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Revisiting Cialdini's 6 Principles of Influence - DIY Marketing Blog - 0 views

blog.performable.com/...inis-6-principles-of-influence cialdini influence principles
shared by Brian Massey on 14 Jun 10 - Cached
  • Brian Massey on 14 Jun 10
     
    Whether you're willing to admit it or not, you ARE trying to persuade visitors to take action on your site. Here is a nice "visual" summary of Cialdini's six principles to draw from.
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Visual Website Optimizer - A/B Testing | Multivariate Testing | Split Testing - 0 views

visualwebsiteoptimizer.com split test ab multivariate conversion rate optimization
shared by Brian Massey on 14 Jun 10 - Cached
  • Brian Massey on 14 Jun 10
     
    A/B and Mulitivariate Testing Platform
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Search market report reveals increase in PPC and SEO spending | Econsultancy - 0 views

econsultancy.com/...crease-in-ppc-and-seo-spending search report conversion SEO PPC
shared by Brian Massey on 12 Jun 10 - Cached
  • Brian Massey on 12 Jun 10
     
    In the case of paid search, the biggest barrier cited by 41% of company respondents was a lack of internal resources, followed by poorly converting websites (30%). Agency respondents had a different view on the issue though, with 49% blaming lack of budget, and 44% poorly converting websites.
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Ifbyphone - Call Tracking For Online Marketing - 0 views

public.ifbyphone.com/...call-tracking diy phone conversion analytics call
shared by Brian Massey on 12 Jun 10 - Cached
  • Brian Massey on 12 Jun 10
     
    Put a special phone number on your site to see how many calls it is generating.
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The Carlin Ad-Speak Calculator from MarketingBeyondAdvertising.com - 0 views

www.marketingbeyondadvertising.com/adspeakcalculator wanek copy copywriting ad
shared by Brian Massey on 31 May 10 - Cached
  • Brian Massey on 31 May 10
     
    Tom Wanek's Ad-Speak Calculator from The Wizard of Ads
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Users Don't Read - The Ride - 0 views

usereffect.com/...users-dont-read-the-ride conversion copy tool utility
shared by Brian Massey on 18 May 10 - Cached
  • Brian Massey on 18 May 10
     
    How important is copy to your Web site? Find out by removing the copy. This interesting tool turns all copy into X's and O's leaving just the design.
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'Roll Your Own' Phone Call Tracking Program - It Is Easy! « seOverflow Blog - 0 views

www.seoverflow.com/...ll-tracking-program-it-is-easy call tracking diy pubcon
shared by Brian Massey on 14 May 10 - Cached
  • Brian Massey on 14 May 10
     
    DIY Call Tracking from Jason Owen at PubCon
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How To Create Effective Local Business Landing Pages - 0 views

devbasu.com/arch-landing-page-design-guide local search landing pages
shared by Brian Massey on 12 May 10 - Cached
  • Brian Massey on 12 May 10
     
    Local search landing pages (ie. Contact page)
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Multivariate testing, A/B split testing and landing page optimization software reviews ... - 0 views

www.whichmvt.com multivariate split analytics test
shared by Brian Massey on 11 May 10 - Cached
  • Brian Massey on 11 May 10
     
    Analytics tools comparison from conversion rate experts.
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Increase conversion rate by making your site ugly. . . « Conversion Voodoo De... - 0 views

www.conversionvoodoo.com/...ate-by-making-your-site-uglier landing pages conversion voodoo
shared by Brian Massey on 11 May 10 - Cached
  • Brian Massey on 11 May 10
     
    Many have contemplated the counter-intuitive ability of "ugly" sites to win huge market share - think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen's Useit.com.
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Local And Metro Newspapers With Paywalls | paidContent - 0 views

paidcontent.org/...whos-charging news online newpaper pay wall
shared by Brian Massey on 14 Apr 10 - Cached
  • Brian Massey on 14 Apr 10
     
    From Raj
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Mockingbird | Wireframes on the fly - 0 views

gomockingbird.com mockup wireframe online free
shared by Brian Massey on 01 Apr 10 - Cached
  • Brian Massey on 01 Apr 10
     
    Create wireframes in a collaborative space.
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69 Free (or low cost) Tools to Improve Your Website - 0 views

www.bryaneisenberg.com/...-tools-to-improve-your-website tools conversion analytics web optimization bryan eisenberg
shared by Brian Massey on 11 Mar 10 - Cached
  • Brian Massey on 11 Mar 10
     
    An amazing list of tools for conversion scientists everywhere.
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Conversations on Conversion is here... I ask, they answer. - Post-Click Marke... - 0 views

www.ioninteractive.com/...is-here-i-ask-they-answer.html conversion podcast ion interactive
shared by Brian Massey on 05 Mar 10 - Cached
  • Brian Massey on 05 Mar 10
     
    I'm part of the Conversations on Conversion Podcast series. Tune in.
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Website Optimizer Tricks: Advanced A/B Experiments - 0 views

www.gwotricks.com/...advanced-ab-experiments.html ecommerce testing split a_b multivariate gwo
shared by Brian Massey on 14 Feb 10 - Cached
  • Brian Massey on 14 Feb 10
     
    How to use Googlel Web Optimizer to modify URLs in an AB split test. Good for eCommerce sites.
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ABtests.com - Share A/B Testing Results. Improve your conversion today. - 0 views

www.abtests.com testing landing pages conversion split ab
shared by Brian Massey on 14 Feb 10 - Cached
  • Brian Massey on 14 Feb 10
     
    Great case studies from AB tests
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Interview with Megan Leap, Online Marketing Manager at Ion Interactive | WordStream - 0 views

www.wordstream.com/...megan-leap-interview conversion scientist brian massey interview megan leap
shared by Brian Massey on 11 Feb 10 - Cached
  • Brian Massey on 11 Feb 10
     
    This interview with Meagan Leap of Ion Interactive mentions Brian Massey among others.
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RE: Email Subject Lines That Work? | Beneath the Cover - 0 views

www.beneaththecover.com/...-email-subject-lines-that-work subject line email marketing eisenberg
shared by Brian Massey on 08 Feb 10 - Cached
  • Brian Massey on 08 Feb 10
     
    Great little checklist for Subject Line development.
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Facebook Advertising for Lead Acquisition Case Study | John Chow dot Com - 0 views

www.johnchow.com/or-lead-acquisition-case-study facebook ad testing case study landing pages
shared by Brian Massey on 05 Feb 10 - Cached
  • Brian Massey on 05 Feb 10
     
    Great case study on using Facebook to test ads and landing pages.
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Invisible Banner Campaign, a Great Success! | TPN New Zealand - 0 views

www.tpn.co.nz/...anner-campaign-a-great-success clickz ad analytics
shared by Brian Massey on 14 Jan 10 - Cached
  • Brian Massey on 14 Jan 10
     
    How tracking view-throughs of an invisible ad can tell you how much error there is in your view-through analytics.
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