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Cinemas probably aren’t going to die out any time soon, but they may well host different kinds of films than laptops and phones in the near future.

Netflix’s chief content officer is open about this, saying that watching a movie online is like seeing a sports game broadcast on TV rather than being at the stadium

A distinctive form of film is also emerging on phones: 360-degree movies were developed by Google

When you watch it, you realise that this software blurs the boundary between films and games: although, strictly speaking, you are not playing anything; you are participating in the experience.

The technology gets really interesting when it comes to documentaries. Director Chris Milk has used virtual reality to make films about a refugee camp in Jordan and a mass protest in New York.

Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there.

Call it fly-off-the-wall film-making

traditionally it is the director’s job to tell the audience what to look at, in this approach directors don’t exist, only “creators”

This is how things get interesting for the RealiSM project: the prototype works as an integrated video recording, editing, and playback system – all working hand in hand to generate what they call reality substitution. A custom-built camera rig, consisting of 18 high-definition cameras which are pointed in all directions, seamlessly shoots a 360-degree spherical imagery that is stitched together in all three dimensions of space. These 18 high-def cameras are paired with 4 omnidirectional microphones, able to pick up sound from all directions relative to the prototype. The 3D spherical video capture is then processed and is rendered by a custom-built HMD that also features a front camera to orient the user’s presence in both the virtual and outside environments.

Aside from the usage focus of the prototype in the medical field, it is also seen as a potential tool for bringing immersive, real-time teleconferencing – bridging the gap caused by time zone issues between the two ends of the communication medium; and also to enhance entertainment experiences – particularly in games – by introducing extremely immersive and true-to-life visuals and audio experiences.

TONO also

“As high-speed internet capacity has become normal and often included in mobile subscriptions, illegal download and use of music has decreased,”

“The new legislation is in my opinion not sufficiently technology neutral, as it is clearly designed to serve as a tool to prevent P2P file sharing and not, for example, illegal streaming services, which may become a problem in the years to come.”

showcase four experience prototypes that demonstrate the novel interactive experiences that are possible with RoomAlive and discuss the design challenges of adapting any game to any room

"We believe entertainment needs to continue to evolve with a more immersive experience,"

Movie screens will continue to morph into ever-wider configurations

That footage will be shown in a special 360-degree OmniCam theater installation planned for the FIFA World Football Museum in Zurich. Meanwhile, startup Jaunt is developing a 360-degree camera for use in virtual reality

High-tech interactivity also may play a role in the next generation of theaters.

They would include a theater where a 3D movie is projected onto a 360-degree dome-shaped screen and real-time facial replacement would be used to project audience members into the action

"You'd have a wristband that identifies who you are, and if you elect to, your body and face can be scanned, allowing the attractions to include you in them and allow you to interact with them

Amazon Video is still limited by its availability worldwide and how exactly it expands partners in the future.

Amazon Video is still only available in the US, Germany, Austria, UK, and Japan.

was not one of the big studios, but the streaming service Amazon.

But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend

“What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”

“Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”

He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.

Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family

And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.

But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.

“I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together

Nothing breaks the spell of the movie more instantly than the pause button.

The merging of real and projected worlds will produce a seamless experience – a complete illusion of being part of a film.

A truly dramatic change will come once scientists discover a way to manipulate senses directly through the brain. That is when cinema will quite literally start to merge and replace real life

One will be able to choose between real-life exploration or a fictional quest with chosen characters. Since memories will be recorded, one would be able to include anyone they have ever encountered, including favorite celebrities or fictional heroes.

Just as 3D films are only exciting for the first few minutes, characters, events and conflicts will continue to drive cinema of the future.

Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.

Instead of highlighting the report's strengths, it is using this release to emphasize what it cannot say, but wants to.

The results of the other experiments came to the controversial conclusion that those with wealthier backgrounds were more likely to cut off other drivers, lie in negotiating, or cheat.

They need time to daydream, deal with anxieties, process their thoughts and share them with parents, who can provide reassurance.

Texting looms as the next national epidemic, with half of teenagers sending 50 or more text messages a day and those aged 13 through 17 averaging 3,364 texts a month, Amanda Lenhart of the Pew Research Center found in a 2012 study