Online Conversion

I'm delivering the Keynote at Converge Conference 2010 by Printing Industries of America

Great video from aWeber

Whether you're willing to admit it or not, you ARE trying to persuade visitors to take action on your site. Here is a nice "visual" summary of Cialdini's six principles to draw from.

A/B and Mulitivariate Testing Platform

In the case of paid search, the biggest barrier cited by 41% of company respondents was a lack of internal resources, followed by poorly converting websites (30%). Agency respondents had a different view on the issue though, with 49% blaming lack of budget, and 44% poorly converting websites.

Put a special phone number on your site to see how many calls it is generating.

Tom Wanek's Ad-Speak Calculator from The Wizard of Ads

How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.

DIY Call Tracking from Jason Owen at PubCon

Local search landing pages (ie. Contact page)

Analytics tools comparison from conversion rate experts.

New way of thinking about the sales funnel.

Jeffrey Eisenberg gives you a boat load of great Conversion techniques

Tim Ash's excellent presentation on mistakes made on landing pages. Great examples throughout

Joe Pulizzi talks makes a convincing case that print is the marketing channel of the future.

Scott Brinker builds the bridge between landing page optimization and content marketing.

If conversion is important, think twice before letting your designer drop stock photos of pretty people onto your site.

Get an Eye-Tracking study of your site cheap.

How a visitor interacts with your site is important to conversion. Here is an analysis of the identities used to login to news, business, entertainment, and other sites

Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.