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We've been studying business video in the lab using eye-tracking equipment. Cisco offers some very helpful tips on how to choose the right video for your business. 
You can request to be notified when our ground-breaking study is complete. 

While we don't recommend sending cold emails to prospect I found these tips somewhat fascinating especially:A picture is worth a thousand wordsRecipients who opened your first are more likely respond subsequent emailsAdd link website in the lineSome of might work for subscribers as well.

Greate tips for conversion from GrokDotCom

For those of us with short attention spans, here is almost every best practice in conversion each described in two sentences or so.

I particularly appreciated the distinction of "Lift Versus Shift."

Good tips on successful B2B drip email campaigns.

Great tips for optimizing

 @ReelSEO Having just completed my first two videos for my up-coming book, I was grateful to have these nine reminders of what makes video convert.

It's about time I started investing in video. The research and case studies I've read show that video is a powerhouse conversion tool, in almost all industries, B2B and B2C. Video isn't to boost your ego (although I like putting a little of myself in the footage). It has a job to do. These nine will help you get results.

Slideshare is great for delivering pithy advice that slowly coalesces into understanding. That's why I love slide decks like this one.

You may not be able to implement these tips tomorrow, but you will begin to think about at online marketing differently.

And that can make all the difference.

Take a look at content marketing through the eyes of several experts, including me.

 @Avinash Kaushik has a unique ability to make analytics human. I don't share many analytics posts with you, as I don't want to scare you off. But I fear I may be underestimating you.

Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.

This is a great way to start appreciating your visitors in ways that will make your site more successful.

 @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It's almost conversion steampunk until you realize that we haven't invented very much original.

And we've left some smart ideas behind.

Enjoy these nine tips and you should be able to find a free PDF of Hopkins' book somewhere on the Web.

If not, email me.

My advice to my clients is to put as much (or more) effort into your images as you put into your copy on a web page. Here are some great tips on how to craft images that work with your copy to advance your value proposition.

The blog volcano wants to ERUPT. But it won't unless you are doing some basic things in your posts and articles. Here are eight important and relatively easy to follow tips to give your posts and articles legs.

In my new book I liken abandonment to cholesterol: there is good abandonment and bad abandonment. SeeWhy.com CEO Charles Nichols was the person who helped me realize this, and his article shows you how to support your visitors natural need to abandon before they buy.

The author of this article lists 12 interesting insights taken from eye-tracking studies. He can't resist qualifying some of the ones he may disagree with. While every audience is different, these tips are excellent places to start on almost any page.

We focus on conversion marketing because it lets us spend our limited resources on the things that will move our business forward. However, when you first start your conversion optimization process, you are going to have to do MORE work until you get the data on what programs to kill. So, I thought I would pass along some very effective tips that have worked for me to find more time in my already crowded day. Enjoy. 

@LoriMeyer541 offers a nice summary of why conversion is important and important relationship between your traffic and your site's ability to convert. "You certainly need traffic because without it, your business is dead.  But, traffic is not everything - unless you can convert it."Her prescriptions for making a blog convert require some heavy content development, but the larger point is this: You must offer something relevant to your readers to start them down the path of becoming customers.

We talk a lot about the power of landing pages in online marketing: pages designed especially for different visitors. I am always surprised that this concept isn't immediately embraced by all. Seth Godin puts the issue in a clear light with simplicity. 

YouTube is a challenging environment for Conversion Scientists, despite @purnavirji 's optimism. Video is an amazing way to communicate, so we must pay attention to the second biggest search engine on the planet. Purna's advice includes strategic as well as tactical advice, and I found it very helpful.

I hope you know your abandonment rate. Take the number of purchases you get on your site divided by the number of people who put a product in your cart. This is your cart conversion rate. Subtract this number from 1 and you get your abandonment rate, or the percentage of people who abandon their shopping cart.

If your abandonment rate is high (expect it to be over 70%) there are some things you can do about it. Here is a great infographic from Monetate that will show you some reasons people leave full carts.