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Doesn't this sound hopeful? And you do. Whatever industry you are in, it is fundamentally your duty to understand your market's problems and to figure out how to solve them. The philosophy of content marketing is that teaching prospects about their problems is as important as teaching them about your solutions.
So, if you have some helpful knowledge that helps prospects solve problems, how are you letting them know that you're there for them?
Here are twelve ways to call attention to what you offer. Then you can let the content speak volumes for your solutions.