great summary of our panel at PubCon Las Vegas
Brian Massey

What Can You Learn From 1117 Copyblogger Headlines? - Scribblemill - 0 views

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    Nice infographic on CopyBlogger's headline prowess
Brian Massey

AttentionWizard.com - 0 views

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    Simulates eye tracking for any page image uploaded. Free for lite version.
Brian Massey

Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) - 0 views

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    Conversion tools and tips from the Performable guys
Brian Massey

9 Reasons E-Mail Is Dead | John C. Dvorak | PCMag.com - 0 views

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    Everything is true about email, except that it is dead. When you factor in conversions, sales and engagement, email is just getting better.
Brian Massey

Landing Page Optimization Online Training Presents Customer Conversion Strategies for S... - 0 views

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    I'm pleased to be in such amazing company at the Landing Page Success Summit
Brian Massey

Wild Woman Fundraising » Blog Archive » What you can learn from Brian Massey ... - 0 views

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    Conversion strategies for Non-profits
Brian Massey

Marketingsherpa Blog : » Email Marketing: Drip Campaigns Drive Revenue - 0 views

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    Good tips on successful B2B drip email campaigns.
Brian Massey

How To Measure Blog Conversion | SocialMouths - 0 views

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    What is the conversion scenario for a blog? This defines it nicely.
Brian Massey

Top 10 eCommerce websites (by conversion rate) « I love split testing - Visua... - 0 views

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    Wonder which sites are the top-converting sites on the Web. Here they are, with some reasons they do so well.
Brian Massey

Article Tournament - Building Instant Trust in a Fickle Online WorldTim Ash By Tim Ash,... - 0 views

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    Very helpful article on building trust. Must read from Tim Ash.
Brian Massey

Why Landing Pages Are Important - Online Copywriting 101 - 0 views

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    If you're not familiar with the proper use of Landing Pages, let me guide you. This is part of a great series on copywriting for the Web. 
Brian Massey

Connecting the Social Web and Your Business | ClickZ - 0 views

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    Dave Evans mentions me (among others) in an excellent overview of measurable Social Media strategy.
Brian Massey

ZURB - Kick Ass Conversions and Traffic: Lessons from Marketing Verify - 0 views

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    Interesting positioning of product Verify and how they defined their market.
Brian Massey

5 Invitations Subscribers Can't Resist - 0 views

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    Email invitations to get visitors to subscribe to your lists.
Brian Massey

Designing for Conversion - 8 Visual Design Techniques to Focus Attention on Your Landin... - 0 views

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    Designers, THIS is your job on a landing page, not creating "engaging Web experiences."
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