With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.
by @dragals
We should set our sites on the long-term benefits of conversion science as marketers or business owners. This inevitably means a change in culture. Dave offers some good tips for planting the seeds of a testing culture.
@unbounce Chris Pearson of DIYThemes recently stated that email is the foundation of online marketing. Period. B2B or B2C, email continues to outperform social media by a wide margin according to MarketingSherpa (and others). Here are some interesting tips on how to get your readers opening and clicking more of your email.
It is always tough to market to a specific target. Here Fiber One is clearly targeting boomers, and a particular brand of boomer. No doubt this will hurt their sales to conservative families. There will be some backlash. But, we all must be creating content for more and more specific markets, and walking away from the others if we're going to grow our businesses. Hat tip to Fiber One: may your bravery be rewarded with sales and market share.
@SeeWhy provided one of the most mind-changing ideas to come out of last week's Conversion Conference in New York:
Shopping Cart Abandonment Isn't Necessarily Bad
Some shoppers must abandon once or twice before they can buy.
But when it's time to close the deal, you don't want your shopping cart to choke. This infographic is a fantastic summary of the best practices to keep someone in the buying process, and getting them back if they need to abandon.
@marcommadness We've built a very successful and growing business on a foundation of content. Our prospects pull up on road paved by content.
So, I was glad to see this well-written Relevance article that mentioned our content creation service.
These five tips are not typical, and are truly the reasons we have succeeded.
Automate Content Development
Be authentic and vulnerable
Writers should learn to code (huge advantage).
Long form content.
@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas.