We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.
What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.
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What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.