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For those students of analytics, here is a basic primer in how to look at those noodle-like graphs that Google Analytics and other packages prepare for you. There are some mines to be avoided and Stephane points them out artfully.

 @conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.

The catch is that you must understand something about the Web visitors that you're flipping your message toward.

The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.

If you like to study the steady march of the generations, you'll find this study of Millennials fascinating. Basically, Millennials are here to frustrate the retiring Boomer generation. They are the revenge of GenX. I think you can see from this article that Millennials will baffle Boomers (and GenX) with their attitudes.

The blog volcano wants to ERUPT. But it won't unless you are doing some basic things in your posts and articles. Here are eight important and relatively easy to follow tips to give your posts and articles legs.

I'll be presenting on Killer Conversion Copy at @convcon in Chicago, and one of my basic premises is "Killer copy comes from killer copywriters." If you are deciding how get your site to perform better, this list of copywriter attributes is spot on.

You can still save on Conversion Conference Chicago June 25-26. I hope to see you there.

Earlier this week, one of our partners sent over some copy for me to review. In one of the headlines, they had used the term "end-to-end," as in, "An end-to-end solution for your problem."

I told them that terms like "end-to-end" are cliche, and have basically lost all meaning because of overuse. My friend asked, "Why is that?"

This article from Copyblogger answers that question. Our brains are designed to filter out the familiar, the predictable or what is perceived as familiar and predictable.

Read on to find out how you can save your copy from the parts of the brain that keep your messages from getting in.

Not particularly in depth, but it covers the basic concerns.

Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.

 @Avinash Kaushik has a unique ability to make analytics human. I don't share many analytics posts with you, as I don't want to scare you off. But I fear I may be underestimating you.

Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.

This is a great way to start appreciating your visitors in ways that will make your site more successful.

There's nothing new here, but a nice summary of SEO and conversion basics.

Part 2 of Stéphane Hamel's Web Analytics primer. Warning: Beware of averages in time series.

We're getting into some pretty deep stuff in part three of Stéphane Hamel's analytics primier. However, he saves the day with some simple definitions of when we can call something a trend.